IAB

Digital Advertising Issues Surge to Top of Small Business Concerns

Retrieved on: 
Tuesday, December 12, 2023
Politics, Policy, Creativity, Goliath, Interactivity, Privacy, IAB, Silicon, Advisory Council, Commerce, Internet, FTC, Small business, Federal Trade Commission, Interactive Advertising Bureau, Marketing, Advertising, Long, Geography, Interstate Commerce Committee, Congress, Life, Legislation, Cryptocurrency, Growth

WASHINGTON, Dec. 12, 2023 /PRNewswire/ -- Amidst growing attacks on digital advertising in Washington, D.C., nationwide small business coalition Internet for Growth has grown its membership of entrepreneurs, startups, and content creators to nearly 2,000 individuals across all 50 states, reflecting the vital importance of digital advertising and the ad-supported internet to innovation, jobs, and economic growth on Main Street.

Key Points: 
  • Last week, Internet for Growth hosted events in Spokane, Washington, and Canton, Ohio, spreading a positive message about digital advertising's under-appreciated role supporting local communities.
  • "Running a small business is an uphill battle," writes Chariese Blue, owner of Urban Central Marketplace, in Colorado Politics.
  • Internet for Growth has delivered thousands of letters to Congress from concerned constituents, urging federal representatives to rethink digital advertising policy.
  • "The vast majority of over 31 million small businesses in this country depend on digital advertising," said Thomas.

Microbial Agricultural Inoculants Market to increase by USD 243.73 million between 2023 to 2028, AquaBella Organic Solutions LLC, BASF SE, Bayer AG and more among key companies - Technavio

Retrieved on: 
Friday, December 8, 2023
Agriculture, Seed, Bacillus firmus, BASF SE, IAB, Bayer, Fungus, BIO, Biology, Corteva, USD, Farmer, BASF, Novozymes, Pesticide, SE, FREE, Emergent BioSolutions, Wine, Plant, Geography

NEW YORK, Dec. 8, 2023 /PRNewswire/ -- The microbial agricultural inoculants market size is expected to grow by USD 243.73 million from 2023 to 2028.

Key Points: 
  • NEW YORK, Dec. 8, 2023 /PRNewswire/ -- The microbial agricultural inoculants market size is expected to grow by USD 243.73 million from 2023 to 2028.
  • Rising concerns over the use of chemical fertilizers and pesticides in agriculture are notably driving the microbial agricultural inoculants market.
  • However, factors such as a lack of awareness of microbial agricultural inoculants among farmers may impede market growth.
  • Microbial Agricultural Inoculants Market 2024-2028: Company Analysis
    BASF SE - The company offers microbial agricultural inoculants such as Poncho Votivo bio seeds made up of Bacillus microbial and Votivo prime made up of Bacillus firmus microbial, under its brand called BioSolutions.

IAB Releases First-of-Its-Kind Research Report on the Creator Economy Advertising Opportunity

Retrieved on: 
Thursday, December 7, 2023
Creator economy, Advertising, IAB, Purchase funnel, Partnership, Research, SVP, KPI, Goldman Sachs, Television, Music, Creative industries, Marketing

NEW YORK, Dec. 7, 2023 /PRNewswire/ -- Today IAB released its first-ever research report on the creator economy advertising opportunity. The report titled, The Creator Economy Opportunity: Where Authenticity Meets Impact, and conducted in partnership with Talk Shoppe, offers a deep examination of the evolving consumer purchase journey, how buyers can leverage the creator economy in their media budgets, and where creator content fits in the media mix alongside studio-produced content.

Key Points: 
  • Advertisers Using Creator Content to Accelerate the Purchase Funnel;
    NEW YORK, Dec. 7, 2023 /PRNewswire/ -- Today IAB released its first-ever research report on the creator economy advertising opportunity.
  • The report titled, The Creator Economy Opportunity: Where Authenticity Meets Impact, and conducted in partnership with Talk Shoppe, offers a deep examination of the evolving consumer purchase journey, how buyers can leverage the creator economy in their media budgets, and where creator content fits in the media mix alongside studio-produced content.
  • "Creator content marketing is a powerful vehicle for driving full-funnel impact, and advertisers are finding tremendous success adding it to their marketing mix alongside studio content advertising," said Jack Koch, SVP, Research & Insights, IAB.
  • "This report helps marketers more deeply understand the opportunity and how best to activate campaigns leveraging creator content.

