RRD Survey: 7 in 10 Marketers View Economic Downturn as Strategic Opportunity to Gain Market Share
Donnelley & Sons Company ( RRD ) found that amid concerns of an economic recession or downturn, organizations see a strategic opportunity to gain market share through increased marketing spend, according to 73% of marketers surveyed.
- Donnelley & Sons Company ( RRD ) found that amid concerns of an economic recession or downturn, organizations see a strategic opportunity to gain market share through increased marketing spend, according to 73% of marketers surveyed.
- View the full release here: https://www.businesswire.com/news/home/20230113005046/en/
73% of respondents said their organization views an economic recession or downturn as a strategic opportunity to gain market share through increasing marketing spend. - “In a time of economic volatility, marketers are embracing programs that reach customers via optimal channels to improve response rates.
- “However, our findings show more than a third of marketers still struggle to track response rates with print channels.