Microsoft Advertising

Wickfire LLC a Runner-Up for Microsoft's Rising Star of the Year Award

Retrieved on: 
Wednesday, November 17, 2021
API, Microsoft Advertising, Partnership, Awareness, Google, International performance measurement and verification protocol, Microsoft, Goal, Pleasure, Marketing, Traction, Advertising, Growth, Online shopping, Video game console

Wickfire was recognized as a select partner that demonstrated the most accelerated focus with Microsoft Advertising.

Key Points: 
  • Wickfire was recognized as a select partner that demonstrated the most accelerated focus with Microsoft Advertising.
  • The award winners were selected based on their achievements and excellence in each category," Microsoft said in a statement.
  • Each nominee partnered with Microsoft Advertising, whether through optimizing its available data technology, promoting brand awareness or another form of advocacy.
  • Wickfire earned the award by promoting viewership on its review sites and increasing traffic to retailer sites.

Microsoft Expands Payments Relationship with Worldpay from FIS Globally

Retrieved on: 
Tuesday, October 26, 2021
Technology, Mobile, Wireless, Finance, Security, Banking, Professional Services, Software, Networks, Data Management, Technology, LinkedIn, Microsoft, Geography, Partnership, General manager, NYSE, Ecomm Merchant Solutions Champion Novice Hurdle, Agility, Standard, 365, Azure, FIS, Asia, Solution, Xbox, Risk, Microsoft Advertising, Globe, Video game console, Online shopping

The worlds leading technology company, Microsoft, has expanded its global payments relationship with Worldpay from FIS (NYSE: FIS).

Key Points: 
  • The worlds leading technology company, Microsoft, has expanded its global payments relationship with Worldpay from FIS (NYSE: FIS).
  • Worldpay will provide online credit and debit card processing for Microsoft online store fronts including, Xbox, Microsoft Advertising, Microsoft Azure and other Microsoft brands in the Americas, Europe and Asia Pacific.
  • Microsoft has been working with Worldpay in Latin America since 2014, and the expanded relationship will see Worldpay process online payments for the company globally.
  • In addition to providing payments services to Microsoft, FIS also has an existing relationship with Microsoft using their cloud computing service Azure to deliver strategic cloud services.

White Shark Media Celebrates 11 Years in Business and Top PPC Company Honor

Retrieved on: 
Thursday, September 30, 2021
Marketing, Goal, CEO, Microsoft Advertising, Great white shark, PPC, Google, Facebook, Google Ads, Sales

Since the relaunch, White Shark Media has helped 70customers better serve their clients and meet their marketing and business goals.

Key Points: 
  • Since the relaunch, White Shark Media has helped 70customers better serve their clients and meet their marketing and business goals.
  • "We at White Shark Media are genuinely honored to be hailed as Florida's highest-performing pay-per-click company.
  • We are so proud of how far White Shark Media has come since 2011, and we can't wait to see what the future holds!"
  • White Shark Media is a paid advertising agency that delivers premium PPC management services to marketing agencies, end advertisers and enterprise businesses.

Channable Launches its Global Amazon Repricer

Retrieved on: 
Monday, September 13, 2021
Microsoft, Automation, Integration, Amazon Marketplace, WooCommerce, CEO, Facebook, Speed of light, Microsoft Advertising, Shopify, PPC, Google Shopping, GLOBE, Google, Online shopping, Auction

UTRECHT, Netherlands, Sept. 13, 2021 (GLOBE NEWSWIRE) -- Channable , a leading global, e-commerce, feed management and PPC automation solution provider for digital marketers, brands and online retailers, announces its Amazon Repricer .

Key Points: 
  • UTRECHT, Netherlands, Sept. 13, 2021 (GLOBE NEWSWIRE) -- Channable , a leading global, e-commerce, feed management and PPC automation solution provider for digital marketers, brands and online retailers, announces its Amazon Repricer .
  • Driven by customer demand, Channables Amazon Repricer enables digital marketers, brands and online retailers to increase sales, optimize profit margins and compete to win the Buy Box with real-time pricing.
  • In fact, accounting for over 80% of sales, Channable understands that controlling the Buy Box means controlling profitability.
  • With listings and prices in constant flux, Channables real-time, rule-based Repricer is fully integrated into the Amazon Marketplace to:
    Amazon is an amazing place for buyers and sellers but competition is fierce.

Yieldmo's Smart Exchange Integrates with LiveRamp, Enabling Best-in-Class Insights with Addressability

Retrieved on: 
Tuesday, August 24, 2021
Advertising, Communications, Data Management, Technology, Software, Industry, Ecosystem, Privacy, IDS, Comscore, GM, Firefox, Internet, LiveRamp, ATS, ROI, TEI, SVP, Time, NYSE, Partnership, Solution, Noise, Microsoft Advertising, Exchange, OTT, Online shopping

By supporting LiveRamp's Authenticated Traffic Solution, Yieldmo enables publishers to have best-in-class contextual and addressability under one roof.

Key Points: 
  • By supporting LiveRamp's Authenticated Traffic Solution, Yieldmo enables publishers to have best-in-class contextual and addressability under one roof.
  • Our focus, as an industry, should be on supporting identity solutions that simply work better right now, said Travis Clinger, SVP and head of addressability and ecosystem at LiveRamp.
  • It was purpose-built with current and future privacy regulations in mind, and reinforces a value exchange with increased transparency.
  • We're excited to see quality Mediavine partner, Yieldmo, join forces with data connectivity powerhouse, LiveRamp, to tackle addressability and identity issues.

Skai Recognized for Marketing Technology Innovation in 2021 MarTech Breakthrough Awards

Retrieved on: 
Thursday, August 12, 2021
Skai TV, Bain Capital Ventures, KPI-driven code analysis, Multimedia, General manager, Microsoft, Martech, Sequoia Capital, Heart, Adtech (company), CRM, Advertising, Intelligence, PepsiCo, Paid, Automation, Marketing, Signal, Budget, View, Investment, River's Edge Arts Alliance, ROI, Microsoft Advertising, Leadership, Navigator, Technology, Algorithm, SERP, SEM, Software, PPC, Signal enhancement by extravascular water protons, Social marketing, Procter & Gamble, CPA, Online shopping, Public relations

This was conducted by MarTech Breakthrough , a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

Key Points: 
  • This was conducted by MarTech Breakthrough , a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
  • The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more.
  • Part of Tech Breakthrough , a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people.
  • The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more.

Adlucent Named Microsoft's 2020 Independent Partner of the Year, Americas

Retrieved on: 
Thursday, March 18, 2021
Computer companies, Computing, Marketing, Microsoft Advertising, Microsoft Bing, Microsoft, Advertising

AUSTIN, Texas, March 18, 2021 /PRNewswire-PRWeb/ -- Adlucent , a leading performance marketing agency focused on growing retailer profitability through cross-channel solutions, has been recognized as Microsoft's 2020 Independent Partner of the Year, Americas for its collaboration with Microsoft Advertising.

Key Points: 
  • AUSTIN, Texas, March 18, 2021 /PRNewswire-PRWeb/ -- Adlucent , a leading performance marketing agency focused on growing retailer profitability through cross-channel solutions, has been recognized as Microsoft's 2020 Independent Partner of the Year, Americas for its collaboration with Microsoft Advertising.
  • The Microsoft Independent Partner of the Year, Americas is awarded to an Elite Independent Partner that engages with Microsoft Advertising in true partnership to deliver success to their clients.
  • "The Independent Partner of the Year, Americas award highlights our commitment to building our clients' businesses through the strategic use of Microsoft advertising and to advancing the digital advertising industry."
  • "Microsoft Advertising is delighted to show our appreciation and acknowledge Adlucent's deserved win with the Independent Partner of the Year, Americas award," said Katherine Eills, Global Partner and Awards Lead, Microsoft Advertising.

Perion and Microsoft Renew Their Strategic Partnership for Four Years

Retrieved on: 
Monday, November 2, 2020
Data management, Technology, Mobile, Wireless, Software, Networks, Internet, Companies, Online advertising, Computer companies, Perion Network, Microsoft Advertising, Microsoft, Search advertising, CodeFuel, Perion Network Ltd.

Leveraging CodeFuels publishers network enables Microsoft to increase search advertising market share and connect advertisers to millions of potential customers while enriching user experience through publisher properties.

Key Points: 
  • Leveraging CodeFuels publishers network enables Microsoft to increase search advertising market share and connect advertisers to millions of potential customers while enriching user experience through publisher properties.
  • Since 2010, we have enjoyed a strong, close partnership with Microsoft, consistently delivering innovative search solutions in a dynamic market, while maintaining high-quality standards and advertiser brand safety, said Doron Gerstel, CEO of Perion.
  • In this renewal, the partnership with Perion and CodeFuel has been throroughly modernized to ensure an optimal experience for Microsoft Bing consumers and advertisers, said Kya Sainsbury-Carter, VP of Global Partnerships for Microsoft Advertising.
  • Perion does not assume any obligation to update these forward-looking statements.Source: Perion Network Ltd.
    View source version on businesswire.com: https://www.businesswire.com/news/home/20201102005556/en/

Microsoft Advertising Integrates Shutterstock to Help Advertisers Create High-Performing Ads

Retrieved on: 
Tuesday, July 21, 2020
Marketing, Digital marketing, Online advertising, Bing, Microsoft Advertising, Advertising, Shutterstock, Microsoft

Advertisers can search, preview, and apply any Shutterstock image in the Microsoft Advertising user interface, allowing them to create beautiful campaigns faster than ever and without having to leave the ad creation workflow.

Key Points: 
  • Advertisers can search, preview, and apply any Shutterstock image in the Microsoft Advertising user interface, allowing them to create beautiful campaigns faster than ever and without having to leave the ad creation workflow.
  • This digital transformation trend calls for businesses to create engaging advertising content that will capture attention amidst the noise.
  • By providing access to commercially licensed images for use within Microsoft Advertising campaigns, we are enabling advertisers to easily and effectively deliver top-performing ads that resonate with their target audiences," said Haily De La Cruz, Senior Program Manager at Microsoft Advertising.
  • The Shutterstock integration into Microsoft Advertising helps advertisers to find:
    Microsoft customers interested in joining the beta can contact their Microsoft Advertising account manager to get started with audience campaigns.

Optmyzr Launches Rule Engine for Microsoft Ads Management

Retrieved on: 
Wednesday, April 15, 2020
Online advertising, Marketing, Digital marketing, Bing, Microsoft Advertising, Google Ads, Microsoft, Advertising, Compensation methods, Pay-per-click

Rooted in Google Ads management, the company has consistently added functionality specific to Microsoft Ads and other platforms, including Amazon and Facebook.

Key Points: 
  • Rooted in Google Ads management, the company has consistently added functionality specific to Microsoft Ads and other platforms, including Amazon and Facebook.
  • Today, Optmyzr unveiled the general availability of new Bing-specific functionality with the release of Rule Engine for Microsoft Advertising.
  • Much like its Google Rule Engine counterpart, the new Optmyzr tool allows PPC pros to be more nimble working across major search platforms.
  • The Rule Engine for Microsoft Advertising is now generally available as part of the full Optmyzr PPC Management Suite.