Media Rating Council

U.S. Joint Industry Committee Awards Certification to Comscore for National Currency

Retrieved on: 
Wednesday, April 3, 2024
Upfront (advertising), Certification, Comscore, Committee, Accreditation, MRC, Media Rating Council, Worker standards board, JIC, ACM, Household

RESTON, Va., April 03, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today welcomed the announcement from the U.S. Joint Industry Committee (JIC) granting it National Currency Certification as a transactable cross-platform solution.

Key Points: 
  • RESTON, Va., April 03, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today welcomed the announcement from the U.S. Joint Industry Committee (JIC) granting it National Currency Certification as a transactable cross-platform solution.
  • This announcement by the JIC follows Comscore’s recent accreditation by the Media Rating Council for both National and Local TV measurement.
  • Comscore was found to be transactable across both traditional metrics (ACM/AMA) and cross-platform Exact Spot across both Advanced Audiences and Households.
  • Comscore will continue to work with the JIC for the certification of cross-platform Personified Demos.

Comscore Achieves Accreditation by the Media Rating Council (MRC) for National and Local TV Household-Level Measurement

Retrieved on: 
Wednesday, March 20, 2024
Media, Entertainment, Search Engine Marketing, Data Management, Technology, General Entertainment, Other Communications, Digital Marketing, TV and Radio, Marketing, Advertising, Content Marketing, Communications, Accreditation, MRC, Media Rating Council, Radio, Ecosystem, Collection, CPA

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.

Key Points: 
  • Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.
  • This outcome makes Comscore the only measurement company accredited for its local TV measurement, and the only accredited national measurement that leverages “big data” science and methodology.
  • This also marks the first time a TV measurement provider has been accredited in all 210 measured local markets based on device tuning measurement.
  • MRC accreditation signifies that Comscore’s methodologies and processes meet the organization’s industry established standards, designed to ensure transparency and accountability in measurement.

Criteo Secures Its First MRC Accreditation for Retail Media Measurement

Retrieved on: 
Thursday, March 28, 2024
WPP plc, Accreditation, MRC, Retail media, Media Rating Council, Commerce, Advertising, CPA, Online shopping

NEW YORK, March 28, 2024 /PRNewswire/ -- Criteo (Nasdaq: CRTO), the commerce media company, today announced it achieved its first-ever accreditation by the Media Rating Council (MRC) for display rendered impression and click advertising metrics across desktop, mobile web, and mobile in-app environments for Onsite Sponsored Products and Onsite Display Ads on its enterprise retail media platforms, Commerce Max and Commerce Yield. As part of this accreditation, Criteo was evaluated against MRC's guidelines for detecting and filtering General Invalid Traffic (GIVT), which provides enhanced assurance that marketers can trust the commerce outcomes driven on the Criteo platform.

Key Points: 
  • "We commend Criteo for earning MRC accreditation, an important milestone that speaks to Criteo's commitment to transparency and industry leadership," said George W. Ivie, Executive Director and CEO of the MRC.
  • "Retailers, brands and agencies can now have the confidence this MRC-accredited measurement solution provides in helping them navigate the booming retail media space."
  • "This accreditation is a significant step forward in the maturation of retail media, and Criteo couldn't be prouder of this accomplishment," said Brian Gleason, Chief Revenue Officer at Criteo.
  • "An industry-grade seal of approval reinforces our ability to deliver the highest quality, most accurate measurement for our clients to advance their retail media strategies."

Stirista Squares Off Against Fraud in Programmatic CTV and Digital Media Buying through Pixalate Partnership

Retrieved on: 
Tuesday, March 26, 2024
Partnership, Filtration, Trust, SAN, Accreditation, MRC, Media Rating Council, Fraud, Ecosystem, Privacy, CTV, IVT, Public affairs

SAN ANTONIO, March 26, 2024 /PRNewswire-PRWeb/ -- Stirista, the leader in data-driven marketing solutions, announced today its successful multi-year collaboration with Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform. Through the Pixalate partnership, Stirista has been able to take an aggressive, proactive approach to ad transparency achieving high records of fraud prevention for programmatic media buying, including CTV and display.

