TelevisaUnivision

MEDIAGENIX Acquires Media Program Management Solution from Broadcast AdTech Leader, Expands Footprint in North America

Retrieved on: 
Monday, April 8, 2024
Automation, Software as a service, Growth, Intelligence, VOD, NAB, Acquisition, Interview, AMC Networks, AI, CO, AMC, TelevisaUnivision, MGX, NAB Show, Advertising, A&E Networks

As part of the transaction, MEDIAGENIX acquired 55 new customers and 11 employees from its strategic partner, the market leader in broadcast inventory and revenue workflow management.

Key Points: 
  • As part of the transaction, MEDIAGENIX acquired 55 new customers and 11 employees from its strategic partner, the market leader in broadcast inventory and revenue workflow management.
  • Both offices will manage client relations and support for its growing roster of customers across North America and Latin America.
  • Although it has been the cable and TV industry’s media program management solution of record, it lacked automation.
  • By establishing its US headquarters and opening the Denver office, acquiring the leading media program management solution and industry experts, and inheriting a built-in customer base, MEDIAGENIX is positioned for accelerated expansion in North America.

Samba TV Unveils Real-Time Ad Targeting for Political Advertisers to Respond Quickly to Shifting Voter Audiences

Retrieved on: 
Thursday, April 4, 2024
DMA's, Season, Congress, Samba TV, White, SAN, History, News, Yahoo!, TelevisaUnivision, Product management, Product strategy

Yahoo and TelevisaUnivision, two early adopters of the new solution, have integrated Samba TV’s innovative near-real time political audience segments to better empower political advertisers on their platforms.

Key Points: 
  • Yahoo and TelevisaUnivision, two early adopters of the new solution, have integrated Samba TV’s innovative near-real time political audience segments to better empower political advertisers on their platforms.
  • Samba TV’s Real Time Political Audiences facilitates the next day activation of digital campaigns to reach key voter groups with time-sensitive political messaging.
  • Advertisers can now build customized political ad exposure segments and launch their targeted campaign the next day, the quickest turnaround in the industry.
  • This game-changing capability ensures political advertisers are targeting the right voters in the most efficient and effective method possible.

TransUnion and MRI-Simmons Collaborate to Enable Addressability throughout the Advertising Ecosystem

Retrieved on: 
Tuesday, April 2, 2024
Neustar, Head, Partnership, SVP, Business development, TransUnion, TelevisaUnivision, Ecosystem, Privacy, TRU, Marketing, Medical imaging

As two leading data and technology companies, this collaboration will benefit clients with improved actionability across the addressable marketing ecosystem.

Key Points: 
  • As two leading data and technology companies, this collaboration will benefit clients with improved actionability across the addressable marketing ecosystem.
  • MRI-Simmons data can now be layered on to the TransUnion identity spine, enhancing MRI-Simmons' 60,000 consumer variables for data enrichment and activation.
  • "Our partnership with TransUnion simplifies how clients and partners can drive successful outcomes using consumer data," said Josh Pisano, SVP of Business Development and Product Strategy at MRI-Simmons.
  • “Our partnership with MRI-Simmons will power simpler, more interoperable, more readily available data insights and audiences that the ecosystem needs today.”

Unity Consortium Marks Adolescent Immunization Action Week (AIAW) with activities to help Parents and Adolescents get up to date on Recommended Vaccines

Retrieved on: 
Thursday, March 28, 2024
Health, Organization, TASK, Doctor of Philosophy, Assistant, Caregiver, Parent, Pharmacy, Comcast, Adolescence, Vaccine hesitancy, Social media, Research, Internet, MD, Trust, Immunization, MPH, TelevisaUnivision, Clinton Foundation, Vaccine, PSA, Vaccination

AIAW is a national movement aimed at parents, adolescents and healthcare providers to ensure adolescents are up to date on well visits and recommended vaccines.

Key Points: 
  • AIAW is a national movement aimed at parents, adolescents and healthcare providers to ensure adolescents are up to date on well visits and recommended vaccines.
  • Across the nation, organizations interested in the health of adolescents are participating in AIAW to help protect adolescents from vaccine-preventable illnesses.
  • To address these challenges, Unity wants parents to help adolescents and young adults stay healthy by Staying on TASK with vaccines.
  • As AIAW kicks off, Unity offers activities and resources to support Adolescent Immunization Action Week efforts, including:
    A graphic and video animation of Staying on TASK.

