Basis Technology

Basis Technologies and Jounce Media Automate Blocking of Ads on Low quality Websites

Retrieved on: 
Thursday, November 9, 2023

CHICAGO, Nov. 09, 2023 (GLOBE NEWSWIRE) -- Basis Technologies ( https://basis.com ), a global provider of programmatic advertising and media automation solutions, today announced automated protection preventing advertisers from serving ads on low quality websites.

Key Points: 
  • CHICAGO, Nov. 09, 2023 (GLOBE NEWSWIRE) -- Basis Technologies ( https://basis.com ), a global provider of programmatic advertising and media automation solutions, today announced automated protection preventing advertisers from serving ads on low quality websites.
  • The feature is powered by data from Jounce Media ( https://jouncemedia.com ), an industry leader in programmatic supply chain management.
  • Basis’ demand-side platform (DSP) is the first to use a dynamic exclusion list based on Jounce Media’s daily updating data to automatically block ads from being served on made-for-advertising (MFA) sites.
  • And because these sites demonstrate cost effective media metrics, programmatic media buyers often steer campaigns toward MFA publishers.

Basis Technologies and LG Ad Solutions Announce Exclusive Partnership for Connected TV Political Advertising

Retrieved on: 
Tuesday, November 7, 2023

CHICAGO, Nov. 07, 2023 (GLOBE NEWSWIRE) -- Basis Technologies , a global provider of programmatic advertising and media automation solutions along with LG Ad Solutions , a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership for activation of U.S. political advertising, effective immediately through the end of 2024.

Key Points: 
  • CHICAGO, Nov. 07, 2023 (GLOBE NEWSWIRE) -- Basis Technologies , a global provider of programmatic advertising and media automation solutions along with LG Ad Solutions , a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership for activation of U.S. political advertising, effective immediately through the end of 2024.
  • “TV advertising has long been a pivotal element of political marketing,” said Serge Matta, President, Global Ad Sales at LG Ad Solutions.
  • “However, as traditional linear TV viewership declines, as Basis' ad spend data indicates , CTV advertising became the dominant story across the 2022 elections with continued growth expected in 2024.
  • “LG Ad Solutions’ direct-to-glass CTV advertising will be a game-changer for 2024 campaigns,” said Tyler Kelly, President, Basis Technologies.

Direct Digital Holdings Partners with Basis Technologies on Buy- and Sell-Side

Retrieved on: 
Thursday, October 26, 2023

HOUSTON and CHICAGO, Oct. 26, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced a new partnership with Basis Technologies ("Basis"), a global provider of programmatic advertising and media automation solutions.

Key Points: 
  • HOUSTON and CHICAGO, Oct. 26, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc .
  • (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced a new partnership with Basis Technologies ("Basis"), a global provider of programmatic advertising and media automation solutions.
  • "Basis Technologies is aligned with Direct Digital Holding's focus on democratizing programmatic advertising for all," said Mark Walker, CEO and Co-Founder, Direct Digital Holdings.
  • "Direct Digital Holdings and Basis Technologies want to be part of the solution to overcome the barriers that underserved groups on the buy- and sell-side face in digital media," said Tyler Kelly, President, Basis Technologies.

Basis Technologies: Over half of enterprises rely on "archaic" Excel spreadsheets to manage SAP change, despite SAP's move into generative AI

Retrieved on: 
Thursday, October 19, 2023

LONDON, Oct. 19, 2023 /PRNewswire/ -- New research from Basis Technologies, a trusted leader in SAP transformation solutions, has revealed well over half of enterprises (59%) currently rely on "archaic" Excel spreadsheets for managing changes within SAP systems, despite SAP recently releasing its first enterprise generative AI product to transform the way businesses run.

Key Points: 
  • This is despite 96% of senior leadership surveyed saying SAP is critical to the day-to-day functioning of their organization.
  • "Organizations are suffering from an SAP hangover that is hindering best practice, relying on archaic spreadsheets", comments David Lees, CTO at Basis Technologies.
  • "It's quite staggering that, at a time when SAP are releasing an enterprise generative AI offering, businesses are still trying to operate and manage their systems like it's 1985.
  • In reality, over half (52%) of SAP managers reveal that they are the ones owning the process for their organization.

Cadent Introduces Aperture MX to Directly Connect Advertisers and Publishers

Retrieved on: 
Wednesday, October 18, 2023

The newest product within Cadent Aperture Platform, MX increases transparency between publishers and advertisers, makes it easier to activate and optimize cross-screen campaigns, and gives publishers the ability to generate more revenue through Cadent's extensive demand-side relationships.

Key Points: 
  • The newest product within Cadent Aperture Platform, MX increases transparency between publishers and advertisers, makes it easier to activate and optimize cross-screen campaigns, and gives publishers the ability to generate more revenue through Cadent's extensive demand-side relationships.
  • "Aperture MX responds to these challenges by bridging the gap between advertisers and publishers with purpose-built, data-driven solutions."
  • Building on Cadent's traditional TV buying expertise and cutting-edge programmatic technology, Aperture MX provides advertisers with premium inventory sourced directly from the publisher.
  • Aperture Viewer Graph connects devices to households, enabling cookieless optimizations for buy-side audiences across Aperture MX to deliver greater scale and precision against an advertiser's target audience.

