RMN Newsletter

DoubleVerify Report on Retail Media Networks Exposes Key Trends and Opportunities for Advertisers in 2024

Retrieved on: 
Thursday, December 7, 2023
Software, Other Retail, Social Media, Internet, Technology, Publishing, Retail, Public Relations, Investor Relations, Marketing, Advertising, Audio, Video, Communications, Other Technology, Spend, Research, NYSE, RMN Newsletter, Amazon, RMN, Investment, KPI-driven code analysis, Importance, Retail media, DV, CPM, Growth, Disney Media Networks, Online shopping, Sales, Trust

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released its state of retail media report, “ The Rise of Retail Media: What to Expect in 2024 ,” surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France, and Germany.

Key Points: 
  • DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released its state of retail media report, “ The Rise of Retail Media: What to Expect in 2024 ,” surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France, and Germany.
  • The report explores the rapidly expanding retail media market, which includes RMNs provided by retailers or e-commerce platforms.
  • "Retail media has quickly become a key channel in digital advertising, attracting a large share of advertiser ad budgets,” said Mark Zagorski, CEO at DoubleVerify.
  • However, like all advertising on the open web, retail media ad quality is not a guarantee for advertisers or retailers,” added Zagorski.

Crealytics Releases New Sponsored Products Benchmarks Report, Revealing Three Leading Retail Media Trends

Retrieved on: 
Tuesday, November 14, 2023
Snack, Walmart, RMN Newsletter, Amazon, Investment company, Online shopping

NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Crealytics, a leading adtech firm in the retail media industry released its Q4 2023 Sponsored Product Benchmarks Report today, "Sponsored Products benchmark Report: Success Factors to Unlock Onsite Retail Media Revenue." The report uncovers sponsored product trends leveraged by top retail media networks (RMNs) like Amazon and Walmart to maximize ad revenue while maintaining a personalized search experience.

Key Points: 
  • NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Crealytics, a leading adtech firm in the retail media industry released its Q4 2023 Sponsored Product Benchmarks Report today, "Sponsored Products benchmark Report: Success Factors to Unlock Onsite Retail Media Revenue."
  • The report uncovers sponsored product trends leveraged by top retail media networks (RMNs) like Amazon and Walmart to maximize ad revenue while maintaining a personalized search experience.
  • Category Insight: 62% of grocery searches across 10 leading RMNs serve sponsored products in search; 65% of fashion searches serve NO sponsored products.
  • Subcategory Insight: 83% of "snacks & sweets" searches serve sponsored products in search; 75% of "dress" searches serve NO sponsored products.

Acorn Influence Appoints Rachel Bennington as VP of Retailer Partnerships to Drive Retailer and Influencer Collaboration and Collective Outcomes

Retrieved on: 
Thursday, November 2, 2023
Bennington, Vermont, Acorn, RMN Newsletter, Communication, Sales, Canopy

Bennington brings with her a wealth of transferable experience and a successful track record in the industry.

Key Points: 
  • Bennington brings with her a wealth of transferable experience and a successful track record in the industry.
  • Prior to joining the Acorn Influence team, she served as the Vice President of Sales at GroundTruth, where she played a pivotal role in developing high-performing teams and managing successful partnerships.
  • In this newly created role, Rachel will serve as a crucial intermediary, working to facilitate seamless communication and collaboration between Acorn Influence Sales teams and prominent retailers and retail media networks.
  • In addition, Bennington is charged with helping retailers craft invaluable internal programs that deliver maximum return on investment for Acorn Influence's clients.

More than Half of Retail Media Networks Advertisers are Reallocating Budgets to RMNs, According to New IAB Study

Retrieved on: 
Wednesday, September 13, 2023
Spend, Communication, Interactivity, Partnership, Data center, Internet, PMP, BWG, CTV, Data collection, Interactive Advertising Bureau, MRC, Retail media, RMN Newsletter, RMN, DSPS, Media Rating Council, IAB, Investment, SSPS, Growth, Comparison of multi-paradigm programming languages, Video game, Sales, Marketing, Renewable energy, Retail, Online shopping, Addressability, Measurement

NEW YORK, Sept. 13, 2023 /PRNewswire/ -- Retail Media was one of the fastest growing U.S. advertising channels in 2022, according to a new report by the Interactive Advertising Bureau (IAB) titled "Retail Media 2023: Operational Strategies to Meet the Growth Potential."