VideoAmp to Redefine Media Measurement Expectations for Upfronts with VAMPFRONT

Retrieved on: 
Tuesday, March 12, 2024
Software, Digital Marketing, Audio, Video, Public Relations, Investor Relations, Media, Advertising, Communications, Technology, NBCU, Digital, FOX, WBD, Luxottica, Dentsu, DDL, OMG, Pepsi, AMG, TelevisaUnivision, Up Front, Hall, Nightclub

As the industry gears up for the Upfront season, VideoAmp aims to make a resounding impact by creating a dynamic platform that transcends traditional boundaries.

Key Points: 
  • As the industry gears up for the Upfront season, VideoAmp aims to make a resounding impact by creating a dynamic platform that transcends traditional boundaries.
  • Positioned right before the Upfront season kicks off, VAMPFRONT seeks to rally key executives across Networks, Streamers, HoldCos, and Brands, driving a leap into the next chapter of advanced currency and measurement adoption.
  • VAMPFRONT will feature on-stage and pre-taped client testimonials from brands and partners including FOX, NBCU, Paramount, WBD, AMG, TelevisaUnivision, OMG, Horizon Media, dentsu, IPG Mediabrands, Luxottica and Pepsi.
  • "The VAMPFRONT event is a catalyst to unite brands, agencies and publishers in a collective leap forward in shaping the future of cross-platform measurement.

"SHAKIRA DESDE TIMES SQUARE," an Exclusive Special Taking Viewers Behind-the-Scenes of Shakira's Historic Surprise Performance in New York's Times Square, Will Be Available to Stream on ViX for Free on Saturday, March 30

Retrieved on: 
Wednesday, March 27, 2024
Media, VIX, History, TelevisaUnivision, Music, Nightclub

MIAMI, March 27, 2024 /PRNewswire/ -- ViX, the world's leading Spanish-language streaming service, announced today the premiere of "SHAKIRA DESDE TIMES SQUARE," an exclusive special taking viewers behind-the-scenes of the GRAMMY® and Latin GRAMMY® Award-winning artist's surprise concert in New York City. Produced by TelevisaUnivision's music and audio platform Uforia, "SHAKIRA DESDE TIMES SQUARE," will be available to stream for free on ViX Gratis starting Saturday, March 30 at midnight PT.

Key Points: 
  • Produced by TelevisaUnivision's music and audio platform Uforia, "SHAKIRA DESDE TIMES SQUARE," will be available to stream for free on ViX Gratis starting Saturday, March 30 at midnight PT.
  • Shakira is the best-selling female Latin artist in history, with a decades-long track record of trailblazing and hit-making.
  • She has continued to solidify her legendary place in music in the past year with the runaway success of her latest releases.
  • ViX offers more than 75,000 hours of on-demand content and an average of 80 streaming channels, all in Spanish.

AIandYou LAUNCHES VOTER EDUCATION CAMPAIGN on AI and MISINFORMATION AHEAD of the 2024 ELECTION

Retrieved on: 
Tuesday, March 19, 2024
Intelligence, Partnership, SAN, Election, Social media, Artificial intelligence, News, AI, NIST, Woman, TelevisaUnivision, Latino

SAN FRANCISCO, March 19, 2024 /PRNewswire/ -- AIandYou, a leading non-profit organization dedicated to bridging the gap between artificial intelligence (AI) and marginalized communities, announced the kickoff of its comprehensive voter education campaign today. The initiative will be rolled out in partnership with prominent community organizations, including LeanIn.Org, Voto Latino, and TelevisaUnivision. Designed to heighten awareness among women, Black, and Hispanic communities about AI's potential impact on the electoral process and the pervasive challenge of misinformation, AIandYou hopes to protect more votes.

