VMLY&R

Togetherwith Announces Julian Roca as Head of Miami Operation

Retrieved on: 
Thursday, March 28, 2024
Technology, Consulting, Transport, Telecommunications, Communications, Business, Professional Services, Media, Logistics, Supply Chain Management, Darden Restaurants, Growth, KFC, Comcast, RAM, City, Jeep, Heart, Ogilvy, Creativity, VMLY&R, G2

The operation will be led by Julian Roca as General Manager, who will also hold a dual role as Chief Growth Officer for Togetherwith.

Key Points: 
  • The operation will be led by Julian Roca as General Manager, who will also hold a dual role as Chief Growth Officer for Togetherwith.
  • We aim to establish Miami as an operational center for the development of new markets, new ventures and new partnerships.
  • Agencies have never delivered on the efficiency that comes from global connection given their traditional P&L structures; we decided to do it differently,” said Julian Roca.
  • Togetherwith, part of the Ovare Group holding company, has experienced dramatic growth in Latin America and the U.S. in recent years.

FOX News Media Appoints Ad Sales Leadership Team

Retrieved on: 
Thursday, February 15, 2024
Digital Marketing, TV and Radio, Media, Marketing, Advertising, Communications, Online, Entertainment, Fox News, Television, Fox Corporation, FNM, Fox, Digital, Health, Growth, Weather, VMLY&R, Fox Business, FNC, Young, Fox Weather, FBN, CNN, Turner, Turner Broadcasting System, Fox Nation, News, Linearity, CNBC, Politics

FOX News Media (FNM) has named a new advertising sales leadership team, announced Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox Corporation.

Key Points: 
  • FOX News Media (FNM) has named a new advertising sales leadership team, announced Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox Corporation.
  • Effective immediately, Trey Gargano will serve as executive vice president of ad sales, overseeing all FNM platforms, including FOX News Channel, FOX Business Network, FOX News Digital, FOX News Audio, FOX Weather and FOX Nation.
  • Together, they will ensure continued growth across FOX News Media platforms and success for our valued partners.”
    Since joining FOX News Media in 2020, Gargano has served as senior vice president of ad sales.
  • FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer streaming services FOX Nation and FOX News International and the free ad-supported television service FOX Weather.

Gupta Media Welcomes Jen Perry as New Executive Creative Director, Amplifying Its Creative Capabilities

Retrieved on: 
Wednesday, January 17, 2024
VMLY&R, Growth, Young, Arnold Worldwide, Constant Contact, Jen, MullenLowe U.S., Gupta, Life

BOSTON, Jan. 17, 2024 /PRNewswire-PRWeb/ -- Gupta Media, a pioneer in the realms of digital media, analytics, and performance marketing, today announced the appointment of Jen Perry as its new Executive Creative Director. This strategic hire marks a significant enhancement in the agency's creative capabilities, signaling a new era of growth and innovation.

Key Points: 
  • Gupta Media, a pioneer in the realms of digital media, analytics, and performance marketing, today announced the appointment of Jen Perry as its new Executive Creative Director.
  • BOSTON, Jan. 17, 2024 /PRNewswire-PRWeb/ -- Gupta Media, a pioneer in the realms of digital media, analytics, and performance marketing, today announced the appointment of Jen Perry as its new Executive Creative Director.
  • This strategic hire marks a significant enhancement in the agency's creative capabilities, signaling a new era of growth and innovation.
  • "We are thrilled to welcome Jen Perry to our team," Gogi Gupta, Founder of Gupta Media, said.

AV and EV Leader in Professional Turfgrass Mowing Technology, FireFly Automatix, Appoints Paul Richardson to Board of Directors

Retrieved on: 
Wednesday, January 3, 2024
IOT (Internet of Things), General Sports, Golf, Construction & Property, Green Technology, Sustainability, Manufacturing, Technology, Robotics, Agritech, Environment, Sports, Other Technology, Machinery, Landscape, Engineering, Marketing, Grey Global Group, GSK plc, Multimedia, CFO, Audit committee, Information technology, VMLY&R, Young, Firefly, WPP, University of East Anglia, Season, Chartered accountant, Global 500, RealMedia, East Anglia, Social responsibility, Advertising, Growth, KPMG, Chime Communications Limited, WPP plc, Hanson (company), Beecham Group, EV, Management

Amid the continuing rollout of the fully autonomous AMP-L100 electric professional mower, FireFly Automatix , Inc. today announced the appointment of former WPP Group CFO, Paul Richardson, to its Board of Directors.

