Microsoft Advertising

Axel Springer and Microsoft expand partnership across advertising, AI, content and Azure services

Retrieved on: 
Monday, April 29, 2024
Cloud, BILD, POLITICO, Advertising, WELT, Axel Springer, Partnership, API, Cloud computing, Life, Ad Lib, Inc., Microsoft, Work, Journalism, Business Insider, Azure, Microsoft Advertising, SAP, Video game

REDMOND, Wash., and BERLIN, April 29, 2024 /PRNewswire/ -- Axel Springer SE and Microsoft Corp. have announced an expanded, multifaceted partnership across advertising, AI, content and cloud computing. The cooperation aims to leverage cutting-edge innovation to support independent journalism around the world. 

Key Points: 
  • REDMOND, Wash., and BERLIN, April 29, 2024 /PRNewswire/ -- Axel Springer SE and Microsoft Corp. have announced an expanded, multifaceted partnership across advertising, AI, content and cloud computing.
  • In addition, Microsoft Start-MSN users will have access to more premium content from Axel Springer's news brands, and Axel Springer will migrate its SAP solutions to Microsoft Azure.
  • Powering new AI experiences and monetization: Axel Springer will partner with Microsoft to pilot new innovative AI-driven chat experiences to better inform and engage their users with Axel Springer's journalistic content.
  • Enhanced content offerings through Microsoft Start-MSN: Axel Springer is expanding its Microsoft Start-MSN partnership to provide users with access to more premium content from leading journalistic brands such as Business Insider, POLITICO, BILD and WELT, reaching millions of users across devices and markets.

Axel Springer and Microsoft expand partnership across advertising, AI, content and Azure services

Retrieved on: 
Monday, April 29, 2024
Cloud, BILD, POLITICO, Advertising, WELT, Axel Springer, Partnership, API, Cloud computing, Life, Ad Lib, Inc., Microsoft, Work, Journalism, Business Insider, Azure, Microsoft Advertising, SAP, Video game

REDMOND, Wash., and BERLIN, April 29, 2024 /PRNewswire/ -- Axel Springer SE and Microsoft Corp. have announced an expanded, multifaceted partnership across advertising, AI, content and cloud computing. The cooperation aims to leverage cutting-edge innovation to support independent journalism around the world. 

Key Points: 
  • REDMOND, Wash., and BERLIN, April 29, 2024 /PRNewswire/ -- Axel Springer SE and Microsoft Corp. have announced an expanded, multifaceted partnership across advertising, AI, content and cloud computing.
  • In addition, Microsoft Start-MSN users will have access to more premium content from Axel Springer's news brands, and Axel Springer will migrate its SAP solutions to Microsoft Azure.
  • Powering new AI experiences and monetization: Axel Springer will partner with Microsoft to pilot new innovative AI-driven chat experiences to better inform and engage their users with Axel Springer's journalistic content.
  • Enhanced content offerings through Microsoft Start-MSN: Axel Springer is expanding its Microsoft Start-MSN partnership to provide users with access to more premium content from leading journalistic brands such as Business Insider, POLITICO, BILD and WELT, reaching millions of users across devices and markets.

Marin Software Enhances Its Microsoft Advertising Integration

Retrieved on: 
Tuesday, April 9, 2024
Marketing, Advertising, Communications, Technology, Software, Artificial Intelligence, Spend, Microsoft, Marin Software, Software as a service, Cross, Microsoft Advertising, Video game

Marin Software, a leading omni channel marketing platform, today announced upgrades to its integration with Microsoft Advertising.

Key Points: 
  • Marin Software, a leading omni channel marketing platform, today announced upgrades to its integration with Microsoft Advertising.
  • With Marin, brands can seamlessly manage paid ad campaigns for Microsoft Advertising accounts and other publishers, easily setting targets and allocating budgets across publisher accounts.
  • For more information about Marin Software's performance marketing platform and its enhanced integration with Microsoft Advertising, please visit www.marinsoftware.com/lp/microsoft-ads .
  • Marin Software offers a unified SaaS advertising management platform for search, social, and e-commerce advertising.

