Supply-side platform

Ad Industry Recognizes New Benchmark For Low Fraud, As IVT Rate Held Under 1% In Tag Certified Channels In US For Third Straight Year

Retrieved on: 
Thursday, November 2, 2023

WASHINGTON, Nov. 2, 2023 /PRNewswire/ -- The digital advertising industry has reached consensus on a single metric to measure its success in achieving a predictable, consistent, and low fraud rate, according to the 2023 TAG US Fraud Benchmark Study. [https://www.tagtoday.net/pressreleases/ad-industry-recognizes-new-benchm...

Key Points: 
  • "Now the ad industry has reached consensus on a unified metric to validate the success of our own all-stars at fighting fraud.
  • Interviews from this year's US Fraud Benchmark Study confirm that our industry has reached consensus on a sub-1% IVT rate as the appropriate benchmark to validate the effectiveness of a company's anti-fraud efforts.
  • The IVT rate in Non-Certified Channels (NCCs), where only a single entity was certified, was 46% higher at 1.19%.
  • In addition, The 614 Group conducted a series of industry expert interviews with executives at agencies on background for qualitative perspectives.

Hivestack releases Nielsen-backed programmatic digital out of home (DOOH) impression measurement solution, driving increased quality of inventory data for emerging markets across APAC

Retrieved on: 
Thursday, July 27, 2023

With increasing demand for standardization of measurement and the need for a unified methodology in many emerging markets, Hivestack's impression multiplier methodology provides a turnkey, trusted solution for media owners across APAC.

Key Points: 
  • With increasing demand for standardization of measurement and the need for a unified methodology in many emerging markets, Hivestack's impression multiplier methodology provides a turnkey, trusted solution for media owners across APAC.
  • Furthermore, this provides advertisers, and the wider industry with credible, high-quality impression data and a consistent framework to better inform decisioning and measure the impact of DOOH.
  • Hivestack will continue to work with existing global MRC accredited trade organizations that provide industry measurement for most mature markets.
  • The solution will be available across select APAC markets in H2 2023.

Mobiquity Signs Strategic Alliances to Bring Additional Demand to Its 1st Party Ad Serving Platform for Publishers

Retrieved on: 
Wednesday, July 26, 2023

The company’s proprietary AdHere platform , an innovative solution powered by forward-thinking architectural design, acts as the operational linchpin in this endeavor.

Key Points: 
  • The company’s proprietary AdHere platform , an innovative solution powered by forward-thinking architectural design, acts as the operational linchpin in this endeavor.
  • AdHere’s distinctive architecture is centered on empowering publishers to maximize the utilization of their first-party data.
  • Mobiquity CEO, Dean Julia, said, " These strategic partnerships mark a new era for Mobiquity as it continues to deliver compliant, effective, and privacy-centric advertising solutions.
  • We anticipate an acceleration in these trends as the digital advertising landscape evolves, with budgets increasingly pivoting towards compliant and privacy-preserving data solutions."

Triton Digital Announces Acquisition of Manadge

Retrieved on: 
Tuesday, June 20, 2023

Triton Digital® , the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today that it has acquired Manadge, an advertising intelligence platform that specializes in programmatic advertising.

Key Points: 
  • Triton Digital® , the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today that it has acquired Manadge, an advertising intelligence platform that specializes in programmatic advertising.
  • Manadge will enable Triton Digital publishers and demand partners to see advertising-related data and analyze performance in real time via an intuitive analytics platform.
  • With this acquisition, Triton Digital is diversifying its portfolio as Manadge offers analysis and comparison dashboards and KPIs for programmatic market participants as well as direct orders.
  • “Through this acquisition, we further demonstrate our commitment to providing robust tools to enable growth in the global audio industry,” says John Rosso, President and CEO, Triton Digital.

Screenverse and Apparatix Partnership Ready for Demand Side, providing a Game-Changing Solution to Digital Billboard Access Across the US

Retrieved on: 
Thursday, May 18, 2023

NEW YORK, May 18, 2023 /PRNewswire/ -- Screenverse , a leading Digital Out-of-Home (DOOH) company, has launched a new partnership with Apparatix in the digital billboard programmatic space.

Key Points: 
  • NEW YORK, May 18, 2023 /PRNewswire/ -- Screenverse , a leading Digital Out-of-Home (DOOH) company, has launched a new partnership with Apparatix in the digital billboard programmatic space.
  • This groundbreaking partnership offers media buyers and advertisers an unparalleled solution for accessing digital billboards across the US.
  • This move provides advertisers and media buyers with greater access and increased reach possibilities to target specific audiences in the physical world.
  • The Screenverse and Apparatix programmatic partnership will work across two leading Supply-Side Platform (SSP) partners, Vistar and Place Exchange.

Equativ announces Bridgepoint as new majority shareholder to accelerate scale and growth of the independent adtech company

Retrieved on: 
Monday, February 27, 2023

PARIS, LONDON and NEW YORK, Feb. 27, 2023 /PRNewswire/ -- Equativ, the leading independent ad platform, today confirmed Bridgepoint as its new principal investor. Following record growth in 2022, Equativ reached net recurring revenues of $100 million, achieving year-on-year organic growth of 30% and tripling its revenues over the past three years. This partnership with Bridgepoint will accelerate Equativ's mission: to help publishers and advertisers thrive in an open, independent Web and compete with the dominant – but increasingly vulnerable – walled gardens.

