Adweek

Freestar Supercharges Tech Agenda With Appointment of Chief Technology Officer and Additional Strategic Senior Hires

Retrieved on: 
Tuesday, March 19, 2024
NeXT, Automation, Digital marketing, Data science, Digital, SVP, Adweek, Acquisition, AI, Marketing, Burns, Machine learning, Privacy, Artificial intelligence, Advertising, Penske Media Corporation, MIQ, Video game

PHOENIX, March 19, 2024 (GLOBE NEWSWIRE) -- Freestar , the leading monetization partner for content publishers and e-commerce sites, today announced that Oliver Burns has been appointed Chief Technology Officer.

Key Points: 
  • PHOENIX, March 19, 2024 (GLOBE NEWSWIRE) -- Freestar , the leading monetization partner for content publishers and e-commerce sites, today announced that Oliver Burns has been appointed Chief Technology Officer.
  • Burns’ promotion to the role underscores Freestar’s commitment to product innovation and building the next generation of advertising technology leveraging machine learning and Artificial Intelligence in new ways.
  • Reporting to Chief Executive Officer, Kurt Donnell, Burns will oversee Freestar’s extensive ad product portfolio, maintain excellence in engineering and drive the data science and AI agenda.
  • This tripartite role provides a platform for Burns to build more award-winning solutions for Freestar’s premium publishers.

Kristen Cavallo Retires from Ad Industry

Retrieved on: 
Monday, March 18, 2024
Uncertainty, Adweek, The Martin, Education, Female, Martin, MullenLowe U.S., Love, Heart, Creativity, Workforce, The Martin Agency, Marketing, IPG, Advertising, Human, DEI

Cavallo announced that her next move will include applying her deep and varied communications experience to political and societal causes.

Key Points: 
  • Cavallo announced that her next move will include applying her deep and varied communications experience to political and societal causes.
  • Prior to her role at MullenLowe, Cavallo spent six years as CEO of The Martin Agency.
  • After a 30-year career in the industry, Cavallo looks forward to applying her expertise to political and societal causes she cares about.
  • Kristen is also an intrepid global explorer who ties her personal experiences and world view to our work.

Chegg Appoints Deena Bahri as Chief Marketing Officer

Retrieved on: 
Wednesday, March 27, 2024
Software, Internet, Artificial Intelligence, Continuing, Technology, University, Education, Training, Adweek, Swarthmore College, Learning, Business administration, Triple accreditation, Harvard Business School, Textbook, Student, Woman, CHGG, Birchbox, Retirement, CMO, Multimedia, Management

Chegg, Inc. (NYSE: CHGG), the leading student-first connected learning platform, today announced the appointment of Deena Bahri as Chief Marketing Officer, effective March 27, 2024.

Key Points: 
  • Chegg, Inc. (NYSE: CHGG), the leading student-first connected learning platform, today announced the appointment of Deena Bahri as Chief Marketing Officer, effective March 27, 2024.
  • View the full release here: https://www.businesswire.com/news/home/20240326056340/en/
    During her 20-year career, Ms. Bahri has held key marketing positions at innovative tech-driven brands including Birchbox, Gilt Groupe, and Reebok.
  • She was most recently Chief Marketing Officer of leading current culture marketplace StockX, where she led the global marketing and merchandising teams.
  • Ms. Bahri will drive Chegg’s brand and user growth strategy as it delivers on its mission to empower learners worldwide through AI-powered personalized learning.

GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S.

Retrieved on: 
Thursday, March 28, 2024
Adweek, GALE, Data, Creativity, Advertising, Advertising agency, Gold Lion, Stagwell, Sales

NEW YORK, March 28, 2024 /PRNewswire/ -- Business Agency GALE has been named the Advertising Agency of the Year at the 2024 Campaign U.S. Agency of the Year Awards, an annual event that celebrates agencies leading the industry in creativity and effectiveness.

