Freewheel

PubMatic Announces Record Fourth Quarter and Fiscal Year Ended 2023 Financial Results; Board of Directors Expands Share Repurchase Program by $100 Million

Retrieved on: 
Monday, February 26, 2024

NO-HEADQUARTERS/REDWOOD CITY, Calif., Feb. 26, 2024 (GLOBE NEWSWIRE) -- PubMatic, Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today reported financial results for the fourth quarter and fiscal year ended December 31, 2023.

Key Points: 
  • In addition to top line revenue acceleration, we continued our long track record of strong profitability, high margins, and generated record free cash flow.
  • Ended Q4 2023 with over 45% of total activity coming from Supply Path Optimization (SPO), up from 34% in Q4 2022.
  • On February 26, 2024 we announced that our Board of Directors has authorized an extension of our existing share repurchase program.
  • For the first quarter of 2024, we expect revenue to be in the range of $61 million to $63 million.

Marketing and Measurement Pioneer Josh Chasin Named to Take a Lead Role on the FutureSight Advisory Board

Retrieved on: 
Wednesday, March 6, 2024

FutureSight TM, a digital marketing analytics platform designed to empower midmarket brands to boost business outcomes, today announced that 30+ years of marketing, research, and audience engagement veteran Josh Chasin has been tapped to join its new advisory board.

Key Points: 
  • FutureSight TM, a digital marketing analytics platform designed to empower midmarket brands to boost business outcomes, today announced that 30+ years of marketing, research, and audience engagement veteran Josh Chasin has been tapped to join its new advisory board.
  • Chasin will serve on the advisory board alongside Joy Baer, founder of Strata; Doug Knopper, founder of FreeWheel and Manu Mathew, founder of VisualIQ.
  • The board’s first mission is to introduce the FutureSight platform to the precise midmarket brand leaders it was designed to serve.
  • Snowman and Umbrianna tapped Chasin, Baer, Knopper, and Mathew to lead FutureSight’s wider midmarket rollout because of the size and breadth of the market.

Direct Digital Holdings Partners with FreeWheel

Retrieved on: 
Wednesday, February 28, 2024

HOUSTON and NEW YORK, Feb. 28, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange 142, LLC ("Orange 142"), announced a new partnership with FreeWheel, a global technology platform for the television advertising industry.

Key Points: 
  • HOUSTON and NEW YORK, Feb. 28, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc .
  • (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange 142, LLC ("Orange 142"), announced a new partnership with FreeWheel , a global technology platform for the television advertising industry.
  • The agreement builds on Direct Digital Holdings' buy- and sell-side relationship with Beeswax, FreeWheel's programmatic buying platform.
  • "This agreement will significantly grow the high-quality CTV inventory available through Colossus SSP," said Mark D. Walker, Co-Founder, CEO, and Chairman at Direct Digital Holdings.

Firsthand Emerges from Stealth to Build the AI Agent Platform for Brands and Publishers

Retrieved on: 
Wednesday, February 21, 2024

NEW YORK, Feb. 21, 2024 /PRNewswire/ -- Firsthand , a company enabling brands and publishers to build and distribute AI agents anywhere their consumers are, emerged from stealth today announcing a Seed round led by AI-focused Radical Ventures.

Key Points: 
  • NEW YORK, Feb. 21, 2024 /PRNewswire/ -- Firsthand , a company enabling brands and publishers to build and distribute AI agents anywhere their consumers are, emerged from stealth today announcing a Seed round led by AI-focused Radical Ventures.
  • The company's innovative platform empowers brands and publishers to create their own AI agents that are embedded with their own protected knowledge and tasked with and measured by their own goals.
  • For decades, powerful algorithms have dictated traffic, monetization, and representation, diverting value away from both brands and publishers.
  • Firsthand is currently conducting a pilot program with a select group of brands and publishers.

Pixalate's Q4 2023 Global Connected TV (CTV) Seller Trust Index: FreeWheel, OpenX, Magnite, Nexxen Earn ‘A’ Grades on Samsung Smart TV For Open Programmatic Ad Supply Quality Rankings

Retrieved on: 
Thursday, February 15, 2024

LONDON, UK, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Connected TV (CTV) Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung Smart TV.

Key Points: 
  • LONDON, UK, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Connected TV (CTV) Seller Trust Indexes , the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung Smart TV.
  • Pixalate’s Seller Trust Indexes (STIs) are the worldwide programmatic advertising quality ratings standards.
  • The indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices.
  • Pixalate’s other indexes include the Mobile Seller Trust Index for global mobile in-app advertising and the Global Seller Trust Index for U.S. and non-U.S. seller quality ratings for desktop and mobile web advertising.

Adwanted USA Launches AdwOne in the U.S.

Retrieved on: 
Thursday, February 15, 2024

Adwanted USA , a software, data and information company for the media industry, today announced the launch of its campaign management tool, AdwOne, in the United States.

Key Points: 
  • Adwanted USA , a software, data and information company for the media industry, today announced the launch of its campaign management tool, AdwOne, in the United States.
  • AdwOne allows users to create, manage and optimize media planning operations, including international campaigns, with more than 15 currencies available.
  • As part of this launch, Adwanted is also announcing a new partnership and integration with FreeWheel’s Strata platform.
  • “With the launch of AdwOne in the U.S., we are providing a tried-and-true, comprehensive campaign planning tool to a larger audience.

New Research from FreeWheel’s Viewer Experience Lab and MediaScience Reveals Actionable Insights for Optimizing Viewer Experience and Brand Impact

Retrieved on: 
Wednesday, January 10, 2024

Today, FreeWheel , a global technology platform for the television advertising industry, released new findings from its Viewer Experience Lab initiative.

Key Points: 
  • Today, FreeWheel , a global technology platform for the television advertising industry, released new findings from its Viewer Experience Lab initiative.
  • The report, Designing a Better Ad Pod, explores how publishers can optimize the quantity and frequency of ads in an ad pod to improve viewer experience and brand results.
  • Developed in partnership with MediaScience , this is the first research of its kind to provide insights on how to best optimize ad pods.
  • The goal of the Viewer Experience Lab is to educate the industry and inspire innovation to address this important and complex topic.

Amagi ADS PLUS Streamlines CTV Advertising with the Launch of FAST Deals Curated Marketplace

Retrieved on: 
Friday, January 12, 2024

NEW YORK, Jan. 12, 2024 /PRNewswire/ -- Amagi ADS PLUS, the premium CTV advertising marketplace from the global SaaS technology leader for Connected TV and Free Ad-Supported Streaming TV (FAST) services, Amagi, today has launched a new, innovative feature called FAST Deals, a curated programmatic marketplace set to enhance the advertiser buying experience across FAST services.

Key Points: 
  • NEW YORK, Jan. 12, 2024 /PRNewswire/ -- Amagi ADS PLUS, the premium CTV advertising marketplace from the global SaaS technology leader for Connected TV and Free Ad-Supported Streaming TV (FAST) services, Amagi, today has launched a new, innovative feature called FAST Deals, a curated programmatic marketplace set to enhance the advertiser buying experience across FAST services.
  • Addressing this issue, FAST Deals marketplace from Amagi ADS PLUS is designed to simplify and enhance the advertising experience for buyers, content owners, and programmatic exchanges.
  • These bundles are underpinned by Amagi ADS PLUS' partnerships across a breadth of leading content owners and FAST innovators.
  • Key Features of FAST Deals by Amagi ADS PLUS:
    Enhanced Relevancy: Leveraging Amagi's end-to-end FAST platform, ADS PLUS possesses unparalleled insight into content metadata, enabling precise and granular inventory packaging for advertisers.

Amagi ADS PLUS Streamlines CTV Advertising with the Launch of FAST Deals Curated Marketplace

Retrieved on: 
Friday, January 12, 2024

NEW YORK, Jan. 12, 2024 /PRNewswire/ -- Amagi ADS PLUS, the premium CTV advertising marketplace from the global SaaS technology leader for Connected TV and Free Ad-Supported Streaming TV (FAST) services, Amagi, today has launched a new, innovative feature called FAST Deals, a curated programmatic marketplace set to enhance the advertiser buying experience across FAST services.

Key Points: 
  • NEW YORK, Jan. 12, 2024 /PRNewswire/ -- Amagi ADS PLUS, the premium CTV advertising marketplace from the global SaaS technology leader for Connected TV and Free Ad-Supported Streaming TV (FAST) services, Amagi, today has launched a new, innovative feature called FAST Deals, a curated programmatic marketplace set to enhance the advertiser buying experience across FAST services.
  • Addressing this issue, FAST Deals marketplace from Amagi ADS PLUS is designed to simplify and enhance the advertising experience for buyers, content owners, and programmatic exchanges.
  • These bundles are underpinned by Amagi ADS PLUS' partnerships across a breadth of leading content owners and FAST innovators.
  • Key Features of FAST Deals by Amagi ADS PLUS:
    Enhanced Relevancy: Leveraging Amagi's end-to-end FAST platform, ADS PLUS possesses unparalleled insight into content metadata, enabling precise and granular inventory packaging for advertisers.

Aerospike Achieves the new AWS Advertising and Marketing Technology Competency

Retrieved on: 
Thursday, November 30, 2023

MOUNTAIN VIEW, Calif., Nov. 29, 2023 (GLOBE NEWSWIRE) -- Aerospike , Inc. today announced that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Advertising Platforms category.

Key Points: 
  • MOUNTAIN VIEW, Calif., Nov. 29, 2023 (GLOBE NEWSWIRE) -- Aerospike , Inc. today announced that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Advertising Platforms category.
  • AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation.
  • Achieving the AWS Advertising and Marketing Technology Competency differentiates Aerospike in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.
  • To achieve the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo rigorous technical validation by AWS solution architects and have verified customer references.