Key Points: 
  • "It's a sea change in how the biggest advertisers are planning to reach customers," said Jeffrey Bustos, VP, Measurement, Addressability, Data Center, IAB.
  • "Retailers have a treasure trove of first-party data that enables advertisers to reach high intent audiences and provide closed loop-measurement, and budgets are shifting accordingly."
  • As found in the IAB Retail Media Network study, there is a lack of consistent measurement across different RMNs that has emerged as a significant challenge.
  • IAB and MRC developed retail media measurement guidelines, covering numerous aspects including audience measurement, in-store digital placed-based measurements, ad delivery, viewability, incrementality, reporting, and transparency.

Operative Expands AOS Rollout to All Key Verticals

Retrieved on: 
Wednesday, April 12, 2023
Cloud, FOX, Software as a service, Senior, Digital, Workflow, API, Business, TelevisaUnivision, CTV, AOS, RMN Newsletter, MVPD, Google Cloud, Revenue Analytics, Architecture, AWS, Automation, Sales, Online shopping, Blavity, Broadcasting, Operative

NEW YORK, April 12, 2023 (GLOBE NEWSWIRE) -- Operative is announcing the general release of AOS across all key verticals including national network, local broadcast, MVPD and digital.

Key Points: 
  • NEW YORK, April 12, 2023 (GLOBE NEWSWIRE) -- Operative is announcing the general release of AOS across all key verticals including national network, local broadcast, MVPD and digital.
  • AOS is the only cloud-native solution live in market today that enables convergence across linear and digital advertising sales.
  • Operative AOS transforms the way media companies sell, creating a unified brand experience for customers and sellers.
  • “Operative AOS makes it easy to sell and easy to buy, solving many pain points that have cost media companies time, money and deals.

Despite Headwinds, Digital Advertising Delivered Double-Digit Growth in 2022 According to the IAB Internet Advertising Revenue Report

Retrieved on: 
Wednesday, April 12, 2023
Advertising, Interactivity, Digital video, Marketing, Internet, PwC, Contextual advertising, CTV, Privacy, Research, Interactive Advertising Bureau, RMN Newsletter, VR, Digital audio, Social media, IAB, App, Appendix, Yoy, Growth, Digital, ATT, AR, Legislation, Video game, Renewable energy, Music, Q3, Apple, Q4

NEW YORK, April 12, 2023 /PRNewswire/ -- After record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022. That's according to the newly released "IAB Internet Advertising Revenue Report: Full Year 2022," conducted by PwC. 

Key Points: 
  • NEW YORK, April 12, 2023 /PRNewswire/ -- After record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022.
  • That's according to the newly released "IAB Internet Advertising Revenue Report: Full Year 2022," conducted by PwC.
  • Between 2021 and 2022, internet advertising revenues grew 10.8% year-over-year (YoY) totaling $209.7 billion, and overall revenues increased $20.4 billion YoY.
  • Internet Advertising Revenue Growth has Slowed in 2022, Revenues Still Increased YoY
    Buyers are diversifying their spending; digital video, digital audio, and programmatic are beneficiaries.

The Fresh Market Leverages Firework to Launch The First-Ever Shoppable Video-Live Commerce (SVLC) Retail Media Network

Retrieved on: 
Thursday, February 16, 2023
Growth, Commerce, The Fresh Market, RMN, Market, Partnership, RMN Newsletter, Grocery store, Online shopping, Entertainment, Fireworks

SAN MATEO, Calif., Feb. 16, 2023 /PRNewswire/ -- Firework, creator of the world's leading video commerce platform, today announced the evolution of its longstanding partnership with specialty food retailer, The Fresh Market. The expanded partnership will see The Fresh Market utilize the Firework video commerce platform to launch the U.S.'s first-ever Shoppable Video-Live Commerce (SVLC) retail media network (RMN).

