SSPS

Pixalate’s Children’s Privacy Index for Mobile Advertising Sellers: February 2024

Retrieved on: 
Thursday, April 4, 2024
Knowledge, Connected, Mobile advertising, Apple, Rule, Smart TV, SSPS, Risk, Low, Ecosystem, COPPA, Privacy, Collection, CTV, Medium, Parent, Side platform

LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the February 2024 Children’s Privacy Index for Mobile Advertising.

Key Points: 
  • LONDON, April 04, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the February 2024 Children’s Privacy Index for Mobile Advertising.
  • February 2024 COPPA Seller Trust Index Key Findings:
    10 sellers received a High risk level.
  • Visit Pixalate’s Knowledge Base for more information about the Children’s Privacy Index for Mobile Advertising.
  • Doing so would not only help parents protect their children online, but would also enable ad tech companies in complying with COPPA.

Simulmedia Becomes One of the First US-Based Advertising Technology Product Companies to Join the Lviv IT Cluster

Retrieved on: 
Tuesday, April 9, 2024
TV and Radio, Data Management, Technology, Other Communications, Marketing, Advertising, Entertainment, Communications, Other Technology, Networks, Media, Community, Employment, Innovation, Face, SSPS, Partnership, Trust, Cluster, AI, DSPS, Creative industries

Simulmedia recognizes Ukraine's current economic challenges and is committed to contributing to the country's economic stability through this partnership.

Key Points: 
  • Simulmedia recognizes Ukraine's current economic challenges and is committed to contributing to the country's economic stability through this partnership.
  • By joining the Lviv IT Cluster, Simulmedia is excited about the opportunity to leverage the capabilities of the local talent pool.
  • Simulmedia’s collaboration with the Lviv IT Cluster is not just a business expansion; it's a commitment to contribute positively to the local economy.
  • Thank you for choosing to change and develop the tech industry with us," added Stepan Veselovskyi, CEO of Lviv IT Cluster.

Vistar Media Reimagines the DOOH Planning Experience for Advertisers

Retrieved on: 
Thursday, March 21, 2024
DSP, Environment, SSPS, Omnicom Group, Running, Activation, DSPS, OOH, DOOH, OMD, Provenzano

NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns. Now, the DSP enables buyers to better understand the physical context of OOH and how their campaign will appear in the real world. This allows buyers to easily convey plan details to other stakeholders, representing Vistar’s commitment to providing the most comprehensive and accurate digital out-of-home (DOOH) inventory marketplace.

Key Points: 
  • NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media , the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns.
  • “We’ve built Vistar on our unwavering belief in OOH as a channel, and its ability to make a real, business-driving impact for marketers,” said Michael Provenzano, CEO at Vistar.
  • Specifically, advertisers operating in the Vistar DSP will notice the following improvements:
    Updated Workflow: A streamlined, step-by-step workflow that allows users to focus on each step of the planning process.
  • “Overall, Vistar’s planning tools have always been exceptional compared to other DSPs and SSPs,” said Micaela Bos, Activation Director at Omnicom Media Group (OMD).

Wurl Launches BrandDiscovery to Precisely Match Connected TV Ads With the Emotion and Context of Programming in Real Time

Retrieved on: 
Tuesday, March 26, 2024
TV and Radio, Marketing, Artificial Intelligence, Advertising, Data Management, Communications, Technology, Entertainment, Kantar, Attention, Philosophy, SSPS, Partnership, Research, Business development, Agency, DSPS, Freewheel, System, Ecosystem, Monk, FAST, CTV, Emotion, Television, Sales

By matching an ad’s emotion with the emotion of the content directly preceding it, brands can generate positive attention.

Key Points: 
  • By matching an ad’s emotion with the emotion of the content directly preceding it, brands can generate positive attention.
  • Scene-level analysis: BrandDiscovery offers contextual targeting at the scene level, an improvement over the industry’s standard program or channel-level solutions.
  • Advertisers can present ads within programming that contextually aligns with their creatives based on emotion, brand safety, and genre.
  • Contextual targeting at scale: BrandDiscovery ads will be shown across 300+ premium CTV publishers, including FAST channels and leading streamers.