TV Ads Influence Millennials Holiday Gift Buying 34% More than Average Consumer

Retrieved on: 
Thursday, October 12, 2023

CHICAGO, Oct. 12, 2023 (GLOBE NEWSWIRE) -- Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that TV ads (on linear and CTV) influence Millennials’ holiday gift buying 34% more than the average U.S. consumer. Social media influences Gen Z 140% more than the average consumer. Yet, 80% of respondents say that time with the people they love is the best gift. Basis Technologies’ study was conducted with audience research firm GWI and completed in September 2023 using responses from more than 2000 U.S. consumers ages 16-99. The report, ‘2023 Holiday Shopping Trends,’ is available at: https://basis.com/reports/basis-technologies-2023-holiday-shopping-trend....

Key Points: 
  • 80% of All Consumers Say Time With People Is Best Gift;
    CHICAGO, Oct. 12, 2023 (GLOBE NEWSWIRE) -- Basis Technologies ( https://basis.com ), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that TV ads (on linear and CTV) influence Millennials’ holiday gift buying 34% more than the average U.S. consumer.
  • Social media influences Gen Z 140% more than the average consumer.
  • Yet, 80% of respondents say that time with the people they love is the best gift.
  • Basis Technologies and GWI’s survey explores various aspects of holiday shopping such as buying priorities, audience interests, influential channels and more.

Pixalate Releases Industry-First SCO Verification Report Q2 2023 in Collaboration with Basis Technologies: 65% Higher Ad Fraud Rate on Misrepresented Supply Chain Objects

Retrieved on: 
Thursday, October 5, 2023

LONDON, Oct. 5, 2023 /PRNewswire/ -- Pixalate, the market-leading privacy, compliance, and fraud protection analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 Supply Chain Object Verification Report. The analysis contains insights from Pixalate's OpenRTB SCO validation process, which examines supply paths across CTV, mobile apps, desktop, and mobile web, and measures Invalid Traffic (IVT) rates, inclusive of ad fraud, across all the supply paths analyzed.

Key Points: 
  • Pixalate's SCO validation process evaluates whether the supply path legitimately originated from a publisher and whether that publisher has a direct relationship with the first seller in the supply chain.
  • 19% of traffic with a Supply Chain Object (SCO) did not pass Pixalate's SCO validation.
  • "As Pixalate's Supply Chain Verification Report substantiates, the transparency that the SCO can achieve is of great value to the programmatic ecosystem.
  • To download the Q2 2023 Supply Chain Object (SCO) Verification Report, click here .

Pixalate Releases Industry-First SCO Verification Report Q2 2023 in Collaboration with Basis Technologies: 65% Higher Ad Fraud Rate on Misrepresented Supply Chain Objects

Retrieved on: 
Thursday, October 5, 2023

LONDON, Oct. 5, 2023 /PRNewswire/ -- Pixalate, the market-leading privacy, compliance, and fraud protection analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 Supply Chain Object Verification Report. The analysis contains insights from Pixalate's OpenRTB SCO validation process, which examines supply paths across CTV, mobile apps, desktop, and mobile web, and measures Invalid Traffic (IVT) rates, inclusive of ad fraud, across all the supply paths analyzed.

Key Points: 
  • Pixalate's SCO validation process evaluates whether the supply path legitimately originated from a publisher and whether that publisher has a direct relationship with the first seller in the supply chain.
  • 19% of traffic with a Supply Chain Object (SCO) did not pass Pixalate's SCO validation.
  • "As Pixalate's Supply Chain Verification Report substantiates, the transparency that the SCO can achieve is of great value to the programmatic ecosystem.
  • To download the Q2 2023 Supply Chain Object (SCO) Verification Report, click here .

Dstillery Integrates its Cutting-Edge Targeting Solutions with Basis Technologies

Retrieved on: 
Thursday, September 28, 2023

NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Dstillery ("the Company"), the leader in AI ad targeting, today announced its audience solutions are now integrated with Basis Technologies, a global programmatic advertising and media automation provider. The partnership brings proven, AI-driven ad solutions to brands and agencies using the Basis platform for more effective campaigns.

Key Points: 
  • NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Dstillery ("the Company"), the leader in AI ad targeting, today announced its audience solutions are now integrated with Basis Technologies , a global programmatic advertising and media automation provider.
  • The partnership brings proven, AI-driven ad solutions to brands and agencies using the Basis platform for more effective campaigns.
  • "By establishing a more extensive partnership with Basis Technologies, Dstillery brings our award-winning data science to a broader market, enabling advertisers to achieve more efficient campaigns."
  • Dstillery leads the industry in leveraging data science and AI to create the most innovative audience targeting solutions.

Basis Technologies Integrates Snapchat Ad Management and Reporting

Retrieved on: 
Thursday, September 21, 2023

Basis is driving interoperability in digital media by providing holistic campaign planning and insights for programmatic, direct, search and social ad channels.

Key Points: 
  • Basis is driving interoperability in digital media by providing holistic campaign planning and insights for programmatic, direct, search and social ad channels.
  • Basis’ comprehensive third-party platform integrations enable marketers to conveniently manage, track and analyze ad performance without the need to switch between platforms.
  • “Basis Technologies offers the only technology for marketers to manage Snapchat advertising alongside other advertising solutions commonly used.
  • No other media management systems or DSPs have integrations with search and social media ad sources that allow automated standardization of reports.