DigitAll, a subsidiary of W Group, signs an exclusive partnership with Advertima to bring next generation AI Technology in Retail Media and DOOH industry to the GCC
Under the partnership, DigitAll has begun deploying Advertima's proprietary Smart Targeting technology on DOOH media networks in malls and retail in the UAE, providing consumer insights to advertisers across several sectors.
- Under the partnership, DigitAll has begun deploying Advertima's proprietary Smart Targeting technology on DOOH media networks in malls and retail in the UAE, providing consumer insights to advertisers across several sectors.
- With Advertima's technology, for the first time, real-time audience data can be utilized in programmatic DOOH for automated media inventory sales and reporting.
- The ability to offer real-time targeting and audience measurement in the GCC region is a game-changer for our industry.
- "We are at the forefront of integrating data measurement into our DOOH and In-store Retail Media offerings.