81% of Gen Zers Say Multicultural/Diverse Communities Greatly Shape Brand Preferences, According to Direct Digital Holdings' Research

Retrieved on: 
Tuesday, April 2, 2024
Friends, Entrepreneurship, AAPI, Assistant, Ross School, Omnicom Group, Research, Foster School of Business, University, University of Michigan, Generation Z, Microsoft Advertising, International business, Culture, Fashion, Family, Ross School of Business, Gen, Management

HOUSTON, April 2, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange 142 ("Orange 142"), today released a new whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. The paper features exclusive research along with insights from industry leaders and academics.

Key Points: 
  • Brands and agencies need to make this a business priority, and the siloed approach doesn't work anymore."
  • Nearly three-quarters (72%) of mainstream consumers say that at least some of their closest connections do not share their race, ethnicity or sexual identity.
  • Gen Z consumers, however, were the most likely to say that their connections, at every level, are primarily diverse.
  • 1,021 general market interviews among 13+ U.S. consumers, plus an oversample of 1,290 Black, Hispanic/Latin, and AAPI consumers.

Enterprise Video Market worth $35.8 billion by 2029 - Exclusive Report by MarketsandMarkets™

Retrieved on: 
Tuesday, March 26, 2024
Comprehension, Connected, The Wall Street Journal, Growth, The Washington Post, Learning, Communication, Partnership, Internet of things, Travel, NLP, CNN, Wipro, Google Meet, IBM, AWS, Google Workspace, MSN, Investment, Microsoft Advertising, Start, DRM, CTV, Hulu, Open

This proactive approach to service provision contributes to customer satisfaction and long-term partnerships in the Enterprise Video Market.

Key Points: 
  • This proactive approach to service provision contributes to customer satisfaction and long-term partnerships in the Enterprise Video Market.
  • Based on Solutions, video conferencing holds the largest share of Enterprise Video Market during the forecast period.
  • Video conferencing solutions are integral in the global Enterprise Video Market, facilitating real-time communication and collaboration among remote teams and stakeholders.
  • The Asia Pacific Enterprise Video Market is experiencing robust growth driven by regulatory reforms, technological innovation, and changing consumer behaviors.

Enterprise Video Market worth $35.8 billion by 2029 - Exclusive Report by MarketsandMarkets™

Retrieved on: 
Tuesday, March 26, 2024
Comprehension, Connected, The Wall Street Journal, Growth, The Washington Post, Learning, Communication, Partnership, Internet of things, Travel, NLP, CNN, Wipro, Google Meet, IBM, AWS, Google Workspace, MSN, Investment, Microsoft Advertising, Start, DRM, CTV, Hulu, Open

This proactive approach to service provision contributes to customer satisfaction and long-term partnerships in the Enterprise Video Market.

Key Points: 
  • This proactive approach to service provision contributes to customer satisfaction and long-term partnerships in the Enterprise Video Market.
  • Based on Solutions, video conferencing holds the largest share of Enterprise Video Market during the forecast period.
  • Video conferencing solutions are integral in the global Enterprise Video Market, facilitating real-time communication and collaboration among remote teams and stakeholders.
  • The Asia Pacific Enterprise Video Market is experiencing robust growth driven by regulatory reforms, technological innovation, and changing consumer behaviors.

Shirofune Exhibits Extensive eCommerce and Omnichannel Advertising Automation Platform at eTail West To Help Advertisers Maximize ROAS

Retrieved on: 
Monday, February 26, 2024
Money, AI, Intelligence, A Crown of Swords, ROI, Shop, Customer, Microsoft Advertising, Automation, Pinterest, Sales

PALM SPRINGS, Calif., Feb. 26, 2024 (GLOBE NEWSWIRE) -- Shirofune , the leading digital advertising automation management tool, will be exhibiting its expanded ecommerce and omnichannel advertising automation platform at eTail West 2024 .

Key Points: 
  • PALM SPRINGS, Calif., Feb. 26, 2024 (GLOBE NEWSWIRE) -- Shirofune , the leading digital advertising automation management tool, will be exhibiting its expanded ecommerce and omnichannel advertising automation platform at eTail West 2024 .
  • All guests are invited to Booth #W9 for a demonstration of Shirofune’s automation tool, which is optimized to achieve greater ad performance and results to help advertisers and agencies maximize their return on ad spend (ROAS).
  • Shirofune will also be hosting three interactive roundtable sessions on February 26th.
  • The sessions, titled “Next-Gen Search Strategies: Maximizing ROAS and Bid by Lifetime Value,” will be led by Rocco Baldassarre, VP of Account Strategy for Shirofune .

