DOOH

Perion Network Announces Preliminary Q1 2024 Financial Results

Retrieved on: 
Monday, April 8, 2024
Software, Networks, Data Analytics, Finance, Advertising, Communications, Professional Services, Technology, Microsoft Bing, Microsoft, Display, Organization, Growth, Digital, Perion Network, Retail media, DOOH, Search advertising, CTV, RPM, Mobile phone

Perion Network Ltd. (NASDAQ & TASE: PERI ), a technology leader in connecting advertisers to consumers across all major digital channels, announced today preliminary financial results for Q1 2024 and updated its full year 2024 guidance.

Key Points: 
  • Perion Network Ltd. (NASDAQ & TASE: PERI ), a technology leader in connecting advertisers to consumers across all major digital channels, announced today preliminary financial results for Q1 2024 and updated its full year 2024 guidance.
  • In the first quarter of 2024, Perion experienced a decline in Search Advertising activity, attributable to changes in advertising pricing and mechanisms implemented by Microsoft Bing in its Search Distribution marketplace.
  • These adjustments led to a reduction in Revenue Per Thousand Impressions (RPM) for both Perion and other Microsoft Bing distribution partners.
  • As a result of the Microsoft Bing modifications, Perion expects Q1 2024 revenue and adjusted EBITDA1 of $157 million and $20 million, respectively.

INEO Partners with US-Based Ad Platforms

Retrieved on: 
Tuesday, April 9, 2024
Quotient, Connected, Smart TV, Side platform, PMP, DSPS, DOOH, The Trade Desk, Demand-side, Ineos, CTV, Marketing, Advertising

SURREY, BC, April 9, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), announces the signing of new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs).

Key Points: 
  • SURREY, BC, April 9, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), announces the signing of new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs).
  • These partnerships mark another significant milestone for the INEO Retail Media Division's commitment to providing innovative advertising solutions and driving results for clients.
  • The newly formed partnerships INEO has signed are with AdXcelerant and LoopTV while the PMPs were set up with The Trade Desk and Quotient.
  • The PMP deals allow the largest DSPs to send advertising directly into the INEO US retail store network programmatically.

Vistar Media Reimagines the DOOH Planning Experience for Advertisers

Retrieved on: 
Thursday, March 21, 2024
DSP, Environment, SSPS, Omnicom Group, Running, Activation, DSPS, OOH, DOOH, OMD, Provenzano

NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns. Now, the DSP enables buyers to better understand the physical context of OOH and how their campaign will appear in the real world. This allows buyers to easily convey plan details to other stakeholders, representing Vistar’s commitment to providing the most comprehensive and accurate digital out-of-home (DOOH) inventory marketplace.

Key Points: 
  • NEW YORK, March 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media , the leading global provider of technology solutions for out-of-home (OOH) media, has reimagined its demand-side platform (DSP) to provide a sophisticated planning experience for running OOH campaigns.
  • “We’ve built Vistar on our unwavering belief in OOH as a channel, and its ability to make a real, business-driving impact for marketers,” said Michael Provenzano, CEO at Vistar.
  • Specifically, advertisers operating in the Vistar DSP will notice the following improvements:
    Updated Workflow: A streamlined, step-by-step workflow that allows users to focus on each step of the planning process.
  • “Overall, Vistar’s planning tools have always been exceptional compared to other DSPs and SSPs,” said Micaela Bos, Activation Director at Omnicom Media Group (OMD).

Planar Expands LED Product Portfolio to Reach New Markets and Better Serve Customers

Retrieved on: 
Wednesday, March 27, 2024
Technology, Audio, Video, Hardware, DOOH, LED, Sport, Leyard

Available in the US and Canada for digital-out-of-home (DOOH), retail, hospitality, sports and entertainment, and other mainstream applications, the new Leyard LED product offerings reinforce Planar’s commitment to offer a comprehensive portfolio of advanced visualization technologies that addresses an even wider range of markets and customers.

Key Points: 
  • Available in the US and Canada for digital-out-of-home (DOOH), retail, hospitality, sports and entertainment, and other mainstream applications, the new Leyard LED product offerings reinforce Planar’s commitment to offer a comprehensive portfolio of advanced visualization technologies that addresses an even wider range of markets and customers.
  • We’re looking forward to expanding Planar’s footprint in these areas, and more importantly, better serving our customers’ diverse needs.
  • It’s an honor to bring this to life with our Leyard family of LED products.”
    An experienced team of experts will lead the Leyard product family efforts.
  • See Leyard LED displays at the ISA International Sign Expo 2024 in Booth #2941 April 10-12 in Orlando.

Billups Selects Cedara to Launch Global OOH Sustainability Solution

Retrieved on: 
Wednesday, March 20, 2024
Technology, Environmental Issues, Environmental Health, Professional Services, Environmental, Social and Governance (ESG), Artificial Intelligence, Other Communications, Environment, Sustainability, Marketing, Software, Advertising, Communications, Green Technology, Carbon, DOOH, OOH, Renewable energy

Billups , a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has chosen Cedara , the Carbon Intelligence Platform for marketers, to develop an OOH sustainability solution for Billups’ global network of brands and agencies.

Key Points: 
  • Billups , a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has chosen Cedara , the Carbon Intelligence Platform for marketers, to develop an OOH sustainability solution for Billups’ global network of brands and agencies.
  • As the first OOH agency to leverage Cedara’s carbon measurement platform, Billups is ushering the OOH industry into a greener, more responsible future.
  • “As part of Billups’ commitment to driving global innovation, we are eager to accelerate sustainability efforts within the OOH industry,” said David Krupp, Global CEO of Billups.
  • Cedara will also support Billups in developing its corporate sustainability initiatives.

