Forrester

Forrester To Recognize Return On Integration Honorees And Program Of The Year Award Winners At Its B2B Summit North America 2023

Retrieved on: 
Monday, June 5, 2023
Technology, Consulting, Marketing, Communications, Professional Services, Internet, Data Analytics, Other Professional Services, Artificial Intelligence, VMware, IBM, Ernst & Young Entrepreneur of the Year Award, B2B, Primetime Emmy Award for Program of the Year, Organization, Bayer, EBITDA, Acquisition, Cisco, Engineering, Confusion, Unum, Growth, Ecosystem, AI, ROI, Forrester, Keysight, FORR, POY, Cart.com, Sales

Forrester (Nasdaq: FORR) will recognize Cart.com , Cisco , and IBM as this year’s B2B Return On Integration (ROI) Honors winners at its B2B Summit North America , held June 5–7, 2023, in Austin, Texas, and digitally.

Key Points: 
  • Forrester (Nasdaq: FORR) will recognize Cart.com , Cisco , and IBM as this year’s B2B Return On Integration (ROI) Honors winners at its B2B Summit North America , held June 5–7, 2023, in Austin, Texas, and digitally.
  • Additionally, Forrester will celebrate B2B Program Of The Year (POY) Award winners for outstanding achievements within specific functions of marketing, sales, and product.
  • B2B Summit North America is the premier event for B2B marketing, sales, and product leaders to explore new ideas, pragmatic frameworks, and compelling data to fuel their customer-obsessed growth engines .
  • We look forward to having them share their success stories at this year’s B2B Summit.”
    Follow @Forrester and #ForrB2BSummit for updates.

Forrester Introduces New Forrester Decisions Research Services To Help B2B Leaders Drive Scalable And Sustained Business Growth

Retrieved on: 
Monday, June 5, 2023
Technology, Consulting, Marketing, Communications, Business, Professional Services, Digital Marketing, Data Analytics, Data Management, Organization, Growth, Forrester, Environment, Research, FORR, Sales, Retail, B2B

Forrester (Nasdaq: FORR) today introduced two new research services, Forrester Decisions for Revenue Operations and Forrester Decisions for B2B Sales , at B2B Summit North America .

Key Points: 
  • Forrester (Nasdaq: FORR) today introduced two new research services, Forrester Decisions for Revenue Operations and Forrester Decisions for B2B Sales , at B2B Summit North America .
  • Forrester Decisions for Revenue Operations is designed to help B2B leaders align internal operations that maximize customer value and drive higher revenue and profitability.
  • In addition, Forrester introduced Forrester Decisions for B2B Sales to help sales executives, as well as leaders across sales enablement, revenue enablement, customer success, and channel sales, drive scalable and sustainable revenue growth.
  • For example, Forrester’s B2B Revenue Operations Maturity Assessment Model enables B2B leaders to establish a revenue operations maturity baseline, outline areas for improvements, and transform their revenue operations capabilities.

Integrate Launches New Product Features to Enable Connected Data Anywhere at Any Time

Retrieved on: 
Monday, June 5, 2023
Face, Event, Marketing, API, Android, Blog, PDM, ITunes, Integration, Vodafone Mobile Connect USB Modem, CRM, Forrester, SVP, DAP, Mobile phone, Sales, Online shopping, B2B

AUSTIN, Texas, June 5, 2023 /PRNewswire-PRWeb/ -- Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced at Forrester's B2B Summit North America the launch of Mobile Connect, a new app that enables B2B marketers to capture data at third-party events, field events, and anywhere connections happen. Mobile Connect is a new feature included with the Integrate Demand Acceleration Platform (DAP) and will be available to download on iTunes and Android app stores in Q3 2023.

Key Points: 
  • Additionally, about 90% of marketers surveyed report that data compliance and accuracy is a priority at their company, underscoring the importance of connected, clean, and compliant data.
  • "We're committed to developing products that support B2B marketers toward more predictable and scalable ways to ensure connected data and buyer signals, and in turn, better, more connected B2B buying experiences."
  • In addition to Mobile Connect, Integrate is also releasing two new features, including an improved universal API and display ads pacing dashboards.
  • The new universal API supports the ability to ingest leads into the Integrate Demand Acceleration Platform and keep data secure through new permissions and token authorization.

