DOOH

Clinch Named to AdExchanger's 2023 Top 50 Programmatic Power Players List

Retrieved on: 
Thursday, May 11, 2023
Software as a service, UI, The Trade Desk, Omnichannel, Dentsu, The Walt Disney Company, CTV, DOOH, Samsung, Aircraft flight control system, QA, Satellite navigation device, Sales

NEW YORK, May 11, 2023 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel SaaS Campaign Activation Platform, has been named to AdExchanger's 2023 Top 50 Programmatic Power Players List. The list serves as a guide to the top agencies, tech providers, and partners in the digital advertising industry.

Key Points: 
  • Winning Criteria Cited Global Adoption of Clinch's Omnichannel Campaign Activation Platform, Flight Control, and New Benchmarks Around Creative and Media Efficiencies
    NEW YORK, May 11, 2023 /PRNewswire/ -- Clinch , the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel SaaS Campaign Activation Platform, has been named to AdExchanger's 2023 Top 50 Programmatic Power Players List .
  • The list serves as a guide to the top agencies, tech providers, and partners in the digital advertising industry.
  • AdExchanger editors evaluated hundreds of submissions and selected Programmatic Power Players based on the strength and breadth of their offerings, documented case studies, and client references.
  • "We are honored to once again be recognized as a Programmatic Power Player by AdExchanger alongside such prominent industry leaders," said Oz Etzioni, CEO, Clinch.

Lemma appoints Michael Chevallier as Vice President of Sales North America to foster United States expansion

Retrieved on: 
Thursday, May 11, 2023
Smart TV, Advertising, SSP, Connected, CTV, DOOH, Multimedia, Adtech (company), Magnite, Knowledge, Growth, Digital, Rubicon, Management, Lemma

NEW YORK, May 11, 2023 /PRNewswire/ -- Lemma, an independent omnichannel Supply-side platform (SSP) for emerging large-format ads, has named Michael Chevallier as Vice President of Sales- North America. To strengthen Lemma's foothold in the U.S. market, Michael will oversee key business decisions, manage and onboard new supply and demand sources across emerging formats like DOOH and CTV, and provide strategic direction to boost business expansion in the region.

Key Points: 
  • NEW YORK, May 11, 2023 /PRNewswire/ -- Lemma , an independent omnichannel Supply-side platform (SSP) for emerging large-format ads, has named Michael Chevallier as Vice President of Sales- North America.
  • With his extensive experience in the advertising industry, Michael brings valuable expertise to the company's leadership team.
  • "Joining Lemma as VP of sales presents an exciting opportunity for me to be part of a dynamic team leading the way in omnichannel advertising.
  • I am committed to contributing my knowledge and expertise towards the growth and success of Lemma, and I am excited about the possibilities that lie ahead," said Michael Chevallier.

DigitAll, a subsidiary of W Group, signs an exclusive partnership with Advertima to bring next generation AI Technology in Retail Media and DOOH industry to the GCC

Retrieved on: 
Wednesday, May 10, 2023
Partnership, GCC, DOOH, Retail media, Digital signage, OOH, Dubai Metro, The Dubai Mall, W, ROI, Behavior, Mobile phone, Digitale Gesellschaft

Under the partnership, DigitAll has begun deploying Advertima's proprietary Smart Targeting technology on DOOH media networks in malls and retail in the UAE, providing consumer insights to advertisers across several sectors.

Key Points: 
  • Under the partnership, DigitAll has begun deploying Advertima's proprietary Smart Targeting technology on DOOH media networks in malls and retail in the UAE, providing consumer insights to advertisers across several sectors.
  • With Advertima's technology, for the first time, real-time audience data can be utilized in programmatic DOOH for automated media inventory sales and reporting.
  • The ability to offer real-time targeting and audience measurement in the GCC region is a game-changer for our industry.
  • "We are at the forefront of integrating data measurement into our DOOH and In-store Retail Media offerings.

DigitAll, a subsidiary of W Group, signs an exclusive partnership with Advertima to bring next generation AI Technology in Retail Media and DOOH industry to the GCC

Retrieved on: 
Wednesday, May 10, 2023
Partnership, GCC, DOOH, Retail media, Digital signage, OOH, Dubai Metro, The Dubai Mall, W, ROI, Behavior, Mobile phone, Digitale Gesellschaft

Under the partnership, DigitAll has begun deploying Advertima's proprietary Smart Targeting technology on DOOH media networks in malls and retail in the UAE, providing consumer insights to advertisers across several sectors.

Key Points: 
  • Under the partnership, DigitAll has begun deploying Advertima's proprietary Smart Targeting technology on DOOH media networks in malls and retail in the UAE, providing consumer insights to advertisers across several sectors.
  • With Advertima's technology, for the first time, real-time audience data can be utilized in programmatic DOOH for automated media inventory sales and reporting.
  • The ability to offer real-time targeting and audience measurement in the GCC region is a game-changer for our industry.
  • "We are at the forefront of integrating data measurement into our DOOH and In-store Retail Media offerings.

Acrisure Arena's OOH Program Showcases Strategic Partnering that Drives Brand Lift

Retrieved on: 
Tuesday, May 9, 2023
Firebird, Advertising, Partnership, Acrisure Arena, DOOH, Outfront Media, Multimedia, OVG, Arena, Government, Organization, OOH, Publication, Richard Helms, ESI, Sport, Acrisure, Rolling Stone, Oak View Group, Sales, Marketing, Metaverse

The Acrisure marquees were brought to life with a purpose of uniting people with place and providing measurable return for Oak View Group, their partners, the Firebirds, and Acrisure Arena itself.

Key Points: 
  • The Acrisure marquees were brought to life with a purpose of uniting people with place and providing measurable return for Oak View Group, their partners, the Firebirds, and Acrisure Arena itself.
  • "Crafting a cross-functional DOOH program for sports and entertainment venues requires a calculated finesse that solves pain points across multiple initiatives without creating new ones.
  • Not only does this messaging speak to the emotive impact of OOH but also set up DannyLux and Acrisure Arena for massive earned media coverage.
  • "The reciprocity these assets facilitate with strategic partnering is exponential and drives brand lift for both advertisers and Arena when crafted with the intentional alignment of purpose and place, "Ariana continued.

Crackle Connex Showcases Its Unique Advertising and Media Offering at IAB Newfronts

Retrieved on: 
Wednesday, May 3, 2023
Consumer Electronics, Technology, Other Retail, Online, Mobile Entertainment, Supermarket, Apps, Applications, Consumer, Film & Motion Pictures, Retail, Entertainment, Public Relations, Investor Relations, General Entertainment, Communications, Convenience Store, Other Technology, Audio, Video, Internet, Other Consumer, Hardware, Upwave, Advertising, TVOD, Interactivity, HDFC ERGO General Insurance Company, MAU, Publicis, Partnership, FAST, TransUnion, Chicken soup, DVD, Kick, LiveRamp, CSSE, DOOH, Human, Interactive Advertising Bureau, Premium, AVOD, VOD, Black box, Branded, Transaction, Audience measurement, Television, Home, Acquisition, IAB, Kleinfeld, Connex, PetSmart, VIZIO, Growth, Just for Kicks, Vidgo, Chicken Soup for the Soul, Velocity, Content management, Video game, Fast food, Online shopping, Film industry, Sales, Experian, Crackle, Cinedigm, Redbox, Cart

Crackle Connex, Chicken Soup for the Soul Entertainment’s (NASDAQ: CSSE) advertising sales division, today presented at the Interactive Advertising Bureau (IAB) Newfronts in New York, showcasing the company’s unique capabilities in making emotional, engaging and profitable connections between brands and consumers across its full-scale media offering.

Key Points: 
  • Crackle Connex, Chicken Soup for the Soul Entertainment’s (NASDAQ: CSSE) advertising sales division, today presented at the Interactive Advertising Bureau (IAB) Newfronts in New York, showcasing the company’s unique capabilities in making emotional, engaging and profitable connections between brands and consumers across its full-scale media offering.
  • Less than a month after being formed, Crackle Connex is now reaching over 80 million monthly active users (MAU).
  • “When we formed Crackle Connex only a month ago, we designed it so brands could seamlessly integrate their campaigns across AVOD, FAST, kiosks, digital out-of-home, and through branded content,” said Philippe Guelton, chief revenue officer of Crackle Connex.
  • “The response has been tremendous – as we provide one of the most unique entry points for advertisers.

Wipro Announces Fourth Quarter and Year End Results, Delivers Record Total Bookings

Retrieved on: 
Thursday, April 27, 2023
Consulting, Technology, Manufacturing, Professional Services, Other Technology, Data Analytics, Software, Artificial Intelligence, Networks, Internet, Engineering, Metaverse, IDC, Rupee, Analytics, ALCO RS-1, UST (company), NSE, International Financial Reporting Standards, MAGIC, Digital, Environment, NYSE, HFS, Automation, ISG, Quarter, Sustainability Accounting Standards Board, Research, Doc, Share repurchase, Philosophy, Limited, Companies Act, Yoy, Security (finance), Securities and Exchange Board of India, Uncertainty, International, Wipro, CAD, Publication, Pakistan Institute of Public Finance Accountants, Ecosystem, Workplace (software), Public Utility Holding Company Act of 1935, BSE, Partnership, Federal Reserve Board of Governors, DOOH, ALCO RS-2, Revenue, Cisco, Cryptocurrency, Video game, Retail, Risk management, Mobile phone, Online shopping, Gartner

We delivered two consecutive quarters of total bookings of over $4.1 billion.

