Microsoft Advertising

CRITEO APPOINTS RIK VAN DER KOOI AS BOARD OBSERVER, WITH THE INTENTION TO NOMINATE HIM FOR ELECTION TO ITS BOARD OF DIRECTORS

Retrieved on: 
Wednesday, March 1, 2023
Online, Marketing, Xandr, Nyenrode Business University, IAB, MBA, Interactive Advertising Bureau, Interim, Interactivity, Annual general meeting, RIK, Microsoft Advertising, IESE, Microsoft, BBA, Trade association, Management, Criteo

NEW YORK, March 1, 2023 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the Commerce Media company, announced today that its Board of Directors has appointed Rik van der Kooi as an observer to the Board.

Key Points: 
  • NEW YORK, March 1, 2023 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the Commerce Media company, announced today that its Board of Directors has appointed Rik van der Kooi as an observer to the Board.
  • In addition, the Company intends to nominate Rik for election to the Board at the 2023 Annual Meeting of Shareholders.
  • "I've long admired Criteo and its phenomenal strength in AI-driven performance advertising and now more broadly in Commerce Media," said Rik van der Kooi.
  • "Criteo is a clear leader in this space, and I am excited to support the Company's growth ambitions further."

Permutive Restores Reachability by Enabling Standardized Publisher First-Party Data at Scale via Xandr’s Marketplace

Retrieved on: 
Wednesday, February 8, 2023
Software, Technology, Security, IAB, Taxonomy, Advertising, Microsoft Advertising, Xandr, Associate Director of National Intelligence and Chief Information Officer, Permutation test

Permutive , a privacy-safe audience platform for publishers and advertisers, today announced streamlined, efficient access to standardized publisher first-party data via Xandr’s Marketplace.

Key Points: 
  • Permutive , a privacy-safe audience platform for publishers and advertisers, today announced streamlined, efficient access to standardized publisher first-party data via Xandr’s Marketplace.
  • Xandr, part of Microsoft Advertising, becomes the first buy- and sell-side platform to activate Permutive standard cohorts, interest-based audience segments that are generated automatically based on publishers’ first-party data.
  • By using Xandr’s marketplace, Permutive will have direct connection to both buyers and sellers, which in turn accelerates and simplifies the campaign setup process, enabling buyers to activate publisher first-party data without needing to create individual packages for each audience.
  • This modernizes the data activation process by allowing advertisers to quickly and reliably reach highly relevant users across their campaigns.

Perion Names Tal Jacobson as Chief Executive Officer to Succeed Doron Gerstel Effective August 1st, 2023

Retrieved on: 
Wednesday, February 8, 2023
Digital Marketing, Social Media, Audio, Video, Marketing, Advertising, Communications, Technology, Other Technology, McCann (company), Similarweb, Microsoft, Microsoft Advertising, Business, CTV, TAL, Growth, AOL, TASE, Social media, Business development, Management, Martin Gerstel, Perion Network, Doron

Tal Jacobson, currently General Manager of CodeFuel, Perion’s search advertising business, will be promoted to CEO of Perion on August 1, 2023.

Key Points: 
  • Tal Jacobson, currently General Manager of CodeFuel, Perion’s search advertising business, will be promoted to CEO of Perion on August 1, 2023.
  • “Perion is well-positioned for sustained, profitable growth, and the time is right for me to turn the company over to the next generation of leadership” commented Gerstel.
  • I asked Tal to join Perion more than four years ago and have no doubt that he is the ideal person to lead Perion forward.
  • Perion is in good hands”
    Tal Jacobson has been an ad-tech executive and leader for more than two decades.

BigCommerce Unlocks Business Opportunities for Partners to Generate New Revenue Streams

Retrieved on: 
Wednesday, January 11, 2023
Online Retail, Electronic Commerce, Retail, Technology, Software, SMB, Microsoft Advertising, BIGC, Meta, B2B, OCP, Work, GMV, Omnichannel, Snap, OCT, Badgley Mischka, Snap Inc., Software as a service, Acquisition, Life, OCA, Online shopping, Bank, Video game console, Sales, BigCommerce

Over 100 partners have joined the program and are among the first to capitalize on the benefits for their merchants.