ElementalTV Announces the Launch of VenuEx, the First Integrated Venue-Centric TVOOH Audience Platform with Over 800,000 Screens Across the U.S.

Retrieved on: 
Thursday, April 4, 2024
DMA's, ROI, Digital, SSPS, Perception, Research, Loop, Atmosphere, DSPS, OOH, Restaurant, DOOH, Airport, CTV, Side platform, Advertising

LOS ANGELES, April 4, 2024 /PRNewswire/ -- VenuEx, a first-of-its-kind venue-centric audience platform, is revolutionizing TV Out-of-Home (TVOOH) leveraging the programmatic infrastructure of ElementalTV, a pioneer in advertising technology. VenuEx is now available to advertisers nationwide, featuring an extensive, integrated exchange of over 800,000 screens that offer unparalleled audience scale and hyper-targeted advertising opportunities for brands.

Key Points: 
  • VenuEx is now available to advertisers nationwide, featuring an extensive, integrated exchange of over 800,000 screens that offer unparalleled audience scale and hyper-targeted advertising opportunities for brands.
  • Through VenuEx's innovative venue-based, audience-targeting platform, advertisers can now engage with audiences by accessing thousands of screens located in contextually relevant environments.
  • Tony Patel, General Manager of VenuEx, brings over two decades of digital media experience to the TVOOH front.
  • Emphasizing the strategic significance of incorporating TVOOH into advertisers' CTV budgets, Tony expressed, "We are on the cusp of DOOH's transition to TVOOH.

ArcSpan Releases "Identifier Audit"; Expands Audience Data Analytics Suite to Help Publishers Connect Use of Identifiers to Programmatic Outcomes

Retrieved on: 
Thursday, April 4, 2024
Principal, Prevalence, Canadian Tire money, SSPS, DSPS, AMS, ID, SSP, IDS

NEW YORK, April 4, 2024 /PRNewswire/ -- ArcSpan Technologies, the innovative publisher audience data monetization company, announced today the release of AMS "Identifier Audit" dashboards. Available within ArcSpan's AMS Audience Insights suite, Identifier Audit tracks the presence and correlation of various identifiers to won and rendered ad impressions. As different programmatic audience identifiers are increasingly deployed by publishers, SSPs, DSPs, clean rooms, and marketers to facilitate scalable audience targeting, the AMS Identifier Audit helps publishers recognize, sort, and optimize the most effective audience targeting solutions.

Key Points: 
  • ArcSpan's AMS Audience Insights Data Suite provides actionable audience and campaign data analytics to help publishers measure and achieve optimal programmatic sales results.
  • NEW YORK, April 4, 2024 /PRNewswire/ -- ArcSpan Technologies, the innovative publisher audience data monetization company, announced today the release of AMS "Identifier Audit" dashboards.
  • Available within ArcSpan's AMS Audience Insights suite, Identifier Audit tracks the presence and correlation of various identifiers to won and rendered ad impressions.
  • As different programmatic audience identifiers are increasingly deployed by publishers, SSPs, DSPs, clean rooms, and marketers to facilitate scalable audience targeting, the AMS Identifier Audit helps publishers recognize, sort, and optimize the most effective audience targeting solutions.

Mediavine Announces First Advancement in Privacy Sandbox Testing

Retrieved on: 
Tuesday, March 26, 2024
SSPS, SVP, History, Activation, Privacy Sandbox, Engineering, RTB, Privacy, Workflow, Ecosystem, API, Identity, OpenX, S2S, Advertising, Online shopping

NEW YORK, March 26, 2024 /PRNewswire/ -- Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the first successful server-to-server integration in the Privacy Sandbox's Protected Audience API (PAAPI) since its launch earlier this year. Working with OpenX, one of the world's leading omnichannel supply-side platforms, Mediavine configured the first server-to-server (S2S) solution conducted within PAAPI. This was achieved via component auctions through server-to-server communications, resulting in efficient, cookieless advertising.

Key Points: 
  • Working with OpenX, one of the world's leading omnichannel supply-side platforms, Mediavine configured the first server-to-server (S2S) solution conducted within PAAPI.
  • With Google Chrome's upcoming third-party cookie deprecation, the advertising industry is currently experiencing the biggest shift in the history of programmatic.
  • "Mediavine is dedicated to crafting innovative solutions within the Privacy Sandbox that prioritize both publisher well-being and buyer achievements as we enter a new era of programmatic advertising."
  • For more information on Mediavine's PAAPI testing or to work with us, please contact [email protected] .

