Microsoft Advertising

Full Circle Insights Introduces Microsoft Advertising (Bing) and Google Ad Support for Digital Source Tracker

Retrieved on: 
Tuesday, April 5, 2022
Microsoft, Microsoft Advertising, DST, Veteran, Google, Marketing, Circle, CEO, B2B, CRM, Digital, Technology, Salesforce, SAN, Sales, Video game console

SAN MATEO, Calif., April 5, 2022 /PRNewswire/ -- Full Circle Insights today announced that the company's popular Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to the client's customer relationship management (CRM) system. This enables digital marketers to see cost information from Microsoft Advertising and/or Google Ads as part of the DST's comprehensive view of the customer journey. The new release expands on the already robust reporting capability of DST for both digital and non-digital marketing attribution and funnel metrics. Taken together, these functionalities allow B2B marketers to track advertising impact on revenue and allocate spend to their most productive campaigns – all right inside the CRM.

Key Points: 
  • The latest Digital Source Tracker release allows B2B marketers to compare Microsoft Advertising (Bing Ads) and Google Ads costs, complementing current Full Circle funnel metrics and attribution reporting
    SAN MATEO, Calif., April 5, 2022 /PRNewswire/ -- Full Circle Insights today announced that the company's popular Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to the client's customer relationship management (CRM) system.
  • This enables digital marketers to see cost information from Microsoft Advertising and/or Google Ads as part of the DST's comprehensive view of the customer journey.
  • With Full Circle's integration of Microsoft Advertising into DST, B2B digital marketers can now report on their digital ad costs for Microsoft Search Network, including Bing and partner sites.
  • "Tracking costs across digital ad networks can be tricky, but this new Digital Source Tracker release simplifies it," said Bonnie Crater, President and CEO of Full Circle Insights.

System1 Announces Fourth Quarter & Full-Year 2021 Financial Results

Retrieved on: 
Monday, April 4, 2022
Software, Search Engine Optimization, Search Engine Marketing, Advertising, Communications, Technology, Discount, Variety, Retail, EBITDA, Budget, SST, Company, Microsoft, Microsoft Advertising, RAMP, Partnership, Form, Risk, Forward-looking statement, Growth, NYSE, GAAP, Advertising, SEC, Road, Holding company, Entrepreneurship, U.S. Securities and Exchange Commission, Private Securities Litigation Reform Act, LLC, Industry, Technology, Depreciation, COVID-19, Tax, Happy New Year, America, Income, Adjustment, Acquisition, Table, Security (finance), Video game, Mobile phone, Online shopping, Audit, Bookkeeping, Trebia

System1, Inc. (NYSE: SST) (System1), an omnichannel customer acquisition marketing platform, announced its results for the fourth quarter and full-year 2021, which represents the combined results of S1 Holdco, LLC (S1 Holdco) and Protected.net Group Limited (Protected.net) on a pro forma basis.

Key Points: 
  • System1, Inc. (NYSE: SST) (System1), an omnichannel customer acquisition marketing platform, announced its results for the fourth quarter and full-year 2021, which represents the combined results of S1 Holdco, LLC (S1 Holdco) and Protected.net Group Limited (Protected.net) on a pro forma basis.
  • Michael Blend, Co-Founder & Chief Executive Officer of System1, commented, We are excited to report our fourth quarter and full year 2021 results, which demonstrate the increasing value of our RAMP technology platform, while we continue to focus on growing our advertising and subscription businesses.
  • The 2021 results of Trebia are excluded from this discussion of 2021 financial results, but the separately audited 2021 financial statements of Trebia, S1 Holdco and Protected.net are included in System1s filings with the SEC.
  • Refer to the tables at the end of this release to reconcile the pro forma results as presented herein to the individual financial results of S1 Holdco and Protected.net.

Outbrain expands strategic partnership with Microsoft, leveraging Microsoft Azure to improve business outcomes for media owners and advertisers

Retrieved on: 
Tuesday, March 22, 2022
Microsoft, Microsoft Advertising, Microsoft Bing, MSN, Forward-looking statement, 365, City, Xbox, SEC, Journalism, Azure, Industry, Technology, Ecosystem, Strategic partnership, GLOBE, Solution, Annual report, Partnership, Video game, Video game console, Outbrain

Outbrain has been a long-standing Microsoft partner, through technology and advertising integrations that span MSN, Microsoft 365, Xbox, gaming, and Microsoft Bing.

