Microsoft Advertising

Loop Media Announces Strategic Alignment With Microsoft Advertising

Retrieved on: 
Tuesday, August 8, 2023
Digital Marketing, Other Entertainment, Internet, Audio, Video, Advertising, Communications, Technology, Entertainment, Smart TV, Microsoft Advertising, SSP, DSP, Airport, Connected, CTV, DOOH, Microsoft, DSPS, OOH, Restaurant, NYSE, Video game

Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH).

Key Points: 
  • Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH).
  • This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions.
  • “With this new category, Loop Media may be seen and purchased by an expanded group of advertisers in the marketplace,” said Bob Gruters, Chief Revenue Officer for Loop Media.
  • “We are thrilled to feature Loop CTV-OOH supply in our new venue category packages.”
    This new category premiered on Microsoft Advertising in June 2023.

Telly’s Free 55” 4K Dual-Screen TVs Begin Shipping to Consumers

Retrieved on: 
Thursday, July 13, 2023
Other Consumer, Audio, Video, TV and Radio, Music, Internet, Hardware, Licensing (Entertainment), Consumer, Professional Services, Consumer Electronics, Technology, Entertainment, Digital Marketing, Data Analytics, Marketing, Online, Advertising, Communications, Television, Harman Kardon, Microsoft Advertising, Education, Audiobook, Telly (home entertainment server), Microsoft, Spotify, MNTN, Multimedia, Generation Z, Millennials, Nielsen, LiveOne, Video game, Magnite, Telly

Telly, the ultimate free television upgrade for the living room, announced today that the company has begun shipping the first-of-its-kind 55” 4K dual-screen television sets to consumers.

Key Points: 
  • Telly, the ultimate free television upgrade for the living room, announced today that the company has begun shipping the first-of-its-kind 55” 4K dual-screen television sets to consumers.
  • View the full release here: https://www.businesswire.com/news/home/20230713586665/en/
    Telly’s Free 55” 4K Dual-Screen TVs Begin Shipping to Consumers (Photo: Business Wire)
    Those receiving this initial wave of free Tellys have been invited to participate in the company’s public beta program.
  • They’ll work with Telly to unlock innovative opportunities for brands to reach and engage consumers via the company’s dual-screen television.
  • “We are thrilled to begin shipping what is by far the smartest television ever built to consumers,” said Ilya Pozin, CEO and Founder, Telly.

Microsoft Awards Tinuiti Global Client Partner of the Year

Retrieved on: 
Thursday, June 1, 2023
Microsoft Advertising, Partnership, Beauty, Super Bowl, NEXT Woman of the Year awards, Nautica, AOR, White Lotus, Health, Brooks Brothers, Microsoft, E.l.f. (cosmetics), Lucky Brand Jeans, Growth, Unilever, Video game, Cosmetics, Reebok

NEW YORK, June 1, 2023 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm in the U.S., today announced it has won the Microsoft Global Client Partner of the Year Award for its work with client partner SPARC Group, a fashion industry leader that designs, sources, manufactures, distributes, and markets apparel, including leading brand names such as Brooks Brothers, Reebok, Eddie Bauer, Aéropostale, Nautica, and Lucky Brand.

Key Points: 
  • The Microsoft Advertising Global Partner Awards recognize partners for exemplary work completed in 2022 across various categories.
  • Last year Tinuiti became the first-ever independent performance marketing firm to win the highly-coveted Microsoft Global Agency of The Year award for demonstrating excellence in driving innovation, efficiency and growth across all of Microsoft Advertising.
  • Tinuiti garnered the Microsoft Advertising Global Client Partner of the Year Award for the incredible work done on behalf of SPARC Group – successfully leveraging Microsoft Advertising's full suite of products resulted in a positive impact across SPARC Group's portfolio.
  • The agency's Growth Media Division won Microsoft Advertising Channel Partner of the Year, and the Search/Shoppable Media Division won Microsoft Advertising Client Partnership of the Year.

System1 Named Microsoft Advertising’s Global Supply Partner of the Year

Retrieved on: 
Thursday, June 1, 2023
Marketing, Communications, Data Management, Technology, Software, SST, Microsoft Advertising, Strategic partnership, Partnership, Microsoft, Acquisition, Senior, NYSE, Advertising, Video game

System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Global Supply Partner of the Year.