ABM Trailblazer Demandbase Announces Buying Group AI, the Next Breakthrough in B2B

Retrieved on: 
Monday, June 5, 2023
Forrester Research, Noise, Marketing, Smarter Planet, CMOS, Intelligence, Research, Movement, ABM, Seagate, Organization, Motion, Aggregate, Demandbase, Purchasing, Scale Venture Partners, CRM, Growth, GTM, AI, Forrester, ChromeOS, Sales, B2B

SAN FRANCISCO, June 5, 2023 /PRNewswire/ -- Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today introduces the biggest breakthrough in B2B since ABM — AI-powered buying groups. Demandbase One™ will be the first and only platform to use cutting edge, generative AI to analyze millions of data points, drawing from more than 150M B2B contacts combined with the industry's deepest advertising, intent, and engagement data to generate dynamic B2B buying groups, assign roles and personas, and recommend new contacts. It also will aggregate buying signals across the group and streamline engagement, unlocking a clear competitive advantage and saving hours of manual research and guesswork to drive greater revenue growth.

Key Points: 
  • "As a company that heavily relies on ABM, Demandbase's new Buying Group solution will be a game changer," said Dan Cafiero, senior program manager, Account-Based Marketing and Paid Media at Seagate.
  • "The ability to automatically identify and engage with accurate buying groups, understanding their personas and roles, will revolutionize our sales and marketing efforts.
  • Demandbase pioneered the ABM movement and is now leading the way in this latest evolution of B2B go-to-market.
  • Demandbase Buying Group AI will launch out of beta in Q3 of 2023.

ZINFI Technologies Showcases Industry-Leading Channel Management Automation Platform at Forrester's B2B Summit North America in Austin, June 5-7

Retrieved on: 
Monday, June 5, 2023
UCM, Marketing, AMM, Channel, PMM, High-functioning autism, PRM, Organization, Partner, PIM, Commerce, Forrester, Summit, Conference, Automation, Online shopping, G2, Unified

PLEASANTON, Calif., June 5, 2023 /PRNewswire/ -- ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), today announced that it will be exhibiting at Forrester's B2B Summit North America in Austin, Texas, which will be held in-person and digitally June 5–7, 2023. Conference attendees are invited to stop by Booth #K23 to learn more about ZINFI's modular approach to channel management automation, which allows businesses of all sizes and in every industry to incrementally transform diverse, complex partner ecosystems into high-functioning, profitable revenue streams at scale.

Key Points: 
  • "At ZINFI, we have been helping businesses optimize their channel partner programs and drive sustained revenues for more than a decade.
  • For more information about ZINFI's participation in Forrester's B2B Summit North America or to learn more about its Unified Channel Management platform, please visit booth #K23 at the event or visit ZINFI's website at www.zinfi.com .
  • You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog .
  • This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.

UserTesting and UserZoom Named Among Leaders in Experience Research Platforms by Top Independent Research Firm

Retrieved on: 
Friday, June 2, 2023
Professional Services, Data Management, Technology, Data Analytics, Software, Internet, XRP, Organization, Forrester, Research, Online shopping, Music, Management

UserTesting , a leader in experience research and insights , today announced that both the UserTesting Human Insight Platform, and the UserZoom UX Research Platform have been named among the leaders in The Forrester Wave™: Experience Research Platforms, Q2 2023 evaluation.

Key Points: 
  • UserTesting , a leader in experience research and insights , today announced that both the UserTesting Human Insight Platform, and the UserZoom UX Research Platform have been named among the leaders in The Forrester Wave™: Experience Research Platforms, Q2 2023 evaluation.
  • This Forrester Wave™ evaluation is an assessment of the top experience research platform (XRPs) providers in the market and a guide for buyers considering their purchasing options.
  • Earlier this year, UserTesting and UserZoom merged under the UserTesting name.
  • To us, the fact that both the UserTesting and UserZoom platforms have emerged as among the leaders is a resounding testament to our strengths across product, strategy, and vision–and the dedication of our combined teams.

Harness Recognized With Highest Scores in CI/CD and Platform Capabilities Evaluation Among Top Integrated Software Delivery Platforms

Retrieved on: 
Friday, June 2, 2023
Harness, Isdp, OOTB, Forrester, Platform, SAN, Automation, Mobile phone

SAN FRANCISCO, June 2, 2023 /PRNewswire/ -- Harness Inc., the Modern Software Delivery Platform® company, is proud to announce its position as a strong performer in The Forrester Wave™: Integrated Software Delivery Platforms, Q2 2023. The Forrester Wave report researched, analyzed, and scored the 13 "most significant" platform providers, noting that CI/CD are the core capabilities that the rest of the software delivery toolchain is built around. Notably, Harness received the highest scores among all 13 platform vendors evaluated in both the CI/CD and Platform capabilities criteria.