Key Points: 
  • Outbrain has been a long-standing Microsoft partner, through technology and advertising integrations that span MSN, Microsoft 365, Xbox, gaming, and Microsoft Bing.
  • The expansion of the partnership will entail a multi-year Azure engagement to further enable the fast-paced innovation of Outbrains media platform.
  • Through a new multi-year strategic partnership, Outbrain aims to leverage Azure to further its global expansion, accelerate development cycles and improve connectivity between advertisers and publishers, particularly with Outbrains programmatic bidders.
  • Were excited to further expand our strategic partnership with Microsoft, said David Kostman, Co-CEO of Outbrain.

Anu Adegbola Elected President of the Paid Search Association

Retrieved on: 
Monday, March 28, 2022
Student, Microsoft Advertising, Marketing, Organization, ROI, Marin Software, Retirement, Multimedia, PSA, Board of directors, Communication, Learning, Association, Industry, Tunde Adegbola, Efficiency, Education, Online shopping

TAMPA, Fla., March 28, 2022 /PRNewswire/ --Anu Adegbola was unanimously elected President of the Paid Search Association by the organization's Board of Directors and now leads the organization, which is focused on information and education for the paid search industry.

Key Points: 
  • TAMPA, Fla., March 28, 2022 /PRNewswire/ --Anu Adegbola was unanimously elected President of the Paid Search Association by the organization's Board of Directors and now leads the organization, which is focused on information and education for the paid search industry.
  • She is currentlya Paid Search Account Director at Marin Software and Podcast Host of The Marketing Anu Podcast available at https://www.themarketinganu.com/podcast .
  • The Paid Search Association is dedicated to advancing the paid search industry by encouraging communication, learning, collaboration, diversity and high ethical and business standards among professionals and organizations involved in the paid search industry.
  • Hundreds of Paid Search professionals have joined the Paid Search Association.

ArcSpan Technologies Names Data Science and Video Measurement Veteran Kathryn Burns to VP, Product

Retrieved on: 
Thursday, March 24, 2022
Microsoft Advertising, OpenSL ES, News Corporation, Data science, Beeswax, Multimedia, BS, Software as a service, The Audience Engine, CTV, Zenith, Universal McCann, Describing Archives: A Content Standard, KPI-driven code analysis, Technology, Time, Carat, Solution, Universal, Efficiency, Public relations

NEW YORK, March 24, 2022 /PRNewswire/ -- ArcSpan Technologies (www.arcspan.com), a New York-based, real-time audience data monetization and optimization company announced it has named Kathryn Burns as Vice President, Product. As a member of ArcSpan's leadership team, Burns is tasked with overseeing the delivery of a robust product roadmap. The former data science, content standards and measurement product leader at OpenSlate (acquired by DoubleVerify) will manage both strategic and tactical features of ArcSpan's Audience Engine data monetization platform and will build the framework for future CTV product innovations for the company. Burns will report directly to Chris Guenther, ArcSpan's Chief Operating Officer.

Key Points: 
  • NEW YORK, March 24, 2022 /PRNewswire/ --ArcSpan Technologies ( www.arcspan.com ), a New York-based, real-time audience data monetization and optimization company announced it has named Kathryn Burns as Vice President, Product.
  • As a member of ArcSpan's leadership team, Burns is tasked with overseeing the delivery of a robust product roadmap.
  • The former data science, content standards and measurement product leader at OpenSlate (acquired by DoubleVerify)will manage both strategic and tactical features of ArcSpan's Audience Engine data monetization platform and will build the framework for future CTV product innovations for the company.
  • Founded in 2020, ArcSpan helps leading digital publishers and retail brands take control of their audience monetization operations and navigate the evolving first-party data "Identity Revolution."

Invoca Launches No-Code Integration Library with New Google Analytics 4, Meta Conversions API, and Slack Integrations

Retrieved on: 
Tuesday, March 8, 2022
Cloud, Online, NLP, Mayo Clinic, Marketing, Digital, Google Analytics, Intelligence, Digital marketing, Mutual of Omaha, Accel, View, API, Meta, SVP, Natural language processing, Bridge Growth Partners, Growth, Dish Network, Multimedia, Viasat, Microsoft Advertising, E-commerce, GA4, Salesforce, Upfront Ventures, Salesforce Marketing Cloud, AI, Technology, Morgan Stanley, Forrester, UI, Mobile phone, Video game console, Online shopping, Google, Tealium

With the release of our no-code integration library, those integrations can be configured and managed quickly with a few clicks in our new intuitive UI."

Key Points: 
  • With the release of our no-code integration library, those integrations can be configured and managed quickly with a few clicks in our new intuitive UI."
  • New no-code integrations include:
    Google Analytics 4: Get complete, end-to-end analytics on marketing performance and the customer journey by activating Invoca's rich conversation intelligence data in Google Analytics 4.
  • Meta Conversions API: Attribute call conversions to Meta ads and use Invoca's rich first-party data on callers to improve Meta match rates and audience targeting.
  • Invoca first previewed its Google Analytics 4 (GA4) integration at its 7th annual Invoca Summit conference.

