DOOH

ADPLANET RETAIL MEDIA GROUP PARTNERS WITH VENGO, ADDING 17,000+ NEW ADVERTISING SCREENS TO ADPLANET'S PROGRAMMATIC DOOH INVENTORY

Retrieved on: 
Wednesday, July 12, 2023
Media Group, DOOH, Partnership, UI, Coinstar, Video game, Publishing, Online shopping, Vengo

BELLEVUE, Wash., July 12, 2023 /PRNewswire/ -- adPlanet Retail Media Group, the largest grocery and retail digital out-of-home (DOOH) network, today announced its partnership with Vengo™, the leading place-based media technology platform.

Key Points: 
  • adPlanet™ Retail Media Group announces exclusive programmatic partnership with Vengo ahead of launching over 17,000 additional DOOH screens throughout major retailers nationwide.
  • BELLEVUE, Wash., July 12, 2023 /PRNewswire/ -- adPlanet Retail Media Group, the largest grocery and retail digital out-of-home (DOOH) network, today announced its partnership with Vengo™, the leading place-based media technology platform.
  • adPlanet announces exclusive programmatic partnership with Vengo ahead of massive 17,000+ DOOH UI screen expansion.
  • adPlanet selected Vengo as its ideal technology and programmatic partner to enable and monetize its UI screens while delivering programmatic DOOH expertise to adPlanet's buyers.

TikTok Teams up With Redbox and Advertising Platform Crackle Connex

Retrieved on: 
Wednesday, July 12, 2023
Other Retail, Entertainment, Supermarket, Online, Mobile Entertainment, Convenience Store, Other Entertainment, General Entertainment, Film & Motion Pictures, Retail, Creativity, Soul, Advertising, Digital, Partnership, DOOH, High-visibility clothing, Multimedia, Chicken soup, Video game, Mobile phone, Redbox

Redbox and advertising platform Crackle Connex, both Chicken Soup for the Soul Entertainment companies (NASDAQ: CSSE), today announced they are now working with entertainment platform TikTok.

Key Points: 
  • Redbox and advertising platform Crackle Connex, both Chicken Soup for the Soul Entertainment companies (NASDAQ: CSSE), today announced they are now working with entertainment platform TikTok.
  • TikTok will provide Redbox with top content from the platform which will be featured on over 3,000 video screens on top of Redbox kiosks nationwide, and brands will have the opportunity to advertise alongside it.
  • View the full release here: https://www.businesswire.com/news/home/20230712241234/en/
    TIKOK COMES TO REDBOX KIOSKS - TikTok will provide Redbox with top content from the platform, which will be featured on over 3,000 video screens on top of Redbox kiosks nationwide, and brands will have the opportunity to advertise alongside it.
  • “TikTok is the go-to destination for short-form video consumption by over a billion people globally,” said Philippe Guelton, chief revenue officer of Crackle Connex.

Basis Technologies and Vistar Media Automate Digital Out-of-Home Advertising

Retrieved on: 
Tuesday, July 11, 2023
Advertising, Lamar Advertising Company, SSP, DSP, Omnichannel, CTV, DOOH, DMA, Basis Technology, Investment, Clear Channel Outdoor, Growth, Comporium, GSTV, Video game, Sales, Basis, Marketing

CHICAGO, July 11, 2023 (GLOBE NEWSWIRE) -- Basis Technologies ( https://basis.com ), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced an integration with Vistar Media – the world’s leading marketplace for programmatic digital out-of-home (DOOH).

Key Points: 
  • CHICAGO, July 11, 2023 (GLOBE NEWSWIRE) -- Basis Technologies ( https://basis.com ), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced an integration with Vistar Media – the world’s leading marketplace for programmatic digital out-of-home (DOOH).
  • The Basis platform now provides marketers with DOOH programmatic buying capabilities through access to Vistar Media’s supply-side platform (SSP).
  • “Utilizing Basis and Vistar for DOOH advertising gives DashHound, our proprietary technology platform, a distinct advantage in the market.
  • “Basis Technologies’ approach of unifying omnichannel programmatic advertising with other buying tactics provides marketers with another avenue for streamlining their DOOH advertising needs.

