Samba TV

Samba TV Unveils Real-Time Ad Targeting for Political Advertisers to Respond Quickly to Shifting Voter Audiences

Retrieved on: 
Thursday, April 4, 2024
DMA's, Season, Congress, Samba TV, White, SAN, History, News, Yahoo!, TelevisaUnivision, Product management, Product strategy

Yahoo and TelevisaUnivision, two early adopters of the new solution, have integrated Samba TV’s innovative near-real time political audience segments to better empower political advertisers on their platforms.

Key Points: 
  • Yahoo and TelevisaUnivision, two early adopters of the new solution, have integrated Samba TV’s innovative near-real time political audience segments to better empower political advertisers on their platforms.
  • Samba TV’s Real Time Political Audiences facilitates the next day activation of digital campaigns to reach key voter groups with time-sensitive political messaging.
  • Advertisers can now build customized political ad exposure segments and launch their targeted campaign the next day, the quickest turnaround in the industry.
  • This game-changing capability ensures political advertisers are targeting the right voters in the most efficient and effective method possible.

Samba TV Announces Integration with Meta for Lift Measurement

Retrieved on: 
Tuesday, March 26, 2024
Tooth, SAN, Meta, Marketing, Samba TV, Investment, Mobile phone

SAN FRANCISCO, March 26, 2024 (GLOBE NEWSWIRE) -- Samba TV , a leading provider of TV technology for audience data and omniscreen measurement, today announced its measurement tools have been integrated with Meta, allowing brands to use Samba TV’s measurement to understand how their campaigns drive lift in viewership for streaming and linear programming.

Key Points: 
  • SAN FRANCISCO, March 26, 2024 (GLOBE NEWSWIRE) -- Samba TV , a leading provider of TV technology for audience data and omniscreen measurement, today announced its measurement tools have been integrated with Meta, allowing brands to use Samba TV’s measurement to understand how their campaigns drive lift in viewership for streaming and linear programming.
  • During a beta, Samba TV measured dozens of Meta campaigns, unveiling granular insights into the effectiveness of various media strategies in driving substantial lift in new viewers as a result of exposure to ads on Meta.
  • “As a neutral source of third-party measurement, we are thrilled to be badged by Meta to give clients the tools that establish confidence in their results and, more importantly, leverage measurement insights to inform future investments on Meta platforms,” said Samba TV Co-founder and CEO Ashwin Navin.
  • With the addition of Meta to Samba TV’s measurement portfolio, we continue to address both the imperative for transparency as well as the need to be data driven when allocating marketing spend or optimizing their messaging, audience, and creative strategies.”

The Future of Soda is Now - Poppi’s First National Commercial Wows Viewers, Becoming the Most Watched Ad During Super Bowl LVIII on Sunday, February 11

Retrieved on: 
Tuesday, February 13, 2024
Social media, Television, Kansas City Chiefs, Super Bowl LVIII, LINK, Nickelodeon, Samba TV, Samba, Super Bowl, McCaffrey, Bachelor, Bowl game, Allegiant Stadium, Fruit, NFL, Nutritional science, Vanderpump Rules, CBS, Soft drink

AUSTIN, Texas, Feb. 13, 2024 (GLOBE NEWSWIRE) -- Beloved prebiotic soda brand poppi has cemented its place in the playbooks with its first-ever national commercial, airing during Super Bowl LVIII on CBS, its streaming service, and Nickelodeon on Sunday, February 11. According to television data and audience analytics firm Samba TV, poppi’s 60-second spot entitled, “The Future of Soda is Now” was the most watched ad of the Super Bowl, reaching 29.1 million households.1 The commercial aims to redefine soda and invite consumers to reimagine a healthier way to enjoy the nostalgic bubbly beverage that has long been a part of our daily lives. poppi, on a mission to revolutionize the soda experience, has only 25 calories and less than 5g of sugar per can, and is made with prebiotics, fruit juice, and all clean ingredients.

