IAB | Jotup

Brand-building Now Accounts for 61% of Podcast Advertising, According to IAB's U.S. Podcast Advertising Revenue Study

Retrieved on:

Thursday, October 26, 2023

IAB, Media center, PwC, Digital audio, KPI-driven code analysis, DAI, Shapo, Television, Marketing, Sales, Growth

NEW YORK, Oct. 26, 2023 /PRNewswire/ -- Today, IAB released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double the total digital advertising market overall.

Key Points:

Part two of the study, titled U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth , reveals the drivers, strategies, and tactics propelling podcast ad revenues, and shows where the market is heading.
While programmatic has shown significant growth — up 5x from 2021 to 2023 — its share of podcast revenue is still only 11%.
The kinds of sophisticated, audience-based buys common in other digital media channels only represent 25% of podcast revenues.
The industry needs to create new ad models that align with larger percentages of podcast consumption within video environments.

Sustainability is Critically Important in JAPAC as Programmatic Thrives: New OpenX and ExchangeWire Research

Retrieved on:

Monday, October 9, 2023

Despite the deprecation of third-party identifiers and global economic turbulence, sustainability is a key focus for professionals within the Japan and Asia-Pacific (JAPAC) region.

Key Points:

Despite the deprecation of third-party identifiers and global economic turbulence, sustainability is a key focus for professionals within the Japan and Asia-Pacific (JAPAC) region.
This is according to a new research report, Sustainability in Advertising - JAPAC 2023 , published today by ExchangeWire , in association with OpenX .
Building upon studies conducted annually through 2020-2022, media professionals across the digital advertising supply chain in Australia, India, Indonesia, and Japan were surveyed.
“Sustainability is an incredibly important initiative for the JAPAC market as a whole.

AdTech Holding Hosts Its Second Open Hackathon in Cyprus

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Thursday, October 5, 2023

IAB, Student, Gold, Software as a service, Open, Adtech (company), Digital, Life, Martech, Design, Research

LIMASSOL, Cyprus, Oct. 5, 2023 /PRNewswire/ -- AdTech Holding, the Cyprus-based international hub focused on creating startup ecosystems and delivering innovative AdTech and MarTech solutions, is announcing its second Open HackAdTech Hackathon in Limassol.

Key Points:

LIMASSOL, Cyprus, Oct. 5, 2023 /PRNewswire/ -- AdTech Holding, the Cyprus-based international hub focused on creating startup ecosystems and delivering innovative AdTech and MarTech solutions, is announcing its second Open HackAdTech Hackathon in Limassol.
Following the remarkable success of its debut Hackathon last year, AdTech Holding is organizing the second contest on November 25-26, 2023.
The Open HackAdTech Hackathon, 2023, invites all participants who share AdTech Holding's vision of transforming the digital landscape with cutting-edge technology and unconventional ideas.
For more information about the Open HackAdTech Hackathon 2023, follow this link or contact [email protected] .

IAB Announces its Annual Leadership Meeting (ALM 2024), Bringing Industry Leaders to Set the Stage for the Year Ahead

Retrieved on:

Wednesday, October 4, 2023

Interactive Advertising Bureau, Journalism, JW Marriott Essex House, Education, Marketing, Attention, Creativity, JW Marriott Hotels, ALM, IAB, Regulation, Commerce, Course, Digital, Fraud, Online shopping, Privacy

NEW YORK, Oct. 4, 2023 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled details of its Annual Leadership Meeting (ALM), to be held on January 28-30 at the JW Marriott in Marco Island, Florida. As the central thought leadership event for IAB, ALM aims to advance the digital media and marketing industry and set the agenda for the year ahead.

Key Points:

As the central thought leadership event for IAB, ALM aims to advance the digital media and marketing industry and set the agenda for the year ahead.
Attendees come to immerse themselves in the digital challenges and opportunities that will shape our world in the coming years.
This year, we have a lot to tackle, from the long-awaited deprecation of third-party cookies to building a vibrant and responsible digital ecosystem.
Agendas are set, and we move forward together," said David Cohen, CEO, IAB.

Prohaska Consulting Announces Expansion of Leadership Team, Addition of Sheila Buckley as Global Head of Magnify Division

Retrieved on:

Monday, September 25, 2023

Business Insider, Marketing, The Weather Channel, Human, Buckley, WarnerMedia, IAB, GTM, Principal, SVP, Woman, Sales, Financial services, Magnification, Procházka

NEW YORK, Sept. 25, 2023 /PRNewswire-PRWeb/ -- Prohaska Consulting, the data transformation and media consulting company, today announced the appointment of Sheila Buckley as Global Head of Magnify, its integrated sales solution and business development offering.

Key Points:

Sheila Buckley, the award-winning executive with more than 30 years of media experience, has joined Prohaska Consulting, the boutique consulting firm, to lead Magnify, its integrated sales solution offering.
NEW YORK, Sept. 25, 2023 /PRNewswire-PRWeb/ -- Prohaska Consulting, the data transformation and media consulting company, today announced the appointment of Sheila Buckley as Global Head of Magnify, its integrated sales solution and business development offering.
She joins Maria Link, SVP & Global General Manager, who will continue to lead go-to-market strategy and manage client relationships within the Magnify division of Prohaska.
"We continue to expand commercial efforts around our highly successful Magnify division, including the addition of a new London-based office," said Matt Prohaska, CEO and Principal at Prohaska Consulting.

