IAB

U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report

Retrieved on: 
Tuesday, May 7, 2019
Technology, Internet, Search engine marketing, Search engine optimization, Social media, Communications, Advertising, Marketing, Public relations, Investor relations, Marketing, Service companies, Service industries, PricewaterhouseCoopers, IAB, Online advertising, Internet, Advertising, Interactive Advertising Bureau

U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billionexceeding the $100 billion mark for the first timeaccording to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US.

Key Points: 
  • U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billionexceeding the $100 billion mark for the first timeaccording to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US.
  • Accounting for nearly two-thirds (65%) of 2018s internet ad revenues, mobile reached $69.9 billion, up 40 percent from the previous year at $50.1 billion.
  • Advertising revenues from digital video saw the largest rise among all formatsan uptick of 37 percentcatapulting to $16.3 billion in 2018 from $11.9 billion in 2017.
  • IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC.

Media.net Donates Code To IAB Tech Lab To Promote Open Transparent Marketplaces

Retrieved on: 
Monday, May 6, 2019
Online advertising, Contextual advertising, Media.net, IAB, Advertising, Marketing, Interactive Advertising Bureau

NEW YORK, May 6, 2019 /PRNewswire-PRWeb/ --Media.net, a contextual advertising company emerging as a leader in programmatic, today made a donation of code to the IAB Tech Lab to further the IAB Tech Lab's efforts to promote transparency and security in tech supply chains.

Key Points: 
  • NEW YORK, May 6, 2019 /PRNewswire-PRWeb/ --Media.net, a contextual advertising company emerging as a leader in programmatic, today made a donation of code to the IAB Tech Lab to further the IAB Tech Lab's efforts to promote transparency and security in tech supply chains.
  • The donation was announced at the May 6th IAB Tech Lab Innovation Day: Transparency and a Secure Programmatic Supply Chain.
  • "The IAB Tech Lab has been working hard to help the industry solve both challenges.
  • We are donating the code for our OpenRTB convertor and ads.cert verification tool in order to accelerate adoption of these important initiatives and support the IAB Tech Lab in pushing the entire industry forward."

IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video

Retrieved on: 
Friday, May 3, 2019
Entertainment, TV and Radio, Technology, Hardware, Audio, Video, General Entertainment, Communications, Advertising, Mobile Entertainment, Marketing, IAB, Advertising, Design, Online advertising, Communication, Interactive Advertising Bureau

In addition, consumers are highly attentive to ads when they are watching video as they prepare for the day.

Key Points: 
  • In addition, consumers are highly attentive to ads when they are watching video as they prepare for the day.
  • Educational/instructional videos, where consumers are most open to ads, rank highest on desktop for all age demos.
  • "A Day in the Life of Video Viewers" was released during the IAB NewFronts Insights Symposium in New York City by IAB Research and Measurement and the IAB Digital Video Center of Excellence.
  • Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.

IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain

Retrieved on: 
Thursday, April 11, 2019
Supply chain management, Search engine marketing, Retail, Communications, Advertising, Marketing, Online advertising, Ads.txt, Data analysis, Internet fraud, World Wide Web, IAB, Interactive Advertising Bureau

These specifications were created by the IAB Tech Labs OpenRTB Working Group and build on the momentum towards transparency, brand safety, and trust in the digital advertising ecosystem brought by the ads.txt and app-ads.txt specifications.

Key Points: 
  • These specifications were created by the IAB Tech Labs OpenRTB Working Group and build on the momentum towards transparency, brand safety, and trust in the digital advertising ecosystem brought by the ads.txt and app-ads.txt specifications.
  • I encourage everyone to provide feedback to the Tech Lab, and adopt as soon as the specs are finalized.
  • The two specs will also take centerstage in discussion at the upcoming IAB Tech Lab Innovation Day: Transparency and Securing the Supply Chain event in New York City on May 6th, 2019.
  • Established in 2014, the IAB Tech Lab is headquartered in New York City with staff in San Francisco, Seattle, and London.

IAB Launches Media Sales Leadership Training Program to Educate & Prepare the Next Generation of Top Digital Ad Sellers

Retrieved on: 
Tuesday, April 9, 2019
Education, Technology, Internet, Other Technology, Search engine marketing, Communications, Advertising, Training, Marketing, Interactive Advertising Bureau, IAB

While it sometimes may seem like digital advertising sales are increasingly driven by automation, in reality, its peoplewith strategic judgment, and, emotional intelligencethat are running the show.

Key Points: 
  • While it sometimes may seem like digital advertising sales are increasingly driven by automation, in reality, its peoplewith strategic judgment, and, emotional intelligencethat are running the show.
  • This program brings these essential people management skills to the fore, because performance doesnt begin and end solely with algorithms.
  • This program was designed by the IAB Education Advisory Board, which is comprised of top executives and sales leaders from across the digital ecosystem.
  • The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

IAB Establishes First-Ever NewFronts West Advisory Board

Retrieved on: 
Thursday, April 4, 2019
Entertainment, Technology, Internet, Search engine marketing, Search engine optimization, Social media, Communications, Advertising, Marketing, Public relations, Investor relations, Publishing, Other Communications, Online, Digital media, Internet television, New media, Streamy Awards, IAB, Advisory board, Brand, Visual arts, Media technology

Alongside the mainstage events, this years NewFronts West will introduce a series of intimate networking sessions for presenters to meet with key West Coast buyers to learn first-hand about the issues that are challenging brand marketers today.

