Out of Home Advertising Association of America

US Out of Home Advertising Continues 2023 Growth with 2.2% Increase in Q2

Retrieved on:

Thursday, September 21, 2023

Public transport, Preferred Hotels & Resorts, School, Travel, Out of Home Advertising Association of America, Attention, Politics, History, Government, OOH, Local service delivery, Transit, Digital, Tourism, Organization

WASHINGTON, Sept. 21, 2023 /PRNewswire/ -- Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA).

Key Points:

Despite ongoing economic uncertainties, the second quarter was the second highest in volume in the history of OOH.
The Transit category generated the greatest quarterly growth over the second quarter of 2022, increasing by 7.7 percent.
"The experience economy continues to surge, as evidenced by the huge jump in the travel category last quarter," said Anna Bager, President & CEO, OAAA.
Six of the top 10 OOH product categories produced increases greater than total OOH quarterly growth of 2.2 percent compared to Q2 2022, including:

Leading Out of Home Trade Group OAAA Appoints Ad Industry Champion Julie Thompson as EVP & CMO to Elevate and Amplify the OOH Industry

Retrieved on:

Tuesday, July 25, 2023

WASHINGTON, July 25, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry, has appointed Julie Thompson as Executive Vice President and Chief Marketing Officer. She will report to OAAA President & CEO Anna Bager.

Key Points:

The formation of this new team will further Bager's growth objectives for OAAA in service of its member companies.
OOH advertising revenue in the US increased 20.7% in 2022 compared to the previous year, accounting for $8.6 billion.
She will play a pivotal role in promoting the trade group and the entire OOH industry.
Prior to OAAA, Scanlan spent 15 years growing the editorial team at Captivate before expanding her OOH horizons writing for OOHToday.com.

"juliethompsoninc's Thursday VIP Dinner Club at Cannes" Welcomes MediaVillage as Media Partner

Retrieved on:

Thursday, June 15, 2023

CANNES, France, June 15, 2023 /PRNewswire/ -- Now in its 16th year, "juliethompsoninc's Thursday VIP Dinner Club at Cannes" welcomes MediaVillage Education Foundation as its media partner during the Cannes Lions International Festival of Creativity. OAAA (Out of Home Advertising Association of America) + The Weather Company, an IBM Business, are presenting sponsors of the annual invite-only fete on Thursday, June 22 at the famous La Paillote de Gaston Gastounette.

Key Points:

"MediaVillage is proud to partner with Julie Thompson on such a legacy event," said media ecologist Jack Myers, founder of MediaVillage.
We are dedicated to advancing a culture of learning and diversity in the advertising-supported media community.
"juliethompsoninc's Thursday VIP Dinner Club at Cannes" is taking place at one of the best seafood restaurants on the French Riviera that has a casual beach-vibe, ala Club 55 Saint Tropez.
This is about connecting MediaVillage to all the parts of the industry and what his nonprofit is about," said Thompson.

MediaVillage to Host Cannes Lions Opening Panel at The FQ Equality Lounge

Retrieved on:

Tuesday, June 13, 2023

NEW YORK, June 13, 2023 /PRNewswire/ -- MediaVillage Education Foundation, the nonprofit organization dedicated to advancing a culture of learning and diversity in the advertising-supported media community, will host a panel with four advertising and marketing experts and co-host cocktails and dinner during the Cannes Lions International Festival of Creativity taking place in France June 19-23.

Key Points:

To learn more about the MediaVillage Education Foundation, visit www.AboutMediaVillage.com
On Monday, June 19, MediaVillage Education Foundation will host The FQ opening panel in Cannes.
"This panel on the future of creativity is a relevant and important focus for launching the Cannes Lions.
Throughout the week, Myers and MediaVillage columnist Raquelle Zuzarte will be interviewing industry leaders on their Cannes Lions experience.
All MediaVillage content is available free at www.MediaVillage.org .To follow MediaVillage Education Foundation on social, visit LinkedIn , Twitter , Facebook ; hashtag #MediaVillageCannes.

USO, Clear Channel Outdoor Nationwide Digital Billboard Campaign Inspires American Support for Military Service Members & Families

Retrieved on:

Monday, May 15, 2023

NEW YORK, May 15, 2023 /PRNewswire/ -- During May, Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), the Out of Home Advertising Association of America (OAAA) and the United Service Organizations (USO)—America's leading nonprofit organization supporting service members and their families—are running a nationwide digital billboard campaign encouraging civilians to support the U.S. military community.

Key Points:

"It is our patriotic duty to support service members and their families," said Chief Development and Marketing Officer of the USO, Brian Cowart.
While it is important to support the U.S. military community year-round, the campaign will run during an especially apt time: Military Appreciation Month.
"Some of our own employees are former service members and much of our roadside and airport operations sit within communities that military service members call home.
"The OAAA is honored to help promote this important campaign in support of our service members and their families," said OAAA President and CEO Anna Bager.

Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers, According to Research from OAAA & Morning Consult

Retrieved on:

Wednesday, April 19, 2023

Consultant, OOH, Morning Consult, Influencer marketing, Out of Home Advertising Association of America, Research, Online shopping

WASHINGTON, April 19, 2023 /PRNewswire/ -- New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store. Multicultural consumers are even more likely to notice OOH while on shopping excursions (Black: 78%, Hispanic: 76%, Asian: 73%). These are some of the key findings from "OOH Impact: Retail & Influencer Marketing," a survey from the Out of Home Advertising Association of America (OAAA) and Morning Consult.

Key Points:

Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store.
Multicultural consumers are even more likely to notice OOH while on shopping excursions (Black: 78%, Hispanic: 76%, Asian: 73%).
These are some of the key findings from "OOH Impact: Retail & Influencer Marketing," a survey from the Out of Home Advertising Association of America (OAAA) and Morning Consult.
Highlighting OOH's ability to influence buying behavior, the research shows 42 percent of consumers reporting that OOH ads directly impact their in-person shopping decisions.

SIXT USA Earns Distinguished Travel Industry and Advertising Industry Awards

Retrieved on:

Thursday, April 13, 2023

SIXT USA was named the Best Family-Friendly Rental Car Company in the 2023 Wherever Awards, conducted by WhereverFamily.com , a trusted source for family travel information.

Key Points:

SIXT USA was named the Best Family-Friendly Rental Car Company in the 2023 Wherever Awards, conducted by WhereverFamily.com , a trusted source for family travel information.
Voting on their favorites in the world of travel, WhereverFamily.com readers selected SIXT for its commitment to providing the best car rental travel experience for families of all sizes and budgets.
SIXT USA won two Silver OBIE Awards in the Contextual and Automotive categories for its innovative 3D display installation at Denver International Airport (DEN).
Tom Kennedy, President, SIXT USA & Canada: "SIXT is honored to be recognized as the best family-friendly car rental company by WhereverFamily.com readers and for creative excellence in advertising by the OBIE Awards.

OAAA & Geopath Announce 2023 OOH Local Case Study Award Winners

Retrieved on:

Wednesday, March 29, 2023

Prize, Advertising, Culture, OUTFRONT, Amazon, HVAC, OOH, Lamar, Out of Home Advertising Association of America, Baeksang Arts Award Grand Prize – Television, Happiness, Growth, City, Lamar Advertising Company, Health, Conference

WASHINGTON, March 29, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this week. Since 2016, OAAA and Geopath have honored OOH campaigns that inspire consumers to make a quantifiable impact on local businesses.

Key Points:

WASHINGTON, March 29, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this week.
Since 2016, OAAA and Geopath have honored OOH campaigns that inspire consumers to make a quantifiable impact on local businesses.
The Local Case Study Awards are proof that OOH is consistently being used as a strategic media element, and this year's highly competitive contest generated over 90 entries.
The 2023 contest winners, representing a broad array of product categories, all incorporated data to strategically plan and analyze the effectiveness of their clients' OOH campaigns.

OAAA UNVEILS THE WINNERS OF THE 81st OBIE AWARDS FOR CREATIVE EXCELLENCE

Retrieved on:

Wednesday, March 29, 2023

20th Century Studios Home Entertainment, Niagara Falls, Craft, South Indian International Movie Awards, SF, 3D, OOH, OAAA OBIE Awards, Out of Home Advertising Association of America, Hall, Times Square, Obie Award, Avatar: The Way of Water, Avatar, Conference, Platinum, Film industry, Silver, Gold

NASHVILLE, Tenn., March 28, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA) today announced the 81st Annual OBIE Award winners. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home (OOH) industry. This evening, OAAA presented 29 awards during a live ceremony held at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN. Winners in the Bronze, Silver, Gold, and Platinum tiers were revealed, along with recipients of the Craft and Hall of Fame awards.

Key Points:

For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home (OOH) industry.
This evening, OAAA presented 29 awards during a live ceremony held at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN.
Winners in the Bronze, Silver, Gold, and Platinum tiers were revealed, along with recipients of the Craft and Hall of Fame awards.
Gold OBIE Awards were also presented to:

Out of Home Advertising up 20.7%, Exceeding Revenue Record Set Pre-COVID in 2019

Retrieved on:

Tuesday, March 28, 2023

WASHINGTON, March 28, 2023 /PRNewswire/ -- Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks a critical milestone for OOH, with 2022 outpacing the previous record set in 2019. The news aligns with recent research from Magna, which shows that OOH produced greater growth than any other core ad medium in the past year.

Key Points:

This marks a critical milestone for OOH, with 2022 outpacing the previous record set in 2019.
A key driver for the year, the digital out of home (DOOH) segment jumped 24.2 percent compared to 2021, according to the OAAA data.
At the same time, OOH overall experienced double-digit growth across all four categories: Billboards, Street Furniture, Transit, and Place-Based.
Revenue estimates include digital and static billboard, street furniture, transit, place-based, and cinema advertising.