DTC

Coty Expands Beauty Tech Offerings Globally with Omni-Channel Perfect Corp. Partnership

Monday, September 27, 2021 - 1:00pm

Coty, Inc. (NYSE: COTY) today announced a multi-channel agreement with leading beauty tech solutions provider Perfect Corp. that will embed a suite of best-in-class augmented reality and artificial intelligence experiences into the digital marketing toolkits of its beauty brands.

Key Points: 
  • Coty, Inc. (NYSE: COTY) today announced a multi-channel agreement with leading beauty tech solutions provider Perfect Corp. that will embed a suite of best-in-class augmented reality and artificial intelligence experiences into the digital marketing toolkits of its beauty brands.
  • Coty Expands Digital-First Omnichannel Strategy with Perfect Corp. Technology
    Todays announcement follows Cotys Digital-First Omnichannel strategy that focuses on digital storytelling and discovery.
  • Also included in the long-term agreement between Coty and Perfect Corp. is a development roadmap for co-creation of exclusive technologies for Coty brands.
  • To discover expert beauty tech insights and unlock powerful ROI secrets, read our Complete Guide to Beauty Tech .

Bluewater Media Announces Studio Expansion Expanding Its World Class Creative Capabilities

Monday, September 27, 2021 - 1:36pm

CLEARWATER, Fla., Sept. 27, 2021 /PRNewswire-PRWeb/ --Bluewater Media, a Clearwater-based DTC Advertising Agency, announces today the expansion of its already impressive studio capabilities .

Key Points: 
  • CLEARWATER, Fla., Sept. 27, 2021 /PRNewswire-PRWeb/ --Bluewater Media, a Clearwater-based DTC Advertising Agency, announces today the expansion of its already impressive studio capabilities .
  • Bluewater recently completed the expansion pushing the square footage from 33,000 square feet to 36,000 square feet, allowing for even more world class creative capabilities.
  • "The expansion has given us the space to house eight more 'ready to shoot' sets.
  • "But no matter the format, Bluewater is ready with the best people and resources for any creation," said Brandon Anthony , Bluewater VP of Production.

Affinity Creative Tapped by Shannon Family of Wines To Forge a Better Website

Monday, September 27, 2021 - 1:00pm

Now, equipped with a newly developed website from Affinity Creative Group , the Shannon Family of Wines mantra will reach an even wider audience for this pioneering, nation-wide brand and stable of extraordinary wines.

Key Points: 
  • Now, equipped with a newly developed website from Affinity Creative Group , the Shannon Family of Wines mantra will reach an even wider audience for this pioneering, nation-wide brand and stable of extraordinary wines.
  • The site features a powerful anthem film created by Affinity, showcasing the ethos of the Shannon Family of Wines team.
  • About Shannon Family of Wines: Shannon Family of Wines was founded in 1996 in Lake County, CA, and has been dedicated ever since to making top-quality wines at affordable prices.
  • The Shannon Family of Wines portfolio includes Buck Shack, Clay Shannon, High Valley, Old Pearl, OVIS, Pistol Grip, Playtime, Urgency, Vigilance, Shannon Ridge, and Shannon Reserve.

Nemaura Medical Announces Commercial Agreement with UK Licensee

Monday, September 27, 2021 - 1:00pm

Loughborough, England, Sept. 27, 2021 (GLOBE NEWSWIRE) -- Nemaura Medical, Inc. (NASDAQ: NMRD)(“Nemaura” or the “Company”), a medical technology company focused on developing and commercializing non-invasive wearable diagnostic devices and supporting personalized lifestyle coaching programs, announces that it has signed a global commercial contract with MySugarWatch DuoPack Limited (“MSW-DP”).

Key Points: 
  • Loughborough, England, Sept. 27, 2021 (GLOBE NEWSWIRE) -- Nemaura Medical, Inc. (NASDAQ: NMRD)(Nemaura or the Company), a medical technology company focused on developing and commercializing non-invasive wearable diagnostic devices and supporting personalized lifestyle coaching programs, announces that it has signed a global commercial contract with MySugarWatch DuoPack Limited (MSW-DP).
  • MSW-DP has been granted global rights to the sugarBEAT non-invasive continuous glucose monitor (CGM) devices and sensors, to be provided solely as Duo-Packs with these medicines, under the terms of the agreement, which Nemaura will sell to MSW-DP under the license agreement.
  • The agreement spans all major global territories, with the first launch planned in the UK in Q4 2022, and all major EU territories thereafter.
  • Nemaura Medical Inc. is a medical technology company developing and commercializing non-invasive wearable diagnostic devices.

NP Digital Announces Guy Jarvie as SVP of Performance, Australia

Sunday, September 26, 2021 - 9:00pm

SYDNEY, Sept. 26, 2021 (GLOBE NEWSWIRE) -- NP Digital , a leader in performance marketing, announces Guy Jarvie as the Senior Vice President of Performance of the Australian region.

