Mobile advertising

Pixalate’s Q4 2023 Delisted Mobile Apps Report - Google Play Store: 386k Apps Delisted

Retrieved on: 
Thursday, February 29, 2024

LONDON, UK, Feb. 29, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Delisted Mobile Apps Report - Google Play Store , analyzing Q4 2023 delisted apps.

Key Points: 
  • LONDON, UK, Feb. 29, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Delisted Mobile Apps Report - Google Play Store , analyzing Q4 2023 delisted apps.
  • Delisted apps do not reflect the initiator of the delisting action, i.e., Google or the app developer.
  • Pixalate’s report analyzes apps delisted from the Google Play Store during the fourth quarter of 2023.
  • Of the apps delisted in Q4 2023, 8% were abandoned (not updated for more than two years) before their removal
    In Q4 2023, 11.6% of apps registered in Russia were delisted, while 5.5% of apps registered in the U.S. were delisted
    Top 10 Apps Delisted From Google Play Store in Q4 2023:
    Here are the top 10 delisted mobile apps in the Google Play Store by number of downloads:

Pixalate’s Q4 2023 Delisted Mobile Apps Report - Apple App Store: 77k Apps Delisted

Retrieved on: 
Thursday, February 29, 2024

LONDON, UK, Feb. 29, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Delisted Mobile Apps Report - Apple App Store , analyzing Q4 2023 delisted apps.

Key Points: 
  • LONDON, UK, Feb. 29, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 Delisted Mobile Apps Report - Apple App Store , analyzing Q4 2023 delisted apps.
  • Delisted apps do not reflect the initiator of the delisting action, i.e., Apple or the app developer.
  • Pixalate’s report analyzes apps delisted from the Apple App Store during the fourth quarter of 2023.
  • About 3% of apps registered in APAC, EMEA and North America were delisted
    Top 10 Apps Delisted From Apple App Store in Q4 2023:
    Here are the top 10 delisted mobile apps in the Apple App Store by number of user ratings:

Pudu Robotics Launches KettyBot Pro For Personalized Customer Experience

Retrieved on: 
Wednesday, January 31, 2024

CHICAGO, Jan. 31, 2024 /PRNewswire/ -- Pudu Robotics, the global leader in commercial service robotics, today launched KettyBot Pro, the next generation of its industry-leading delivery and reception robot. Enhancements in the new generation include immersive engagement and personalized advertising, cutting-edge cameras that allow for navigating even narrower passageways, first-of-its-kind smart tray inspection based on visual sensors, and more color options.

Key Points: 
  • In addition to delivering food and returning items, KettyBot can attract, greet, and guide customers in dynamic environments while generating advertising revenue, reducing overhead, and enhancing the in-store experience.
  • "Robots like KettyBot Pro lend a helping hand by collaborating with human staff, improving their lives by taking care of monotonous tasks so that they can focus on more value-added services like enhancing customer experience.
  • Mobile Advertising Display: Through the PUDU Merchant Management Platform , businesses can flexibly edit personalized advertisements, marketing videos, and more.
  • With the launch of KettyBot Pro, Pudu Robotics is enhancing customer experience and helping businesses expand their revenue streams for a competitive edge in their markets.

Pixalate's Q3 2023 Global Connected TV (CTV) Seller Trust Index: OpenX, FreeWheel, Magnite, Index Exchange Earn ‘A’ Grades Across Roku, Amazon Fire TV & Samsung For Open Programmatic Ad Supply Quality Rankings

Retrieved on: 
Monday, November 27, 2023

London, UK, Nov. 27, 2023 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Connected TV (CTV) Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung devices.

Key Points: 
  • London, UK, Nov. 27, 2023 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Connected TV (CTV) Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung devices.
  • Pixalate’s Seller Trust Indexes are the worldwide standards in programmatic advertising quality ratings.
  • The indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices.
  • Pixalate’s other indexes include the Mobile Seller Trust Index for global mobile in-app advertising and the Web Seller Trust Index for U.S. and non-U.S. seller quality ratings for desktop and mobile web advertising.