Perion Taps into the World’s Largest DOOH Market, Estimated at $5.2B Through a New Partnership with Way.io, its First Domestic DSP in China

Retrieved on: 
Monday, March 11, 2024
Software, Digital Marketing, Networks, Data Analytics, Advertising, Communications, Professional Services, Technology, Season, DSP, Partnership, Perion Network, 1,000,000, Demand-side platform, OOH, DOOH, Digital technology, Baidu, Ali Baba, JD, Vipshop, Publishing

This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024 , according to Statista.

Key Points: 
  • This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024 , according to Statista.
  • For the first time, Way.io customers in China can activate programmatic DOOH campaigns both in China and globally via Perion’s Hivestack SSP’s worldwide network of premium DOOH inventory.
  • With the establishment of a global media network, the partnership with Hivestack is a key element of Way.io's global expansion strategy.
  • Working together, we look forward to shaping the future!”
    For more information and market statistics please see post on the company’s website.

ReachTV Chooses Edgio to Help Deliver and Monetize Streaming Content to Airports Across North America

Retrieved on: 
Monday, March 11, 2024
Technology, Entertainment, Air, Security, Transport, Communications, Audio, Video, Media, TV and Radio, Smart TV, DOOH, Airport, CTV, MGM, NFL, Television, Video game

Edgio’s Uplynk platform and managed services provide ReachTV the ability to efficiently manage their live and on-demand streaming, while enhancing revenue through integrated, automated tools and a robust service offering.

Key Points: 
  • Edgio’s Uplynk platform and managed services provide ReachTV the ability to efficiently manage their live and on-demand streaming, while enhancing revenue through integrated, automated tools and a robust service offering.
  • With over 2,500 screens in 90+ airports across North America, ReachTV has redefined travel media by delivering a compelling mix of live sports, original content and collaborations with top-tier networks and production partners worldwide.
  • Choosing Edgio enabled ReachTV to move quickly in acquiring crucial broadcast and NFL feeds with high broadcast quality and reliability.
  • By leveraging its consummate live events experience and vast industry connections, Edgio quickly helped ReachTV implement industry-standard workflows to bring their licensed content to their network.

ElementalTV Announces the Launch of VenuEx, the First Integrated Venue-Centric TVOOH Audience Platform with Over 800,000 Screens Across the U.S.

Retrieved on: 
Thursday, April 4, 2024
DMA's, ROI, Digital, SSPS, Perception, Research, Loop, Atmosphere, DSPS, OOH, Restaurant, DOOH, Airport, CTV, Side platform, Advertising

LOS ANGELES, April 4, 2024 /PRNewswire/ -- VenuEx, a first-of-its-kind venue-centric audience platform, is revolutionizing TV Out-of-Home (TVOOH) leveraging the programmatic infrastructure of ElementalTV, a pioneer in advertising technology. VenuEx is now available to advertisers nationwide, featuring an extensive, integrated exchange of over 800,000 screens that offer unparalleled audience scale and hyper-targeted advertising opportunities for brands.

Key Points: 
  • VenuEx is now available to advertisers nationwide, featuring an extensive, integrated exchange of over 800,000 screens that offer unparalleled audience scale and hyper-targeted advertising opportunities for brands.
  • Through VenuEx's innovative venue-based, audience-targeting platform, advertisers can now engage with audiences by accessing thousands of screens located in contextually relevant environments.
  • Tony Patel, General Manager of VenuEx, brings over two decades of digital media experience to the TVOOH front.
  • Emphasizing the strategic significance of incorporating TVOOH into advertisers' CTV budgets, Tony expressed, "We are on the cusp of DOOH's transition to TVOOH.

Causal IQ Recognized by Campaigns & Elections for Exceptional Work in Digital Advertising

Retrieved on: 
Tuesday, March 26, 2024
Online, DOOH, Reed, Campaigns and Elections, Region, Causality

Named for Campaigns & Elections founder Stanley Foster Reed, The Reed Awards embody excellence in political campaigning and grassroots & advocacy.

Key Points: 
  • Named for Campaigns & Elections founder Stanley Foster Reed, The Reed Awards embody excellence in political campaigning and grassroots & advocacy.
  • Causal IQ was recognized in the categories of Best Use of Online Targeting for Mayoral Campaign and Best Use of Digital Out of Home (DOOH) for its exemplary work during the 2023 political season.
  • "We are incredibly honored to receive these prestigious accolades," said Ryan Ray, Regional Vice President of Media Sales at Causal IQ. "
  • Causal IQ's award-winning campaigns demonstrated the company's proficiency in leveraging advanced targeting techniques and digital out-of-home advertising to deliver impactful results for political campaigns.

OUTFRONT Media Continues to Push Digitization of OOH Forward with Significant Expansion of Programmatic Transit Advertising in NYC

Retrieved on: 
Tuesday, March 19, 2024
Digital marketing, Ability, National Basketball Association, DSP, Face, Digital, The Trade Desk, Talon, MTA, Marketing, Outfront Media, NBA scoring leaders, OOH, OUTFRONT, DOOH, NBA, Metro-North Railroad, Tunnel

NEW YORK, March 19, 2024 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City's MTA system, which will cover nearly all of the MTA's subway stations – with the potential to reach more than four million daily trips from New Yorkers and tourists – along with commuter rail stations in the surrounding areas.

Key Points: 
  • In 2023, OUTFRONT conducted a successful pilot launch of programmatic capabilities on over 900 Digital and Video Urban Panels (DUPs/VUPs) outside MTA subway entrances and exits.
  • With this rollout, advertisers will also be able to programmatically access thousands of Liveboards inside stations.
  • "OUTFRONT was able to make it a seamless process within our DSP and to provide clear value for our media investment."
  • To learn more about how brands can benefit from OUTFRONT's programmatic transit advertising network, watch this video .