Culture Genesis and Pixability Partner to Accelerate Advertiser Investment in Underrepresented YouTube Creators
Historically, Black creators have been significantly overlooked in advertising, posing a challenge for brands to authentically engage and invest in them at scale.
- Historically, Black creators have been significantly overlooked in advertising, posing a challenge for brands to authentically engage and invest in them at scale.
- Our partnership with Pixability gives them both,” said Shaun Newsum , co-founder of Culture Genesis.
- The partnership lets Culture Genesis combine its market-leading YouTube reserve multicultural inventory with Pixability’s network of participating IMI creators, providing unmatched scale and efficiency for advertisers to reach diverse audiences.
- Further, Culture Genesis complements Pixability's Measurement program to provide a first-of-its-kind offering for marketers on YouTube.