Pixalate’s Q3 2023 DEFASED CTV Apps Report: 2,513 Apps Delisted From Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV App Stores

Retrieved on: 
Wednesday, November 22, 2023

London, UK, Nov. 22, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Delisted CTV Apps Report , analyzing Q3 2023 DEFASED apps (Delisted From the App Store) – applications that are no longer available for download from Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores.

Key Points: 
  • London, UK, Nov. 22, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Delisted CTV Apps Report , analyzing Q3 2023 DEFASED apps (Delisted From the App Store) – applications that are no longer available for download from Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores.
  • Delisted apps may pose a risk to consumer privacy and the quality of the app ecosystem.
  • Pixalate's report analyzes app profile information and various insights observed in the programmatic advertising bid stream, including:
    2,513 CTV apps delisted across four major app stores - Roku, Apple TV, Samsung TV, and Amazon Fire TV - in Q3 2023
    1,718 apps delisted from Roku, up 5% YoY
    28 apps delisted from Amazon Fire TV, a -43% YoY decrease
    767 apps delisted from Apple TV, while 17,926 remain available for download
    Download a free copy of the Q3 2023 Delisted CTV Apps Report .
  • You will also receive a list of the top 20 delisted apps with advertising (app-ads.txt) by app store.

Pixalate’s Q3 2023 DEFASED Mobile Apps Report: 115,168 Apps Delisted From the Apple App Store and 363,494 From the Google Play Store

Retrieved on: 
Tuesday, November 14, 2023

London, UK, Nov. 14, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Delisted Mobile Apps Report , analyzing Q3 2023 DEFASED apps (Delisted From the App Store) - apps that are no longer available for download from the Google Play Store and Apple App Store, including apps that have programmatic advertising.

Key Points: 
  • London, UK, Nov. 14, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Delisted Mobile Apps Report , analyzing Q3 2023 DEFASED apps (Delisted From the App Store) - apps that are no longer available for download from the Google Play Store and Apple App Store, including apps that have programmatic advertising.
  • Apps can be delisted from the app stores yet may remain on a user's mobile device, leaving users unaware of potential privacy and security risks.
  • While some apps are delisted for benign reasons, others may be removed as a result of nefarious behaviors or risks to platforms’ corporate liability, including non-compliance with app store policies - such as not having a privacy policy.
  • Advertisers can continue to serve ads on these apps even after they have been delisted, potentially exposing themselves to compliance risks as a result.

Pixalate Releases Q3 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report: Roku captures 51% CTV device market share – most in 3 years

Retrieved on: 
Thursday, November 9, 2023

London, UK, Nov. 09, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report , a comprehensive analysis of the state of open programmatic CTV advertising from July through September 2023.

Key Points: 
  • London, UK, Nov. 09, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report , a comprehensive analysis of the state of open programmatic CTV advertising from July through September 2023.
  • The report provides a deep dive into open programmatic CTV ad spend trends by global regions, an update on CTV device market share, the latest trends in the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores, and a look at invalid traffic (IVT, inclusive of ad fraud) in the open programmatic CTV ad marketplace.
  • All takeaways are based on Pixalate’s data and estimates.
  • APAC CTV ad spend has hovered around the same area since Q3 2021, +/- 20%
    15% invalid traffic (IVT) rate in global open programmatic CTV in Q3 2023, the lowest mark in over two years
    Roku had 51% estimated global CTV device market share in Q3 2023, its strongest quarter since Q1 2020
    Due to a -20% YTD market share decline, Samsung devices had their lowest market share since Q3 2019
    +39% YTD market share increase for Apple tvOS amongst CTV operating systems; Tizen (17%) second in OS market share, followed by Android (15%)
    Hulu was the top grossing CTV app for open programmatic advertising across Roku, Fire TV, and Samsung in N. America in Q3 2023

Pixalate’s Q3 2023 CTV Supply-Side Platform (SSP) Market Share Report: Magnite, FreeWheel No. 1 CTV SSPs in North America

Retrieved on: 
Monday, November 6, 2023

London, UK, Nov. 06, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 CTV Supply Side Platform (SSP) Market Share Reports for Apple TV , Roku , Samsung TV , and Amazon Fire TV .Pixalate’s research team evaluated programmatic advertising Sell-Side Platforms (SSPs) by their estimated market share for CTV platforms, analyzing advertising data and billions of open programmatic impressions from multiple sources - including DSPs, SSPs, exchanges, and publishers - while filtering out impressions marked as Invalid Traffic (IVT) data.

