Interactive Advertising Bureau

PRIMIS RECEIVES TAG ANTI-FRAUD CERTIFICATION FOR SEVEN YEARS IN A ROW

Retrieved on: 
Monday, March 25, 2024
Interactive Advertising Bureau, Fraud, TAG, TEL, IVT, Entrepreneurship, Pharmaceutical industry

TAG is the global certification program to strengthen brand safety and transparency in digital advertising.

Key Points: 
  • TAG is the global certification program to strengthen brand safety and transparency in digital advertising.
  • Primis boasts transparency and is thrilled to be acknowledged by companies such as TAG.
  • "By achieving the TAG Certified Against Fraud Seal, Primis has demonstrated its successful achievement in setting industry best practices in this vital area."
  • "We are honored to receive the TAG seal recertification once again," said Eyal Betzalel, Primis Co-CEO and Co-Founder.

TAG Awards Record 321 Certifications for Setting High Standards on Fraud, Brand Safety, Malware, Transparency

Retrieved on: 
Tuesday, March 5, 2024
Certification, Platinum, Fraud, Safety, Interactive Advertising Bureau, TAG

WASHINGTON, March 5, 2024 /PRNewswire/ -- TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, today announced it had awarded a record 321 TAG certifications to companies for setting industry best practices around fraud, brand safety, malware, and transparency. In addition, a record 32 companies reached TAG Platinum status by achieving three or more seals in 2024, a 33% increase over the 23 companies that did so last year.

Key Points: 
  • Record 32 Companies Achieve "TAG Platinum" Status With Three or More Seals; 218 Companies Achieve at Least One TAG Certification
    WASHINGTON, March 5, 2024 /PRNewswire/ -- TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, today announced it had awarded a record 321 TAG certifications to companies for setting industry best practices around fraud, brand safety, malware, and transparency.
  • In addition, a record 32 companies reached TAG Platinum status by achieving three or more seals in 2024, a 33% increase over the 23 companies that did so last year.
  • "Success in tackling endemic industry challenges requires a combination of commitment and innovation," said Mike Zaneis, CEO of TAG.
  • Overall, 218 TAG certified companies earned a total of 321 seals across TAG's Certified Against Fraud, Certified Against Malware, Brand Safety Certified, and Certified for Transparency Programs in 2024.

TAG Launches "Project Brand Integrity 2.0," Expanding Proven Anti-Piracy Initiative Through New Collaborative Block List

Retrieved on: 
Wednesday, February 28, 2024
PBI, Intelligence, BSC, Safety, Crime, Interactive Advertising Bureau, Intellectual property, IP, TAG, Cryptocurrency

WASHINGTON, Feb. 28, 2024 /PRNewswire/ -- TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, today launched "Project Brand Integrity 2.0" (PBI 2.0), a significant expansion of TAG's proven anti-piracy initiative to defund the criminals who profit from stolen content while protecting advertisers from unintentional exposure to unsafe websites.

Key Points: 
  • By incorporating real-time intelligence on new pirate domains from TAG's Ad Sec Threat Exchange and TAG member companies, PBI 2.0 will protect brands while preventing ad dollars from reaching those illegitimate sites.
  • "Project Brand Integrity 1.0 was incredibly effective but hard to scale, as it involved a time-consuming manual process of notifying advertisers when their ads were found on pirate sites," said Mike Zaneis, CEO of TAG.
  • TAG launched Project Brand Integrity in February 2019 to help advertisers safeguard their brands by alerting advertisers when their ads were found to have run on high-risk and IP-infringing websites.
  • TAG also plans to update BSC standards to require the implementation of a piracy-related block list such as the one crowdsourced through the AdSec Threat Exchange for a company to be awarded the BSC Seal.

National CineMedia Announces Gold House as Official Non-profit Partner of the 2024 Cannes Lions Young Lions Competition

Retrieved on: 
Wednesday, February 7, 2024
Media, Entertainment, Film & Motion Pictures, Events, Concerts, Consumer, Digital Marketing, Other Consumer, Marketing, Generation Z, Advertising, Communications, Content Marketing, Creativity, NCM, Senior, WhatsApp, Verizon Communications, ETS, Data, Partnership, Nespresso, AMC, History, Film, Initiative, Brand engagement, PUMA, Culture, ECD, Gold, Young Lions, The Coca-Cola Company, PR, Social media, Delta Air Lines, Wendy's, A100, IAB, Interactive Advertising Bureau, Pernicious, Digital, Athlete, LATAM, Gen, Visa, TEAM, Expedia Group

National CineMedia (NCM), the US Representative for the Cannes Lions International Festival of Creativity and the largest cinema advertising platform in the country, announces Gold House , the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, as the official non-profit partner for the 2024 US Young Lions competition.