Key Points: 
  • The expanded partnership will see The Fresh Market utilize the Firework video commerce platform to launch the U.S.'s first-ever Shoppable Video-Live Commerce (SVLC) retail media network (RMN).
  • "This newly expanded partnership is a game-changer, not only for The Fresh Market, but also for the entire retail media network landscape," said Renee Caceres , VP of U.S. Retail Media at Firework.
  • The Fresh Market and Firework first established their partnership in Q4 2021, when the specialty grocer tapped the video commerce innovator to enable its digital transformation initiative.
  • Since then, The Fresh Market has seen rapid, double-digit growth across a variety of key performance indicators, including increased conversion rates, click-through rates, and more.

Video Commerce Leader Firework Releases Key Predictions for 2023

Retrieved on: 
Friday, December 9, 2022
The Fresh Market, Social media, IRL, ROI, Millennials, Language, Creativity, Publishing, RMN Newsletter, Adweek, Research, Strategic partnership, Livestream shopping, Steam, Communication, Livestreaming, Power, Death, Generation Z, Omnichannel, Government, RMN, Senior, Growth, Organization, Tax, Acquisition, Risk, Online shopping, Video game, Retail, Management, Entertainment, Fireworks

NEW YORK, Dec. 9, 2022 /PRNewswire/ -- Video commerce leader Firework today released its top predictions for 2023 to help brands, retailers, and publishers navigate the rapidly changing world of digital engagement and ecommerce.

Key Points: 
  • NEW YORK, Dec. 9, 2022 /PRNewswire/ -- Video commerce leader Firework today released its top predictions for 2023 to help brands, retailers, and publishers navigate the rapidly changing world of digital engagement and ecommerce.
  • Firework's predictions for 2023 include:
    Store associates will be the new Creator class.
  • Firework enters 2023 poised to bolster its position as the world's leading video commerce solution through continued innovation and growth.
  • Firework is the world's leading video commerce solution built for brands.

Strategus Launches CTV and Revenue Support for Retail Media Networks

Retrieved on: 
Tuesday, November 8, 2022
GLOBE, Smart TV, Marketing, Advertising, Partnership, CTV, CTV 2 Atlantic, Solution, RMN, Attention, RMN Newsletter, CEO, Industry, Sales, Public relations, Strategos, Facebook, V12

DENVER, Nov. 08, 2022 (GLOBE NEWSWIRE) -- Strategus, the leading managed service provider creating innovative solutions for programmatic CTV advertising campaigns, today announced the launch of its new solution for retail media networks (RMNs).

Key Points: 
  • DENVER, Nov. 08, 2022 (GLOBE NEWSWIRE) -- Strategus, the leading managed service provider creating innovative solutions for programmatic CTV advertising campaigns, today announced the launch of its new solution for retail media networks (RMNs).
  • The newly launched capability from Strategus introduces advanced CTV advertising and revenue capabilities to RMNs, dramatically accelerating the timeline by which RMNs can apply their first-party data to CTV campaigns.
  • According to recent data from Insider Intelligence, retail media ad spending reached $31.49 billion in 2021.
  • The new RMN solution from Strategus makes it possible for advertisers to maximize the impact of their first-party data across both retail media and CTV.

Merkle Research Highlights Ways for Retailers and Brands to Enhance the Shopper Journey through Retail Media Networks

Retrieved on: 
Wednesday, October 12, 2022
Trust, Thought, EMEA, Growth, VP, Media, RMN, APAC, Multimedia, Partnership, SVP, Technology, Dentsu, Marketing, Industry, Fortune 1000, CXM, RMN Newsletter, Online shopping, Retail, Sales, Merkle

COLUMBIA, Md., Oct. 12, 2022 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today launched its annual Retail Media Research report. The report surveyed 300 retailers and brands across the US, UK, and Canada to uncover key insights as RMNs offer more services than ever before, niche players continue to enter the market, and the definition of RMNs expands.

Key Points: 
  • Respondents named eighteen additional retail media network (RMN) partners since Merkle's previous Retail Media Research report, pointing to a larger trend in the industry.
  • COLUMBIA, Md., Oct. 12, 2022 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today launched its annual Retail Media Research report .
  • In the two years since Merkle launched its Retail Media Research report , RMNs have evolved from a passing trend to a $46 billion market in 2022.
  • RMNs are not only a growing market, but a driving force that can unlock the complete shopper journey as the power dynamic between consumers, brands, and retailers shift.