Key Points: 
  • London, UK, Nov. 06, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 CTV Supply Side Platform (SSP) Market Share Reports for Apple TV , Roku , Samsung TV , and Amazon Fire TV .Pixalate’s research team evaluated programmatic advertising Sell-Side Platforms (SSPs) by their estimated market share for CTV platforms, analyzing advertising data and billions of open programmatic impressions from multiple sources - including DSPs, SSPs, exchanges, and publishers - while filtering out impressions marked as Invalid Traffic (IVT) data.
  • The rankings are broken down by geographical regions (North America, EMEA, LATAM).
  • Magnite dominates the charts on all CTV platforms in North America except Apple TV: Amazon Fire TV (50%), Roku (40%), Samsung TV (39%) and Apple TV (19%)
    FreeWheel has remained the second-most popular SSP for most of the North American CTV market: Amazon Fire TV (14%), Roku (16%), and Samsung TV (10%), and led on Apple TV (31%)
    Equativ saw major breakthroughs in LATAM, emerging as the dominant CTV SSP for the first time, moving ahead of Magnite and Google AdExchange compared to Q2 2023
    Download the full reports to see the top CTV SSPs for Amazon Fire TV, Roku, Samsung TV, and Apple TV in Q3 2023:

Pixalate’s Q3 2023 Mobile Supply Side Platform (SSP) Market Share Report: Verve Group is the No. 1 Mobile SSP in North America

Retrieved on: 
Thursday, November 2, 2023

London, UK, Nov. 02, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Mobile Supply Side Platform (SSP) Market Share Reports for the Google Play Store and Apple App Store .

Key Points: 
  • London, UK, Nov. 02, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Mobile Supply Side Platform (SSP) Market Share Reports for the Google Play Store and Apple App Store .
  • Pixalate’s research team evaluated programmatic advertising Sell-Side Platforms (SSPs) by their estimated market share for mobile platforms, using the billions of open programmatic impressions seen across our customer base and proprietary technology.
  • The rankings are broken down by geographical regions (North America, EMEA, LATAM, APAC).
  • 1 SSP for Google Play Store apps in LATAM throughout all three quarters of 2023 so far
    Download the full reports to see the top Mobile SSPs on the Apple App Store and Google Play Store in Q3 2023:

Pixalate’s Q3 2023 Global CTV Device Market Share Report: Roku Leads in North America at 53%, Samsung TV No. 1 in Asia-Pacific at 20%

Retrieved on: 
Wednesday, November 1, 2023

London, UK, Nov. 01, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Global CTV Device Market Share Report .

Key Points: 
  • London, UK, Nov. 01, 2023 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 Global CTV Device Market Share Report .
  • Pixalate conducted a thorough review of over five billion global open programmatic advertising transactions across almost 50k CTV apps in Q3 2023 to compile this research, which breaks down CTV device market share by global region (North America, EMEA, APAC, LATAM).
  • North America: Roku leads with 53% market share, outperforming Samsung (16%) and Amazon (11%)
    LATAM: Samsung CTV device market share in LATAM is 40%, followed by Roku with 28%, as of Q3 2023, according to Pixalate’s data
    APAC: Samsung (20%) has the most market share, followed by Chromecast (12%); Roku and Jio are tied for third (9%) in the region
    “Connected Television (CTV) ad traffic commands the highest premium within digital advertising.
  • “However, the choice of CTV devices, or more broadly, the CTV platform, plays a critical role due to the distinct capabilities offered by these platforms.”