CINEVERSE ANNOUNCES THE LAUNCH OF NEW AD PLATFORM 'CINEVERSE 360'
LOS ANGELES, Feb. 15, 2024 /PRNewswire/ -- Cineverse (NASDAQ: CNVS), today announced the launch of Cineverse 360 (C360), a new ad platform providing brands the ability to connect with enthusiast audiences across an exclusive, omnichannel mix of marketing offerings. C360 will offer custom marketing integrations including audio opportunities on the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company's owned and operated free, ad-supported streaming television (FAST) channels. At launch the network will reach 82 million monthly viewers across the company's owned and operated partners.
- At launch the network will reach 82 million monthly viewers across the company's owned and operated partners.
- Cineverse 360 Audience Network – As part of the launch, Cineverse is also launching the Cineverse 360 Audience Network (CAN), which starting next quarter, will bring advertisers a scalable solution for reaching enthusiast audiences across a network of Cineverse and third-party publishers.
- Additionally, Cineverse has brought on Andrew Baritz, and Eventually A Castle where he is principal, to oversee C360 ad operations and strategy.
- Upfront Presentations and Events – Cineverse 360 will be participating in a variety of industry events and presentations this spring.