Key Points: 
  • In the hour after the Super Bowl ad aired, poppi saw Google search volume accelerate 100x over the previous hour.
  • “Airing a commercial during the Super Bowl just a few short years after creating poppi in my home kitchen is honestly mind-blowing,” said Allison Ellsworth, Co-Founder of poppi.
  • poppi’s growing portfolio includes 12 fruit and classic soda flavors and is the #1 selling soda on Amazon .
  • LINK TO POPPI’S “THE FUTURE OF SODA IS NOW” COMMERCIAL: https://www.youtube.com/watch?v=kwUJq0DA0xo

Samba TV's State of Viewership Report Finds Declining Linear Reach and Surge in OTT Hours Watched, Shaping Advertising Opportunities in 2024

Retrieved on: 
Thursday, February 8, 2024
Dominoes, Generation Z, SAN, FAST, Target, Social media, QSR, Sport, Human, Television, CBS, NFL, ABC, Paramount, Smart TV, WGA, Walmart, Weather, Broadcast programming, SVOD, Samba TV, Connected, CTV, OTT, Netflix, Advertising, NBC, Churn

The report offers an in-depth macro analysis of the state of linear, streaming, and advertising with some compelling takeaways for brands, agencies, publishers, and platforms.

Key Points: 
  • The report offers an in-depth macro analysis of the state of linear, streaming, and advertising with some compelling takeaways for brands, agencies, publishers, and platforms.
  • Among the standout findings, linear continued its decline in reach while streaming viewership swelled.
  • Samba TV’s report sheds further light on television viewership changes, including:
    Year-over-year, linear TV reach experienced a slight decrease and remained steady compared to the first half of 2023.
  • For more insights and to access the full State of Viewership report by Samba TV, please download here .

Samba TV and HyphaMetrics Announce Exclusive Integration of Viewership Data and Cross-media Panel to Form the Most Unified Dataset in the Market

Retrieved on: 
Monday, January 8, 2024
VAB, Samba TV, UGC, Partnership, Data, MVPD, Video, SAN, Video game

“This unique partnership between Samba TV and HyphaMetrics is a significant step in the urgent drive for real measurement reinvention across the video industry,” said VAB President and CEO Sean Cunningham.

Key Points: 
  • “This unique partnership between Samba TV and HyphaMetrics is a significant step in the urgent drive for real measurement reinvention across the video industry,” said VAB President and CEO Sean Cunningham.
  • By combining Samba TV’s robust viewership data with HyphaMetrics’ patented and proprietary artificial intelligence-fueled panel data, the advertising industry will gain unprecedented access to a unified dataset, offering census-level data with person-level granularity.
  • The cross-validated dataset can be leveraged across the media marketplace to activate interoperability, thereby increasing flexibility and utility of existing data.
  • Together with Samba TV, we are making this a reality.”

Samba TV extends Samba AI® to Holistically Measure ROI from Paid Media, Product Placement, and Sports Sponsorship

Retrieved on: 
Thursday, January 4, 2024
Partnership, Excellence, Samba TV, COTA, SAN, AI, Video, Machine learning, Advertising, Investment, F1, Circuit

SAN FRANCISCO, Jan. 04, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today unveiled a new capability from its game-changing artificial intelligence (AI) portfolio to enable brands to accurately and quickly measure the impact of exposure across linear and streaming sports, scripted and reality programs, video games, and more. Powered by Samba AI®, a suite of generative AI and machine learning (ML) technologies available worldwide, Lenovo is among the first brands to leverage this solution to understand its return on sponsorship investments with significant visibility.

Key Points: 
  • The product also analyzes the surrounding sentiment of brands, providing companies with a detailed understanding of their portrayal throughout the programming.
  • It’s also interoperable within Samba TV’s outcome-based measurement suite, enabling brands to quickly activate targeting shifts based on the analysis.
  • “Samba TV has been investing in R&D for generative AI and machine language (ML)-based analysis of video for more than a decade,” said Samba TV Co-founder and CEO Ashwin Navin.
  • Samba TV will be hosting demonstrations of this product January 9-12, 2024 for partners and clients to experience this new technology in action.

Snap Inc. Selects Samba TV as a Preferred Measurement Partner

Retrieved on: 
Wednesday, January 3, 2024
Snap Inc., Advertising, Social media, Samba TV, Samba, VTR, Partnership, Science, Generation Z, SAN

SAN FRANCISCO, Jan. 03, 2024 (GLOBE NEWSWIRE) -- Samba TV , the leading provider of TV technology for audience data and omniscreen measurement, today announced a strategic partnership with Snap Inc., creator of Snapchat.