White Shark Media Celebrates Record Growth in 2021 and Kicks Off 2022 With Sponsorships, Webseries and More

Retrieved on: 
Thursday, March 3, 2022
Google, Microsoft, Clutch, Furniture, Report of the 1st Annual Symposium on Relaxed Improvisation, National Association, Google Ads, JP, Advertising, Channel partner, Microsoft Advertising, Acquisition, CEO, Great white shark, PPC, Sales, Expert, Facebook

MIAMI, March 3, 2022 /PRNewswire/ -- White Shark Media , a leading digital marketing agency that specializes in pay-per-click advertising, experienced a year of phenomenal growth and expansion in 2021 as they celebrated their 11th anniversary.

Key Points: 
  • MIAMI, March 3, 2022 /PRNewswire/ -- White Shark Media , a leading digital marketing agency that specializes in pay-per-click advertising, experienced a year of phenomenal growth and expansion in 2021 as they celebrated their 11th anniversary.
  • In 2021, the agency onboarded 100 new partners and 120 new direct clients.
  • Before the end of the quarter, White Shark Media had already exceeded that goal, reaching 175% of the 10K leads per quarter.
  • White Shark Media is a paid advertising agency that delivers premium PPC management services to marketing agencies, end advertisers and enterprise businesses.

An easy way to do social media promotion in China

Retrieved on: 
Tuesday, February 22, 2022
People, Online, MSN, Baidu, Friends, Family, Social media, Marketing, Solution, Microsoft Advertising, Time, News, Microsoft, WeChat, Public relations, Weibo

SHANGHAI, Feb. 22, 2022 /PRNewswire/ -- Recently, Westwin launched its simplified social media solution, www.Wreach.net , which enables international companies to easily setup on Chinese social media, such as WeChat and Weibo.

Key Points: 
  • SHANGHAI, Feb. 22, 2022 /PRNewswire/ -- Recently, Westwin launched its simplified social media solution, www.Wreach.net , which enables international companies to easily setup on Chinese social media, such as WeChat and Weibo.
  • Wreach provides professional localization services and translates all content that customers want to post on China's biggest social media platforms.
  • "Wreach is a very easily operated and cost-effective way to do social media promotion in China.
  • In August 2016, Westwin acquired the majority business of Microsoft Online (MSN China) to better serve the unique China market.

London based technology and media firm Diginius wins Europe Channel Partner of the Year Award from Microsoft Advertising

Retrieved on: 
Wednesday, February 16, 2022
Creativity, Nate, CEO, Microsoft, Microsoft Advertising, Partnership, Technology, Video game, Video game console

LONDON, Feb. 16, 2022 /PRNewswire/ -- Diginius, a leading provider of digital solutions , has had an impressive start to 2022, being recognised by Microsoft for its ongoing successes and contributions to the digital sphere.

Key Points: 
  • LONDON, Feb. 16, 2022 /PRNewswire/ -- Diginius, a leading provider of digital solutions , has had an impressive start to 2022, being recognised by Microsoft for its ongoing successes and contributions to the digital sphere.
  • Receiving the prestigious title of Microsoft's Europe Channel Partner of the Year for 2021, Diginius has once again been identified for its excellence across the board as part of its partnership with Microsoft Advertising.
  • Particularly, it was the Diginius Insight Bidding Engine software , designed in-house by a team of experts, that positively contributed towards its success, as it allows Diginius to produce more impressive results for its clients though the native Microsoft platform.
  • After such a positive start to 2022 for Diginius, we're expecting continued achievements throughout the year, and can't wait to see what they do next.

System1 Wins Microsoft Advertising’s Supply Partner of the Year Award

Retrieved on: 
Friday, February 11, 2022
Internet, Marketing, Advertising, Communications, Technology, NYSE, Strategic partnership, RAMP, Microsoft Advertising, SST, Global Partners, Advertising, Microsoft, JavaScript, Partnership, Acquisition, Senior, Engineering, Growth, Happy New Year, America, Video game console, Video game

System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertisings 2021 Supply Partner of the Year Americas.

Key Points: 
  • System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertisings 2021 Supply Partner of the Year Americas.
  • The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board.
  • System1 has a longstanding relationship with Microsoft Bing spanning over 7 years, and continuously works with Bing to test and implement new products and features.
  • Microsoft Advertising is delighted to show our appreciation and celebrate System1 in their deserved win with the Supply Partner of the Year award.