Microsoft Advertising

Invoca Unveils Invoca Summit Award Winners in Conversation Intelligence Excellence

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Tuesday, October 4, 2022
Online, Shift, Mayo Clinic, Chicago Growth Partners, Upfront Ventures, DIRECTV, IVR, Dish Network, Running, KPI-driven code analysis, ATI Physical Therapy, Burchfield, Solution, Regent Seven Seas Cruises, Adoption, Communication, Technology, Pearson Education, E-commerce, Year, Thought Leader, Windstream Holdings, Senior, Microsoft Advertising, Marketing, Industry, Rookie, City centre, Pace, Digital, ATI, Leadership, Thought, Consumer service, Telecommunication, Salesforce, Mutual of Omaha, Switzerland Digital Sales, Intelligence, Multimedia, Goal, Customer success, Kinetic, Accel, Data analysis, View, Digital marketing, Major League Baseball Rookie of the Year Award, Banner Health, Lunch, Partnership, SVP, Automation, Learning, Sentry, Acquisition, Awareness, Video game, Auction, Management, Sales, Online shopping, Public relations, Google

SANTA BARBARA, Calif., Oct. 4, 2022 /PRNewswire/ -- During its 8th annual Invoca Summit, the premier conversation intelligence conference for marketing, contact center, and customer experience professionals, Invoca, the cloud leader in AI-powered conversation intelligence, announced its 2022 Invoca Summit Award winners. Each year, these awards recognize extraordinary B2C customer brands and partner teams for their use of conversation intelligence to achieve outstanding business results.

Key Points: 
  • SANTA BARBARA, Calif., Oct. 4, 2022 /PRNewswire/ -- During its 8th annual Invoca Summit , the premier conversation intelligence conference for marketing, contact center, and customer experience professionals, Invoca , the cloud leader in AI-powered conversation intelligence, announced its 2022 Invoca Summit Award winners .
  • The Invoca Summit Awards recognize excellence in 10 categories spanning hard-charging new customers, sophisticated power users, vocal advocates, and results-driven partners.
  • So thank you to the Invoca team and congrats to all of the other winners at the Invoca Summit today."
  • Those interested in learning more about Invoca's industry-leading conversation intelligence can watch Invoca Summit on-demand or attend an upcoming in-person roadshow event .

Looka Inc. Designs Winning Ad Strategy with Microsoft Advertising

Retrieved on: 
Tuesday, October 4, 2022
Advertising, Digital Marketing, Communications, Technology, Artificial Intelligence, Internet, Public Relations, Investor Relations, MMA, Microsoft Advertising, Acquisition, Â, Social media, Partnership, Awareness, Lookas, Multimedia, Inc., Microsoft, Video game console, Publishing

Looka Inc. , a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising.

Key Points: 
  • Looka Inc. , a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising.
  • View the full release here: https://www.businesswire.com/news/home/20221004005742/en/
    Microsoft introduced multimedia ads in 2021 a responsive ad format to effectively combine headlines, descriptions, and images, by delivering attention-grabbing large visual ads.
  • For a logo design and branding company like Looka where visuals are a key selling point Multimedia Ads from Microsoft Advertising have proven to be an effective addition to our acquisition portfolio, said Matthew Sison, Growth Manager, Looka.
  • Product Marketing Manager of Microsoft Multimedia Ads (MMA), Through our partnership, Multimedia ads have helped Looka stand out and get noticed allowing them to enrich their brand storytelling.

OpenAP Enables Programmatic with OpenID to Unify Linear, Digital and Programmatic Delivery Across Premium TV Publishers

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Tuesday, September 27, 2022
Monetization, VP, Comparison of multi-paradigm programming languages, Efficiency, Twitter, Advertising, OpenID, OTT, LinkedIn, Linearity, LATAM, Growth, APAC, AP, Partnership, Industry, XPM, GroupMe, OpenAP, Television, Technology, SSP, Goal, Solution, Spine, Microsoft Advertising, EMEA, NASDAQ, Xandr, SSPS, CTV, SVP, Digital, Public relations, Sales, Video game, Magnite, Freewheel

NEW YORK, Sept. 27, 2022 /PRNewswire/ -- OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced new programmatic interoperability of OpenIDSM, the unique identifier that resolves linear and digital audiences into a common identity spine for TV. The development builds on existing linear and CTV pathways to unify delivery of all TV advertising buys and unlocks holistic measurement of cross-platform advertising campaigns.

Key Points: 
  • The development builds on existing linear and CTV pathways to unify delivery of all TV advertising buys and unlocks holistic measurement of cross-platform advertising campaigns.
  • OpenID audiences can now be distributed for programmatic digital execution via integrations with FreeWheel, Magnite and Xandr's Monetize SSP, enabling programmatic interoperability across the entire premium TV ecosystem.
  • Audiences are onboarded and matched to the OpenID identity spine through OpenAP's integrations with advertiser data partners.
  • OpenID audiences are then made available to publishers in FreeWheel, Magnite and Xandr's Monetize SSPfor use in activating programmatic deals.