ClickTech announces major update to award-winning Adzooma digital marketing platform

Retrieved on: 
Wednesday, March 6, 2024
Netflix, Customer success, Report, Microsoft Advertising, Microsoft, Video game

NOTTINGHAM, England, March 6, 2024 /PRNewswire/ -- ClickTech , a leading provider of AdTech software solutions and dedicated channel support making digital marketing accessible and more cost-effective for all businesses, today announced the release of V4 of Adzooma, its award winning online marketing platform.

Key Points: 
  • NOTTINGHAM, England, March 6, 2024 /PRNewswire/ -- ClickTech , a leading provider of AdTech software solutions and dedicated channel support making digital marketing accessible and more cost-effective for all businesses, today announced the release of V4 of Adzooma, its award winning online marketing platform.
  • Managing over 150,000 advertising accounts and overseeing an annual spend of over $1.2 billion, the platform has been visually re-designed from the ground up to be faster, much more intuitive, and simpler to use.
  • ClickTech Co-Founder David Sharpe said, "As a company, we strive to help businesses of all sizes to unlock the full potential of their paid ad campaigns across Google, Microsoft, and Facebook Ads with AI-powered insights and tailored recommendations.
  • With the new release of Adzooma V4, we're building on our legacy as a leader in the AdTech space to deliver a platform to maximize efficiency and performance for businesses of all sizes."

ClickTech announces major update to award-winning Adzooma digital marketing platform

Retrieved on: 
Wednesday, March 6, 2024
Netflix, Customer success, Report, Microsoft Advertising, Microsoft, Video game

NOTTINGHAM, England, March 6, 2024 /PRNewswire/ -- ClickTech , a leading provider of AdTech software solutions and dedicated channel support making digital marketing accessible and more cost-effective for all businesses, today announced the release of V4 of Adzooma, its award winning online marketing platform.

Key Points: 
  • NOTTINGHAM, England, March 6, 2024 /PRNewswire/ -- ClickTech , a leading provider of AdTech software solutions and dedicated channel support making digital marketing accessible and more cost-effective for all businesses, today announced the release of V4 of Adzooma, its award winning online marketing platform.
  • Managing over 150,000 advertising accounts and overseeing an annual spend of over $1.2 billion, the platform has been visually re-designed from the ground up to be faster, much more intuitive, and simpler to use.
  • ClickTech Co-Founder David Sharpe said, "As a company, we strive to help businesses of all sizes to unlock the full potential of their paid ad campaigns across Google, Microsoft, and Facebook Ads with AI-powered insights and tailored recommendations.
  • With the new release of Adzooma V4, we're building on our legacy as a leader in the AdTech space to deliver a platform to maximize efficiency and performance for businesses of all sizes."

Facemoji Keyboard Collaborates With Microsoft Advertising to Provide Users With Enhanced Gen AI Experience

Retrieved on: 
Tuesday, February 27, 2024
IOS, Attention, Microsoft Advertising, Running, Meme, Ask, Android, Microsoft, Artificial intelligence, Gen, Chatbot, Video game

SUNNYVALE, Calif., Feb. 27, 2024 /PRNewswire/ -- Facemoji Keyboard, the world's first content-creation keyboard with rich in-app resources, today announced its collaboration with Microsoft Advertising, which combines both companies' generative artificial intelligence (Gen AI) capabilities to provide users with advanced, personalized content recommendations, enabling users to see Microsoft Advertising provided content seamlessly through Facemoji's Ask AI function.

Key Points: 
  • SUNNYVALE, Calif., Feb. 27, 2024 /PRNewswire/ -- Facemoji Keyboard, the world's first content-creation keyboard with rich in-app resources, today announced its collaboration with Microsoft Advertising, which combines both companies' generative artificial intelligence (Gen AI) capabilities to provide users with advanced, personalized content recommendations, enabling users to see Microsoft Advertising provided content seamlessly through Facemoji's Ask AI function.
  • A pioneer in Gen AI, Facemoji's beloved Gen AI features enable users to better express themselves and showcase their personalities, which can be leveraged across numerous digital spaces.
  • "At Facemoji Keyboard, we're proud to partner with Microsoft Advertising to continue to provide our users with next-gen features to better fit their personal needs," said Natalia Lin, Product Lead at Facemoji Keyboard.
  • "Facemoji and Microsoft Advertising will continue to collaborate and work closely together to explore additional innovative possibilities for the future of our users."