Key Points: 
  • Over 100 partners have joined the program and are among the first to capitalize on the benefits for their merchants.
  • The OCP encompasses two bespoke programs – the Omnichannel Certified Agency (OCA) Program and the Omnichannel Certified Technology (OCT) Partner Program.
  • Each brings opportunities for partners to empower merchants to further innovate through specialized services such as feed management from Feedonomics, a BigCommerce company, and unprecedented access to partner initiatives.
  • BigCommerce merchants such as Badgley Mischka have experienced exponential revenue growth, increased customer acquisitions and significant improvements across their omnichannel campaigns leveraging Feedonomics.

BigCommerce Releases Microsoft Ads and Listings, Opening New Channels for Merchants to Reach Highly Motivated Buyers

Retrieved on: 
Monday, January 9, 2023
Internet, Online Retail, Retail, Technology, Software, Microsoft Advertising, Bing, Element, BIGC, B2B, Microsoft Edge, OCP, Microsoft Bing, Omnichannel, Microsoft, MSN, ANZ, Software as a service, Multimedia, AOL, Yahoo!, Business, Online shopping, Video game, Listing, BigCommerce

Eligible BigCommerce merchants in the US who are verified Bing Places for Business account holders that spend at least $250 on ads will receive $500 in free advertising credits by Microsoft.

Key Points: 
  • Eligible BigCommerce merchants in the US who are verified Bing Places for Business account holders that spend at least $250 on ads will receive $500 in free advertising credits by Microsoft.
  • View the full release here: https://www.businesswire.com/news/home/20230109005126/en/
    New Microsoft Ads and Listings integration gives BigCommerce merchants the ability to showcase product ad campaigns to reach millions of potential new customers searching across the Microsoft Advertising Network including Microsoft Bing, Microsoft Edge and more.
  • “The Microsoft Advertising Network connects BigCommerce merchants with people who have greater purchasing power, engage more with ads and are more likely to make a purchase online,” said Jason McKay, senior director, global partner sales, Microsoft Advertising.
  • Click here to download Microsoft Ads and Listings to start showcasing product ad campaigns today.

Xperi to Exhibit Award-Winning Innovations in Home Entertainment and Connected Car at CES 2023

Retrieved on: 
Wednesday, January 4, 2023
Entertainment, Consumer Electronics, Technology, TV and Radio, Audio, Video, Hardware, Ecosystem, Microsoft Advertising, Television, Mercedes-Benz, Telefunken, Hitachi, Investment, LG, JVC, Pubmatic, Power, .mobi, Sony, Garmin, Radio, OEM, LCD, TiVo, Research, Car, CES, Transport, IMAX Corporation, Sony Pictures, SPE, DTS, Magnite, HD, TCL, Amlogic, Facial recognition, BMW, Partnership, OS, Original equipment manufacturer, Smart TV, EV, TPV, Overalls, NYSE, HD Radio, Kia, Safety, Specialization, Connected, Perception, Samba TV, OLED, Mediacom, Hyundai, IMAX, Consumer electronics, Cassette tape, Mobile phone, Video game console, Video game, Vestel, Daewoo, Hisense, Regal, Genesis, CTV, Xperi

At CES 2023, TiVo will demonstrate its recently announced Powered by TiVo™ platform on a new line of Vestel smart TVs, before its expected retail launch in 2023.

Key Points: 
  • At CES 2023, TiVo will demonstrate its recently announced Powered by TiVo™ platform on a new line of Vestel smart TVs, before its expected retail launch in 2023.
  • DTS AutoStage™ and DTS AutoSense™ platforms enable powerfully personalized, infotainment-rich in-cabin experience solutions that are revolutionizing entertainment, safety and comfort in the connected car.
  • Additionally, in 2023, the connected car team will be launching a video platform with a leading OEM.
  • Xperi’s integrated entertainment solutions will be showcased at CES 2023, Jan. 5-8 at Park MGM Madison Meeting Center and LVCC West Hall, Booth #5541.