White Shark Media Launches AdClicks Reporting Software

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Thursday, September 22, 2022
Google Ads, SEO, Review, Google, Data analysis, Social media, Facebook, CEO, CRMS, PPC, Goal, Microsoft Advertising, Heart, Great white shark, Marketing, Audit, Online shopping, Sales

MIAMI, Sept. 22, 2022 /PRNewswire/ -- Today, White Shark Media, a leading digital marketing agency specializing in pay-per-click advertising, announced the launch of AdClicks, a new reporting software for marketing agencies and freelancers. Designed for marketing experts, by marketing experts, this new tool provides professionals with a single dashboard that allows them to better serve their clients with a one-stop-shop for all of their reporting needs.

Key Points: 
  • MIAMI, Sept. 22, 2022 /PRNewswire/ -- Today, White Shark Media , a leading digital marketing agency specializing in pay-per-click advertising, announced the launch of AdClicks , a new reporting software for marketing agencies and freelancers.
  • AdClicks helps marketing agencies and freelancers achieve their business goals with accurate data, performance recommendations and engaging client reporting from a single dashboard.
  • "Innovation is at the heart of our work at White Shark Media, and we are always looking for creative solutions to some of marketing's biggest challenges," said Alexander Nygart, CEO of White Shark Media.
  • "We are so excited to launch this new brand under White Shark Media and help marketers instantly, accurately and securely track their client's marketing data."

Click Fraud Protection Firm Polygraph Advises Advertisers To Check The Source Of Every Ad Click

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Wednesday, August 3, 2022
GLOBE, Fraud, Thought, Internet, Advertising, Microsoft Advertising, Microsoft, Budget, Vanes Martirosyan, Crime, Nasdaq, Software, Online shopping, Private investigator, Polygraph

According to Trey Vanes, chief marketing officer at click fraud protection company Polygraph, criminals are trying to hide the source of their fake clicks in a futile attempt to remain undetected.

Key Points: 
  • According to Trey Vanes, chief marketing officer at click fraud protection company Polygraph, criminals are trying to hide the source of their fake clicks in a futile attempt to remain undetected.
  • "Polygraph monitors the activities of click fraud gangs, so we understand their techniques and how to detect them," said Vanes.
  • Vanes advises advertisers to seek refunds from the advertising networks if they notice ad clicks where the source of the click - the website referrer - is blank.
  • The advertisers then simply block the criminal websites from seeing their ads, and use our data to get click fraud refunds from the ad networks.

The ADVERTISING Club of New York Celebrates 126th Anniversary

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Thursday, July 28, 2022
A.D. Club, Goldman Sachs, VMLY&R, GLOBE, Samba TV, Mastercard, Industry, The Advertising Club of New York, Walmart, CEO, Northwestern University Master of Product Design and Development Management, Meta, CMO, Advertising, Marketing, Board, The Ad Club, Snap Inc., Chairperson, Microsoft, Steakhouse, Club, Leadership, Product, The Club, Solution, EVP, GSK, Microsoft Advertising, AD, Skimlinks, Creativity, Senior, SVP, Nielsen, AB InBev, Innovation, International, Amazon, Switzerland Digital Sales, Uber, Management, Renewable energy, Director

NEW YORK, July 28, 2022 (GLOBE NEWSWIRE) -- The ADVERTISING Club of New York, the industry's leading professional organization representing the advertising, media, marketing, and ad-tech industries is celebrating their 126th anniversary this month.

Key Points: 
  • NEW YORK, July 28, 2022 (GLOBE NEWSWIRE) -- The ADVERTISING Club of New York, the industry's leading professional organization representing the advertising, media, marketing, and ad-tech industries is celebrating their 126th anniversary this month.
  • The AD Club is thrilled to work from the new clubhouse, designed to address what we need most right now community and connection, said Gina Grillo, President & CEO, The Advertising Club of New York.
  • The ADVERTISING Club of New York is a leading trade organization serving the advertising, media, and marketing industries in the media capital of the world.
  • The ADVERTISING Club of New York is a Founding Member of Creative Spirit US.

Cybersecurity firm Polygraph warns advertisers not to rely on IP blocking to prevent click fraud

Retrieved on: 
Friday, July 15, 2022
Logic, Crime, GLOBE, IPS, IP, Risk, Fraud, Polygraph, Microsoft, Nasdaq, Microsoft Advertising, Vanes Martirosyan, Software, Online shopping, Telescopic sight

According to Trey Vanes, Chief Marketing Officer at cybersecurity firm Polygraph, this laundering of IP addresses makes click fraud detection more difficult.