Key Points: 
  • SYDNEY, Sept. 26, 2021 (GLOBE NEWSWIRE) -- NP Digital , a leader in performance marketing, announces Guy Jarvie as the Senior Vice President of Performance of the Australian region.
  • Prior to that, Jarvie spent eight years leading digital performance and client solutions for iProspect Australia.
  • Guy has the experience, drive and empathyto help our Australian clients navigate a verydynamic industryand charta promisingcourseof digital transformation, said Dan Kalinski, President of NP Digital Australia.
  • NP Digital views marketing through a consultative lens that takes a holistic view when applying specialist execution to build meaningful partnerships.

Kenorland Minerals Obtains DTC Eligibility in the US

Friday, September 24, 2021 - 1:25pm

VANCOUVER, BC, Sept. 24, 2021 /PRNewswire/ - Kenorland Minerals Ltd. (TSXV: KLD) (OTCQX: NWRCF) (FSE: 3WQ0) ("Kenorland" or "the Company") today announced that its common shares received approval from The Depository Trust Company ("DTC") ofNew York, NYand are now DTC eligible.

Key Points: 
  • VANCOUVER, BC, Sept. 24, 2021 /PRNewswire/ - Kenorland Minerals Ltd. (TSXV: KLD) (OTCQX: NWRCF) (FSE: 3WQ0) ("Kenorland" or "the Company") today announced that its common shares received approval from The Depository Trust Company ("DTC") ofNew York, NYand are now DTC eligible.
  • DTC eligibility allows the Company's shares to be more easily and economically transferred between brokerage accounts electronically withinthe United States.
  • With DTC eligibility, existing investors benefit from potentially greater liquidity and execution speeds.
  • Securities that are eligible to be electronically cleared and settled through DTC are considered to be "DTC eligible."

Levitee Labs Announces DTC Eligibility Approval

Friday, September 24, 2021 - 1:45pm

Securities that are eligible to be electronically cleared and settled though DTC are considered "DTC eligible".

Key Points: 
  • Securities that are eligible to be electronically cleared and settled though DTC are considered "DTC eligible".
  • DTC eligibility will simplify the process of trading and is expected to enhance the liquidity of the Companys common shares on the OTC Markets where Levitee Labs trades under the symbol LVTTF.
  • Founder and CEO Pouya Farmand states, We are pleased to have obtained our DTC eligibility.
  • This eligibility will simplify the process of trading shares in the USA, which will be beneficial to Levitee and our shareholders.

KBRA Assigns Preliminary Ratings to LendingPoint 2021-B Asset Securitization Trust

Thursday, September 23, 2021 - 7:47pm

Kroll Bond Rating Agency (KBRA) assigns preliminary ratings to four classes of notes issued by LendingPoint 2021-B Asset Securitization Trust (LP 2021-B), a consumer loan ABS transaction.

Key Points: 
  • Kroll Bond Rating Agency (KBRA) assigns preliminary ratings to four classes of notes issued by LendingPoint 2021-B Asset Securitization Trust (LP 2021-B), a consumer loan ABS transaction.
  • The transaction includes a three-month prefunding period which could represent up to 40% of the total receivables balance.
  • Founded in July 2014, LendingPoint is a wholly owned subsidiary of LendingPoint Holdings LLC, which is a wholly owned subsidiary of LendingPoint Consolidated, Inc.
  • KBRA considered its operational review of LendingPoint, as well as periodic update calls with the Company.

Naples Soap Co. Signs Lease for a New Store Location in Kissimmee, Fla.

Thursday, September 23, 2021 - 6:00pm

With over 2,500 square feet of retail space, the location will be the largest footprint for the growing retailer.

Key Points: 
  • With over 2,500 square feet of retail space, the location will be the largest footprint for the growing retailer.
  • Tourists return home and continue to buy from our online store while locals discover us, then shop year-round, said founder and CEO, Deanna Wallin.
  • Naples Soap Company products are designed to stimulate the senses, soothe skin and pamper the soul.
  • Naples Soap Company is a wholly owned subsidiary of publicly traded The GNS Group, Inc. (OTC: GNSG).

Analysis: 30 DTC Brand Examples Prove Link Between a Total Audience TV Buying Strategy and Business Growth

Thursday, September 23, 2021 - 2:59pm

"Our analysis proves marketers who target all consumers and broaden beyond traditional buying demos experience significant financial upside," said Danielle DeLauro, Executive Vice President, VAB.

Key Points: 
  • "Our analysis proves marketers who target all consumers and broaden beyond traditional buying demos experience significant financial upside," said Danielle DeLauro, Executive Vice President, VAB.
  • "KPIs including customer base growth, website traffic and revenue are all impacted by shifting to a total audience mindset, which for data-driven DTC brands is a winning component of their success."
  • Since 2017, the 30 DTC brands analyzed have invested over $3 billion in TV advertising, significantly increasing their presence on the platform.
  • The exposure to this adult 50+ audience resulted in the influx of new consumers through the brands' digital storefronts.