Digital Influence on the Automotive Parts & Accessories Market to Reach $218 Billion by 2028

Retrieved on: 
Monday, December 19, 2022
Microsoft Advertising, Auto Care Association, EBay, E-commerce, UX, Light, SEMA, Multimedia, SEO, PPC, Microsoft, DIY, Digital, Specialty, Online shopping, Amazon

"Digital influence" is the impact of digital media on retail sales, both online as well as offline through brick-and-mortar stores.

Key Points: 
  • "Digital influence" is the impact of digital media on retail sales, both online as well as offline through brick-and-mortar stores.
  • The report breaks down digital influence by sales channels serving the do-it-yourself (DIY) market as well as the do-it-for-me (DIFM) market.
  • Digital influence on DIY parts and accessories sales alone will reach $94 billion in 2028.
  • Since 2004, a leading full-service digital marketing agency serving the $38 billion addressable market of eCommerce and third-party marketplaces that sell parts and accessories.

New in Peach: Send ads to Netflix

Retrieved on: 
Friday, November 4, 2022
Technology, Workflow, Growth, Netflix, Industry, Microsoft Advertising, Microsoft, Smart TV, Acceleration, Advertising, Efficiency, Television, Xandr, Peach

LONDON, Nov. 4, 2022 /PRNewswire/ -- Peach, the global market leader in video advertising workflow and delivery has announced support of Netflix's new ad-supported service Basic with Ads.

Key Points: 
  • To coincide with the launch of the service, Peach has launched new destinations enabling clients to deliver ads to Netflix across multiple territories including UK, Australia, Germany, France, Italy, Spain, Mexico, Brazil with more to follow.
  • Peach provides a connected advertising workflow, enabling clients to get their ads delivered to Netflix straight from the edit suite, while ensuring the highest possible quality, formatting and accuracy.
  • Doug Conely, Chief Product and Technology Officer at Peach, said: "This is a pivotal moment for TV advertising.
  • Its technology simplifies complicated ad delivery processes and ensures all ads arrive at their destinations in perfect condition.

New in Peach: Send ads to Netflix

Retrieved on: 
Friday, November 4, 2022
Technology, Workflow, Growth, Netflix, Industry, Microsoft Advertising, Microsoft, Smart TV, Acceleration, Advertising, Efficiency, Television, Xandr, Peach

LONDON, Nov. 4, 2022 /PRNewswire/ -- Peach, the global market leader in video advertising workflow and delivery has announced support of Netflix's new ad-supported service Basic with Ads.

Key Points: 
  • To coincide with the launch of the service, Peach has launched new destinations enabling clients to deliver ads to Netflix across multiple territories including UK, Australia, Germany, France, Italy, Spain, Mexico, Brazil with more to follow.
  • Peach provides a connected advertising workflow, enabling clients to get their ads delivered to Netflix straight from the edit suite, while ensuring the highest possible quality, formatting and accuracy.
  • Doug Conely, Chief Product and Technology Officer at Peach, said: "This is a pivotal moment for TV advertising.
  • Its technology simplifies complicated ad delivery processes and ensures all ads arrive at their destinations in perfect condition.

Polygraph Reminds Advertisers To Block Click Fraud Websites

Retrieved on: 
Thursday, October 6, 2022
Advertising, GLOBE, Crime, Microsoft Advertising, Fraud, Google, Microsoft, Polygraph, Online shopping, Vanes Martirosyan

BERLIN, Oct. 06, 2022 (GLOBE NEWSWIRE) -- Polygraph, a cybersecurity company specializing in click fraud detection , is reminding advertisers to block click fraud websites from being able to display or click on their ads.

Key Points: 
  • BERLIN, Oct. 06, 2022 (GLOBE NEWSWIRE) -- Polygraph, a cybersecurity company specializing in click fraud detection , is reminding advertisers to block click fraud websites from being able to display or click on their ads.
  • According to Trey Vanes, chief marketing officer at Polygraph, advertisers can prevent click fraud by blocking scam websites from being able to display or click on their ads.
  • In other words, Polygraph knows which websites are doing click fraud, and we share this data with our customers."
  • "Using the click fraud website data provided by Polygraph, advertisers can block click fraud websites from displaying or clicking on their ads, resulting in drastically reduced rates of click fraud," said Vanes.