DOOH | Jotup

Basis Technologies and Place Exchange Integrate to Power Digital-Out-of-Home Advertising Growth

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Tuesday, July 11, 2023

Basis solves these challenges by unifying DOOH advertising via its omnichannel demand-side platform (DSP), with media automation software that spans multiple media channels.

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Basis solves these challenges by unifying DOOH advertising via its omnichannel demand-side platform (DSP), with media automation software that spans multiple media channels.
Representatives from Basis Technologies and Place Exchange took part in the development of the latest OpenRTB specification.
Place Exchange enables planning, targeting, activation and measurement of DOOH media in Basis.
“Place Exchange is thrilled to partner with Basis to expand programmatic access to digital out-of-home,” said Dave Etherington, Chief Commercial Officer, Place Exchange.

MobileFuse Announces New Ad Unit Suite, Unveils Industry-First Flex-Transparent Interstitial

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Tuesday, July 11, 2023

Flex, Advertising, Interstitial, DOOH, CTV, SDK, Mobile phone, Online shopping

NEW YORK, July 11, 2023 /PRNewswire/ -- MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today announced Flex Ad Units, its new ad unit suite comprised of rich media ad formats powered by the MobileFuse SDK. Additionally, it is announcing the first available Flex Ad, Flex-Transparent Interstitial.

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NEW YORK, July 11, 2023 /PRNewswire/ -- MobileFuse , one of the largest in-app, CTV, and DOOH advertising platforms, today announced Flex Ad Units, its new ad unit suite comprised of rich media ad formats powered by the MobileFuse SDK.
Additionally, it is announcing the first available Flex Ad, Flex-Transparent Interstitial.
Flex-Transparent Interstitial is an industry-first offering, bringing immersive full-screen experiences to apps.
All apps utilizing the MobileFuse SDK will automatically have access to Flex-Transparent Interstitials, and all future Flex ad units.

TransUnion and Magnite Expand Partnership to Extend Audience-based Advertising Across Omnichannel Media

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Tuesday, July 11, 2023

Television, Partnership, CTV, TRU, DOOH, Privacy, Strategic partnership, Retirement, Growth, SVP, NYSE, TransUnion, Video game, Magnite

This solution set also empowers Magnite to enhance its data-driven omnichannel advertising strategies and reach audiences at scale with greater precision and effectiveness.

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This solution set also empowers Magnite to enhance its data-driven omnichannel advertising strategies and reach audiences at scale with greater precision and effectiveness.
"Our partnership expansion is a significant milestone in helping marketers reach their intended audiences across various digital media platforms, including audio, gaming, and DOOH,” said Julie Clark, senior vice president of the media and entertainment vertical at TransUnion.
"This expanded partnership with TransUnion further enhances our omnichannel audience capabilities to provide greater value to our clients,” said Kristen Williams, SVP, Strategic Partnerships, Magnite.
By tapping into TransUnion's TruAudience solutions through Magnite’s platforms, publishers and advertisers can continue to utilize audience-based advertising across all screens and formats.”

INFiLED shines at InfoComm2023 with its latest EZ2.6, Atlas-X and other quality products

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Friday, June 16, 2023

Titan, WP, PRG, Orange County Convention Center, COB, Exhibition, EZ, DOOH, XII, Infill wall, HDR, LED, Transport, AR, Television, Camera, Fundación ProAves

At booth 1624, INFiLED showcased an array of quality products suitable for both indoor and outdoor installations, including fine-pixel-pitch screens and LED panel samples.

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At booth 1624, INFiLED showcased an array of quality products suitable for both indoor and outdoor installations, including fine-pixel-pitch screens and LED panel samples.
This screen was designed to show visitors unexpected great display solutions achieved by combining different INFiLED products.
In terms of indoor fine-pixel-pitch products, INFiLED exhibited an impressive DB1.5 Pro series screen.
Aside from the above-mentioned exhibits, other quality products exhibited by INFiLED comprised WP series screens applicable for meeting rooms, as well as single panels including AR 3.9, HR1.56, DB2.6.

Carrefour Group and Publicis Groupe launch Unlimitail

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Thursday, June 15, 2023

Spend, Advertising, Epsilon, Le Figaro, DOOH, Castorama, Retail media, M6, OOH, JCDecaux, Investment, ROI, Electra Consumer Products, Marketing, Online shopping, Video game, Publicis, Galeries Lafayette

to seize the booming retail media market in Continental Europe, Brazil and Argentina

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to seize the booming retail media market in Continental Europe, Brazil and Argentina
PARIS, MASSY, FRANCE, June 15, 2023 – Carrefour Group and Publicis Groupe today launch their joint-venture, named UNLIMITAIL , to address the booming retail media market in Continental Europe, Brazil and Argentina.
Unlimitail is built on the most advanced technologies, CitrusAd powered by Epsilon, and the deepest retail expertise from Carrefour.
In only six months, Unlimitail has already converted its first 13 retail partners, representing together more than 120 million loyalty customers and 1.5 billion pages viewed a month: Kingfisher France, Groupe Galeries Lafayette, Rakuten France, Showroomprive Group, ÏDKIDS, LuisaViaRoma, MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia, Public and 2 Carrefour franchise partners in Morocco (LabelVie) and Israël (Electra Consumer Products).
Only 6 months after the launch of the initiative, Unlimitail features Carrefour Group and 13 initial retail partners, representing more than 20 individual banners: Kingfisher France (Castorama and Brico Dépôt), Groupe Galeries Lafayette (Galeries Lafayette, La Redoute, Bazarchic), Rakuten France, Showroomprive Group (Showroomprivé, BeautéPrivée), ÏDKiDS (Oxybul and Okaïdi), LuisaViaRoma, MyOrigines, Bringo, Maquillalia, Juguetilandia, Public, LabelVie and Electra Consumer Products.

