Increasing New-Vehicle Inventory, Moderating Prices Boost Sales Satisfaction, J.D. Power Finds
Sales Satisfaction Index (SSI) StudySM released today, growing new-vehicle inventory on dealers' lots and accompanying moderating prices have combined to propel customer satisfaction in an upward trajectory in 2023.
- Sales Satisfaction Index (SSI) StudySM released today, growing new-vehicle inventory on dealers' lots and accompanying moderating prices have combined to propel customer satisfaction in an upward trajectory in 2023.
- Overall satisfaction among owners of mass market EVs is 790, while satisfaction among mass market ICE vehicle owners is 848.
- Satisfaction with price improves but remains below pre-pandemic levels: Increasing inventory levels have led to moderating vehicle prices.
- Buick ranks highest in sales satisfaction among mass market brands for a second consecutive year, with a score of 824.