Key Points: 
  • The multifaceted "BEHIND THE HEADLINES" campaign engages voters through various channels, including social media, misinformation webinars, community events, news, and advertisements.
  • The campaign will run through Election Day, 2024 and feature short explainer videos available in easy-to-understand English and Spanish, voter resources, key insights into the nature of misinformation, and other online content tailored for the voting public.
  • All voters must understand how AI impacts the election and their vote," said Susan Gonzales, founder and CEO of AIandYou.
  • The nonpartisan educational campaign on AI and misinformation reflects the AIandYou mission to educate marginalized communities about artificial intelligence through free online content, outreach, and community events.

Adsmovil Expands Market Reach and Content Portfolio with Nuestra Vision Strategic Alliance

Retrieved on: 
Wednesday, March 13, 2024
DirecTV Stream, FCC, ROI, OTA, DIRECTV, Mexican Americans, LocalBTV, Atmosphere, TelevisaUnivision, Vision, Music, Dish Network, CTV, DMA, Advertising, Television

MIAMI, March 13, 2024 /PRNewswire/ -- Adsmovil, a minority-owned digital first Hispanic media company, is pleased to announce its strategic alliance with Nuestra Vision, a 24/7 Spanish-language TV network offering family-friendly premium programming for Mexicans, Mexican Americans and Hispanics living in the U.S. This strategic alliance marks a significant milestone for Adsmovil as it expands its reach, audience, content, and media platforms to deliver 360° opportunities across the Hispanic landscape.

Key Points: 
  • This strategic alliance marks a significant milestone for Adsmovil as it expands its reach, audience, content, and media platforms to deliver 360° opportunities across the Hispanic landscape.
  • The synergistic alliance with Nuestra Vision allows Adsmovil to tap into the preferences of Mexican, Spanish-dominant Hispanics, who spend their time on multiple platforms including streaming, broadcast, and cable, consuming Mexican content.
  • Nuestra Vision primarily serves the content preferences of the vast Mexican and Mexican American community, which represents 60% of U.S. Hispanics.
  • "The strategic investment in Nuestra Vision fortifies Adsmovil's overarching strategy to expand and diversify its Hispanic market reach, without sacrificing authenticity.

Audience Intelligence Platform Tunnl Celebrates 1-Year Anniversary

Retrieved on: 
Thursday, March 7, 2024
Intelligence, DoorDash, Personality, Advertising, Habit, Policy, TelevisaUnivision

ARLINGTON, Va., March 07, 2024 (GLOBE NEWSWIRE) -- Tunnl, a leading provider of AI-powered audience intelligence, is celebrating the first anniversary of its audience intelligence platform.

Key Points: 
  • ARLINGTON, Va., March 07, 2024 (GLOBE NEWSWIRE) -- Tunnl, a leading provider of AI-powered audience intelligence, is celebrating the first anniversary of its audience intelligence platform.
  • “Launching Tunnl’s audience intelligence platform ushered in a long-overdue shift for advertisers,” says Tunnl Co-Founder and CEO Sara Fagen.
  • “A lack of reliable audience data and practical audience intelligence solutions creates a costly challenge for advertisers.
  • “In our first year, the Tunnl Platform streamlined how advertisers access and apply audience intelligence to make media planning and optimization easier, faster, and more successful,” says Tunnl Co-Founder and Chief Data Science Officer Brent Seaborn.

TelevisaUnivision Presents the 2024 Edition of "Vota Conmigo" Campaign to Educate, Empower and Engage Eligible U.S. Hispanic Voters

Retrieved on: 
Wednesday, March 6, 2024
Entertainment, Public Policy, Government, State, Local, General Entertainment, TV and Radio, Elections, Campaigns, Sustainability, Senior, Public service announcement, National Association, L2, Radio, Sport, NALEO, Election, PSAS, Democracy, Conmigo, Latino vote, TelevisaUnivision

With 36.2 million eligible voters this year, the decisions made at the polls by Latino voters will shape the future of our country.

Key Points: 
  • With 36.2 million eligible voters this year, the decisions made at the polls by Latino voters will shape the future of our country.
  • TelevisaUnivision is fully committed to bolstering voter registration through the Vota Conmigo campaign, striving to increase Latino participation to 20 million at the polls.
  • This reflects the importance for Hispanics amid critical issues and agendas that will undoubtedly shape the Hispanic community for generations.
  • Our goal is to significantly exceed this in our drive to 20 million Hispanic votes in the 2024 elections.