Nextdoor Advances Growth of Its Must-buy Local Ad Platform for Advertisers of All Sizes

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Wednesday, June 14, 2023

Nextdoor (NYSE: KIND), the neighborhood network, today announced new advances designed to accelerate the growth of its must-buy local advertising platform.

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Nextdoor (NYSE: KIND), the neighborhood network, today announced new advances designed to accelerate the growth of its must-buy local advertising platform.
Nextdoor is rolling out Nextdoor Ads Manager, a unified self-service platform that offers advertisers advanced and easy-to-use tools to help drive specific business goals and reach the audiences they care about most.
Nextdoor Ads Manager will first be available to mid-market advertisers and will later expand to agencies and small-to-medium businesses (SMBs) later this year.
Oracle Moat: Last October, Nextdoor announced a strategic collaboration with Oracle Advertising to leverage Oracle Moat on the Nextdoor platform.

ADPLANET RETAIL MEDIA GROUP EXPANDS PARTNERSHIP WITH ALLOVER MEDIA, ESTABLISHING EXCLUSIVE REPRESENTATION FOR NATIONAL 'BIG SIX' AGENCIES

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Tuesday, June 13, 2023

Media Group, Partnership, DOOH, Consultant, OOH, Knowledge, Coinstar, Sales

BELLEVUE, Wash., June 13, 2023 /PRNewswire/ -- adPlanet Retail Media Group, the largest grocery and retail digital out-of-home (DOOH) network, announced a new deal today as part of its current partnership with AllOver Media®, the largest alternative out-of-home (OOH) advertising company in the US.

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BELLEVUE, Wash., June 13, 2023 /PRNewswire/ -- adPlanet Retail Media Group, the largest grocery and retail digital out-of-home (DOOH) network, announced a new deal today as part of its current partnership with AllOver Media®, the largest alternative out-of-home (OOH) advertising company in the US.
adPlanet Retail Media Group & AllOver Media partner to service the 'big six' agency holding companies for grocery DOOH.
The new program will establish AllOver Media as adPlanet's exclusive sales consultants focused on servicing the "big six" largest agency holding companies: WPP®, Omnicom Group®, Publicis®, IPG®, Dentsu®, and Havas™.
"As adPlanet's footprint continues to grow, it's critical that we have experienced professionals translating our capabilities to these agencies," said Cliff Wohl, General Manager of adPlanet Retail Media Group.

Vistar Media Launches Advertising Design Studio to Reimagine Creative for Digital Out-of-Home

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Tuesday, June 6, 2023

NEW YORK, June 06, 2023 (GLOBE NEWSWIRE) -- Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH), today announced the launch of a new global function - Vistar Studio.

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NEW YORK, June 06, 2023 (GLOBE NEWSWIRE) -- Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH), today announced the launch of a new global function - Vistar Studio.
Vistar Studio is a new offering that provides advertising design services to help marketers take full advantage of the out-of-home (OOH) format.
“Designing for digital out-of-home, especially for dynamic campaigns, goes beyond just graphic and motion design,” said Martine Hammink, Head of Creative Studio at Vistar Media.
To learn more about the Vistar Studio, its full range of offerings and how you can get started, please contact [email protected] .

iCleanse Adds 30+ New Pilot Programs Including New England's Second Largest Airport to Its Growing National Customer List

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Tuesday, June 6, 2023

AVON, Conn., June 6, 2023 /PRNewswire-PRWeb/ -- iCleanse, the leading device disinfection and Digital Out of Home (DOOH) media company, announced today its first-of-its-kind disinfection product, Swift UV, has been installed in pilot programs at more than 30 locations nationwide.

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To date, more than 1 million phones have been disinfected and 1 million impressions delivered using iCleanse's Swift UV units.
"We're thrilled to add more than 30 pilot programs to our customer list as we continue to grow our digital OOH network into more high traffic venues," said iCleanse CEO Chris Allen.
Ad content can be fully customized and deployed across a fleet of units through the secure iCleanse Cloud.
Companies using iCleanse as an advertising and communication tool find they build sustainable brand loyalty and also expand their customer base.

HDBaseT Alliance Set to Transform the Ways We Work, Learn, and Play at InfoComm International 2023

Retrieved on:

Tuesday, June 6, 2023

OREGON CITY, Ore. , June 6, 2023 /PRNewswire/ -- The HDBaseT Alliance , Professional AV's largest interoperable ecosystem, today announced its plans for InfoComm International 2023, North America's premier AV and systems integration trade show.

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OREGON CITY, Ore. , June 6, 2023 /PRNewswire/ -- The HDBaseT Alliance , Professional AV's largest interoperable ecosystem, today announced its plans for InfoComm International 2023, North America's premier AV and systems integration trade show.
On display will be Valens' HDBaseT 3.0-compliant VS3000 with its latest DHDI (Dual HDBaseT Digital Interface) chip-to-chip interconnect.
In the residential arena, Vanco will be bringing authentic cinematic audiovisual experiences home featuring HDBaseT 3.0 and eARC with their award-winning HDBaseT 3.0 extender.
Finally, Silvertel will shed light on the engineering behind Power over HDBaseT, a fundamental feature of the HDBaseT 5Play set.