Key Points: 
  • National CineMedia (NCM), the US Representative for the Cannes Lions International Festival of Creativity and the largest cinema advertising platform in the country, announces Gold House , the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, as the official non-profit partner for the 2024 US Young Lions competition.
  • Gold House is featured in the 2024 Young Lions competition brief which is available to young professionals born on or after June 21, 1993, who registered in one of the following categories: Digital, Film, Media, PR and Print.
  • The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, is now the Official Young Lions Jury Networking Partner.
  • For more information about the Cannes Lions Young Lions competition, go to: https://www.ncm.com/cannes-lions

LiveRamp solutions first to become AMI-certified by Digital Advertising Alliance to enable better, more sustainable marketing

Retrieved on: 
Thursday, January 25, 2024
Security, Legal, Software, Internet, Data Management, Professional Services, Technology, Search Engine Optimization, Mobile, Wireless, Search Engine Marketing, Digital Marketing, Data Analytics, Marketing, Advertising, Content Marketing, Communications, Media, Apps, Applications, American Advertising Federation, Privacy, AMI, Interactivity, Interactive Advertising Bureau, CIPP, AAAA, Policy, Data collection, Ecosystem, Digital, Network Advertising Initiative, DAA, TrustArc, Sales

LiveRamp (NYSE: RAMP) is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad industry’s self-regulatory body for relevant digital advertising.

Key Points: 
  • LiveRamp (NYSE: RAMP) is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad industry’s self-regulatory body for relevant digital advertising.
  • Publishers, marketers, and the broader ecosystem can leverage and build upon LiveRamp’s solutions with confidence they will endure beyond third-party signal loss.
  • LiveRamp’s Authenticated Traffic Solution, as well as its durable, privacy-centric identifier, RampID, have been successfully reviewed and found compliant with the Digital Advertising Alliance’s (DAA) Policy Framework for Addressable Media Identifiers.
  • Through responsible data collection and use, coupled with transparency and control, AMI Certification shows a renewed commitment to high standards by responsible actors in the digital advertising ecosystem.

IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair for 2024

Retrieved on: 
Sunday, January 28, 2024
Senior, Privacy, Entrepreneurship, Executive Committee, Health, Interactive Advertising Bureau, Warner Bros., Treasurer, IAB, AI, Rest, PepsiCo, Samsung, ALM, General Motors, Borsa, Dentsu, Dotdash Meredith, The Weather Channel, Pubmatic, Creativity, Retirement, Pepsi, Marketing, Weather, News Corporation, TelevisaUnivision, IBM Watson, Cumulus Media, Management

NEW YORK, Jan. 28, 2024 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley, President, Paramount Advertising, Paramount as the new Chair of the trade organization's Board of Directors. Halley has served on the board since March 2021, most recently as the Vice Chair. 

Key Points: 
  • Halley takes on the role that was held by Alysia Borsa, Chief Business Officer and President of Lifestyle, Health and Finance, at Dotdash Meredith.
  • Borsa will continue to remain on the IAB Board and on the Executive Committee.
  • "The strength of IAB — and the strength of our industry — depends on our ability to attract the very best talent to our Board.
  • For more information about the IAB Board of Directors, please visit iab.com/boardofdirectors .

BBB National Programs Announces 98 Distinguished Panel Pool Members for 2024 National Advertising Review Board

Retrieved on: 
Tuesday, January 9, 2024
National Football League, American Advertising Federation, AAF, Associate, Communications officer, ANA, Interactive Advertising Bureau, Northwell Health, Better Business Bureau, Advertising, Public affairs, IAB, Business, University, Molson Coors, BBB National Programs, Engagement marketing, Wells Fargo, Alabama A&M University, Public sector, Marketing, SVP, Management

Founded in 1971, the National Advertising Review Board provides appellate review of BBB National Programs' National Advertising Division and Children's Advertising Review Unit decisions.