Key Points: 
  • Through the Pixalate partnership, Stirista has been able to take an aggressive, proactive approach to ad transparency achieving high records of fraud prevention for programmatic media buying, including CTV and display.
  • By partnering with Pixalate, Stirista can offer its clients a reliable Invalid Traffic (IVT) detection and bot filtration system to ensure impressions are legitimate.
  • Pixalate holds Media Rating Council (MRC) accreditation for the detection and filtration of IVT across CTV, mobile app, mobile web, and desktop.
  • "We look forward to continuing the partnership with Pixalate as they introduce new capabilities into their platform."

INTEGRAL AD SCIENCE EARNS MRC ACCREDITATION FOR INTEGRATED THIRD PARTY CALCULATION AND REPORTING OF YOUTUBE VIDEO VIEWABILITY

Retrieved on: 
Thursday, March 21, 2024
ADH, Trust, Accreditation, Google Ads, MRC, Mobile web, Media Rating Council, Integral Ad Science, IAS, Advertising

The full scope of the accreditation covers IAS's third party calculation and reporting of Google ADH-MP measurement data from the Google Ads, Display & Video 360, and YouTube Reserve services.

Key Points: 
  • The full scope of the accreditation covers IAS's third party calculation and reporting of Google ADH-MP measurement data from the Google Ads, Display & Video 360, and YouTube Reserve services.
  • Calculation and reporting is with respect to Google YouTube Video Impressions, Viewable Video Impressions and related Viewability metrics across Desktop, Mobile Web, and Mobile In-App environments.
  • Advertising formats are inclusive of Google's YouTube skippable in-stream ads, non-skippable in-stream ads, standard in-stream, YouTube in-stream select, and bumper ads.
  • "We congratulate IAS for achieving accreditation for their third-party calculation and reporting of YouTube video impression delivery and viewability based on audited ADH data," said George Ivie, CEO and Executive Director, MRC.

Lacuna Partners with Pixalate to Improve Traffic Quality and Combat Ad Fraud in APAC and Globally

Retrieved on: 
Thursday, March 21, 2024
Partnership, Filtration, Accreditation, MRC, Media Rating Council, Ecosystem, Privacy, CTV, Advertising, IVT

Lacuna utilizes Pixalate's invalid traffic (IVT) detection and prevention solutions, including high-risk device blocking, combined with Lacuna's self-developed invalid traffic (IVT) prevention mechanism, to filter high-risk fraudulent traffic in real-time.

Key Points: 
  • Lacuna utilizes Pixalate's invalid traffic (IVT) detection and prevention solutions, including high-risk device blocking, combined with Lacuna's self-developed invalid traffic (IVT) prevention mechanism, to filter high-risk fraudulent traffic in real-time.
  • At the same time, Lacuna also conducts a secondary review of the authenticity of the traffic through the post-bid service provided by Pixalate Analytics.
  • "We are excited to partner with Pixalate to provide our global partners with high-quality, fraud-free advertising traffic," said Charles Han, founder and CEO of Lacuna.
  • Looking forward, Lacuna and Pixalate are excited to further explore and innovate in the realms of ad fraud prevention and traffic quality improvement.

Instacart Earns Media Rating Council Accreditation

Retrieved on: 
Tuesday, March 19, 2024
Organization, Instacart, Accreditation, News, MRC, Media Rating Council, CPG, DV, Advertising, Love, Integral Ad Science, IAS, Executive director, Metric, IVT

SAN FRANCISCO, March 19, 2024 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, announced its first advertising accreditation from the Media Rating Council (MRC). As of today, the MRC has granted Instacart accreditation for impression, click, and viewability metrics across the following advertising formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video. Instacart is one of the first grocery tech companies - and one of few retail media networks - to receive MRC accreditation.