Basis Technologies and Place Exchange Integrate to Power Digital-Out-of-Home Advertising Growth

Retrieved on: 
Tuesday, July 11, 2023
Advertising, Partnership, SSP, Marketing, DSP, OUTFRONT, Airport, CTV, DOOH, Ridesharing, Haney Place Exchange, Basis Technology, OOH, Running, Friction, IAB, Volta, Clear Channel Outdoor, Ecosystem, Video game, Online shopping, Sales

Basis solves these challenges by unifying DOOH advertising via its omnichannel demand-side platform (DSP), with media automation software that spans multiple media channels.

Key Points: 
  • Basis solves these challenges by unifying DOOH advertising via its omnichannel demand-side platform (DSP), with media automation software that spans multiple media channels.
  • Representatives from Basis Technologies and Place Exchange took part in the development of the latest OpenRTB specification.
  • Place Exchange enables planning, targeting, activation and measurement of DOOH media in Basis.
  • “Place Exchange is thrilled to partner with Basis to expand programmatic access to digital out-of-home,” said Dave Etherington, Chief Commercial Officer, Place Exchange.

MobileFuse Announces New Ad Unit Suite, Unveils Industry-First Flex-Transparent Interstitial

Retrieved on: 
Tuesday, July 11, 2023
Flex, Advertising, Interstitial, DOOH, CTV, SDK, Mobile phone, Online shopping

NEW YORK, July 11, 2023 /PRNewswire/ -- MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today announced Flex Ad Units, its new ad unit suite comprised of rich media ad formats powered by the MobileFuse SDK. Additionally, it is announcing the first available Flex Ad, Flex-Transparent Interstitial.

Key Points: 
  • NEW YORK, July 11, 2023 /PRNewswire/ -- MobileFuse , one of the largest in-app, CTV, and DOOH advertising platforms, today announced Flex Ad Units, its new ad unit suite comprised of rich media ad formats powered by the MobileFuse SDK.
  • Additionally, it is announcing the first available Flex Ad, Flex-Transparent Interstitial.
  • Flex-Transparent Interstitial is an industry-first offering, bringing immersive full-screen experiences to apps.
  • All apps utilizing the MobileFuse SDK will automatically have access to Flex-Transparent Interstitials, and all future Flex ad units.

TransUnion and Magnite Expand Partnership to Extend Audience-based Advertising Across Omnichannel Media

Retrieved on: 
Tuesday, July 11, 2023
Television, Partnership, CTV, TRU, DOOH, Privacy, Strategic partnership, Retirement, Growth, SVP, NYSE, TransUnion, Video game, Magnite

This solution set also empowers Magnite to enhance its data-driven omnichannel advertising strategies and reach audiences at scale with greater precision and effectiveness.

Key Points: 
  • This solution set also empowers Magnite to enhance its data-driven omnichannel advertising strategies and reach audiences at scale with greater precision and effectiveness.
  • "Our partnership expansion is a significant milestone in helping marketers reach their intended audiences across various digital media platforms, including audio, gaming, and DOOH,” said Julie Clark, senior vice president of the media and entertainment vertical at TransUnion.
  • "This expanded partnership with TransUnion further enhances our omnichannel audience capabilities to provide greater value to our clients,” said Kristen Williams, SVP, Strategic Partnerships, Magnite.
  • By tapping into TransUnion's TruAudience solutions through Magnite’s platforms, publishers and advertisers can continue to utilize audience-based advertising across all screens and formats.”

INFiLED shines at InfoComm2023 with its latest EZ2.6, Atlas-X and other quality products

Retrieved on: 
Friday, June 16, 2023
Titan, WP, PRG, Orange County Convention Center, COB, Exhibition, EZ, DOOH, XII, Infill wall, HDR, LED, Transport, AR, Television, Camera, Fundación ProAves

At booth 1624, INFiLED showcased an array of quality products suitable for both indoor and outdoor installations, including fine-pixel-pitch screens and LED panel samples.

Key Points: 
  • At booth 1624, INFiLED showcased an array of quality products suitable for both indoor and outdoor installations, including fine-pixel-pitch screens and LED panel samples.
  • This screen was designed to show visitors unexpected great display solutions achieved by combining different INFiLED products.
  • In terms of indoor fine-pixel-pitch products, INFiLED exhibited an impressive DB1.5 Pro series screen.
  • Aside from the above-mentioned exhibits, other quality products exhibited by INFiLED comprised WP series screens applicable for meeting rooms, as well as single panels including AR 3.9, HR1.56, DB2.6.

