Ad Industry Recognizes New Benchmark For Low Fraud, As IVT Rate Held Under 1% In Tag Certified Channels In US For Third Straight Year
WASHINGTON, Nov. 2, 2023 /PRNewswire/ -- The digital advertising industry has reached consensus on a single metric to measure its success in achieving a predictable, consistent, and low fraud rate, according to the 2023 TAG US Fraud Benchmark Study. [https://www.tagtoday.net/pressreleases/ad-industry-recognizes-new-benchm...
- "Now the ad industry has reached consensus on a unified metric to validate the success of our own all-stars at fighting fraud.
- Interviews from this year's US Fraud Benchmark Study confirm that our industry has reached consensus on a sub-1% IVT rate as the appropriate benchmark to validate the effectiveness of a company's anti-fraud efforts.
- The IVT rate in Non-Certified Channels (NCCs), where only a single entity was certified, was 46% higher at 1.19%.
- In addition, The 614 Group conducted a series of industry expert interviews with executives at agencies on background for qualitative perspectives.