IAB Announces Powerful ALM Speaker Lineup and Themes Addressing Evolving Digital Advertising Marketplace; Organization Also Unveils 2024 Events Schedule

Retrieved on: 
Thursday, November 30, 2023
McDonald's, Adweek, Privacy, MSNBC, Date, Ecosystem, Marketing, JPMorgan Chase, Advertising, Responsibility, Retail media, Memory, Growth, Government, Name, ALM, Commerce, CMOS, EVP, Comscore, Lawyer, Content, The Coca-Cola Company, AI, Interactive Advertising Bureau, Alysia, Public policy, Host, IAB, Digital Future Coalition, NBC News, Partnership, Lifestyle, Andrea Mitchell Reports, Breakfast, Policy, Attention, Nielsen, Liberty Mutual, News, CMO, Role, Snap Inc., Cryptocurrency, Sales, Television, Management, Video game, Medical device, Unilever, Innovation, Creativity, Investment

NEW YORK, Nov. 30, 2023 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled its 2024 thought leadership and marketplace events schedule. Aiming to excite, inspire, and motivate, the event lineup addresses key issues across marketing, AI, streaming, gaming, retail, and public policy, as well as responsible media and data use.

Key Points: 
  • Save the Date for IAB's 2024 Events Including the IAB Annual Leadership Meeting (ALM), IAB PlayFronts, IAB NewFronts, IAB Podcast Upfront, IAB Public Policy & Legal Summit, IAB Privacy Compliance Salon, and IAB State Privacy Law Summit
    NEW YORK, Nov. 30, 2023 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled its 2024 thought leadership and marketplace events schedule.
  • In addition to the various sessions, IAB will host a CMO-centric breakfast addressing the critical role of marketers in leading AI efforts."
  • IAB Public Policy & Legal Summit 2024 , April 2, 2024, Washington, D.C., In-person
    With new regulations and state privacy laws taking effect, the digital media landscape is constantly evolving.
  • IAB Podcast Upfront 2024 , May 9, 2024, New York City, In-person & Virtual
    Following IAB NewFronts, IAB Podcast Upfront is designed for brands, agencies, and media buyers to preview the latest in innovative podcast programming.

DrivenIQ Announces Strategic Partnership with Ermes, Revolutionizing Media Campaigns with Advanced AudienceID™ Technology

Retrieved on: 
Wednesday, November 29, 2023
IAB, Address, CATG, Consumer, Heart, Ecosystem, Marketing, Advertising, Partnership, IDS, Heel, Growth, AI, OTC, Google Analytics, Retail, Ermes

TOWSON, Md., Nov. 29, 2023 /PRNewswire-PRWeb/ -- DrivenIQ, a trailblazer in first party audience data and advertising technologies, is excited to announce its collaboration with Ermes (Ermes.AI), a leader in data-driven media optimization. This partnership heralds a new era in media campaign strategy, powered by DrivenIQ's innovative AudienceID™ platform.

Key Points: 
  • This partnership heralds a new era in media campaign strategy, powered by DrivenIQ's innovative AudienceID™ platform.
  • Ermes, based in Paris, France, excels at simplifying media campaign processes with its expertise in data, AI, and technology.
  • With our technology, Ermes will not only enhance its existing services but also redefine the way media campaigns are conceptualized and executed.
  • "We're excited to witness the collaboration between DrivenIQ and Ermes, marking a significant milestone in the evolution of data-driven media campaigns," said Pruitt.

IAB Privacy Unveils Accountability Program as Part of its Multi-State Privacy Agreement for Signatories to Earn Certification

Retrieved on: 
Tuesday, November 14, 2023
General counsel, Privacy, IAB, NAI, MSPA, Signature, Certification, Audit

NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Continuing its efforts to promote consumer privacy and comply with new state privacy laws, IAB Privacy (IAB) has established a voluntary Accountability Program as part of its Multi-State Privacy Agreement (MSPA) compliance framework.

Key Points: 
  • NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Continuing its efforts to promote consumer privacy and comply with new state privacy laws, IAB Privacy (IAB) has established a voluntary Accountability Program as part of its Multi-State Privacy Agreement (MSPA) compliance framework.
  • Through the Accountability Program, MSPA Signatories have an opportunity to earn an 'MSPA Certified' seal after demonstrating how they comply with the requirements of the MSPA.
  • To receive this certification, MSPA Signatories who choose to participate must submit to an assessment, which will be conducted by an Authorized Assessor designated by IAB.
  • The MSPA Accountability Program is currently available only to ad tech companies who have signed the MSPA (known as "Downstream Participants" in the MSPA).

DeepIntent Joins the Network Advertising Initiative (NAI)

Retrieved on: 
Tuesday, November 14, 2023
Research, Organization, Interactivity, International Association, Privacy, GPP, IAB, NAI, DAA, Interactive Advertising Bureau, Data collection, Health, Digital, IAPP, AdChoices, Health care, TAG, Network, Network Advertising Initiative

NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Healthcare advertising technology leader DeepIntent announced its membership in the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising in the United States. As part of the NAI, DeepIntent furthers its commitment to building technology that empowers pharmaceutical advertisers to reach their most relevant audiences in a privacy-safe way.