Key Points: 
  • System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Global Supply Partner of the Year.
  • System1 has been chosen as the Global Supply Partner from the Microsoft Advertising regional winners that were announced in March.
  • The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board.
  • “Microsoft Advertising is honored to present System1 with the Global Supply Partner of the Year award.

Shirofune, Leading Digital Ad Management Platform, to Sponsor Digiday Programmatic Marketing Summit

Retrieved on: 
Thursday, May 18, 2023
Microsoft Advertising, Partnership, Meta, Rakuten, Digiday, Dentsu, Shop Talk, Microsoft, Intelligence, The Ritz-Carlton Hotel Company, Mobile phone

EL SEGUNDO, Calif., May 18, 2023 /PRNewswire/ -- Shirofune, in the wake of its U.S. launch earlier this year after becoming the leading digital automated advertising management tool in Japan, will serve as a sponsor of the marketing/advertising trade show Digiday Programmatic Marketing Summit. The Shirofune team, including Founder/CEO Mitsunaga Kikuchi, will be onsite at the event taking place at The Ritz-Carlton, Rancho Mirage in Palm Springs, California from May 22-24.

Key Points: 
  • EL SEGUNDO, Calif., May 18, 2023 /PRNewswire/ -- Shirofune , in the wake of its U.S. launch earlier this year after becoming the leading digital automated advertising management tool in Japan, will serve as a sponsor of the marketing/advertising trade show Digiday Programmatic Marketing Summit .
  • The Shirofune team, including Founder/CEO Mitsunaga Kikuchi, will be onsite at the event taking place at The Ritz-Carlton, Rancho Mirage in Palm Springs, California from May 22-24.
  • Amid a hyper-challenging landscape for advertisers and agencies, Shirofune brings "human- powered intelligence" to an automated platform that simplifies digital advertising management, resulting in significant time, cost and performance benefits.
  • "The Digiday summit in Palm Springs is an essential place where the ad industry converges to discuss trends, challenges and, of course, new solutions," said company Founder/CEO Mitsunaga Kikuchi.

Shirofune, Japan's #1 Digital Ad Management Platform, to Sponsor Shoptalk

Retrieved on: 
Friday, March 24, 2023
Microsoft Advertising, Partnership, Meta, Rakuten, Mandalay Bay, Dentsu, Shop Talk, Microsoft, Frustration, Video game

EL SEGUNDO, Calif., March 24, 2023 /PRNewswire/ -- Shirofune, recently launching in the U.S. after becoming the #1 digital automated advertising management tool in Japan, will serve as a sponsor of the retail industry conference Shoptalk. The Shirofune team, including Founder and CEO Mitsunaga Kikuchi, will be attending the show taking place at the Mandalay Bay in Las Vegas on March 26 through 29.

Key Points: 
  • With retailers seeking ways to stay competitive, Shirofune uses human-powered intelligence rather than AI to offer retail marketers and agencies an automated platform that simplifies digital advertising management, delivering significant time, cost and performance benefits.
  • We'll be on the ground at Shoptalk and encourage everyone to connect with us there!"
  • Launching in the U.S. and Canada in February 2023, Shirofune seeks to offer North American marketers and agencies the same benefits.
  • Recent developments since launching in North America include a successful presentation at eTail West and a partnership with Microsoft Advertising.

Steller Acquires Influencer Marketing Agency Travel Mindset, Adds Microsoft Veteran Rik van der Kooi to Board of Directors

Retrieved on: 
Wednesday, March 22, 2023
Marketing, Communications, Other Travel, Transportation, Lodging, Destinations, Vacation, Travel, Influencer, Microsoft Advertising, Internet celebrity, Microsoft, Multimedia, Georg Wilhelm Steller, Harley, Acquisition, Editorial, Corporation, Celebrity Cruises, RIK, Fairmont Hotels and Resorts, Social media, Sport, Tourism

Tapping into this insight, Travel Mindset has been connecting influencers and brands in the travel space since 2012.

Key Points: 
  • Tapping into this insight, Travel Mindset has been connecting influencers and brands in the travel space since 2012.
  • The expertise Steller gains through this acquisition is further bolstered by the addition of Rik van der Kooi to the company’s Board of Directors.
  • “The acquisition of Travel Mindset and the addition of Rik van der Kooi to our Board of Directors are two important milestones in Steller’s journey to connect inspiration to bookings.
  • The acquisition of Travel Mindset is a great complement to that, and I look forward to supporting the team in scaling it to many more users and destinations.” -Rik van der Kooi

Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards

Retrieved on: 
Tuesday, March 21, 2023
Partnership, E.l.f. (cosmetics), Microsoft Advertising, Digital Agency, Beauty, Super Bowl, Gen, NEXT Woman of the Year awards, Face, Nautica, AOR, Q2, PacSun, White Lotus, Health, Brooks Brothers, Microsoft, Amazon, Acquisition, Snap Inc., Lucky Brand Jeans, Growth, Cosmetics, Yoy, The Honest Company, Unilever, Video game, MSAN, Reebok, Reddit, Q1

NEW YORK, March 21, 2023 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm in the U.S., today announced it has won two Microsoft Advertising Partner Awards — the Growth Media Division has won the Microsoft Advertising Channel Partner of the Year, and the Search/Shoppable Media division has won the Microsoft Advertising Client Partnership of the Year.

Key Points: 
  • NEW YORK, March 21, 2023 /PRNewswire/ -- Tinuiti , the largest independent performance marketing firm in the U.S., today announced it has won two Microsoft Advertising Partner Awards — the Growth Media Division has won the Microsoft Advertising Channel Partner of the Year, and the Search/Shoppable Media division has won the Microsoft Advertising Client Partnership of the Year.
  • The Microsoft Advertising Partner Awards recognize Elite and Select Partners for the incredible work completed in 2022 across various categories.
  • Both of these Tinuiti teams are highly deserving of this year's Advertising Partner Awards and I applaud their hard work and everything they have achieved."
  • As Microsoft's Advertising Channel Partner of the Year, Tinuiti's Growth Media Division demonstrated incredible ingenuity and skillfulness in the face of multiple challenges throughout 2022.

System1 Wins Microsoft Advertising’s Supply Partner of the Year Award for Second Consecutive Year

Retrieved on: 
Tuesday, March 21, 2023
Data Management, Technology, Other Technology, Mobile, Wireless, Software, Internet, SST, Microsoft Advertising, Strategic partnership, Microsoft Bing, Happy New Year, America, Acquisition, Microsoft, Partnership, Senior, NYSE, Telemetry, Advertising, Bing, Global Partners, Video game

System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Supply Partner of the Year Americas for the second year in a row.

Key Points: 
  • System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Supply Partner of the Year Americas for the second year in a row.
  • The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board.
  • We couldn't do this without the collaboration of our Microsoft partnership,” said Kerstin Gibson, Senior Vice President Strategic Partnerships, System1.
  • “Microsoft Advertising is delighted to show our appreciation and acknowledge System1’s deserved win with the Supply Partner of the Year, Americas award.

Shirofune Adds Microsoft Advertising to Roster of Supported Ad Networks for its Leading Automated Solution

Retrieved on: 
Monday, March 13, 2023
AOL, Pinterest, Dentsu, AI, Intelligence, Region, Microsoft Advertising, EL, Google Analytics, Yahoo!, Rakuten, Advertising, Microsoft, Mobile phone, Video game

EL SEGUNDO, Calif., March 13, 2023 /PRNewswire/ -- Recently arriving in North America, Shirofune, the #1 digital automated advertising management tool in Japan, today announced that it has added Microsoft Advertising to its roster of major platforms, which also include Facebook, Twitter, Instagram, Pinterest and TikTok, along with others. With Shirofune, advertisers and agencies can now manage Microsoft Advertising spend within one centralized platform, easily manage bidding and budgeting, and reap consolidated performance data.

Key Points: 
  • With Shirofune, advertisers and agencies can now manage Microsoft Advertising spend within one centralized platform, easily manage bidding and budgeting, and reap consolidated performance data.
  • "We are pleased to announce the integration of Microsoft Advertising into Shirofune, one of the largest independent ad management platforms in Japan.
  • This integration will enable our mutual clients to access and utilize Microsoft Advertising more easily, providing significant opportunities for them to succeed in the digital advertising space.
  • "We are excited to add Microsoft Advertising to the digital platforms managed by Shirofune.