PMP

Tremor Video Launches Programmatic Audio Solution to Help Advertisers Reach Engaged Audiences in Premium Environments

Tuesday, September 21, 2021 - 12:30pm

NEW YORK, Sept. 21, 2021 (GLOBE NEWSWIRE) -- Tremor Video , a leading programmatic video platform, today debuted a new programmatic audio solution for advertisers to seamlessly expand their digital strategies beyond or in concert with video and Connected TV (CTV).

Key Points: 
  • NEW YORK, Sept. 21, 2021 (GLOBE NEWSWIRE) -- Tremor Video , a leading programmatic video platform, today debuted a new programmatic audio solution for advertisers to seamlessly expand their digital strategies beyond or in concert with video and Connected TV (CTV).
  • With audio content continuing to grow and gain in popularity among consumers, advertisers should be exploring ways to expand their audience reach strategies beyond CTV and all-screen video, said Amy Guenel, Vice President of Product Marketing, Tremor Video.
  • With our new programmatic audio solution, advertisers gain the tools they need to seamlessly integrate audio into their broader digital media mix.
  • Advertisers who leverage Tremors programmatic audio solution can customize messages in premium content environments with engaged consumers, gaining an additional touchpoint to add to their customers journey.

NIMBL Launches First-To-Market Subscription Programs for Muscle Recovery Products & Education

Tuesday, September 21, 2021 - 3:17pm

NIMBL, Inc. on Tuesday announced the introduction of the first-to-market muscle recovery subscription programs .

Key Points: 
  • NIMBL, Inc. on Tuesday announced the introduction of the first-to-market muscle recovery subscription programs .
  • By lowering the barriers to entry, NIMBL subscriptions provide access and value through a focus on muscle percussion education and elite products, he added.
  • For fitness experts, trainers and physical therapists, the NIMBL Fit Pro subscription includes the leading certification courses in the space, education workshops, an on-demand video library and a commercial-grade NIMBL XLR8 percussion gun.
  • NIMBL, Inc. ( www.joinnimbl.com ), the muscle wellness company, packages percussion therapy products and personalized education programs into cost-effective subscription programs.

Hivestack, Clear Channel Outdoor Americas Partnership Brings Programmatic Buyers Additional Scale Across the U.S.

Monday, September 20, 2021 - 1:30pm

NEW YORK and MONTREAL, Sept. 20, 2021 /PRNewswire/ - Hivestack , the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) one of the world's largest outdoor advertising companies.

Key Points: 
  • NEW YORK and MONTREAL, Sept. 20, 2021 /PRNewswire/ - Hivestack , the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) one of the world's largest outdoor advertising companies.
  • The partnership allows CCOA to operate PMP buys via the Hivestack SSP and Open Exchange through the Hivestack Ad Exchange.
  • CCOA has an exciting vision for programmatic DOOH and Hivestack is thrilled to be embarking on this journey with them."
  • "We're thrilled to partner with Hivestack and offer even more programmatic solutions to our clients at scale," said Wade Rifkin, SVP, Programmatic, CCOA.

Hivestack, Clear Channel Outdoor Americas Partnership Brings Programmatic Buyers Additional Scale Across the U.S.

Monday, September 20, 2021 - 1:30pm

NEW YORK and MONTREAL, Sept. 20, 2021 /PRNewswire/ -- Hivestack , the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) one of the world's largest outdoor advertising companies.

Key Points: 
  • NEW YORK and MONTREAL, Sept. 20, 2021 /PRNewswire/ -- Hivestack , the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) one of the world's largest outdoor advertising companies.
  • The partnership allows CCOA to operate PMP buys via the Hivestack SSP and Open Exchange through the Hivestack Ad Exchange.
  • CCOA has an exciting vision for programmatic DOOH and Hivestack is thrilled to be embarking on this journey with them."
  • "We're thrilled to partner with Hivestack and offer even more programmatic solutions to our clients at scale," said Wade Rifkin, SVP, Programmatic, CCOA.

Grifols acquires Tiancheng Pharmaceutical Holdings, the largest shareholder of Biotest, to increase patients' access to plasma therapies

Friday, September 17, 2021 - 8:15am

This transaction reflects how Biotest and Grifols live out its missions and jointly advance towards increasing global plasma-derived therapies availability while meeting patients' needs around the world.

Key Points: 
  • This transaction reflects how Biotest and Grifols live out its missions and jointly advance towards increasing global plasma-derived therapies availability while meeting patients' needs around the world.
  • This acquisition will significantly reinforce Grifols' industry capabilities by enhancing its plasma-derived medicines access, pipeline and sales presence.
  • It will also improve Grifols' plasma economics and revenue per liter bringing innovative plasma proteins to drive revenue growth and margin expansion.
  • The information included in this document has not been verified nor reviewed by the external auditors of the Grifols group.

