NEW YORK, June 29, 2022 /PRNewswire/ -- This summer, (RED), the organization co-founded by Bono and Bobby Shriver, is launching '(LIVE SUMMER)', a campaign to fight AIDS and COVID-19. There are many ways to be (RED) - from what's in your makeup kit to cooking-up a storm in the kitchen or hitting the road for a summer drive - and, through August 4, (RED) alongside its partner brands will present a variety of activations that raise money and awareness to ensure testing, treatment, and vaccines are available to everyone, everywhere.
- As part of the launch, Barefoot Dreams and (RED) will share the best ways to RELAX (RED) this summer.
- To celebrate the launch of the new The Ridge (PRODUCT)RED wallet, The Ridge will engage fans and followers with an exciting Twitter campaign.
- For every retweet of a designated post, The Ridge will make a donation to support (RED) in the fight against global health emergencies.
- "The fight to end AIDS and COVID-19 will not be won without continued support from the private sector, to further bolster public sector efforts.