Key Points: 
  • NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Healthcare advertising technology leader DeepIntent announced its membership in the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising in the United States.
  • As part of the NAI, DeepIntent furthers its commitment to building technology that empowers pharmaceutical advertisers to reach their most relevant audiences in a privacy-safe way.
  • Given the current privacy landscape, DeepIntent believes supporting a unified industry standard is more important than ever.
  • "These new NAI guidelines are well-aligned with DeepIntent's vision of privacy-safe targeting," said Yashina Burns, Vice President of Legal and Privacy at DeepIntent.

ZeroFox Releases 2024 Threat Forecast Report Assessing Next Year’s External Cyber Threat Landscape

Retrieved on: 
Tuesday, November 7, 2023
ZeroFox, IAB, DE, TTP, Organization, R, Artificial intelligence, Growth, Probability, AI, Collection, Distinguished Fellow of the British Computer Society, Risk management, Cryptocurrency, Intelligence

WASHINGTON, D.C., Nov. 07, 2023 (GLOBE NEWSWIRE) -- ZeroFox (Nasdaq: ZFOX), a leading provider of external cybersecurity, today released its annual 2024 Threat Forecast Report outlining key predictions and recommendations from ZeroFox Intelligence.

Key Points: 
  • WASHINGTON, D.C., Nov. 07, 2023 (GLOBE NEWSWIRE) -- ZeroFox (Nasdaq: ZFOX), a leading provider of external cybersecurity, today released its annual 2024 Threat Forecast Report outlining key predictions and recommendations from ZeroFox Intelligence.
  • Combining depth and breadth of intelligence experience and access, the 2024 Threat Forecast offers security teams insight on threat trends and steps to address an evolving external attack surface.
  • The cyber threat landscape evolved significantly in 2023, as threat actors embraced new tools and diversified tactics to overcome defenses.
  • The complete ZeroFox 2024 Threat Forecast is available for download here .

Stackline Awarded 2023 Amazon Ads Partner Award, Creative Brand Building Category

Retrieved on: 
Monday, November 6, 2023
Software, Marketing, Advertising, Data Management, Communications, Technology, Online Retail, Retail, IAB, Global Expansion Summit, Interactivity, Commerce, Creativity, Interactive Advertising Bureau, Amazon, Microsoft Partner Network, General Mills, Automation, Food delivery, Kantar

Amazon Ads Partner Awards were announced during unBoxed, Amazon Ads' annual advertising conference.

Key Points: 
  • Amazon Ads Partner Awards were announced during unBoxed, Amazon Ads' annual advertising conference.
  • The Partner Awards recognize and amplify Amazon Ads partners who developed creative campaigns and innovative solutions that engaged audiences and drove measurable results for brands.
  • During the gala on October 23, Amazon Ads announced the 10 winning campaigns—including Stackline and VMLY&R Commerce for the Creative Brand Building category.
  • The Amazon Ads Partner Network is a global community of agencies and tech providers that can help advertisers achieve their business goals using Amazon Ads products.

dss+ Establishes Impact Advisory Board to Accelerate and Amplify Impact

Retrieved on: 
Friday, October 27, 2023
Mobius, IAB, Sustainability, Hong Kong Technology Venture, Confederation of Indian Industry, Confederation, Kerry Group, DuPont, Chief sustainability officer, Consultant, Management

GENEVA, Oct. 27, 2023 /PRNewswire/ -- Global sustainable operations consulting firm dss+ announces the creation of an external Impact Advisory Board (IAB) to bring their insights and expertise from a diverse range of industries and geographies to guide dss+ on macro and industry trends, business model development, innovation and impact maximisation. 

Key Points: 
  • "Our clients and partners are adopting more sustainable business models and embracing emerging technologies in their quest to stay relevant in a dynamic market," says Melissa Barrett, Managing Director, Practices and Impact at dss+.
  • "We at dss+ understand how to drive such transformations as a specialist sustainable operations consultancy that takes a human-centred approach.
  • Now, with the support and counsel of the IAB, we will be able to apply additional industry and innovation insights in our work with clients to help them evolve and deliver impact well into the future."
  • Juan Gabriel Aguiriano Nalda – Group Head of Sustainability and Technology Ventures, Kerry Group
    Alexa Dembek – Chief Technology and Sustainability Officer, DuPont
    Seema Arora – Deputy Director General, Confederation of Indian Industry
    Alex Kuilman – Co-founder and Retired Partner, Mobius Executive Leadership
    The IAB operates in an advisory capacity and does not hold fiduciary responsibility.