Key Points: 
  • PARIS, LONDON and NEW YORK, Feb. 27, 2023 /PRNewswire/ -- Equativ , the leading independent ad platform, today confirmed Bridgepoint as its new principal investor.
  • Following record growth in 2022, Equativ reached net recurring revenues of $100 million, achieving year-on-year organic growth of 30% and tripling its revenues over the past three years.
  • This partnership with Bridgepoint will accelerate Equativ's mission: to help publishers and advertisers thrive in an open, independent Web and compete with the dominant – but increasingly vulnerable – walled gardens.
  • Thus, Equativ will keep building its expanding tech stack and strongly accelerate both its organic and external growth strategies.

Equativ announces Bridgepoint as new majority shareholder to accelerate scale and growth of the independent adtech company

Retrieved on: 
Monday, February 27, 2023

PARIS, LONDON and NEW YORK, Feb. 27, 2023 /PRNewswire/ -- Equativ, the leading independent ad platform, today confirmed Bridgepoint as its new principal investor. Following record growth in 2022, Equativ reached net recurring revenues of $100 million, achieving year-on-year organic growth of 30% and tripling its revenues over the past three years. This partnership with Bridgepoint will accelerate Equativ's mission: to help publishers and advertisers thrive in an open, independent Web and compete with the dominant – but increasingly vulnerable – walled gardens.

Key Points: 
  • PARIS, LONDON and NEW YORK, Feb. 27, 2023 /PRNewswire/ -- Equativ , the leading independent ad platform, today confirmed Bridgepoint as its new principal investor.
  • Following record growth in 2022, Equativ reached net recurring revenues of $100 million, achieving year-on-year organic growth of 30% and tripling its revenues over the past three years.
  • This partnership with Bridgepoint will accelerate Equativ's mission: to help publishers and advertisers thrive in an open, independent Web and compete with the dominant – but increasingly vulnerable – walled gardens.
  • Thus, Equativ will keep building its expanding tech stack and strongly accelerate both its organic and external growth strategies.

Nucleus by Affinity increases commerce revenue for publishers through automation

Retrieved on: 
Monday, January 23, 2023

CHICAGO, Jan. 23, 2023 /PRNewswire-PRWeb/ -- Affinity Global Inc., a leading international advertising technology holding company, launches Nucleus, an affiliate automation platform for modern-day publishers.

Key Points: 
  • Nucleus by Affinity Global Inc. puts publishers in control with an automated affiliate SSP platform with consolidated reporting in a central dashboard, increasing both efficiency and revenue.
  • CHICAGO, Jan. 23, 2023 /PRNewswire-PRWeb/ -- Affinity Global Inc. , a leading international advertising technology holding company, launches Nucleus, an affiliate automation platform for modern-day publishers.
  • Nucleus is a commerce SSP (Supply Side Platform) that solves publishers' challenges of having insight into performance across multiple ad networks, eliminates lost revenue due to expired or out of stock merchant links, optimizes CTAs in real-time, and eliminates cumbersome manual revenue reporting.
  • Along with its automation, Nucleus lets publishers configure multiple ad networks by controlling and filtering their data.

Pixalate Announces December 2022 Top Programmatic Sellers (SSPs) By Market Share For Mobile Advertising Across Google And Apple Platforms

Retrieved on: 
Friday, January 20, 2023

LONDON, Jan. 20, 2023 /PRNewswire/ -- Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the December 2022 Supply-Side Platform (SSP) Global Market Share Rankings for mobile in-app. The rankings feature the top SSPs by open programmatic ad market share for apps across the Google Play and Apple App stores.

Key Points: 
  • Report provides detailed rankings for ad sellers across Google, and Apple app stores - including breakdowns by region and device - and highlights InMobi, Magnite, Xandr Monetize as top ad platforms based on mobile open programmatic ad market share.
  • The rankings feature the top SSPs by open programmatic ad market share for apps across the Google Play and Apple App stores.
  • Pixalate announces rankings for each seller's estimated market share of the open programmatic advertising industry across the world, including market share breakdowns by region (North America, EMEA, APAC, LATAM) for Mobile.
  • Here are the leading advertising suppliers on the Google Play and Apple App mobile stores based on estimated market share in December 2022, according to Pixalate:

Pixalate Announces December 2022 Top Programmatic Sellers (SSPs) By Market Share For Mobile Advertising Across Google And Apple Platforms

Retrieved on: 
Friday, January 20, 2023

LONDON, Jan. 20, 2023 /PRNewswire/ -- Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the December 2022 Supply-Side Platform (SSP) Global Market Share Rankings for mobile in-app. The rankings feature the top SSPs by open programmatic ad market share for apps across the Google Play and Apple App stores.

Key Points: 
  • Report provides detailed rankings for ad sellers across Google, and Apple app stores - including breakdowns by region and device - and highlights InMobi, Magnite, Xandr Monetize as top ad platforms based on mobile open programmatic ad market share.
  • The rankings feature the top SSPs by open programmatic ad market share for apps across the Google Play and Apple App stores.
  • Pixalate announces rankings for each seller's estimated market share of the open programmatic advertising industry across the world, including market share breakdowns by region (North America, EMEA, APAC, LATAM) for Mobile.
  • Here are the leading advertising suppliers on the Google Play and Apple App mobile stores based on estimated market share in December 2022, according to Pixalate: