Audience measurement

CPSI Appoints Vinay Bassi as New Chief Financial Officer

Retrieved on: 
Tuesday, November 7, 2023
Software, Practice Management, Physical Therapy, Health, Medical Devices, Data Management, Hospitals, Technology, Auditor, PwC, Strategic planning, Nielsen Holdings, Dianne Chambless, Corporation, Audience, Multimedia, Senior, FP, Audience measurement, Nielsen, Citigroup, Standard, Corporate development, Management, Investment

CPSI (NASDAQ: CPSI), a community healthcare solutions company, today announced that it has appointed Vinay Bassi as Chief Financial Officer, effective January 1, 2024.

Key Points: 
  • CPSI (NASDAQ: CPSI), a community healthcare solutions company, today announced that it has appointed Vinay Bassi as Chief Financial Officer, effective January 1, 2024.
  • The Company’s current Chief Financial Officer, Matt Chambless, will remain as an advisor to the Company for a period of time following January 1, 2024, in order to support the transition from Mr. Chambless to Mr. Bassi.
  • View the full release here: https://www.businesswire.com/news/home/20231106790711/en/
    CPSI Appoints Vinay Bassi as New Chief Financial Officer (Photo: Business Wire)
    “We look forward to welcoming Vinay to CPSI in the new year,” said Chris Fowler, Chief Executive Officer of CPSI.
  • Starting in 2016, he also served Nielsen in various senior operational and financial roles, including as Chief Financial Officer to the Chief Operating Officer and Senior Vice President of Corporate FP&A, Global M&A and Investments.

Nielsen Renews Multi-Year Data License Deal with Comcast, Expanding National and Local Audience Measurement Capabilities

Retrieved on: 
Thursday, July 20, 2023
RPD, Comcast, National TV, Partnership, Audience measurement, Marketing, Television, Music, Nielsen

NEW YORK, July 20, 2023 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, today announced a multi-year data license renewal agreement with Comcast Corporation, a leading media and technology company.

Key Points: 
  • NEW YORK, July 20, 2023 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, today announced a multi-year data license renewal agreement with Comcast Corporation, a leading media and technology company.
  • Under the terms of the agreement, Nielsen will expand its use of Comcast's return path data (RPD) in its national and local television and cross-media measurement services via its de-duplicated, audience measurement solution, Nielsen One.
  • Nielsen will also broaden its use of Comcast RPD for local TV measurement across all of the 94 media markets the two companies share.
  • It is expected that the expansion of Nielsen's measurement using Comcast RPD will be introduced into the market in 2024.

Nielsen Introduces Media Data Room as Next Phase to Modernizing Data Delivery, Architecture

Retrieved on: 
Wednesday, June 14, 2023
Cloud, Privacy, FTP, MDR, Audience measurement, Advertising, Snowflake, Entertainment, Ecosystem, API, Environment, Music, Online shopping, Nielsen

NEW YORK, June 14, 2023 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced today the introduction of Nielsen Media Data Room (MDR), a cloud-based platform that will modernize the way the company distributes its wealth of audience data. As census first-party data from clients plays an increasing role in measurement, this important innovation will provide the industry with the necessary means to access and share large data sets in an efficient, privacy-safe way. 

Key Points: 
  • Nielsen's MDR will be brought to market by working with Snowflake and using its Media Data Cloud as the underlying platform.
  • MDR is one of many ways in which Nielsen is ensuring its data is available in the media ecosystem.
  • The introduction of Nielsen MDR underscores the evolution and modernization of Nielsen's data architecture, which sits atop Nielsen's Media Data Lake – the cloud-based repository that houses all of the data used by the company for audience measurement.
  • "In joining Snowflake's Media Data Cloud, Nielsen will be delivering the next generation of data products for their clients."

Crackle Connex Showcases Its Unique Advertising and Media Offering at IAB Newfronts

Retrieved on: 
Wednesday, May 3, 2023
Consumer Electronics, Technology, Other Retail, Online, Mobile Entertainment, Supermarket, Apps, Applications, Consumer, Film & Motion Pictures, Retail, Entertainment, Public Relations, Investor Relations, General Entertainment, Communications, Convenience Store, Other Technology, Audio, Video, Internet, Other Consumer, Hardware, Upwave, Advertising, TVOD, Interactivity, HDFC ERGO General Insurance Company, MAU, Publicis, Partnership, FAST, TransUnion, Chicken soup, DVD, Kick, LiveRamp, CSSE, DOOH, Human, Interactive Advertising Bureau, Premium, AVOD, VOD, Black box, Branded, Transaction, Audience measurement, Television, Home, Acquisition, IAB, Kleinfeld, Connex, PetSmart, VIZIO, Growth, Just for Kicks, Vidgo, Chicken Soup for the Soul, Velocity, Content management, Video game, Fast food, Online shopping, Film industry, Sales, Experian, Crackle, Cinedigm, Redbox, Cart

Crackle Connex, Chicken Soup for the Soul Entertainment’s (NASDAQ: CSSE) advertising sales division, today presented at the Interactive Advertising Bureau (IAB) Newfronts in New York, showcasing the company’s unique capabilities in making emotional, engaging and profitable connections between brands and consumers across its full-scale media offering.

Key Points: 
  • Crackle Connex, Chicken Soup for the Soul Entertainment’s (NASDAQ: CSSE) advertising sales division, today presented at the Interactive Advertising Bureau (IAB) Newfronts in New York, showcasing the company’s unique capabilities in making emotional, engaging and profitable connections between brands and consumers across its full-scale media offering.
  • Less than a month after being formed, Crackle Connex is now reaching over 80 million monthly active users (MAU).
  • “When we formed Crackle Connex only a month ago, we designed it so brands could seamlessly integrate their campaigns across AVOD, FAST, kiosks, digital out-of-home, and through branded content,” said Philippe Guelton, chief revenue officer of Crackle Connex.
  • “The response has been tremendous – as we provide one of the most unique entry points for advertisers.

Samba TV’s State of Viewership Report Finds Linear Television Plummets to Seven Quarter Low as Cord Cutters/Nevers Make Up Majority of U.S. Population

Retrieved on: 
Monday, February 13, 2023
Connected, Samba, Q3, Samba TV, Acquisition, Comparison of multi-paradigm programming languages, Netflix, Face, CTV, Sport, Risk, NFL, Smart TV, Growth, SAN, Advertising, History, Television, Video game, Electric motor, Music, Audience measurement

Samba TV’s targeted insights illustrate a viewership landscape marked by a historic new low in linear TV viewership, and a record saturation of the linear advertising market.

Key Points: 
  • Samba TV’s targeted insights illustrate a viewership landscape marked by a historic new low in linear TV viewership, and a record saturation of the linear advertising market.
  • For the first time in history, a majority of Americans report they no longer have a monthly cable subscription and are totally unreachable by traditional linear advertising.
  • Samba TV’s report sheds further light on changes in television viewership, which include:
    Reach and hours of linear television watched hit a seven-quarter low in the third quarter of 2022 as the majority of U.S. households no longer have a monthly cable subscription.
  • Samba TV’s insights uncovered significant ad saturation across linear, with 93% of all ad impressions reaching only half (55%) of American households.

Samba TV Q2 State of Viewership Report Finds Consumption of Linear TV Declines to Year Low

Retrieved on: 
Thursday, August 18, 2022
Shift, Samba TV, Glass, HBO Max, Drop, Television, Industry, Sport, GLOBE, SVOD, Digital Entertainment Content Ecosystem, Amazon Prime Video, Samba, Millennials, Comparison of multi-paradigm programming languages, Habit, Marketing, SAN, Broadcast programming, Netflix, Program, Hulu, CTV, AVOD, Risk, Profile, OTT, Solution, Advertising, Smart TV, Connected, Efficiency, Generation Z, Audience measurement, Q2

Samba TVs targeted insights illustrated a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new content flooding streaming platforms, and an increasing likelihood for streaming subscriber churn.

Key Points: 
  • Samba TVs targeted insights illustrated a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new content flooding streaming platforms, and an increasing likelihood for streaming subscriber churn.
  • Samba TVs State of Viewership Report provides a comprehensive overview of television, movie, Connected TV (CTV), and advertising viewership.
  • Samba TVs report sheds further light on changes in television viewership, which include:
    Consumption of Linear TV Drops to a Yearly Low as Nearly All Linear Ad Impressions Reach Only Half of American Households: In Q2, Linear TV dropped to a year low in minutes watched.
  • Gen Z and Millennials Drive Shift Away from Linear TV: Millennials under age 35 watched nearly 25% less linear TV per week than households over age 35.

BIG3 REACHES 690,000 TOTAL U.S. VIEWERS, 1,136,000 VIEWERS GLOBALLY ACROSS WEEK 2

Retrieved on: 
Thursday, June 30, 2022
Athlete, OK, YouTube, MLS, Comerica Center, Growth, Major League Soccer, CBS, Paramount, State Farm Arena, MLB, OH, Amalie Arena, Week, Twitter, Time, DAZN, LOS, Instagram, Major League Baseball, Sport, BIG3, Audience measurement

LOS ANGELES, June 30, 2022 /PRNewswire/ -- Today, the BIG3 announced a total of 1,826,000 global viewers for the league's Week 2 games. Available on CBS and Paramount +, VYRE Network, DAZN, and BIG3 YouTube Channel across the U.S. and 100 global territories, the league has already outperformed the first two weeks of last year's season. The Saturday games on CBS reached 496,000 viewers alone, more than Saturday's Major League Soccer and Major League Baseball offerings. Season-to-date, the BIG3's top-five rated markets are Dayton, OH, Tulsa, OK, Hartford, CT, Memphis, TN, and Nashville, TN.

Key Points: 
  • CBS Brought 496,000 Viewers, Growing 15% From BIG3 Week 2 in 2021, Topping MLB and MLS in Viewership
    LOS ANGELES, June 30, 2022 /PRNewswire/ -- Today, the BIG3 announced a total of 1,826,000 global viewers for the league's Week 2 games.
  • The Saturday games on CBS reached 496,000 viewers alone, more than Saturday's Major League Soccer and Major League Baseball offerings.
  • The league has seen significant year-over-year growth from Week 2 2021 on CBS in all demographics, including:
    "These numbers reinforce everything that the BIG3 has been working towards," said BIG3 CEO, Chris Hannan.
  • The premier global BIG3 league features many of the greatest, most popular, and skilled professional athletes of all time.

Samba TV Research Finds 94% of TV Advertising Served Reached Just Over 50% of Linear Audiences in Q1 2022

Retrieved on: 
Tuesday, May 10, 2022
Smart TV, Samba, Key demographic, Generation Z, Samba TV, GLOBE, HBO Max, Black, SVOD, CTV, Audience measurement, Glass, Program, Risk, Amazon, Industry, Connected, Movement, Marketing, Efficiency, Upfront (advertising), SAN, Linearity, Growth, Television, Acquisition

Samba TVs quarterly State of Viewership Report provides a comprehensive overview of television, movie, Connected TV (CTV), and advertising viewership.

Key Points: 
  • Samba TVs quarterly State of Viewership Report provides a comprehensive overview of television, movie, Connected TV (CTV), and advertising viewership.
  • These same audiences saw an average of 144 linear ads per day, while 45% of American households saw only 11 ads per day.
  • Meanwhile, each of the top 10 advertisers on linear served a disproportionately low number of impressions to audiences below the age of 44.
  • Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences.

Comscore Inks Agreement with Captivate for DOOH Audience Measurement

Retrieved on: 
Wednesday, August 4, 2021
Comscore, Audience measurement, Articles, Adobe Captivate, Marketing, Mass media

Initially, Comscore will be providing Captivate with granular audience measurement across six of its networks: U.S. office elevators and lobbies; Canadian office elevators and lobbies; U.S. residential buildings; and U.S. golf clubs.

Key Points: 
  • Initially, Comscore will be providing Captivate with granular audience measurement across six of its networks: U.S. office elevators and lobbies; Canadian office elevators and lobbies; U.S. residential buildings; and U.S. golf clubs.
  • "Quality data and measurement have been a core focus for Captivate since its inception," said Scott Marden, Captivate Chief Marketing Officer and DPAA Standards & Research Committee Chairperson.
  • That process was instrumental in confidently partnering with Comscore to meet the measurement needs of our advertising partners and continuing to transparently report on our audience."
  • "We are thrilled to begin working with Captivate to advance their understanding of their premium audience," said Gary Warech, Executive Vice President, Comscore.

Comscore Provides Preferred Method for Local Audience Measurement Currency to Spectrum Reach

Retrieved on: 
Wednesday, July 21, 2021
comScore, Marketing, Audience measurement, Supply chain operations reference, Business, Mass media

RESTON, Va., July 21, 2021 /PRNewswire/ --Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ: CHTR), today announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.

Key Points: 
  • RESTON, Va., July 21, 2021 /PRNewswire/ --Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ: CHTR), today announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
  • "Spectrum Reach believes that diversity in currency is necessary, and Comscore provides the most reliable local viewership data.
  • We are proud to be a leading currency in the marketplace, have signed many new partners, and look forward to working closely with Spectrum Reach as their preferred source for local audience measurement."
  • "We were pleased to work with our partners at Spectrum Reach and Comscore during this currency transition," said John Paul Strong, Strong Automotive Merchandising Owner and Chief Executive Officer.