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Digital Industry Moves Aggressively to Privacy-by-Design, According to IAB's Annual State of Data Report

Retrieved on:

Thursday, March 14, 2024

Annual report, ROI, Organization, SME, Smart TV, Partnership, IAB, Addressability, Risk, BWG, Investment, Love, Machine learning, Privacy, Artificial intelligence, Advertising, Legislation

NEW YORK, March 14, 2024 /PRNewswire/ -- Today IAB released its annual report, "State of Data 2024: How the Digital Ad Industry is Adapting to the Privacy-by-Design Ecosystem."

Key Points:

NEW YORK, March 14, 2024 /PRNewswire/ -- Today IAB released its annual report, "State of Data 2024: How the Digital Ad Industry is Adapting to the Privacy-by-Design Ecosystem."
The study, conducted by IAB in partnership with BWG Strategy, surveyed over 500 advertising and data experts at brands, agencies, and publishers.
It reveals the substantial operational and financial adjustments being undertaken by the digital ecosystem as it moves towards a privacy-by-design architecture.
Nearly nine-in-ten ad buyers report shifts in personalization tactics, ad spend, and their mix of first, second, and third-party data.

The Retail Media Divide Between Brands and Retailers: New Survey Reveals Nearly Half of Brands Do Not Plan to Work with Additional Retail Media Networks

Retrieved on:

Tuesday, December 5, 2023

Growth, Partnership, BWG, Sales

The survey consists of over 300 retail media decision makers among brands and retailers.

Key Points:

The survey consists of over 300 retail media decision makers among brands and retailers.
“The cracks in retail media’s foundation have begun to show in a big way,” said Greg Stevens, Founder and President of Turbyne.
That’s a troubling statistic given that most brands work with just a handful of retail media networks; 40% of brands work with less than three retail media networks and another 42% work with four to six.
70% of brands would invest more in retail media if in-store tactics were able to be combined with digital into a single retail media offering.

BWG Strategy Appoints Industry Veteran to Lead Healthcare Research

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Wednesday, December 20, 2023

American Diabetes Association, Credit Suisse, Biotechnology, Research, Vanderbilt University, Knowledge, DSM-IV codes, Doctor of Philosophy, Weill Cornell Medicine, BWG, Pharmaceutical industry

NEW YORK, Dec. 20, 2023 /PRNewswire/ -- BWG Strategy and OTR Global (a BWG Company), leading research providers to institutional investors, consulting and private equity firms, announce the appointment of Michael Morabito as the new Head of Healthcare Research.

Key Points:

NEW YORK, Dec. 20, 2023 /PRNewswire/ -- BWG Strategy and OTR Global (a BWG Company), leading research providers to institutional investors, consulting and private equity firms, announce the appointment of Michael Morabito as the new Head of Healthcare Research.
In the new role, Morabito will lead BWG Strategy's healthcare research team, contributing to the firms' storied legacy of delivering actionable market intelligence to clients.
Anil Prahlad, CEO of BWG Strategy, welcomed Michael Morabito to the team, stating, "We are delighted to welcome Michael to BWG Strategy and OTR Global.
With Michael Morabito at the helm of healthcare research, BWG Strategy remains dedicated to providing clients with unparalleled expertise and actionable insights in the healthcare space and will continue to broaden the scope of its healthcare research coverage.

Facial Verification - Not Recognition - Needed to Reduce Identity Crimes: Identity Theft Resource Center

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Wednesday, November 29, 2023

ID, Organization, SAN, Policy, Biometrics, Privacy, Risk, Crime, Identity Theft Resource Center, ITRC, Identity, Hysteria, BWG, Bias, Government, Knowledge, Management, Cryptocurrency, Security printing

SAN DIEGO, Nov. 29, 2023 /PRNewswire-PRWeb/ -- Today, the Identity Theft Resource Center® (ITRC), a nationally recognized nonprofit organization established to support victims of identity crime, has published a discussion paper that looks at the need to improve the ways we verify identities in order to reduce the number of identity crime victims.