Key Points: 
  • New MRC Accreditation for Instacart Ads Impression, Click, and Viewability Metrics Gives Brands Trusted Metrics for Retail Media
    SAN FRANCISCO, March 19, 2024 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, announced its first advertising accreditation from the Media Rating Council (MRC).
  • As of today, the MRC has granted Instacart accreditation for impression, click, and viewability metrics across the following advertising formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video.
  • Instacart is one of the first grocery tech companies - and one of few retail media networks - to receive MRC accreditation.
  • Instacart's discovery ad products, like Shoppable Display and Shoppable Video ads, bring together rich media, storytelling and inspiration that drive conversion and results on Instacart.

IAB and MRC Release Augmented Reality Measurement Guidelines For Public Comment

Retrieved on: 
Thursday, February 8, 2024
Augmented reality, MRC, SVP, Augment, Interactivity, Digital Research, Media Rating Council, Snap Inc., IAB, Environment, Advertising, Creative industries

NEW YORK, Feb. 8, 2024 /PRNewswire/ -- In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns. The guidelines are open for public comment for a 30-day period until March 9th, 2024.

Key Points: 
  • Public Comment Open Until March 9, 2024
    NEW YORK, Feb. 8, 2024 /PRNewswire/ -- In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns.
  • The guidelines are open for public comment for a 30-day period until March 9th, 2024.
  • The IAB AR Measurement Guidelines Task Force, working with MRC, set forth guidelines for advertisers and marketers to quantify how much media is delivered, and gauge how well their media achieved their business objectives within AR media campaigns.
  • The AR Measurement Guidelines Task Force is playing a leading role in defining the future of AR advertising, and we look forward to using these guidelines to help partners maximize their AR outcomes."

PatientPoint Becomes First Point-of-Care Publisher to Earn Media Rating Council Accreditation

Retrieved on: 
Tuesday, January 30, 2024
Nielsen, DCR, Point of care, Meta, Name, Data collection, Accreditation, Media Rating Council, MRC, Disclosure

PatientPoint is the first Point-of-Care publisher to receive accreditation for its reported metrics by the media industry's foremost independent measurement authority.

Key Points: 
  • PatientPoint is the first Point-of-Care publisher to receive accreditation for its reported metrics by the media industry's foremost independent measurement authority.
  • PatientPoint joins some of the most recognizable names in traditional and digital media channels such as Google, Nielsen and Meta in receiving MRC accreditation for metrics supporting specific products.
  • "Receiving accreditation from the most respected media measurement authority should give sponsors full confidence in our business metrics and delivery guarantees.
  • Importantly, we believe MRC accreditation further underscores why Point of Care should be viewed as a foundational component of any life sciences brand media mix."

IAS Releases Inaugural Responsibility Report Illustrating Commitment to Trust, Transparency, and Responsible Business Practices

Retrieved on: 
Tuesday, December 5, 2023
Outsource Partners International, Carbon, Corporation, Smart TV, Media Rating Council, Sustainability accounting, Privacy, IAS, Peter Utzschneider, Contextual advertising, Sustainability Accounting Standards Board, Trust, TrustArc, Transparency, Accreditation, Data collection, Digital, City Harvest, Certification, Integral Ad Science, African Americans, Biophysical environment, Silent Scope 2, Good-Loop, Climate change mitigation, Interactive Advertising Bureau, Connected, ESG, Sales, Social

NEW YORK, Dec. 5, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the release of its inaugural Responsibility Report outlining the tangible progress the company is making to strengthen its Environmental, Social, and Governance (ESG) initiatives.

Key Points: 
  • "We are excited to present our inaugural Responsibility Report demonstrating our intent to make a positive impact on our customers, shareholders, employees, and the broader global community," said Lisa Utzschneider, Chief Executive Officer, Integral Ad Science.
  • "The results of this report exemplify our unwavering dedication to innovation and ethical practices, our continual obsession for exceptional service for our customers, and our strong commitment to creating a great place to work and develop."
  • In May 2023, IAS received the industry's first accreditation for Connected TV video viewable impressions from the Media Rating Council.
  • "Our unwavering dedication to aligning ESG initiatives with our business practices is a fundamental principle at IAS," said Utzschneider.