Key Points: 
  • SAN FRANCISCO, Jan. 03, 2024 (GLOBE NEWSWIRE) -- Samba TV , the leading provider of TV technology for audience data and omniscreen measurement, today announced a strategic partnership with Snap Inc., creator of Snapchat.
  • To help brands further understand the value of advertising on Snapchat, the social media company tapped industry-leading data and measurement provider Samba TV to provide outcome measurement to Snap advertisers in the entertainment vertical.
  • Samba TV’s depth and breadth of the company’s measurement capabilities, powered by its first-party data, ranked the most representative and comprehensive in the U.S, were key components of Snap selecting Samba TV.
  • “Our measurement reveals the best practices for how to leverage Snap for discoverability and brand engagement with a unique demographic accessible on the platform.

Claremont McKenna College's Rose Institute of State and Local Government Announces Three New Board Members

Retrieved on: 
Thursday, December 21, 2023
Claremont McKenna College, Found, Policy, Public policy, Meal, Real estate, Bank, Local government, Government, State, Learning, Student, Research, TCR, City, CMC, Samba TV, PPE, Bank of the West, Housing, Citigroup, Trammell Crow, National accounts, Uber, Management

CLAREMONT, Calif., Dec. 21, 2023 /PRNewswire/ -- Claremont McKenna College (CMC)'s Rose Institute for State and Local Government, one of the nation's leading academic centers focused on the study of state and local government, has appointed three new members to its Board of Governors.

Key Points: 
  • CLAREMONT, Calif., Dec. 21, 2023 /PRNewswire/ -- Claremont McKenna College (CMC)'s Rose Institute for State and Local Government, one of the nation's leading academic centers focused on the study of state and local government, has appointed three new members to its Board of Governors.
  • These alumni appointments represent a significant addition to the Rose Institute's board through their demonstrated entrepreneurial spirit and commitment to impact.
  • "We are fortunate to have the passion of these CMC alumni directed at the work of the Rose Institute and our student researchers.
  • The Rose Board is composed of thoughtful leaders who enrich the student experience and enable the Rose Institute to deliver on its mission," said Ryder Todd Smith, chair of the board and president of Tripepi Smith, a local government communications firm.

Samba TV Study Shows that 2024 Political Advertisers Face Steep Challenges Reaching the Crucial Youth Vote

Retrieved on: 
Thursday, November 16, 2023
ID, Perception, GOP, Gen, Samba, SAN, Samba TV, Democrat, PACS, Senate, Social media, Friends, Republican, Generation Z, Health, Family, News, Thought, Television

At a time of all-time low trust and dissatisfaction in media, this political season it will be pertinent for advertisers to look to comprehensive omniscreen targeting and measurement.

Key Points: 
  • At a time of all-time low trust and dissatisfaction in media, this political season it will be pertinent for advertisers to look to comprehensive omniscreen targeting and measurement.
  • Navin continued, “Despite the dwindling trust in traditional media, it remains a vital platform for reaching voters.
  • However, the 2024 election will demand that campaigns incorporate rigorous targeting and measurement strategies to prevent oversaturation.
  • Majority of Americans are excited to vote in 2024, as top issues differ ​by political party
    While up to 67% of Republicans and Democrats are excited to vote in the 2024 presidential election, only 42% of undecided voters are looking forward to it.

OpenX Announces TV+, the Programmatic Industry’s First Initiative to Unlock the Full Potential of Biddable CTV

Retrieved on: 
Thursday, November 16, 2023
TV and Radio, Technology, Online, Marketing, Advertising, Entertainment, Communications, Digital Marketing, Audio, Video, Internet, Media, TV, Samba, Investment, UGC, OpenX, Ecosystem, Trust, OTT, Samba TV, DSPS, CTV, Growth, Yahoo!, SVP, Video game, Online shopping

In the current CTV landscape, buyers aren’t able to efficiently buy in biddable media environments due to an over-indexing of intermediaries.

Key Points: 
  • In the current CTV landscape, buyers aren’t able to efficiently buy in biddable media environments due to an over-indexing of intermediaries.
  • When non-TV content is categorized as CTV, publishers’ premium content is devalued and buyers cannot lean into their KPIs with confidence.
  • In this first phase of TV+, effective today, OpenX will eliminate all resellers from its CTV inventory pool, ensuring that buyers have more working media and reduced invalid traffic.
  • Additionally, OpenX will today remove all non-TV content, including fireplace apps, gaming, UGC, OTT, and mobile, from its CTV inventory.