IRL

Consensus' 10th Annual Event in Austin, TX, Commences Countdown, Just 8 Weeks Away

Retrieved on: 
Tuesday, April 2, 2024

Hosted by the award-winning media platform CoinDesk, Consensus 2024 will return to Austin, Texas, from May 29 to 31.

Key Points: 
  • Hosted by the award-winning media platform CoinDesk, Consensus 2024 will return to Austin, Texas, from May 29 to 31.
  • Now celebrating its 10th year, Consensus is poised to surpass expectations, setting new standards for dialogue, discovery, and deal-making.
  • The invite-only event features a curated list of attendees to fuel an evening of creativity and innovation in the space.
  • Stellar Development Foundation, Blockchain Foundation for Innovation & Collaboration, Zeebu, and XRP Ledger are the confirmed 4 & 5 block sponsors for the event.

THE FIGHT FOR VEGGIE EQUALITY IS ON. KNORR CALLS FOR GAMING INDUSTRY TO "MOD THE VEG" AND SUPERCHARGE VEGETABLES IN CANADA'S TOP GAMING TITLE

Retrieved on: 
Wednesday, March 27, 2024

Leading the gaming community, Ninja commented, "Historically, through games we have been limited to using meat-based diets to get you through the main quests or heal faster.

Key Points: 
  • Leading the gaming community, Ninja commented, "Historically, through games we have been limited to using meat-based diets to get you through the main quests or heal faster.
  • Recently, I've been more mindful of what I put in my body, which is why I teamed up with Knorr to champion Mod the Veg!"
  • With a passion for supercharging vegetables in the real world, global food brand Knorr investigated just how much veggies are lagging in the virtual world.
  • Visit knorr.ca to play the mods and sign the petition calling on gaming publishers to make vegetables as exciting and rewarding as other foods in their games!

DARK & LOVELY PARTNERS WITH THE SIMS AND MULTI-AWARD-WINNING CREATOR EBONIX TO ADVANCE DIVERSITY AND INCLUSION IN GAMING

Retrieved on: 
Tuesday, March 26, 2024

NEW YORK, March 26, 2024 /PRNewswire/ -- Dark & Lovely, the #1 hair color brand for Black women, is joining forces with The Sims franchise and its leading life simulation video game, The Sims 4 and multi-award-winning gaming content creator and DE&I advocate Danielle "Ebonix" Udogaranya to raise awareness on the lack of diversity in the gaming industry and also create new tools for Black gamers to express themselves in virtual worlds. This collaboration marks an effort to increase representation and better reflect the 73% of Black people who enjoy video games. Dark & Lovely is releasing the "Play in Color" social documentary spotlighting the changemakers who are redefining the rules in the gaming industry.  The documentary is now available on the "Play In Color" website and on Dark & Lovely's YouTube page.

Key Points: 
  • Dark & Lovely is releasing the "Play in Color" social documentary spotlighting the changemakers who are redefining the rules in the gaming industry.
  • The documentary is now available on the "Play In Color" website and on Dark & Lovely's YouTube page .
  • In addition to the "Play in Color" documentary, Dark & Lovely has partnered with gaming creator Ebonix to create new hair colors and styles for in-game characters in The Sims 4.
  • The new color combinations for Sims will be available in The Sims 4 game in partnership with Dark & Lovely beginning April 2.

Absolut® Kicks off Festival Season with "Mixing It Up: Cosmos & Culture" - an Exclusive Series on the Latest Trends from the Official Vodka of Coachella

Retrieved on: 
Tuesday, March 26, 2024

NEW YORK, March 26, 2024 /PRNewswire/ -- As the Official Vodka of Coachella, Absolut is doubling down on its "Born to Mix" DNA by bringing its footprint beyond the festival grounds and presenting an exclusive limited-time series "Mixing It Up: Cosmos & Culture" in Absolut.LAND. This collaborative series includes weekly video interviews on the latest trends, and cinematic hybrid content that seamlessly blends the physical spirit of Coachella with a digital Absolut experience for worldwide engagement. 

Key Points: 
  • This collaborative series includes weekly video interviews on the latest trends, and cinematic hybrid content that seamlessly blends the physical spirit of Coachella with a digital Absolut experience for worldwide engagement.
  • Called "Mixing It Up: Cosmos & Culture" the series will drop episodes weekly with special guests including Wayman + Micah, Chrishell Stause, Vanessa Vanjie Mateo and surprises along the way.
  • "Join me in Absolut.LAND, where I'll be hosting "Mixing It Up: Cosmos & Culture," a conversation series where we get into the cultural impact of Coachella," said Matt Rogers.
  • Embarking on the vibrance of Coachella where trends are set for the year, Absolut is introducing its "Journey to the Cosmos" experience to bring Cosmos into the virtual Cosmos.

PACSUN SPOTLIGHTS LOCAL MUSICIANS IN 2024 FESTIVAL CAMPAIGN UNDER THE PACSUN COLLECTIVE

Retrieved on: 
Thursday, March 21, 2024

LOS ANGELES, March 21, 2024 /PRNewswire/ -- Pacsun has invited local emerging artists to shape its 2024 Festival Campaign and inspire the next generation with fashion and music. Initially introduced with its Spring/ Summer 2024 Campaign, the Pacsun Collective has placed four young talents center stage to showcase their original music as the soundtrack of the brand's latest campaign, authentically illustrating Pacsun culture and consumers.