Key Points: 
  • NEW YORK, March 28, 2024 /PRNewswire/ -- Business Agency GALE has been named the Advertising Agency of the Year at the 2024 Campaign U.S. Agency of the Year Awards, an annual event that celebrates agencies leading the industry in creativity and effectiveness.
  • "We're thrilled to be recognized as 2024 Advertising Agency of the Year," GALE President and CEO Brad Simms said.
  • GALE has been recognized several times for its 120% year-on-year growth rate, strong new business pipeline, and standout client work.
  • Top industry accolades previously earned by GALE include Adweek's Fastest Growing Agency of the Year, Ad Age's A-List, Ad Age's Data & Analytics Agency of the Year, Adweek's Breakthrough Media Agency of the Year, the Grand Effie and a Gold Lion.

4A'S NAMES CATHY CHAN BUTLER AS EXECUTIVE VICE PRESIDENT OF TALENT, EQUITY & LEARNING SOLUTIONS

Retrieved on: 
Tuesday, March 12, 2024
BIPOC, American Express, Certification, Adweek, HuffPost, IKEA, Learning, The New York Times, Partnership, Equity, 4A, Woman, Advertising, Johnson & Johnson, API, Management

In this role, Cathy will lead the 4A's Foundation, Learning Institute and HR/Talent Solutions practice while also joining the Executive Leadership Team.

Key Points: 
  • In this role, Cathy will lead the 4A's Foundation, Learning Institute and HR/Talent Solutions practice while also joining the Executive Leadership Team.
  • "We are thrilled to welcome Cathy as our new head of Talent, Equity & Learning Solutions at this critical juncture when attracting, retaining and developing talent remains a priority for our members," said Marla Kaplowitz, President and CEO of the 4A's.
  • "Cathy is an incredible talent and is going to channel her extensive experience leading agencies and her passion for advancing talent to serve our 4A's member community."
  • The 4A's unique relationship with agencies and agency leaders offers an elevated scale of opportunity to drive change and help advance the perspective on talent," said Cathy Chan Butler.

Ryan Reynolds will be Keynote Speaker at Meltwater Summit 2024

Retrieved on: 
Tuesday, February 20, 2024
SAN, Adweek, Marketing, The Hollywood Reporter, Aviation American Gin, PR, Meltwater, The Wall Street Journal, Wrexham A.F.C., Creativity, MNTN, Corporation

SAN FRANCISCO, Feb. 20, 2024 (GLOBE NEWSWIRE) -- Meltwater, a global leader in media, social and consumer intelligence, today announces Ryan Reynolds – actor, producer and entrepreneur – as the keynote speaker at Meltwater Summit 2024, which will be held June 25-26 in New York City.

Key Points: 
  • SAN FRANCISCO, Feb. 20, 2024 (GLOBE NEWSWIRE) -- Meltwater, a global leader in media, social and consumer intelligence, today announces Ryan Reynolds – actor, producer and entrepreneur – as the keynote speaker at Meltwater Summit 2024, which will be held June 25-26 in New York City.
  • Meltwater Summit is where creativity and innovation intersect, all with the goal of empowering attendees to capitalize on industry-shaping trends, connect with consumers, leverage the latest developments in marketing technology, and make lasting industry connections.
  • Featured speakers at Meltwater Summit 2024 include:
    Rebecca Hinds, Head of The Work Innovation Lab, Asana
    Justin Nicolette, Head of Sports and Entertainment Communications, Ally
    “We are really pleased to be able to welcome Ryan Reynolds to the Meltwater Summit stage this year,” said Jenny Force, VP of Corporate Marketing at Meltwater.
  • We can’t wait to have him impart valuable insights with attendees of Summit who want to take their marketing efforts to the next level.”
    Learn more about the Meltwater Summit and register here: www.meltwater.com/summit

CourtAvenue Welcomes Andrew Solmssen as Executive Director, Telecom, Media & Technology

Retrieved on: 
Wednesday, February 21, 2024
Telecommunications, Digital Marketing, Media, Marketing, Advertising, Communications, Technology, Other Technology, Sony, Multimedia, VML, Growth, TMT, PlayStation 4, ABC, Life, Commerce, Executive director, The Walt Disney Company, Adweek, Management

CourtAvenue, named Fastest Growing Agency by Adweek, is proud to announce the appointment of Andrew Solmssen as the Executive Director, Telecom, Media & Technology (TMT).

