IAB | Jotup

Ad Net Zero US Triples Supporter Base In First Six Months

Retrieved on:

Thursday, August 3, 2023

As announced in June, globally, Ad Net Zero now operates in territories that collectively represent 45% of the world’s ad spend, with the US spend making up the lionshare.

Key Points:

As announced in June, globally, Ad Net Zero now operates in territories that collectively represent 45% of the world’s ad spend, with the US spend making up the lionshare.
And Ad Net Zero brings together representation from across all major parts of the industry to drive change:
Of the world’s ten largest advertising agencies, 80% are Ad Net Zero supporters.
In addition to growing in scale, Ad Net Zero activities also show growth in driving action toward decarbonization of the ad industry.
Ad Net Zero announced in June 2023 that it would require all supporters who have not already done so to commit to setting public, science based Net Zero targets.

IAB Embraces the Complexity of Commerce and Retail Media; Launches New Event: IAB Connected Commerce Summit: Retail Reimagined

Retrieved on:

Wednesday, July 26, 2023

Communication, Habit, Marketing, Research, MRC, Learning Technology Partners, IAB, Commerce, Ecosystem, Online shopping

NEW YORK, July 26, 2023 /PRNewswire/ -- In response to the evolving consumer shopping habits and the increasing convergence of online and offline retail, IAB has introduced the IAB Connected Commerce Summit: Retail Reimagined. This inaugural event, taking place on September 13, gathers retailers, marketers, and solution providers in-person in New York City to address the challenges and opportunities presented by connected commerce and retail media.

Key Points:

NEW YORK, July 26, 2023 /PRNewswire/ -- In response to the evolving consumer shopping habits and the increasing convergence of online and offline retail, IAB has introduced the IAB Connected Commerce Summit: Retail Reimagined .
"No one could have predicted how quickly the commerce experience has changed on all sides of the equation.
Consumers, retailers, and the extended digital ecosystem are rapidly evolving to meet this new marketplace dynamic," said David Cohen, CEO, IAB.
The IAB Connected Commerce Summit will explore four key themes: data and measurement, new content experiences, the rise of retail media networks, and innovation and technology in commerce.

Mobiquity Signs Strategic Alliances to Bring Additional Demand to Its 1st Party Ad Serving Platform for Publishers

Retrieved on:

Wednesday, July 26, 2023

Acceleration, Advertising, Interactivity, Cost per mille, SDA, Privacy, IAB, SSPS, Supply-side platform, CPM, Interactive Advertising Bureau, Adherence, Sales

The company’s proprietary AdHere platform , an innovative solution powered by forward-thinking architectural design, acts as the operational linchpin in this endeavor.

Key Points:

The company’s proprietary AdHere platform , an innovative solution powered by forward-thinking architectural design, acts as the operational linchpin in this endeavor.
AdHere’s distinctive architecture is centered on empowering publishers to maximize the utilization of their first-party data.
Mobiquity CEO, Dean Julia, said, " These strategic partnerships mark a new era for Mobiquity as it continues to deliver compliant, effective, and privacy-centric advertising solutions.
We anticipate an acceleration in these trends as the digital advertising landscape evolves, with budgets increasingly pivoting towards compliant and privacy-preserving data solutions."

Leading Out of Home Trade Group OAAA Appoints Ad Industry Champion Julie Thompson as EVP & CMO to Elevate and Amplify the OOH Industry

Retrieved on:

Tuesday, July 25, 2023

WASHINGTON, July 25, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry, has appointed Julie Thompson as Executive Vice President and Chief Marketing Officer. She will report to OAAA President & CEO Anna Bager.

Key Points:

The formation of this new team will further Bager's growth objectives for OAAA in service of its member companies.
OOH advertising revenue in the US increased 20.7% in 2022 compared to the previous year, accounting for $8.6 billion.
She will play a pivotal role in promoting the trade group and the entire OOH industry.
Prior to OAAA, Scanlan spent 15 years growing the editorial team at Captivate before expanding her OOH horizons writing for OOHToday.com.

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

Retrieved on:

Tuesday, July 25, 2023

LoopMe , a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined Ad Net Zero , the climate action programme to help advertising tackle the climate emergency by decarbonizing ad operations and accurately promote sustainable products and services.

Key Points:

LoopMe , a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined Ad Net Zero , the climate action programme to help advertising tackle the climate emergency by decarbonizing ad operations and accurately promote sustainable products and services.
“LoopMe embodies the Ad Net Zero mission of modeling and empowering advertising sustainability practices through decarbonisation.”
By joining Ad Net Zero, LoopMe is committing to following the group’s five-step plan:
“We have worked arduously to prioritize sustainability as a tenet of our business and to offer more sustainable technology options to our advertising industry partners,” said Stephen Upstone, CEO and founder of LoopMe.
LoopMe also recently launched its sustainable Intelligent Marketplace , delivering a fully certified, green-by-design supply path for its global partners.
The sustainable marketplace personalizes demand-side traffic shaping, thereby dynamically filtering out 98% of supply that won’t receive a bid.

NRS Digital Media Elevates Its Position in the Digital Advertising Landscape as a Proud Member of IAB

Retrieved on:

Tuesday, July 25, 2023

Acceleration, NRS, Advertising, Interactivity, Education, EVP, Interactive Advertising Bureau, Organization, IAB, Growth, Social media, Sales, Online shopping

NEWARK, N.J., July 25, 2023 /PRNewswire/ -- NRS Digital Media, a leading in-store digital advertising industry player, announces its membership with the Interactive Advertising Bureau (IAB).

