IAB

Silverpush and 4D Announce Strategic Partnership for Enhanced Contextual Targeting to Boost Cookieless Advertising Solutions

Retrieved on: 
Wednesday, May 17, 2023

NEW YORK, May 17, 2023 /PRNewswire/ -- Silverpush , a global leader in cookieless advertising solutions has recently announced its strategic partnership with 4D , the advanced contextual targeting and insights platform, built by customer experience business, Silverbullet .

Key Points: 
  • NEW YORK, May 17, 2023 /PRNewswire/ -- Silverpush , a global leader in cookieless advertising solutions has recently announced its strategic partnership with 4D , the advanced contextual targeting and insights platform, built by customer experience business, Silverbullet .
  • This partnership is a part of Silverpush's efforts to advance its omnichannel strategy with Mirrors and enhance its vision for a cookieless future in the advertising landscape.
  • In reaction, digital marketers are scrambling to identify substitutes that enable them to deliver targeted advertising while upholding data privacy standards.
  • Silverpush has already established its position in the advertising industry with its advanced contextual intelligence technology, Mirrors, which includes cookieless solutions and in-video context detection capabilities.

2022 Podcasting Ad Revenue Up 26% YoY; Revenues to More than Double by 2025 to $4B According to IAB's U.S. Podcast Advertising Report

Retrieved on: 
Thursday, May 11, 2023

NEW YORK, May 11, 2023 /PRNewswire/ -- Podcasting continues to be one of the fastest growing digital channels, growing two times faster than digital advertising overall, according to IAB's "U.S. Podcast Advertising 2022 Revenue & 2023-2025 Growth Projections" study, released on May 11 during IAB's Podcast Upfront.

Key Points: 
  • The seventh annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP ("PwC"), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2025.
  • "Podcasting revenue naturally reflects that shift in consumer behavior and it will be interesting to watch how the balance changes going forward."
  • For the full IAB "U.S. Podcast Advertising 2022 Revenue & 2023-2025 Growth Projections" report, click here .
  • A quantitative, online survey was sent to leading podcast industry experts in February to understand 2022 podcast advertising revenues, revenues by industry category and content genre, as well as forecast revenue growth for the next three years.

Estrella Media Leads Spanish-Language Fast Channel Boom, Showcasing Its Prowess at IAB NewFronts and Its 2023 Upfront Virtual Presentation

Retrieved on: 
Tuesday, May 9, 2023

The company's double-digit year-over-year growth was central to its 2023 IAB NewFronts and Upfront presentations, which launched virtually today.

Key Points: 
  • The company's double-digit year-over-year growth was central to its 2023 IAB NewFronts and Upfront presentations, which launched virtually today.
  • Estrella Media, a leading multi-platform Spanish language media company serving the vital U.S. Hispanic audience, said it has become a growth leader in Spanish-language Free Ad-supported Streaming Television (FAST) programming.
  • The company's double-digit year-over-year growth was central to its 2023 IAB NewFronts and Upfront presentations, which launched virtually today.
  • He spoke to the tremendous growth the media company has had in two short years since launching its four FAST channels.

Connatix launches suite of content creation tools for publishers

Retrieved on: 
Thursday, May 4, 2023

NEW YORK, May 4, 2023 /PRNewswire/ -- Connatix, the leading video technology company for premium publishers and advertisers, today announced the launch of its content creation suite – an expansive set of tools to help publishers create new video content, elevate storytelling, grow video inventory, and better engage with consumers. With these new tools, publishers can easily expand their video strategies with high quality, scalable content and create more premium experiences for advertisers, in continued support of IAB Tech Lab's recently updated Ad Formats Guidelines for Digital Video and CTV.

Key Points: 
  • NEW YORK, May 4, 2023 /PRNewswire/ -- Connatix , the leading video technology company for premium publishers and advertisers, today announced the launch of its content creation suite – an expansive set of tools to help publishers create new video content, elevate storytelling, grow video inventory, and better engage with consumers.
  • Our content creation suite not only gives publishers a simple way to add visual elements to stories and keep readers engaged, but it also allows them to produce more instream and accompanying content – video inventory to elevate user experience and advertiser performance," said Jenn Chen, President and Chief Revenue Officer at Connatix.
  • Connatix's new tools help publishers of all sizes scale their video libraries and evolve their content strategies.
  • The video creation suite is the latest offering in Connatix's full-stack video platform, allowing publishers to deliver, monetize, analyze, and create video content.

Emily Plunkett Fleischer Named US Director of AdGreen with Funds from Ad Net Zero Global Supporters

Retrieved on: 
Thursday, May 4, 2023

NEW YORK, May 04, 2023 (GLOBE NEWSWIRE) -- AdGreen has named Emily Plunkett Fleischer the US Director of AdGreen.

Key Points: 
  • NEW YORK, May 04, 2023 (GLOBE NEWSWIRE) -- AdGreen has named Emily Plunkett Fleischer the US Director of AdGreen.
  • Fleischer will collaborate with AdGreen Global Director Jo Fenn and will support Ad Net Zero Director US John Osborn in introducing AdGreen to US supporters.
  • “I’m thrilled for Emily to work with Ad Net Zero, collaborating within our production working group and quarterbacking the AdGreen effort in the US market.
  • Her guidance will help US production teams adopt best practices right out of the gate,” said John Osborn Director Ad Net Zero US.