Key Points: 
  • LOS ANGELES, March 21, 2024 /PRNewswire/ -- Pacsun has invited local emerging artists to shape its 2024 Festival Campaign and inspire the next generation with fashion and music.
  • Initially introduced with its Spring/ Summer 2024 Campaign, the Pacsun Collective has placed four young talents center stage to showcase their original music as the soundtrack of the brand's latest campaign, authentically illustrating Pacsun culture and consumers.
  • Pacsun kicked off the Festival Campaign with a music video featuring Ronnie Watts ' original song "Fast, Fast, Fast."
  • "We're thrilled to welcome new unique talent to the Pacsun Collective," said Addie Rintel, VP of Women's Merchandising and Design at Pacsun.

ORGANIZING VICTORY GIVES TEAMSTERS WALL TO WALL COVERAGE AT SALT LAKE CITY RED CROSS

Retrieved on: 
Monday, March 18, 2024

SALT LAKE CITY, March 18, 2024 /PRNewswire/ -- Workers in four departments at the American Red Cross in Salt Lake City have voted overwhelmingly to join Teamsters Local 222. The new members work in IRL laboratory services, manufacturing quality control, manufacturing component lab, and supply operations, and join more than 65 other American Red Cross workers who have organized with Local 222.

Key Points: 
  • SALT LAKE CITY, March 18, 2024 /PRNewswire/ -- Workers in four departments at the American Red Cross in Salt Lake City have voted overwhelmingly to join Teamsters Local 222.
  • The new members work in IRL laboratory services, manufacturing quality control, manufacturing component lab, and supply operations, and join more than 65 other American Red Cross workers who have organized with Local 222.
  • The new members represented the last nonunion workers at the facility and now join more than 1,800 other American Red Cross workers protected the Teamsters.
  • They will immediately be covered by a National Master Agreement between the Teamsters and the American Red Cross.

Smobler's NOVA 2024 Gets Bigger and Bolder in the Lone Star State

Retrieved on: 
Tuesday, March 12, 2024

AUSTIN, Texas, March 12, 2024 /PRNewswire/ -- Smobler, a leading metaverse architect headquartered in Singapore, proudly announces the much-anticipated launch of NOVA 2024: Austin Edition. Following the resounding success of its inaugural edition in Singapore last year, NOVA 2024 will dazzle attendees at the Austin Central Public Library on March 12th as part of the Asia x Austin International Market Summit and as an official SXSW event.

Key Points: 
  • NOVA is a celebration of the communities that are created by and connected with the Smobler ecosystem.
  • It is an in-real-life (IRL) invitation to the global community to converge, interact, and forge collaborations within the burgeoning open metaverse.
  • Mark Duval, GAACC President and CEO says, "The magic of the metaverse happens when communities flourish and people truly connect.
  • NOVA 2024: Austin Edition promises an unforgettable evening in innovation, collaboration, and celebration.

Sanrio® Kicks Off Hello Kitty’s 50th Anniversary Celebration

Retrieved on: 
Thursday, February 22, 2024

Hello Kitty, the beloved pop culture icon who inspires happiness around the world, is kicking off a year of festivities in honor of her 50th anniversary.

Key Points: 
  • Hello Kitty, the beloved pop culture icon who inspires happiness around the world, is kicking off a year of festivities in honor of her 50th anniversary.
  • View the full release here: https://www.businesswire.com/news/home/20240222929408/en/
    2024 Marks Hello Kitty's 50th Anniversary!
  • To stay in the loop on all of the anniversary fun, visit Hello Kitty’s 50th anniversary site here , and follow @sanrio on Facebook , Instagram , Twitter , TikTok and Pinterest .
  • Follow @hellokitty on Facebook , Instagram , Twitter , TikTok , Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel .

Deeplocal Announces Two Executive Promotions: Jakob Marsico to Chief Technology Officer and Lauren Kardos to Chief Financial Officer – Doubling Down on Physical Experiences in a Digitally Dominated World

Retrieved on: 
Tuesday, February 20, 2024

Award-winning creative technology and experience design agency Deeplocal has promoted Jakob Marsico to Chief Technology Officer and Lauren Kardos to Chief Financial Officer, effective immediately.

Key Points: 
  • Award-winning creative technology and experience design agency Deeplocal has promoted Jakob Marsico to Chief Technology Officer and Lauren Kardos to Chief Financial Officer, effective immediately.
  • Under their leadership, Deeplocal will continue to invent and deliver innovative, tangible, human-first experiences for brands around the world.
  • In addition, they will oversee an expansion of the agency’s research and development practice as well as expanding its client roster.
  • Amidst rapid technological advancements, polycrisis, economic uncertainty, and evolving consumer expectations, Deeplocal is steadfast in its commitment to building physical world experiences that promote playfulness, evoke joy, and drive meaningful connections.

AMP EMERGES AS AN IMPACT AGENT IN A NEW ERA OF INTEGRATED MARKETING EXCELLENCE

Retrieved on: 
Thursday, March 7, 2024

BOSTON, March 7, 2024 /PRNewswire/ -- Advantage Solutions announced today the unification of AMP Agency, Upshot, Hatch, Genome and SmallTalk to create a new integrated marketing agency that will operate as Amp. As a unified agency, Amp aims to redefine the marketing landscape through this transformation by delivering world-class services with a renewed vision to catalyze brand momentum through creativity, data, media, technology and experiences.

Key Points: 
  • BOSTON, March 7, 2024 /PRNewswire/ -- Advantage Solutions announced today the unification of AMP Agency, Upshot, Hatch, Genome and SmallTalk to create a new integrated marketing agency that will operate as Amp.
  • The newly enhanced Amp combines digital marketing, brand creative and design, content production, performance media and digital product capabilities.
  • Amp is poised to forge more meaningful connections between brands and their audiences, seamlessly connecting digital and physical touchpoints across the entire marketing funnel.
  • A refreshed Amp logo symbolizes the merger, mirroring the agency's forward-thinking ethos and commitment to dynamically impacting the creative marketing industry.