Sovrn Signal Delivers 10% Revenue Uplift

Retrieved on: 
Wednesday, March 13, 2024
Mumsnet, Canadian Tire money, Amazon, Intelligence, SSPS, Head, GAM, Daily Voice, TAM, CPM, Privacy, Parent, SSP, Mobile phone

BOULDER, Colo., March 13, 2024 /PRNewswire/ -- Sovrn, a publisher technology platform that helps content creators earn and keep more revenue, today announced that Sovrn's Signal product has proven to deliver a 10% revenue uplift. Over a 90-day period starting in December 2023 across 8 billion auctions, with publishers representing 190 domains, testing proved that Signal delivered an unmatched ability to create higher yields, increased CPMs, and greater programmatic revenue across multiple SSPs.

Key Points: 
  • BOULDER, Colo., March 13, 2024 /PRNewswire/ -- Sovrn , a publisher technology platform that helps content creators earn and keep more revenue, today announced that Sovrn's Signal product has proven to deliver a 10% revenue uplift.
  • Steady revenue uplift even amid traffic spikes, dips, and cyclical demand trends.
  • In addition, publishers have the option to bundle the Sovrn Ad Exchange to receive a zero percent take rate on impressions sent through the Sovrn Exchange.
  • "At Sovrn, we are always looking for opportunities to help publishers capture higher revenue from their quality content, which is why we created Signal in the first place," said Babac Vafaey, vice president of data products at Sovrn.

Pixalate’s Global Q4 2023 CTV Supply-Side Platform (SSP) Market Share Reports for Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV: Magnite Retains No. 1 Spot in North America on Roku

Retrieved on: 
Wednesday, February 28, 2024
SSP, SSPS, App Store (iOS/iPadOS), IVT, Samsung, Advertising, Apple TV, Human, CTV, Roku, Privacy, Amazon Fire TV, DSPS, Research, Airline

LONDON, UK, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 CTV Supply-Side Platform (SSP) Market Share Reports for Roku , Apple TV , Amazon Fire TV , and Samsung TV ,.

Key Points: 
  • LONDON, UK, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 CTV Supply-Side Platform (SSP) Market Share Reports for Roku , Apple TV , Amazon Fire TV , and Samsung TV ,.
  • The research team at Pixalate evaluated billions of open programmatic ad impressions across the globe to compile this research.
  • The rankings are categorized by geographical regions, including North America, Europe, Middle East and Africa (EMEA) and Latin America (LATAM).
  • North America: MetaX (8%) broke into the top ten in Q4 and rose to the No.

Pixalate Q4 2023 Mobile Supply-Side Platform (SSP) Global Market Share Rankings for Google and Apple Apps: Verve Group Leads in North America at 12%, Followed by Google AdExchange at 11%

Retrieved on: 
Tuesday, February 27, 2024
SSP, SSPS, Google Play, Research, IVT, Advertising, App Store (iOS/iPadOS), Human, LATAM, Apple, Théophile de Bock, Privacy, DSPS, InMobi, Mobile phone

LONDON, UK, Feb. 27, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Mobile Supply-Side Platform (SSP) Market Share Reports for the Google Play Store and Apple App Store .

Key Points: 
  • LONDON, UK, Feb. 27, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Mobile Supply-Side Platform (SSP) Market Share Reports for the Google Play Store and Apple App Store .
  • The reports rank SSPs based on their share of voice of open programmatic ads sold on apps from the Apple App Store and Google Play Store, as measured by Pixalate.
  • The rankings are categorized by geographical regions, including North America, Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia-Pacific (APAC).
  • Verve Group (12%) is the largest mobile SSP in North America on both Google Play and Apple App Stores based on market share, as measured by Pixalate
    Apple App Store mobile SSP market share rankings: In Q4 2023, Google AdExchange (11%) closed the gap on Verve Group (12%)
    Google Play Store mobile SSP market share rankings: Throughout 2023, Verve Group (11%) topped the list for mobile SSP market share in every quarter
    TaurusX (34%) holds the No.