Key Points: 
  • We delivered two consecutive quarters of total bookings of over $4.1 billion.
  • Bookings do not reflect subsequent terminations or reductions related to bookings originally recorded in prior fiscal periods.
  • Bookings are recorded using then-existing foreign currency exchange rates and are not subsequently adjusted for foreign currency exchange rate fluctuations.
  • For constant currency growth rates, refer note 2
    In the fourth quarter, Wipro continued to win large and strategic deals across industries.

OKX and Manchester City Launch Interactive Avatar Campaign Featuring Top Players to Inspire Fans to "Play For the City"

Retrieved on: 
Wednesday, April 26, 2023
Premier League, Club, City Football Group, Life, Arsenal, DOOH, Ä, City, OKX, AR, Social media, Nightclub, Sport, Metaverse, Yahoo!, Manchester City F.C.

The new experience at playforthecity.com gives fans the opportunity to personalise their own digital avatars in Manchester City training kits and pre-match warm-up apparel with OKX branding.

Key Points: 
  • The new experience at playforthecity.com gives fans the opportunity to personalise their own digital avatars in Manchester City training kits and pre-match warm-up apparel with OKX branding.
  • To mark the kick-off, a hero video featuring top Manchester City players as giant avatars exploring Manchester as fans make their way to the stadium will be debuted in a multi-channel campaign during Manchester City's home clash with fellow Premier League title contenders Arsenal.
  • The video will announce the new experience and inspire fans to "Play for the City" and get their own personalised digital avatars in the Manchester City x OKX kit.
  • Gavin Johnson, Media Director at City Football Group, said: "We're pleased to launch this exciting campaign with OKX and Yahoo today.

AUDIENCEX and Geenee AR Announce Strategic Partnership to Power Embeddable AR Ads

Retrieved on: 
Tuesday, April 25, 2023
Advertising, Augmented reality, Partnership, Marketing, CTV, DOOH, Beauty, DEL, AI, ROI, AR, Commerce, Sales, Video game, WebAR

MARINA DEL REY, Calif., April 25, 2023 (GLOBE NEWSWIRE) -- AUDIENCEX , the AI-enabled digital advertising partner built for delivering measurable performance, today announced a strategic partnership with Geenee AR to empower advertisers to deliver campaign experiences for consumers using Web-based Augmented Reality (WebAR)-enabled ads.

Key Points: 
  • MARINA DEL REY, Calif., April 25, 2023 (GLOBE NEWSWIRE) -- AUDIENCEX , the AI-enabled digital advertising partner built for delivering measurable performance, today announced a strategic partnership with Geenee AR to empower advertisers to deliver campaign experiences for consumers using Web-based Augmented Reality (WebAR)-enabled ads.
  • AUDIENCEX provides seamless omnichannel media access backed by strategic expertise and AI-powered predictive analytics throughout the customer journey, enabling Geenee’s advanced WebAR technology to be deployed in intelligently targeted ads across platforms, channels, and devices.
  • “Through this partnership, AUDIENCEX will provide brands and agencies with an immersive new ad format, backed by our strategic, data-informed approach and omnichannel media access.
  • AUDIENCEX and Geenee are actively seeking partners interested in taking advantage of this new, revolutionary advertising technology.

Vistar Media Inks Deal With Lamar for New Digital Out-Of-Home Network Across the Denver Market

Retrieved on: 
Tuesday, April 25, 2023
Civic, Cortex, Advertising, Partnership, Travel, CMS, Programmatic Commerce, Civic Center Station, Denver Union Station, DOOH, Transport, Attention, Lamar, Lamar Advertising Company, SVP, Environment, Denver International Airport, Rail transport, Television, Intermodal freight transport

The network currently encompasses over 55 state-of-the-art digital displays, with 130 more on the way, and is fully powered by Vistar’s stack of industry-leading DOOH software solutions.

Key Points: 
  • The network currently encompasses over 55 state-of-the-art digital displays, with 130 more on the way, and is fully powered by Vistar’s stack of industry-leading DOOH software solutions.
  • In addition to monetizing the new Denver network programmatically, available through Vistar’s supply-side platform, Lamar is also leveraging Vistar’s content management system and ad server for the network’s core operations.
  • The DOOH network has displays in Denver Union Station, Denver International Airport, Civic Center Station, Boulder Downtown Station and along Highway 36 from Denver to Boulder.
  • The displays target Denver’s main transportation network consisting of buses, commuter rails, light rails and shuttles.