Clear Channel Outdoor, Big Brothers Big Sisters of America Share the Impact of Mentorship on Youth & Communities in National Mentoring Month Campaign
NEW YORK, Jan. 16, 2024 /PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO), one of the world's largest out of home (OOH) media providers, and Big Brothers Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, today announced the launch of a nationwide digital out-of-home (DOOH) media campaign timed with National Mentoring Month featuring 'Game Changers,' an initiative that unites the collective power of influential leaders and changemakers to help tackle key issues impacting youth today-- from mental health to equity — by creating awareness, access, and opportunity through mentorship. 'Game Changers' provides a platform for diverse groups of influential voices to share their experiences and expertise on the power of mentorship and further impact young people and their communities.
- 'Game Changers' provides a platform for diverse groups of influential voices to share their experiences and expertise on the power of mentorship and further impact young people and their communities.
- For the month of January, digital billboards will spotlight select leaders from the inaugural 'Game Changers' group first announced by BBBSA in October 2023.
- Artis Stevens and his team at Big Brothers Big Sisters of America continue to develop impactful initiatives to elevate the importance of one-to-one mentoring, and we are honored to showcase their 'Game Changers' on our medium."
- Together, we are creating a movement that encourages people to get involved as mentors, as even little actions within communities nationwide have the potential to make a big impact."