Key Points: 
  • Amid the continuing rollout of the fully autonomous AMP-L100 electric professional mower, FireFly Automatix , Inc. today announced the appointment of former WPP Group CFO, Paul Richardson, to its Board of Directors.
  • “Paul Richardson brings an extraordinarily deep skill set and acumen to FireFly from his decades of service in the operational strategy and finances of WPP,” said Andrew Limpert, CEO of FireFly Automatix.
  • Richardson trained as a Chartered Accountant in London with KPMG and is a Fellow of the Association of Corporate Treasurers.
  • Mike Pettingill, FireFly’s CFO, shared, “Paul Richardson brings a unique blend of detailed operational expertise, ‘Big Vision’ and humility to FireFly.

Acquia Unveils 2023 Engage Award Winners

Retrieved on: 
Wednesday, November 15, 2023
Marketing, Communications, Technology, Other Technology, Software, Other Communications, Internet, Zurich Insurance Group, University of Massachusetts Amherst, Drug Enforcement Administration, Drupal Association, Butterball, Education, Organization, Creativity, Cognizant, ABS, NTT Data, Sydney Opera House, Commerce, VMLY&R, FFW, Digital asset, Travel, Public sector, Financial services, Pack, Insurance, University, CPFL, CMO, NGO, Agility, Archive, LCM, Management, Entertainment, Risk management, Clothing, Drupal, Acquia, Boston, Health

Acquia , the digital experience leader, today announced the winners of the 2023 Engage Awards, honoring organizations that bring together marketers and technologists to imagine, build, and deliver the most productive digital experiences.

Key Points: 
  • Acquia , the digital experience leader, today announced the winners of the 2023 Engage Awards, honoring organizations that bring together marketers and technologists to imagine, build, and deliver the most productive digital experiences.
  • “The Engage Awards showcase outstanding marketing vision and technical execution that come together to power world-class digital customer experiences,” said Jennifer Griffin Smith, Chief Market Officer at Acquia.
  • “We’re inspired by each one of the stories shared and congratulate all of the winners for creating innovative digital experiences that deliver results for their customers, employees, and communities.”
    The winning stories are featured at Acquia Engage , currently taking place in Boston.
  • Congratulations to all of this year’s Acquia Engage Award winners and partners.

Haymarket Media US Announces Key Leadership Transitions

Retrieved on: 
Tuesday, November 14, 2023
Social Media, Other Communications, Publishing, Finance, Public Relations, Investor Relations, Marketing, Communications, Professional Services, Maniscalco, PRI, Borella, The New York Times, Senior, CFO, NACE, Haymarket Media Group, VMLY&R, Multimedia, Compliance Week, Adviser, BAV, Advantage Business Media, COVID-19, Forensic and Scientific Services, Electronic publishing, B2C, Financial management, NewBay Media, WPP, Growth, SVP, Management, Sales

His proficiency in financial management, combined with his understanding of the industry’s dynamics, positions him as a valuable addition to the Haymarket Media US leadership team.

Key Points: 
  • His proficiency in financial management, combined with his understanding of the industry’s dynamics, positions him as a valuable addition to the Haymarket Media US leadership team.
  • “I am very excited and honored to join Haymarket Media, home to many iconic brands,” Borella said.
  • “We look forward to the valuable insights and leadership he will bring to our team.”
    In addition to naming a new CFO, Haymarket is announcing leadership changes within its PRIHealthcare Solutions (PRI) and Business Media Group divisions.
  • “I am confident that the collective expertise, vision, and dedication of our leadership team will continue to drive Haymarket Media’s success.”

DDB WW Global CEO Alex Lubar appoints Tomas Gonsorcik as Global Chief Strategy Officer

Retrieved on: 
Thursday, December 7, 2023
Colgate-Palmolive, Behavior, McDonald's, Creativity, DDB, The Coca-Cola Company, International, Ford Motor Company, Culture, Liubar, Parley for the Oceans, VMLY&R, Lead, Partnership, DDB Worldwide, Management, New Balance

NEW YORK, Dec. 7, 2023 /PRNewswire/ -- DDB Worldwide announces today that Tomas Gonsorcik has been elevated from Chief Strategy Officer, North America to Global Chief Strategy Officer. In this new role, Gonsorcik will oversee the strategy practice across DDB's global network of creative agencies. He will partner closely with Lubar, as well as Global President & Chief Operating Officer Glen Lomas, and newly appointed Chaka Sobhani, President & Chief Creative Officer, International. He will also join DDB's global leadership team and partner with DDB global planners and creative teams to inspire creativity that has the power to move consumers and impact positive change in their behavior.