Crackle Connex Showcases Its Unique Advertising and Media Offering at IAB Newfronts

Retrieved on: 
Wednesday, May 3, 2023

Crackle Connex, Chicken Soup for the Soul Entertainment’s (NASDAQ: CSSE) advertising sales division, today presented at the Interactive Advertising Bureau (IAB) Newfronts in New York, showcasing the company’s unique capabilities in making emotional, engaging and profitable connections between brands and consumers across its full-scale media offering.

Key Points: 
  • Crackle Connex, Chicken Soup for the Soul Entertainment’s (NASDAQ: CSSE) advertising sales division, today presented at the Interactive Advertising Bureau (IAB) Newfronts in New York, showcasing the company’s unique capabilities in making emotional, engaging and profitable connections between brands and consumers across its full-scale media offering.
  • Less than a month after being formed, Crackle Connex is now reaching over 80 million monthly active users (MAU).
  • “When we formed Crackle Connex only a month ago, we designed it so brands could seamlessly integrate their campaigns across AVOD, FAST, kiosks, digital out-of-home, and through branded content,” said Philippe Guelton, chief revenue officer of Crackle Connex.
  • “The response has been tremendous – as we provide one of the most unique entry points for advertisers.

2022 U.S. Digital Video Ad Spend Grew Twice As Fast As Digital Media Overall, Projected to Hit $55.2B in 2023, According to IAB's 2022 Video Ad Spend & 2023 Outlook Report

Retrieved on: 
Wednesday, May 3, 2023

NEW YORK, May 3, 2023 /PRNewswire/ -- Digital video advertising spend increased 21% in 2022 to $47.1B and is projected to rise an additional 17% to $55.2B in 2023, according to IAB's "2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation" report. 

Key Points: 
  • Nearly two-thirds (64%) of TV/video buyers agree that creator-driven video can be considered premium.
  • What's more, two-in-three buyers (66%) use the same measurement approaches for creator economy video as they do for "Hollywood"-produced video.
  • "Beauty has always been in the eye of the beholder," said Eric John, Vice President, Media Center, IAB.
  • IAB's "2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation" report can be downloaded here .

GumGum and socialcontext Make It Safer to Advertise Against the News

Retrieved on: 
Tuesday, May 2, 2023

SANTA MONICA, Calif., May 2, 2023 /PRNewswire-PRWeb/ -- GumGum, a contextual-first, global digital advertising platform, announced a new partnership with socialcontext, a contextual solution that specializes in classifying diversity, equity and inclusion (DEI) news segments. Advertisers now can use socialcontext's advanced contextual segments to unlock content promoting DEI and other social causes that would otherwise have been blocked, unlocking inventory for advertisers and increasing revenue for news publishers.

Key Points: 
  • GumGum deeply values DEI and firmly believes in creating a more equitable workplace, industry and world.
  • The partnership with socialcontext allows socially conscious brands and agencies to confidently invest in news that align with their DEI values and goals.
  • Our partnership with socialcontext makes it easier than ever for brands to support news and content around issues they care about."
  • GumGum's partnership with socialcontext advances the company's commitment to providing the most sophisticated, brand safe contextual intelligence solution in the market.

COCINA's Parent Company MECENAS Media Expands Portfolio Across Entire Market with the Launch of STARPICKS and GAMERGY USA

Retrieved on: 
Tuesday, May 2, 2023

MECENAS Media, the parent company of COCINA , a certified minority-owned and ANA certified diverse supplier co-founded by MasterChef's Aarón Sánchez, and MECENAS Studio, a full-service production house, now delivers content to over 75 million devices online monthly.

Key Points: 
  • MECENAS Media, the parent company of COCINA , a certified minority-owned and ANA certified diverse supplier co-founded by MasterChef's Aarón Sánchez, and MECENAS Studio, a full-service production house, now delivers content to over 75 million devices online monthly.
  • GAMERGY, the world's largest multicultural eSports and gaming festival founded by Spain's GGTECH Entertainment, has already established a strong presence in Spain, Mexico, and Argentina.
  • Now, MECENAS Media in partnership with BAM and GGTECH is bringing this international festival to the USA in 2023 for the first time.
  • With the addition of STARPICKS and GAMERGY, MECENAS Media continues to empower brands to invest in minority-owned publishers and O&O products.

FEMALE AND LGBTQ OWNED + OPERATED CREATIVE AGENCY, THE MIXX BECOMES FIRST CREATIVE AGENCY MEMBER OF IAB

Retrieved on: 
Monday, May 1, 2023

NEW YORK, May 1, 2023 /PRNewswire/ -- The Mixx, a certified-diverse, female LGTBQ owned and operated, B-Corp, strategic creative agency, has announced that it is the first creative agency member of the Interactive Advertising Bureau (IAB).

Key Points: 
  • NEW YORK, May 1, 2023 /PRNewswire/ -- The Mixx, a certified-diverse, female LGTBQ owned and operated, B-Corp, strategic creative agency, has announced that it is the first creative agency member of the Interactive Advertising Bureau (IAB).
  • IAB is the trade association for the digital advertising industry, representing more than 700 leading media and technology companies worldwide.
  • "We are DEI and we are here now, to put a stake in the ground as the first creative agency to join IAB.
  • As a member of IAB, The Mixx will have the opportunity to contribute to industry discussions and play an active role in shaping the future of multicultural marketing.