FACTOR, INC. Announces Executive Leadership Changes

Thursday, September 16, 2021 - 6:00pm

Dr. Lepofsky brings more than 36 years of experience in corporate operations, project and program management, and risk management to his role.

Key Points: 
  • Dr. Lepofsky brings more than 36 years of experience in corporate operations, project and program management, and risk management to his role.
  • He joined FACTOR in 2009 as Vice President and has served as Chief Operating Officer since 2014.
  • Emily Goodenough, currently FACTOR Vice President and Corporate Secretary, will assume the new executive position of Chief People Officer on September 16, 2021.
  • Mr. Rosen has extensive experience consulting to and coaching executive leadership teams.

International Prospect Ventures Expands its Matoush-Otish Uranium Exploration Projects, Quebec, Canada

Tuesday, September 14, 2021 - 1:00pm

The renewed interest in the Company's uranium projects that lie along strike of the well-known Matoush Uranium Deposit and Project, controlled by Consolidated Uranium Inc. ("Consolidated Uranium"), comes from the very recent increase in the uranium spot price and renewed interest in the uranium sector.

Key Points: 
  • The renewed interest in the Company's uranium projects that lie along strike of the well-known Matoush Uranium Deposit and Project, controlled by Consolidated Uranium Inc. ("Consolidated Uranium"), comes from the very recent increase in the uranium spot price and renewed interest in the uranium sector.
  • Our first priority is to obtain a social license to operate in order to begin responsible and environmentally responsible exploration programs.
  • Both of the Company's uranium properties, making up the Matoush Uranium Project, the Matoush North (~17,267 ha) and Matoush South (~4,263 ha) properties, are geologically located in the prospective Paleo-proterozoic sedimentary Otish Basin, Qubec.
  • Both of the properties share a common border with Consolidated Uranium's Matoush Uranium Project which covers the well-documented large, high-grade Matoush Uranium Deposit.

New OpenX Publisher Survey Reveals Importance of First Party Data in Publisher's Future Plans

Wednesday, September 15, 2021 - 1:30pm

LOS ANGELES, Sept. 15, 2021 /PRNewswire/ --Today OpenX revealed the results of the company's latest survey, examining how publishers are currently viewing and utilizing first party data.

Key Points: 
  • LOS ANGELES, Sept. 15, 2021 /PRNewswire/ --Today OpenX revealed the results of the company's latest survey, examining how publishers are currently viewing and utilizing first party data.
  • The findings highlight the critical role first party (1P) data will play going forward, with 85 percent of publishers saying that 1P data will be important to their future revenue.
  • However, while the vast majority of publishers say that 1P data will be important to their future plans, they were mixed on their ability to effectively use 1P data today.
  • Publishers have smartly recognized that first party data will fill a large part of the gap ," said Tom Levesque, VP Product at OpenX.

ASC 842 and GASB 87 Accounting Experts Join Forces to Share Essential Transition Advice at LeaseQuery’s Virtual LEASE Summit

Tuesday, September 14, 2021 - 2:25pm

LeaseQuery , a leading provider of software built to simplify the complexities of accounting, today announced the LEASE Summit (Lease Essentials: Advice Shared by the Experts) , a free virtual summit to give accountants and finance professionals insight into both the ASC 842 and GASB 87 transition process.

Key Points: 
  • LeaseQuery , a leading provider of software built to simplify the complexities of accounting, today announced the LEASE Summit (Lease Essentials: Advice Shared by the Experts) , a free virtual summit to give accountants and finance professionals insight into both the ASC 842 and GASB 87 transition process.
  • The summit lineup will also feature LeaseQuery customer Middleby Corporation , to discuss key lessons their team learned as they went through ASC 842 adoption.
  • The LEASE Summit provides key insights into the adoption process as attendees proceed with their transition to the new lease accounting standards.
  • Learn more about LeaseQuerys core lease accounting solution , which focuses on easing the mandatory transition to ASC 842, GASB 87 and IFRS 16, or explore additional accounting tools .

Nielsen Announces Data Collaboration With PubMatic Changing the Way Marketers Transact on Audience Data

Tuesday, September 14, 2021 - 8:00am

Through this collaboration, brands may now access Nielsens premium audience data, along with insights into consumer behaviour, preferences, and purchasing decisions.

Key Points: 
  • Through this collaboration, brands may now access Nielsens premium audience data, along with insights into consumer behaviour, preferences, and purchasing decisions.
  • Nielsens rich audience data has a unique breadth and depth and includes proprietary fast-moving consumer goods(FMCG) data, credit card transaction data, psychographic data, intent, and interest data.
  • Nielsens data may be delivered through PubMatics Audience Encore - an audience platform designed for marketers to transact on unique, addressable audience data across premium omnichannel inventory.
  • Our goal is to fundamentally change the way marketers and data owners transact on audience data by giving more control to the data owner and better return on investment (ROI) for the advertiser.