Carrefour Group and Publicis Groupe launch Unlimitail

Retrieved on: 
Thursday, June 15, 2023
Spend, Advertising, Epsilon, Le Figaro, DOOH, Castorama, Retail media, M6, OOH, JCDecaux, Investment, ROI, Electra Consumer Products, Marketing, Online shopping, Video game, Publicis, Galeries Lafayette

to seize the booming retail media market in Continental Europe, Brazil and Argentina

Key Points: 
  • to seize the booming retail media market in Continental Europe, Brazil and Argentina
    PARIS, MASSY, FRANCE, June 15, 2023 – Carrefour Group and Publicis Groupe today launch their joint-venture, named UNLIMITAIL , to address the booming retail media market in Continental Europe, Brazil and Argentina.
  • Unlimitail is built on the most advanced technologies, CitrusAd powered by Epsilon, and the deepest retail expertise from Carrefour.
  • In only six months, Unlimitail has already converted its first 13 retail partners, representing together more than 120 million loyalty customers and 1.5 billion pages viewed a month: Kingfisher France, Groupe Galeries Lafayette, Rakuten France, Showroomprive Group, ÏDKIDS, LuisaViaRoma, MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia, Public and 2 Carrefour franchise partners in Morocco (LabelVie) and Israël (Electra Consumer Products).
  • Only 6 months after the launch of the initiative, Unlimitail features Carrefour Group and 13 initial retail partners, representing more than 20 individual banners: Kingfisher France (Castorama and Brico Dépôt), Groupe Galeries Lafayette (Galeries Lafayette, La Redoute, Bazarchic), Rakuten France, Showroomprive Group (Showroomprivé, BeautéPrivée), ÏDKiDS (Oxybul and Okaïdi), LuisaViaRoma, MyOrigines, Bringo, Maquillalia, Juguetilandia, Public, LabelVie and Electra Consumer Products.

Nextdoor Advances Growth of Its Must-buy Local Ad Platform for Advertisers of All Sizes

Retrieved on: 
Wednesday, June 14, 2023
Advertising, Communications, Digital Marketing, Apps, Applications, Technology, Social Media, Billboard, Partnership, DOOH, Luigi, Multimedia, Oracle, Integral Ad Science, Oracle Advertising, Growth, IAS, Office, Environment, NYSE, Sales, Marketing, Nextdoor

Nextdoor (NYSE: KIND), the neighborhood network, today announced new advances designed to accelerate the growth of its must-buy local advertising platform.

Key Points: 
  • Nextdoor (NYSE: KIND), the neighborhood network, today announced new advances designed to accelerate the growth of its must-buy local advertising platform.
  • Nextdoor is rolling out Nextdoor Ads Manager, a unified self-service platform that offers advertisers advanced and easy-to-use tools to help drive specific business goals and reach the audiences they care about most.
  • Nextdoor Ads Manager will first be available to mid-market advertisers and will later expand to agencies and small-to-medium businesses (SMBs) later this year.
  • Oracle Moat: Last October, Nextdoor announced a strategic collaboration with Oracle Advertising to leverage Oracle Moat on the Nextdoor platform.

ADPLANET RETAIL MEDIA GROUP EXPANDS PARTNERSHIP WITH ALLOVER MEDIA, ESTABLISHING EXCLUSIVE REPRESENTATION FOR NATIONAL 'BIG SIX' AGENCIES

Retrieved on: 
Tuesday, June 13, 2023
Media Group, Partnership, DOOH, Consultant, OOH, Knowledge, Coinstar, Sales

BELLEVUE, Wash., June 13, 2023 /PRNewswire/ -- adPlanet Retail Media Group, the largest grocery and retail digital out-of-home (DOOH) network, announced a new deal today as part of its current partnership with AllOver Media®, the largest alternative out-of-home (OOH) advertising company in the US.

Key Points: 
  • BELLEVUE, Wash., June 13, 2023 /PRNewswire/ -- adPlanet Retail Media Group, the largest grocery and retail digital out-of-home (DOOH) network, announced a new deal today as part of its current partnership with AllOver Media®, the largest alternative out-of-home (OOH) advertising company in the US.
  • adPlanet Retail Media Group & AllOver Media partner to service the 'big six' agency holding companies for grocery DOOH.
  • The new program will establish AllOver Media as adPlanet's exclusive sales consultants focused on servicing the "big six" largest agency holding companies: WPP®, Omnicom Group®, Publicis®, IPG®, Dentsu®, and Havas™.
  • "As adPlanet's footprint continues to grow, it's critical that we have experienced professionals translating our capabilities to these agencies," said Cliff Wohl, General Manager of adPlanet Retail Media Group.