Basis Technologies and Jounce Media Automate Blocking of Ads on Low quality Websites
CHICAGO, Nov. 09, 2023 (GLOBE NEWSWIRE) -- Basis Technologies ( https://basis.com ), a global provider of programmatic advertising and media automation solutions, today announced automated protection preventing advertisers from serving ads on low quality websites.
- CHICAGO, Nov. 09, 2023 (GLOBE NEWSWIRE) -- Basis Technologies ( https://basis.com ), a global provider of programmatic advertising and media automation solutions, today announced automated protection preventing advertisers from serving ads on low quality websites.
- The feature is powered by data from Jounce Media ( https://jouncemedia.com ), an industry leader in programmatic supply chain management.
- Basis’ demand-side platform (DSP) is the first to use a dynamic exclusion list based on Jounce Media’s daily updating data to automatically block ads from being served on made-for-advertising (MFA) sites.
- And because these sites demonstrate cost effective media metrics, programmatic media buyers often steer campaigns toward MFA publishers.