Key Points: 
  • According to Trey Vanes, Chief Marketing Officer at cybersecurity firm Polygraph, this laundering of IP addresses makes click fraud detection more difficult.
  • A common misconception amongst advertisers is that blocking specific IP addresses from seeing or clicking on their ads will prevent click fraud.
  • By using unique IP addresses for every ad click, the criminals ensure blocking IP addresses wont stop click fraud.
  • Polygraph monitors the activities of click fraud gangs, so we understand the reality of click fraud and how to stop it.

Cybersecurity firm Polygraph reminds advertisers to apply for click fraud refunds every month

Retrieved on: 
Monday, July 11, 2022
Online, Microsoft Advertising, Fraud, ID, Software, Crime, Advertising, Policy, Â, Polygraph, IP, Risk, Microsoft, Google, GLOBE, Online shopping, Private investigator, Vanes Martirosyan

According to Trey Vanes, Chief Marketing Officer at click fraud detection firm Polygraph, criminals are stealing billions of dollars from advertisers every month.

Key Points: 
  • According to Trey Vanes, Chief Marketing Officer at click fraud detection firm Polygraph, criminals are stealing billions of dollars from advertisers every month.
  • Most advertisers are unaware of this, as they dont use a click fraud detection service like Polygraph to monitor their clicks for fraud.
  • By using Polygraph to monitor your ads for click fraud, Polygraph can tell you which clicks are fake, why theyre fake, and where the click came from.
  • Advertisers can use this information to prevent click fraud and get refunds from the ad networks, added Vanes.

IAS Announces Campaign Sync Solution with Xandr's Invest DSP to Match Advertisers' Pre- and Post-bid Settings

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Monday, June 27, 2022
Efficiency, IAS, Integral Ad Science, Machine learning, ROI, DSP, Comprehension, Segment, Trust, Microsoft Advertising, URL, DSPS, Time, Safety, News, Multimedia, Auction, Sales, Online shopping, Xandr, Signal

NEW YORK, June 27, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the launch of its Quality Sync Pre-bid Segment. Currently accessible in Xandr's Invest DSP globally and other DSPs soon, the solution allows advertisers to seamlessly mirror their post-bid advertising campaign settings with their pre-bid settings, for both mobile and desktop across video and display inventory. With the Quality Sync Pre-bid Segment, advertisers can enable unified brand safety, keyword blocklists, URL exclusion lists, brand suitability (Context Control avoidance), and invalid traffic avoidance settings. 

Key Points: 
  • Currently accessible in Xandr's Invest DSP globally and other DSPs soon, the solution allows advertisers to seamlessly mirror their post-bid advertising campaign settings with their pre-bid settings, for both mobile and desktop across video and display inventory.
  • "Advertisers can capture their preferred campaign settings all in one place, streamlining workflow, reducing block rates, and improving overall media quality."
  • This Quality Sync Pre-bid Segment will then automatically sync within the DSP to reflect any future changes to safety, suitability, invalid traffic, or custom lists.
  • Xandr's strategic buying platform, Invest DSP, now offers IAS's Quality Sync Pre-bid Segment for client activation alongside its existing IAS pre-bid segments, including contextual targeting and contextual avoidance.

New Click Fraud Prevention Functionalities Could Save Advertisers Billions in 2022, Says Heavyweight Digital Co-Founder

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Monday, June 20, 2022
Advertising, Anger, Internet, SEO, Crime, Juniper, Marketing, John Freeman Milward Dovaston, Virtual private network, Social media, Tech, Facebook, IP, Microsoft, Computer, Microsoft Advertising, TechTarget, Google, Online shopping

CHELMSFORD, England, June 20, 2022 /PRNewswire-PRWeb/ -- This functionality is especially critical for UK businesses, Dovaston points out. Although US losses look to top the affected countries, UK losses will likely land in the top five. He adds, 'For that reason, it's a prudent move for UK advertisers to harden their pay-per-click advertising against click fraudsters proactively. That's why we added the Microsoft functionality and are working feverishly on a Facebook Ads one'.

Key Points: 
  • With those kinds of numbers, says Heavyweight Digital co-founder and managing director Roy Dovaston, click fraud is 'highly likely to affect most UK businesses in the near future'.
  • To stop click fraud in its tracks, Heavyweight Digital has added Microsoft Ads functionality to its click fraud-blocking system.
  • Founded in 2015 as a solution for its clients' click fraud challenges, Heavyweight Digital ( https://heavyweightdigital.co.uk/ ) has since branched out into a full-service digital marketing agency.
  • Its flagship app, Click Guardian , delivers leading-edge click fraud protection for digital advertisers.