Key Points: 
  • CourtAvenue, named Fastest Growing Agency by Adweek, is proud to announce the appointment of Andrew Solmssen as the Executive Director, Telecom, Media & Technology (TMT).
  • View the full release here: https://www.businesswire.com/news/home/20240221622797/en/
    Andrew Solmssen, Executive Director, Telecom, Media & Technology for CourtAvenue (Photo: Business Wire)
    Andrew Solmssen is renowned in the industry for his track record in driving growth and delivering solutions across a diverse range of industries, including telecom, media, technology, and automotive.
  • In this new role at CourtAvenue, Andrew will spearhead the agency’s TMT division, overseeing strategic initiatives and further expanding the company's presence in key sectors.
  • When asked about his new role, Andrew stated, "I'm incredibly impressed with what CourtAvenue has achieved in such a short time.

Neil Diamond’s “I Am… I Said” Featured in Volkswagen’s “An American Love Story” Extended Cut in Advance of Super Bowl LVIII Advertisement

Retrieved on: 
Friday, February 9, 2024
Sports, Entertainment, Alternative Vehicles, Fuels, General Automotive, Automotive, General Entertainment, Football, Celebrity, TV and Radio, Marketing, Music, Advertising, Communications, Diamond, Big Game, Creativity, Adweek, Volkswagen, Beetle, Social media, Atlas, American Love, History, CBS, Love, Multimedia, Senior, ECD, Volkswagen Group of America, Univision, VW, Customer experience, Atmosphere, Film industry

A 60-second version will air during the third quarter of the game on CBS, and the Spanish-language broadcast will be on Univision.

Key Points: 
  • A 60-second version will air during the third quarter of the game on CBS, and the Spanish-language broadcast will be on Univision.
  • Volkswagen is also taking the unique approach of delivering this “love letter” to current owners through the myVW App.
  • All teasers, and the director’s cut, are available online at the 75th Anniversary page of vw.com.
  • Following Sunday’s game, a 60-second version of “An American Love Story” will be available online, including Instagram, as part of the brand’s 75th Anniversary social media campaign.

Volkswagen debuts "An American Love Story" extended cut in advance of Super Bowl LVIII advertisement

Retrieved on: 
Friday, February 9, 2024
Diamond, Big Game, Volkswagen Group of America, Creativity, Emmy Awards, Adweek, Volkswagen, Beetle, Social media, Atlas, American Love, Partnership, National Geographic, History, ID, CBS, Force, Love, Star Wars, The Force, Senior, ECD, American Story, Univision, VW, Saturday Night Live, Customer experience, Advertising, The Simpsons

"An American Love Story" is set to Neil Diamond's impassioned 1971 hit "I Am… I Said."

Key Points: 
  • "An American Love Story" is set to Neil Diamond's impassioned 1971 hit "I Am… I Said."
  • Volkswagen is also taking the unique approach of delivering this "love letter" to current owners through the myVW App.
  • All teasers, and the extended cut, are available online at the 75th Anniversary page of vw.com .
  • Following Sunday's game, a 60-second version of "An American Love Story" will be available online, including Instagram, as part of the brand's 75th Anniversary social media campaign.

Digital-First Leader Visible Extends Partnership with MATRIXX Software

Retrieved on: 
Wednesday, January 31, 2024
Technology, Mobile, Wireless, Telecommunications, Software, 5G, Networks, Adweek, Partnership, Communication, Engineering, ESS, Verizon Communications, Mobile phone

MATRIXX Software , a global leader in 5G and digital monetization solutions, today announced it is extending its partnership with Visible , the Verizon-owned all-digital wireless carrier.

Key Points: 
  • MATRIXX Software , a global leader in 5G and digital monetization solutions, today announced it is extending its partnership with Visible , the Verizon-owned all-digital wireless carrier.
  • Visible will continue to leverage MATRIXX’s platform to provide customers with an innovative, app-based user experience and transparent pricing alongside the use of MATRIXX’s Enhanced Support Services (ESS).
  • MATRIXX has been a trusted partner of Visible since its inception, providing the monetization capabilities for the service provider’s all-digital stack for its official launch in 2018.
  • “Visible was founded with the idea of providing customers with a wireless experience previously unimagined in the marketplace,” said Glo Gordon, CEO of MATRIXX Software.