Key Points: 
  • Alongside the mainstage events, this years NewFronts West will introduce a series of intimate networking sessions for presenters to meet with key West Coast buyers to learn first-hand about the issues that are challenging brand marketers today.
  • To support the marketplace and networking sessions, IAB has established a NewFronts West Advisory Board.
  • Members of the NewFronts West Advisory Board include:
    In addition, for the second year in a row, IAB has partnered with the Streamy Awards, a leading awards platform for online content creators around the world, to celebrate the winners of the Streamys Brand Awards on stage during NewFronts West.
  • With that in mind, we formed the NewFronts West Advisory Board to prove invaluable insights in shaping a meaningful event that uncovers how purposeful content can help brands establish deeper relationships with consumersand drive better business outcomes.

Digital Media Pioneer Scott Schiller Named IAB Executive-in-Residence

Retrieved on: 
Wednesday, March 13, 2019
Technology, Internet, Communications, Advertising, Marketing, Other Communications, Companies, Interactive Advertising Bureau, Industries, IAB, Comcast, Sony, Randall Rothenberg, Paul Palmieri

IAB , the national trade association for the digital media and marketing industries, has named Scott Schiller as one of the trade group's Executives-in-Residence.

Key Points: 
  • IAB , the national trade association for the digital media and marketing industries, has named Scott Schiller as one of the trade group's Executives-in-Residence.
  • Former Chairman of the IAB Board of Directors, and one of the organization's co-founders, Schiller is a digital media and marketing pioneer who most recently served as Executive Vice President and General Manager at Comcast NBCUniversal.
  • Soon after, for SONY Online Entertainment, he established the first digital media business across Sony's music, entertainment, and electronics divisions.
  • The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders with 2019 Sales and Service Excellence Awards

Retrieved on: 
Monday, February 11, 2019
Search engine marketing, Retail, Communications, Advertising, Marketing, Specialty, IAB, Interactive Advertising Bureau

IAB , the national trade organization for the digital media and marketing industries, was joined today by the IAB Tech Lab in honoring outstanding digital marketers in a variety of categories; sales excellence, service excellence, and for the first time educational excellence.

Key Points: 
  • IAB , the national trade organization for the digital media and marketing industries, was joined today by the IAB Tech Lab in honoring outstanding digital marketers in a variety of categories; sales excellence, service excellence, and for the first time educational excellence.
  • View the full release here: https://www.businesswire.com/news/home/20190211005222/en/
    The IAB Sales Excellence Awards recognize individuals and IAB-member companies that show exceptional client service, digital advertising expertise, and innovation in digital advertising sales.
  • The 2019 IAB Sales Excellence Awards Winners are:
    Overall Sales Excellence for a Large Sales Organization: YouTube
    Overall Sales Excellence for a Small-to-Medium Sales Organization: MediaMath
    Sales Person of the Year:
    "Excellence in advertising sales is driven by creativity, proactivity, curiosity, and partnership," said Sue Hogan, Senior Vice President, Research and Measurement, IAB.
  • The IAB Tech Lab Service Excellence Awards recognize the important contributions of members of IAB Tech Labs commit groups, working groups, and task forces.

Eric Danetz, AccuWeather's Global Chief Revenue Officer, Named to IAB Data Center of Excellence Board

Retrieved on: 
Friday, February 8, 2019
Interactive Advertising Bureau, AccuWeather, IAB

STATE COLLEGE, Pa., Feb. 8, 2019 /PRNewswire/ --AccuWeather Global Weather Center AccuWeather, the world's largest and fastest-growing weather media company as well as the leader in weather-related data, business and analytics, today announced that Global Chief Revenue Officer Eric Danetz has joined the board of the Interactive Advertising Bureau's (IAB) Data Center of Excellence.

Key Points: 
  • STATE COLLEGE, Pa., Feb. 8, 2019 /PRNewswire/ --AccuWeather Global Weather Center AccuWeather, the world's largest and fastest-growing weather media company as well as the leader in weather-related data, business and analytics, today announced that Global Chief Revenue Officer Eric Danetz has joined the board of the Interactive Advertising Bureau's (IAB) Data Center of Excellence.
  • An independently funded unit within IAB, the Data Center of Excellence was founded to expand existing IAB resources and drive the "data agenda" for the digital media, marketing, and advertising industry.
  • In addition to obtaining representation on the IAB Data Center of Excellence board, AccuWeather is working with the IAB in other ways to enhance the industry.
  • "We look forward to adding Eric's dynamic thinking and creativity to the IAB Data Center of Excellence Board," said Orchid Richardson, Vice President and Managing Director of the IAB Data Center of Excellence.

TAN Media Achieves IAB's Gold Standard Certification

Retrieved on: 
Thursday, November 29, 2018
Marketing, Advertising, Online advertising, World Wide Web, Digital marketing, Internet Advertising Bureau, Native advertising, IAB, Interactive Advertising Bureau

Leading native advertising network, TAN Media has achieved the Internet Advertising Bureau's (IAB) Gold Standard certification in two separate categories.

Key Points: 
  • Leading native advertising network, TAN Media has achieved the Internet Advertising Bureau's (IAB) Gold Standard certification in two separate categories.
  • "We are proud to have achieved the standards set out by the IAB to attain Gold Standard certification.
  • The IAB Gold Standard has three aims - to reduce ad fraud, to improve the digital advertising experience, and to increase brand safety.
  • TAN Media (The Attention Network) was founded in 2010, specialising in the distribution of brand content through best-in-class native advertising.