Key Points:

"The question we should be asking ourselves is not if we adopt biometric ID verification, but how," said Eva Velasquez , President and CEO of the Identity Theft Resource Center.
"For decades we have relied almost exclusively on personal information that has largely been compromised in data breaches to verify someone's identity.
If we continue to resist biometric ID verification, especially facial verification, consumers will remain at a higher risk of falling victim to identity criminals using stolen personal information."
"What we have learned during the year is that there are safe and ethical ways to deploy facial verification that avoids the documented concerns about equity and bias with surveillance-related facial recognition," Velasquez continued.

As part of seven outputs being tested and evaluated, ECA announces Pioneering Pilots to Address Tech Challenges as part of World Early Childhood Development (WED) Movement

Retrieved on:

Monday, November 27, 2023

ABU DHABI, UAE, Nov. 27, 2023 /PRNewswire/ -- Abu Dhabi Early Childhood Authority (ECA) announced the roll out of two key outputs as part of the World Early Childhood Development (WED) Movement.

Key Points:

ABU DHABI, UAE, Nov. 27, 2023 /PRNewswire/ -- Abu Dhabi Early Childhood Authority (ECA) announced the roll out of two key outputs as part of the World Early Childhood Development (WED) Movement.
The progress of the pilots will be unveiled at the bi-annual WED Forum and an inaugural Tech Humanity for Children Symposium in 2024.
World Early Childhood Development (WED) Movement is a pioneering initiative that unitesglobal and local experts, partners, and innovators to address global Early Childhood Development (ECD) challenges.
WED Movement collaborates with key partners and government entities to improve Early Childhood Development (ECD) services and outcomes, through the Abu Dhabi Early Childhood Development Strategy 2035.

As part of seven outputs being tested and evaluated, ECA announces Pioneering Pilots to Address Tech Challenges as part of World Early Childhood Development (WED) Movement

Retrieved on:

Monday, November 27, 2023

ABU DHABI, UAE, Nov. 27, 2023 /PRNewswire/ -- Abu Dhabi Early Childhood Authority (ECA) announced the roll out of two key outputs as part of the World Early Childhood Development (WED) Movement.

Key Points:

ABU DHABI, UAE, Nov. 27, 2023 /PRNewswire/ -- Abu Dhabi Early Childhood Authority (ECA) announced the roll out of two key outputs as part of the World Early Childhood Development (WED) Movement.
The progress of the pilots will be unveiled at the bi-annual WED Forum and an inaugural Tech Humanity for Children Symposium in 2024.
World Early Childhood Development (WED) Movement is a pioneering initiative that unitesglobal and local experts, partners, and innovators to address global Early Childhood Development (ECD) challenges.
WED Movement collaborates with key partners and government entities to improve Early Childhood Development (ECD) services and outcomes, through the Abu Dhabi Early Childhood Development Strategy 2035.

LPL Financial Welcomes Financial Advisor Daria Schumacher

Retrieved on:

Monday, October 23, 2023

LPL, Schumacher, RIA, BWG, Life, Business development, Pleasure, Financial adviser

CHARLOTTE, N.C., Oct. 23, 2023 (GLOBE NEWSWIRE) -- LPL Financial LLC (Nasdaq:LPLA) announced today that financial advisor Daria Schumacher CFP®, CLU®, RICP®, ChFC®, NSSA® has joined LPL Financial’s broker-dealer, RIA and custodial platforms, aligned with existing firm Balmville Wealth Group (BWG).

Key Points:

CHARLOTTE, N.C., Oct. 23, 2023 (GLOBE NEWSWIRE) -- LPL Financial LLC (Nasdaq:LPLA) announced today that financial advisor Daria Schumacher CFP®, CLU®, RICP®, ChFC®, NSSA® has joined LPL Financial’s broker-dealer, RIA and custodial platforms, aligned with existing firm Balmville Wealth Group (BWG).
She reported having served approximately $150 million in advisory, brokerage and retirement plan assets*, and joins LPL from Cetera Investors.
As “someone who loves math and loves people,” Schumacher said financial planning captured her interest early on as a teenager growing up in Poland.
“LPL offers innovative technology and more options to help me service my clients better,” Schumacher said.

