Cashmere

Amouage reshapes The Library Collection around four iconic Opuses in a new curatorial approach

Retrieved on: 
Tuesday, May 24, 2022

Since 2010, The Library Collection has been a freestanding, specific territory of expression within the Amouage repertoire to freely explore the possibilities of perfumery by pushing certain ingredients and accords beyond their limits.

Key Points: 
  • Since 2010, The Library Collection has been a freestanding, specific territory of expression within the Amouage repertoire to freely explore the possibilities of perfumery by pushing certain ingredients and accords beyond their limits.
  • This trailblazing approach has allowed Amouage to author audacious, daring, and artistic olfactory propositions that are the antithesis of conventional perfumery and have since received critical praise.
  • Staying true to its original ethos, The Library Collection will now orbit around four fragrances: two iconic Opuses, Opus V and Opus VII, along with Rose Incense and Silver Oud, renamed Opus XII and Opus XIII respectively.
  • The other historic Opuses will remain available for sale through the Amouage Archive, on Amouage.com and selected Amouage boutiques (while supplies last); a different framework that will leave ample space for The Library Collection to grow anew, attuned to a cohesive curatorial approach.

Amouage reshapes The Library Collection around four iconic Opuses in a new curatorial approach

Retrieved on: 
Tuesday, May 24, 2022

Since 2010, The Library Collection has been a freestanding, specific territory of expression within the Amouage repertoire to freely explore the possibilities of perfumery by pushing certain ingredients and accords beyond their limits.

Key Points: 
  • Since 2010, The Library Collection has been a freestanding, specific territory of expression within the Amouage repertoire to freely explore the possibilities of perfumery by pushing certain ingredients and accords beyond their limits.
  • This trailblazing approach has allowed Amouage to author audacious, daring, and artistic olfactory propositions that are the antithesis of conventional perfumery and have since received critical praise.
  • Staying true to its original ethos, The Library Collection will now orbit around four fragrances: two iconic Opuses, Opus V and Opus VII, along with Rose Incense and Silver Oud, renamed Opus XII and Opus XIII respectively.
  • The other historic Opuses will remain available for sale through the Amouage Archive, on Amouage.com and selected Amouage boutiques (while supplies last); a different framework that will leave ample space for The Library Collection to grow anew, attuned to a cohesive curatorial approach.

Cashmere Post Acute partners with Medline to enhance infection prevention protocols

Retrieved on: 
Thursday, May 19, 2022

NORTHFIELD, Ill., May 19, 2022 /PRNewswire/ -- Medline today announced a new partnership with Washington state skilled nursing provider Cashmere Post Acute, focused on enhancing the organization's infection prevention strategy through Medline's Post-Acute Care Infection Prevention Program. Through the new collaboration, Cashmere Post Acute, an 85-bed facility, is implementing a customized infection prevention program combining products and education to enhance best practices around hand hygiene compliance, an area of opportunity identified through Medline's program discovery assessment.

Key Points: 
  • NORTHFIELD, Ill., May 19, 2022 /PRNewswire/ -- Medline today announced a new partnership with Washington state skilled nursing provider Cashmere Post Acute , focused on enhancing the organization's infection prevention strategy through Medline's Post-Acute Care Infection Prevention Program.
  • The activities are engaging for our staff and I feel like I'm not alone in this journey to enhance infection prevention best practices," said Kat Murray, RN, infection preventionist for Cashmere Post Acute.
  • The Medline Post-Acute Care Infection Prevention Program has put tremendous focus on developing educational tools to guide facility leaders that Cashmere Post Acute is leveraging, including:
    Online education through Medline University , a platform offering 45 long-term care specific infection prevention courses with more than 30 continuing education credits.
  • Our approach is to work alongside the Cashmere Post Acute team to implement customized initiatives that enhance staff engagement and create shared responsibility for driving long-term positive outcomes," said Cristina Alvarez, marketing manager, Medline Post-Acute Care Infection Prevention Program.

World's First Culture Agency, Cashmere, Promotes Five Senior Executives Across Multiple Divisions Amid Services Demand Surge

Retrieved on: 
Tuesday, May 17, 2022

LOS ANGELES, May 17, 2022 /PRNewswire/ -- Cashmere, the world's first, award-winning Culture Agency and full-service marketing shop, announced today the promotion of five senior executives across its Client Services, Accounts, Operations, Public Relations, and Strategy teams to better meet the growing need of the company's offerings. These appointments include Vice President of Business Development, Cameron Crane, to Chief Growth Officer; Vice President of Operations, Joey Furutani, to Chief of Staff; Executive Vice President of Client Services, Sandy Song, to Chief Client Officer; Vice President of Public Relations, Brianne Pins to Senior Vice President of Public Relations; and Vice President, Group Strategy Director, Jesse Nicely, to Senior Vice President of Cultural Strategy.  Each will play a critical role bringing Cashmere's superpowers together with Media.Monks for an unstoppable new entity. "Cultural innovation in marketing is where brands are looking for thought partners fluent in connecting with different audiences and creating meaning in THE culture. Cashmere was founded by culture creators and this superpower resides  in our DNA which has resulted in enormous demand in our services," said Ryan Ford, President & Chief Creative Officer, Cashmere. "This group of exceptional executives have been an essential driving force in our clients' success as well as our own, and their promotions uniquely position Cashmere in this next phase of expansion, alongside our merger with Media.Monks, to create a foundationally different service offering."

Key Points: 
  • "Cultural innovation in marketing is where brands are looking for thought partners fluent in connecting with different audiences and creating meaning in THE culture.
  • Cashmere was founded by culture creators and this superpower resides in our DNA which has resulted in enormous demand in our services," said Ryan Ford, President & Chief Creative Officer, Cashmere.
  • In her new role, she will lead Cashmere business growth, marketing, and product & services innovation.
  • In her new role, she will focus on growing and expanding services into a global platform and redefining how PR, social and culture intersect.

CANTU BEAUTY TAPS THE CURLY HAIR COMMUNITY FOR BRAND REFRESH

Retrieved on: 
Monday, April 25, 2022

STAMFORD, Conn., April 25, 2022 /PRNewswire/ -- Cantu unveils its new brand identity designed in partnership with its community of curlfriends to differentiate one of the world's leading textured hair care brands on shelf and screen.

Key Points: 
  • This collaborative exercise comes shortly after the reformulation of the brand's best-selling Shea Butter Leave-In Conditioner , prompted by the request for more moisture voiced by the natural hair community.
  • The transformation was conducted in partnership with Cosmetic Chemist & Beauty Industry Expert, Erica Douglas, also known as Sister Scientist .
  • Additional results from customer feedback also led Cantu to design and build more customer-centric artwork and visuals tailored to consumers' desired style, hair type, and texture.
  • The design refresh makes Cantu a beacon in the hair care aisle - the go-to brand that celebrates all curls."

Kristina Jenkins, Juliette Geraghty and Andrea Ogunbadejo Join Eleven to Lead Strategy, Creative and Production for the Creative Agency

Retrieved on: 
Monday, April 18, 2022

SAN FRANCISCO, April 18, 2022 /PRNewswire/ -- There's an electric energy at Eleven, and it's coming from three new leaders being announced today: Kristina Jenkins as chief strategy officer, Juliette Geraghty as executive creative director and Andrea Ogunbadejo as head of production.

Key Points: 
  • All have a singular vision for what Eleven is about: an agency that is purpose-driven and leading edge.
  • She has pioneered and elevated agency strategy groups at Cashmere, Zambezi and mcgarrybowen, unleashing her signature superpower in each leadership role.
  • It's time to pull each other up," said Juliette Geraghty, Eleven's new executive creative director.
  • "Kristina, Juliette and Andrea join us with a freshness, a vitality and a new wisdom that is igniting us all."

Bonterra for a Better Planet: Bold new line of paper products launches in Canada

Retrieved on: 
Thursday, February 24, 2022

TORONTO, Feb. 24, 2022 /CNW/ - Bonterra, an innovative and sustainably focused line of household paper products, officially launched today in Canada, giving consumers the opportunity to make a difference for a better planet.

Key Points: 
  • TORONTO, Feb. 24, 2022 /CNW/ - Bonterra, an innovative and sustainably focused line of household paper products, officially launched today in Canada, giving consumers the opportunity to make a difference for a better planet.
  • That's why we wanted to develop a unique brand that is sustainably focused and speaks to their needs," said Susan Irving, Chief Marketing Officer, Kruger Products.
  • As Canada's leading manufacturer of quality household tissue products, Kruger Products is proud to launch the Bonterra brand, paving the way for a new, more sustainable approach to the paper products category.
  • Kruger Products serves the Canadian consumer market with well-known brands such as Cashmere, Purex, SpongeTowels, Scotties and Bonterra.

9Rooftops Welcomes Derrick Rivers as VP + Creative Director

Retrieved on: 
Wednesday, February 2, 2022

9Rooftops recently welcomed Derrick Rivers as VP + Creative Director.

Key Points: 
  • 9Rooftops recently welcomed Derrick Rivers as VP + Creative Director.
  • He has already proven to be a valuable addition to the agency, working to bring creative solutions to life for several 9Rooftops clients.
  • Derrick is a well-rounded creative professional who has managed countless successful campaigns from concept development all the way to execution over the years, said Scott Seymour, EVP + Chief Creative Officer at 9Rooftops.
  • Before joining 9Rooftops, Rivers served as a Creative Director of Entertainment at Cashmere, where he was responsible for all entertainment accounts, including WarnerMedia, FX and Universal.

Stonewall Kitchen Family of Brands Announces Launch of New Products to Kick Off New Year

Retrieved on: 
Monday, January 10, 2022

With this new product launch, Stonewall Kitchen continues to be the perfect partner in the kitchen and throughout the home, Vice President of Marketing and DTC Sales, Janine Somers said.

Key Points: 
  • With this new product launch, Stonewall Kitchen continues to be the perfect partner in the kitchen and throughout the home, Vice President of Marketing and DTC Sales, Janine Somers said.
  • Our Mediterranean Feta Spread, Olive Feta Spread and Roasted Red Pepper Spread are full of big, bold flavors!
  • For those with pets, the Furry Friends collection is a fun line for us and a new concept for Village Candle.
  • More than 50 new products will hit the shelves with Stonewall Kitchens launch, while also being available online at stonewallkitchen.com.

S4Capital Announces a Merger With Cashmere, Expanding Its Creative and Culture Capabilities in the USA and Globally

Retrieved on: 
Wednesday, September 8, 2021
Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20210908005301/en/
    Cashmere is the premier culture and creative marketing agency, founded in Los Angeles in 2003, by Ted Chung and Seung Chung.
  • Cashmere has been recognized numerous times as a leading and trailblazing force within the creative and marketing industry.
  • The agency has received multiple awards including the 2019 Cannes Lions Creative Award and numerous Clio and Webby Awards.
  • Sir Martin Sorrell, S4Capitals Executive Chairman, said, We are delighted to welcome Ted, Seung, Ryan and their colleagues to Media.Monks.