Key Points:

NEWARK, N.J., July 25, 2023 /PRNewswire/ -- NRS Digital Media, a leading in-store digital advertising industry player, announces its membership with the Interactive Advertising Bureau (IAB).
As a member of IAB, NRS Digital Media gains access to a wealth of resources, industry insights, and networking opportunities within the vibrant community of digital advertising professionals.
By actively engaging with IAB initiatives, NRS Digital Media aims to contribute to advancing best practices, standards, and innovation in digital marketing.
By becoming an IAB member, NRS Digital Media solidifies its position as a critical player in the digital advertising space.

Blubrry Podcasting Announces Groundbreaking Podcast Statistics PWA for Seamless Mobile Access to Analytics

Retrieved on:

Thursday, July 13, 2023

Organization, IAB, PWA, Life insurance

COLUMBUS, Ohio, July 13, 2023 /PRNewswire-PRWeb/ -- Blubrry Podcasting, a leading podcast hosting provider, announced the launch of the Blubrry Podcast Statistics PWA, a revolutionary progressive web app designed to provide podcasters with seamless access to their show's statistics from their mobile phones or desktops. This first-of-its-kind tool empowers podcasters to stay connected with their podcast's performance, access extensive analytics and make data-driven decisions for growing their shows.

Key Points:

COLUMBUS, Ohio, July 13, 2023 /PRNewswire-PRWeb/ -- Blubrry Podcasting , a leading podcast hosting provider, announced the launch of the Blubrry Podcast Statistics PWA, a revolutionary progressive web app designed to provide podcasters with seamless access to their show's statistics from their mobile phones or desktops.
The Blubrry Podcast Statistics PWA offers robust features, including an IAB v2.1 Certified Compliant podcast statistics platform, engaging dashboard, deep-dive performance analytics, listener survey integration, and recognition from advertising agencies and organizations.
With the Blubrry Podcast Statistics PWA, podcasters can access unparalleled insights into their audience, track their show's performance, and improve their podcast by making data-driven decisions.
To learn more about the Blubrry Podcast Statistics PWA and how it can help grow your podcast, visit here .

Basis Technologies and Place Exchange Integrate to Power Digital-Out-of-Home Advertising Growth

Retrieved on:

Tuesday, July 11, 2023

Basis solves these challenges by unifying DOOH advertising via its omnichannel demand-side platform (DSP), with media automation software that spans multiple media channels.

Key Points:

Basis solves these challenges by unifying DOOH advertising via its omnichannel demand-side platform (DSP), with media automation software that spans multiple media channels.
Representatives from Basis Technologies and Place Exchange took part in the development of the latest OpenRTB specification.
Place Exchange enables planning, targeting, activation and measurement of DOOH media in Basis.
“Place Exchange is thrilled to partner with Basis to expand programmatic access to digital out-of-home,” said Dave Etherington, Chief Commercial Officer, Place Exchange.

Transcend's Consent Management Platform Certified by Google

Retrieved on:

Thursday, June 29, 2023

Google AdSense, Advertising, Consent, TCF, Interactive Advertising Bureau, Organization, CMP, IAB, European Economic Area, SAN, Satellite navigation device, Online shopping, Transcend, Certification

SAN FRANCISCO, June 29th, 2023 /PRNewswire-PRWeb/ -- Transcend, the leading data privacy infrastructure company, today announced that Transcend's consent management platform (CMP), Transcend Consent, has been certified by Google. This certification means that Transcend's CMP meets Google's rigorous standards and can be used by Google publishers to meet IAB Europe's Transparency and Consent Framework (TCF).

Key Points:

SAN FRANCISCO, June 29th, 2023 /PRNewswire-PRWeb/ -- Transcend, the leading data privacy infrastructure company, today announced that Transcend's consent management platform (CMP), Transcend Consent, has been certified by Google.
This certification means that Transcend's CMP meets Google's rigorous standards and can be used by Google publishers to meet IAB Europe's Transparency and Consent Framework (TCF).
"We are proud to be Google certified," said Ben Brook, CEO of Transcend.
Our unique combination of support for frameworks like IAB's TCF, platform integrations like Facebook LDU and Google Consent Mode, and proprietary network-level blocking of tracker data, give us the most robust governance tool set.

Flipboard Launches Interest Collectives for Advertisers

Retrieved on:

Thursday, June 29, 2023

Flipboard, Travel, PALO, Atlas, Atlas Obscura, Privacy, Interest graph, Publication, Frommer, Collection, IAB, Machine learning, Algorithm, Frommer's, Interactive Advertising Bureau, AI, Digital Trends, VentureBeat

PALO ALTO, Calif., June 29, 2023 /PRNewswire/ -- For the first time, brands looking for alternatives to programmatic targeting can reach millions of people around specific interests using the new Interest Collectives from Flipboard, the world's first social magazine. Starting with key verticals travel and technology, ad campaigns that run on Flipboard can now expand to contextually relevant partner sites. To create the first Interest Collectives, Flipboard is teaming up with publisher partners such as Atlas Obscura, Frommer's and VentureBeat, to bundle inventory around top interests, increasing a brand's reach as much as tenfold.

Key Points:

To create the first Interest Collectives, Flipboard is teaming up with publisher partners such as Atlas Obscura, Frommer's and VentureBeat, to bundle inventory around top interests, increasing a brand's reach as much as tenfold.
The Interest Collectives bring together select content from Flipboard curators, creators , email newsletters and high-quality relevant publisher partner sites with the purpose of creating highly engaged audiences at scale around a single interest.
The Interest Collectives build on the ability for advertisers to connect with audiences in contextually relevant ways via Flipboard's Interest Graph informed by the platform's 30,000 topics and indexed via machine learning algorithms based on content from more than 4,000 publishers.
Along with the benefits to advertisers, publishers participating in the Interest Collectives are able to show high quality ads to readers, increase their advertiser mix and diversify their revenue.