More than Half of Retail Media Networks Advertisers are Reallocating Budgets to RMNs, According to New IAB Study

Retrieved on:

Wednesday, September 13, 2023

NEW YORK, Sept. 13, 2023 /PRNewswire/ -- Retail Media was one of the fastest growing U.S. advertising channels in 2022, according to a new report by the Interactive Advertising Bureau (IAB) titled "Retail Media 2023: Operational Strategies to Meet the Growth Potential."

Key Points:

"It's a sea change in how the biggest advertisers are planning to reach customers," said Jeffrey Bustos, VP, Measurement, Addressability, Data Center, IAB.
"Retailers have a treasure trove of first-party data that enables advertisers to reach high intent audiences and provide closed loop-measurement, and budgets are shifting accordingly."
As found in the IAB Retail Media Network study, there is a lack of consistent measurement across different RMNs that has emerged as a significant challenge.
IAB and MRC developed retail media measurement guidelines, covering numerous aspects including audience measurement, in-store digital placed-based measurements, ad delivery, viewability, incrementality, reporting, and transparency.

Skai's annual State of Retail Media study reveals key advertiser insights into digital media's fastest growing advertising channel

Retrieved on:

Wednesday, April 26, 2023

Cloud, Forecasting, Amazon, Advertising, BWG, SOV, Intelligence, Failure, AMC, Human, SAN, Online shopping, Sales, Skai

SAN FRANCISCO, April 26, 2023 /PRNewswire/ -- Skai, a leading omnichannel marketing platform, has released its annual State of Retail Media study exploring the current and future challenges and strategies identified by marketers as they navigate retail media advertising. The study was conducted in collaboration with BWG Strategy, an advisory organization that helps brands, manufacturers, and retailers plan and execute their ecommerce strategies.

Key Points:

Within just a few years, retail media has become the third-largest digital advertising channel behind paid search and social, and is projected to continue to grow at an astonishing pace.
In the State of Retail Media 2023 report, Skai asked brand marketers for perspectives on investment trends, campaign activation challenges, measures of impact, retailer prioritization, data usage, and how to coordinate retail media with other advertising channels.
"Our latest updates solve many of the challenges that respondents identified in our 2023 State of Retail Media study."
To download the full 2023 State of Retail Media Study, please visit this link here .

Infinedi Backed BWG Strategy Acquires OTR Global

Retrieved on:

Monday, March 13, 2023

Professional Services, Finance, OTR, Acquisition, Partner, Information services, Partnership, BWG, Financial services

Infinedi Partners, LP (“Infinedi”), a private equity firm focused on founder-owned businesses, announced today that its portfolio company BWG Strategy, LLC (“BWG”) completed the acquisition of OTR Global (“OTR”).

Key Points:

Infinedi Partners, LP (“Infinedi”), a private equity firm focused on founder-owned businesses, announced today that its portfolio company BWG Strategy, LLC (“BWG”) completed the acquisition of OTR Global (“OTR”).
Jay Hegenbart, Founder of Infinedi, commented, “Our investment in BWG serves as an expressive case study of our strategy focused on being the first PE partner in a founder-owned business and shepherding the path to achievement of full potential.
This acquisition greatly expands the scale and capabilities of BWG’s attractive subscription information services platform.”
“The OTR partnership increases BWG’s product breadth and global reach, positioning BWG as an end-to-end partner to investors and corporations in their primary research journey,” said Anil Prahlad, CEO of BWG.
The BWG-OTR combination will provide the combined organization with additional resources to accelerate product and content development for the benefit of their clients,” added Carter Harned, Partner at Infinedi.