Key Points: 
  • Founded in 1971, the National Advertising Review Board provides appellate review of BBB National Programs' National Advertising Division and Children's Advertising Review Unit decisions.
  • For 2024, panel pool members include 98 distinguished leaders from three different categories:
    A National Advertising Review Board appellate panel generally consists of five members from the pool, with three national advertising representatives, one agency representative, and one public sector representative on each panel.
  • Nominations for National Advertising Review Board panel pool members are made by the Association of National Advertisers (ANA), American Association of Advertising Agencies (4A's), American Advertising Federation (AAF), Interactive Advertising Bureau (IAB), and BBB National Programs.
  • Following is the list of BBB National Programs' National Advertising Review Board panel pool members for 2024.

Mintegral Announces Registration to IAB's Europe's Transparency and Consent Framework, Updates SDK

Retrieved on: 
Wednesday, December 20, 2023
Apps, Applications, Mobile, Wireless, Technology, Other Communications, Advertising, Other Technology, Communications, Software, Internet, Data Management, ISO/IEC, European Economic Area, CMP, GDPR, CCPA, UMP, TCF, IAB, EEA, Privacy, COPPA, Interactive Advertising Bureau, Organization, SOC, Online shopping

Mintegral, Mobvista's programmatic advertising subsidiary, announced today that it has been approved as the latest vendor to join IAB Europe's Transparency and Consent Framework (V2.2 TCF).

Key Points: 
  • Mintegral, Mobvista's programmatic advertising subsidiary, announced today that it has been approved as the latest vendor to join IAB Europe's Transparency and Consent Framework (V2.2 TCF).
  • Mintegral has also launched updated SDKs to support the Google User Messaging Platform (UMP) and ensure compliance with the additional data protection regulations.
  • In addition to integrating with the IAB Transparency and Consent Framework, Mintegral has been issued SOC2 Type 2 and SOC 3 reports.
  • Mintegral has also successfully remained compliant with IAB OM SDK, GDPR, CCPA, and COPPA while receiving ISO/IEC 27001 and ePrivacyseal endorsements.

BBB National Programs Board of Directors Welcome Three Esteemed New Board Members and Re-Elect Three Board Members

Retrieved on: 
Monday, December 18, 2023
Unilever, Interactive Advertising Bureau, Procter & Gamble, Corporate Affairs, Microsoft, Association of National Advertisers, The Home Depot, Fannie Mae, NPR, Sallie Mae, CPA, Effectiveness, Verizon Communications, BBB, IAB, ESG, Johns Hopkins University, Sanders, BBB National Programs, Leo Burnett Worldwide, Chairperson, FTC, General counsel, Communication, Consumer Brands Association, EXL, EVP, Corporation, Policy, Former, Interactivity, Management

"Their expertise advances BBB National Programs' mission to empower businesses in fostering consumer trust and strengthening consumer voices.

Key Points: 
  • "Their expertise advances BBB National Programs' mission to empower businesses in fostering consumer trust and strengthening consumer voices.
  • Departing the Board of Directors are Elaine Kolish, a former FTC and BBB program official, and Barbara Wall, former longtime Gannett Company senior executive.
  • BBB National Programs Board Members support and inform the nonprofit's mission to be the place where businesses go to enhance consumer trust and where consumers are heard.
  • Board Members are also instrumental in increasing awareness and expanding the reach of the organization's independent industry self-regulation programs.

InMobi Launches InMobi Choice CMP to Enhance Frictionless Consent Management for Publishers

Retrieved on: 
Thursday, November 16, 2023
Apps, Applications, Technology, Mobile, Wireless, Payments, Electronic Commerce, Software, Networks, Internet, Data Management, Free, Acquisition, SDK, Organization, Conflict, Advertising, Interactivity, CMP, Choice, Privacy, GDPR, GPP, California Consumer Privacy Act, IAB, Culture, Evolution Group, Interactive Advertising Bureau, General Data Protection Regulation, CCPA, Online shopping, Medical device, InMobi, Quantcast

InMobi , a leading provider of content monetization and marketing technologies that help businesses fuel growth, has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly changing global privacy regulations.

Key Points: 
  • InMobi , a leading provider of content monetization and marketing technologies that help businesses fuel growth, has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly changing global privacy regulations.
  • Customizable Experience: The platform empowers publishers with the flexibility to tailor consent management according to their specific needs.
  • “InMobi has always been at the forefront of building solutions that help brands and publishers alike navigate the complex global privacy landscape.
  • InMobi has seamlessly integrated the CMP within its extensive publisher SDK offering, delivering improved data governance, easy consent management, and heightened privacy control, thereby ensuring compliance with global privacy regulations and fostering trust with their audiences.