Key Points: 
  • NEW YORK, Dec. 7, 2023 /PRNewswire/ -- DDB Worldwide announces today that Tomas Gonsorcik has been elevated from Chief Strategy Officer, North America to Global Chief Strategy Officer.
  • In this new role, Gonsorcik will oversee the strategy practice across DDB's global network of creative agencies.
  • He will partner closely with Lubar, as well as Global President & Chief Operating Officer Glen Lomas, and newly appointed Chaka Sobhani, President & Chief Creative Officer, International.
  • Tomas is also the co-chair of the 4A's Strategy Committee and sits on the WARC Global Effectiveness Council.

Drizly Debuts New Marketing Campaign and Launches Its First-Ever Gift Registry To Help People Find the Right Drinks for the Moment

Retrieved on: 
Monday, November 13, 2023
Holiday, Gift registry, NYSE, Beer, What, Collection, Wine, McHale, VMLY&R, Google Play, Friends, Social media, App Store (iOS/iPadOS), Family, Registry, Online shopping, Drizly

BOSTON, Nov. 13, 2023 /PRNewswire/ -- Drizly, an Uber Company (NYSE:UBER), today announced the launch of its new "What's It Gonna Be?" marketing campaign. As the go-to online beer, wine and spirits marketplace, the campaign showcases how the beverage alcohol e-commerce pioneer helps people find the right drink for the moment - from the everyday, to holidays and special occasions.

Key Points: 
  • As a self-professed great gift-giver and lover of a good drink, McHale is partnering with Drizly to help consumers give - and get - the perfect gift with the new registry.
  • campaign, Drizly is upping the gifting game with a new Gift Registry experience.
  • For the first time, Drizly shoppers can handpick and share a personalized registry of their most sought-after beer, wine, and spirits.
  • Gift Registry, Drizly shoppers can also take the guesswork out of gifting to make sure they find the best gift for any recipient.

IZEA Named a Finalist in PR Daily Media Relations Awards

Retrieved on: 
Thursday, November 2, 2023
IZEA, News, Internet, VMLY&R, Champagne Nicolas Feuillatte, DIY, Minwax

Orlando, Florida, Nov. 02, 2023 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, today announced two of its campaigns have been named finalists in the Influencer Relations category of the PR Daily Media Relations Awards.

Key Points: 
  • Orlando, Florida, Nov. 02, 2023 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, today announced two of its campaigns have been named finalists in the Influencer Relations category of the PR Daily Media Relations Awards.
  • Michelle engaged IZEA to run an influencer marketing campaign promoting the iconic Champagne Nicolas Feuillatte Réserve Exclusive Brut on Instagram.
  • "We are proud to be recognized as finalists in the PR Daily Media Relations Awards for our work with Chateau Ste.
  • “The success of these campaigns illustrates the power of working with creators to create authentic and engaging content.”
    The Media Relations Awards are hosted by PR Daily.

CONN'S LEANS INTO THE 'F' WORD WITH NEW 'FINANCE IS NOT A BAD WORD' MARKETING CAMPAIGN

Retrieved on: 
Friday, October 27, 2023
History, Homeplus, Profanity, Digital, Social media, Research, Conn's, VMLY&R, R (New York City Subway service), Humour, Retail, Conn

THE WOODLANDS, Texas, Oct. 27, 2023 /PRNewswire/ -- Conn's HomePlus (NASDAQ: CONN), a specialty retailer of home goods with a unique retail and credit business model, is unveiling a new marketing campaign Finance Is Not a Bad Word. The campaign features a five-spot series of digital video ads, and extensions across various mediums including in-store, social media, email marketing and digital audio.

Key Points: 
  • The campaign features a five-spot series of digital video ads, and extensions across various mediums including in-store, social media, email marketing and digital audio.
  • In conducting research, Conn's determined there was a need, and opportunity, to destigmatize financing.
  • With the campaign, Conn's seeks to engage and empower customers while emphasizing core principles of the brand: honest, human, inclusive, and bold.
  • "It was exciting to have a client that not only embraced humor but wanted to have fun with a touchy subject.