Key Points: 
  • SAN FRANCISCO, June 2, 2023 /PRNewswire/ -- Harness Inc., the Modern Software Delivery Platform® company, is proud to announce its position as a strong performer in The Forrester Wave™: Integrated Software Delivery Platforms, Q2 2023.
  • The Forrester Wave report researched, analyzed, and scored the 13 "most significant" platform providers, noting that CI/CD are the core capabilities that the rest of the software delivery toolchain is built around.
  • Notably, Harness received the highest scores among all 13 platform vendors evaluated in both the CI/CD and Platform capabilities criteria.
  • The Forrester Wave report identifies Harness for delivering on platform cohesion with core CI/CD modules and cloud cost management capabilities: "Harness gets top scores for platform cohesion, delivering a great OOTB experience for first-time users.

Independent research firm recognizes Vymo among Notable Financial Services CRMs

Retrieved on: 
Friday, June 2, 2023
Financial services, Heart, Front line, Forrester, Research, CRM, Sales

SINGAPORE, June 2, 2023 /PRNewswire/ -- Vymo has been recognized among notable vendors by Forrester , one of the most influential research and advisory firms in the world, in 'The Financial Services CRM Landscape, Q2 2023' report.

Key Points: 
  • SINGAPORE, June 2, 2023 /PRNewswire/ -- Vymo has been recognized among notable vendors by Forrester , one of the most influential research and advisory firms in the world, in 'The Financial Services CRM Landscape, Q2 2023' report.
  • The financial services industry is increasingly considering deploying CRM solutions that are tailored to their specific needs.
  • But a one-size-fits-all approach of horizontal CRM systems falls short in customizing the user experience required for frontline agents and managers.
  • "We are proud to be recognized by Forrester as among the notable financial services CRM solutions providers.

Ironclad Named a Leader in the Contract Lifecycle Management, Q2 2023 Evaluation

Retrieved on: 
Thursday, June 1, 2023
OneTrust, OpenAI, Contract lifecycle management, CLM, Texas Rangers, Community, SAN, Mastercard, Forrester, Music, Ironclad warship

SAN FRANCISCO, June 1, 2023 /PRNewswire/ -- Ironclad, the leading contract management platform for modern legal teams, announced today that it has been positioned in the Leaders category of The Forrester Wave™: Contract Lifecycle Management, Q2 2023. Ironclad was cited for its commitment to product innovation, fast bulk contract digitization capabilities, integrations with partners like OneTrust, and pre-signature capabilities. According to the report, "Companies in high-innovation industries or those with a large digital footprint should consider Ironclad."

Key Points: 
  • Ironclad was cited for its commitment to product innovation, fast bulk contract digitization capabilities, integrations with partners like OneTrust, and pre-signature capabilities.
  • According to the report, "Companies in high-innovation industries or those with a large digital footprint should consider Ironclad."
  • Click here to see the full The Forrester Wave™: Contract Lifecycle Management, Q2 2023.
  • The Forrester Wave™: Contract Lifecycle Management identified the 13 most significant CLMs and evaluated them based on 26 different criteria.

TechTarget to Speak at Forrester B2B Summit with SolarWinds on Maximizing Revenue Creation with Intent Data

Retrieved on: 
Thursday, June 1, 2023
Software, Professional Services, Internet, Data Management, Technology, Publishing, Data Analytics, Marketing, Advertising, Content Marketing, Communications, Other Technology, Consulting, Austin Convention Center, TechTarget, SolarWinds, ICPS, Embedded case study, Case study, Forrester, Sales

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it will be presenting a case study with SolarWinds live at Forrester B2B Summit – “From Click to Close: Optimize Revenue with Intent”.

Key Points: 
  • TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it will be presenting a case study with SolarWinds live at Forrester B2B Summit – “From Click to Close: Optimize Revenue with Intent”.
  • Led by Mary Beth Labuda, Global Head of Digital Tech and Performance Marketing, SolarWinds and John Steinert, Chief Marketing Officer, TechTarget, this session profiles how SolarWinds is maximizing revenue creation leveraging intent data and how they are driving stronger outcomes with TechTarget’s support.
  • “We’re excited to present this Case Study with SolarWinds at Forrester B2B Summit.
  • Its proprietary purchase intent data is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals.