Catalina Crunch® Welcomes Sam Martin as Chief Revenue and Marketing Officer and Five Other New Leadership Hires
INDIANAPOLIS, May 1, 2024 /PRNewswire/ -- Catalina Crunch®, the pioneering brand in innovative and delicious low-carb cereals and snacks, is thrilled to announce the appointment of Sam Martin as its new Chief Revenue and Marketing Officer (CRMO) along with five additional key hires. With over two decades of experience in the consumer packaged goods industry, Martin brings abundant knowledge and a proven track record of driving sustainable growth across multiple brands and disciplines.
- Prior to joining Catalina Crunch®, Sam Martin served as the Chief Revenue and Marketing Officer at Yasso Inc., where he played a pivotal role in the company's expansion and success in the competitive frozen dessert market.
- "We are delighted to welcome Sam Martin to Catalina Crunch® as our new Chief Revenue and Marketing Officer," shared Doug Behrens, CEO of Catalina Crunch®.
- As CRMO, Sam Martin will spearhead Catalina Crunch®'s commercial and marketing strategies, further expanding the brand's reach and driving consumer engagement.
- "I'm thrilled to join the stellar team at Catalina Crunch® during this pivotal moment for the brand," said Sam Martin, CRMO of Catalina Crunch®.