OneTrust Delivers Automation, Intelligence, and New Capabilities to Enable Trust by Design

Retrieved on:

Monday, September 18, 2023

NEW YORK, Sept. 18, 2023 /PRNewswire/ -- Today during TrustWeek, OneTrust, the market-defining leader for trust intelligence, unveiled innovations to help organizations manage the complexity of their trust programs, better understand their data to activate and use it, be more resilient against emerging threats, and unlock productivity when navigating compliance. These innovations include new capabilities across OneTrust's Trust Intelligence Platform and four clouds: Privacy & Data Governance, GRC & Security Assurance, Ethics & Compliance, and ESG & Sustainability.

Key Points:

At OneTrust, we are building the solutions that enable our customers to transform siloed compliance initiatives into world-class, coordinated trust programs."
OneTrust's Trust Intelligence Platform helps companies build and scale trust, surface and mitigate risks, collaborate across data siloes, and go beyond compliance.
According to IDC1, "OneTrust created a trust platform that not only enables better privacy compliance outcomes for its clients but manages other types of risk."
To learn more about OneTrust's latest innovations helping organizations enable trust by design, visit https://onetrust.com/release/fall-2023
1IDC MarketScape: Worldwide Data Privacy Compliance Software 2023 Vendor Assessment (doc #US49841923, September 2023)

KCSA Elevates Agency Veteran Danielle DeVoren to Managing Partner

Retrieved on:

Thursday, September 14, 2023

Official Development Assistance Accountability Act, Financial services, KCSA, Pennsylvania State University, Social media, Partner (business rank), Organization, MAT, IAB, Principal, PR, Management, Advertising

NEW YORK, Sept. 14, 2023 /PRNewswire/ -- For the first time in nearly 15 years, KCSA Strategic Communications (the "Firm") has named Danielle DeVoren as Managing Partner. KCSA is one of the leading, independent integrated public relations, investor relations and social media organizations in the United States, serving clients for 54 years.

Key Points:

First New Managing Partner in Nearly 15 Years to Help Grow KCSA's PR and Social Media Divisions Across Industry Verticals with a Focus on Media, Advertising, Technology, and Financial Services
NEW YORK, Sept. 14, 2023 /PRNewswire/ -- For the first time in nearly 15 years, KCSA Strategic Communications (the "Firm") has named Danielle DeVoren as Managing Partner.
In her previous role as Managing Director, Danielle has launched and grown its Media, Advertising and Technology (MAT) practice into one the Firm's largest divisions today.
"Danielle is one of our top performing revenue drivers and serves as a change agent, ensuring that KCSA remains at the forefront of the communications industry.
Danielle began her career in 2005 as an Assistant Account Executive for KCSA.

More than Half of Retail Media Networks Advertisers are Reallocating Budgets to RMNs, According to New IAB Study

Retrieved on:

Wednesday, September 13, 2023

NEW YORK, Sept. 13, 2023 /PRNewswire/ -- Retail Media was one of the fastest growing U.S. advertising channels in 2022, according to a new report by the Interactive Advertising Bureau (IAB) titled "Retail Media 2023: Operational Strategies to Meet the Growth Potential."

Key Points:

"It's a sea change in how the biggest advertisers are planning to reach customers," said Jeffrey Bustos, VP, Measurement, Addressability, Data Center, IAB.
"Retailers have a treasure trove of first-party data that enables advertisers to reach high intent audiences and provide closed loop-measurement, and budgets are shifting accordingly."
As found in the IAB Retail Media Network study, there is a lack of consistent measurement across different RMNs that has emerged as a significant challenge.
IAB and MRC developed retail media measurement guidelines, covering numerous aspects including audience measurement, in-store digital placed-based measurements, ad delivery, viewability, incrementality, reporting, and transparency.

Artprice by Artmarket has unveiled its new website, solidifying its position as the go-to platform for the online Art Market.

Retrieved on:

Wednesday, September 13, 2023

The change is so dramatic that some users think Artprice has been involved in a merger or an acquisition!

Key Points:

The change is so dramatic that some users think Artprice has been involved in a merger or an acquisition!
Artprice by Artmarket thus offers the world's most elaborate and exhaustive search engine on the art market and solidly confirms its reputation as the World Leader in Art Market Information for the past 25 years.
Artprice's new online architecture integrates new communication spaces for advertisers, with a back-office for the completely autonomous management of their advertisements.
As planned in its 2023/2024 calendar, Artprice has therefore opened its paid spaces (in compliance with IAB standards) to the art market.

Artprice by Artmarket has unveiled its new website, solidifying its position as the go-to platform for the online Art Market.

Retrieved on:

Wednesday, September 13, 2023

The change is so dramatic that some users think Artprice has been involved in a merger or an acquisition!

Key Points:

The change is so dramatic that some users think Artprice has been involved in a merger or an acquisition!
Artprice by Artmarket thus offers the world's most elaborate and exhaustive search engine on the art market and solidly confirms its reputation as the World Leader in Art Market Information for the past 25 years.
Artprice's new online architecture integrates new communication spaces for advertisers, with a back-office for the completely autonomous management of their advertisements.
As planned in its 2023/2024 calendar, Artprice has therefore opened its paid spaces (in compliance with IAB standards) to the art market.