BBDO

Susan Credle to Become First-Ever IPG Creative Advisor

Retrieved on: 
Monday, February 5, 2024

New York, NY, Feb. 05, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today the appointment of Susan Credle as its first-ever Creative Advisor.

Key Points: 
  • New York, NY, Feb. 05, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today the appointment of Susan Credle as its first-ever Creative Advisor.
  • In the new role, partnering with creative leaders across IPG’s agencies, Susan will advance the culture of creativity at IPG, ensuring it is central in all the network’s work for brands.
  • Susan will continue to be a leading creative champion for the industry and assist IPG agencies in attracting and nurturing global creative talent.
  • In the role, Susan will consult with IPG companies on their unique creative frameworks, advise on IPG’s global production solution, and bring a creative lens to IPG’s central leadership team.

Scripps hires media industry executive Tony Song to lead national network sales and advanced TV

Retrieved on: 
Monday, February 5, 2024

Scripps Company (NASDAQ: SSP) has hired Tony Song, a seasoned media sales and marketing executive, to the newly created role of head of network sales and advanced TV, effective Feb. 7.

Key Points: 
  • Scripps Company (NASDAQ: SSP) has hired Tony Song, a seasoned media sales and marketing executive, to the newly created role of head of network sales and advanced TV, effective Feb. 7.
  • Song will spearhead Scripps' go-to-market strategy and drive long-term revenue growth across all Scripps' national assets, with a strong focus on advanced TV, connected TV, sports and news.
  • With over 25 years of industry experience, Song joins Scripps from AMC Networks, where he served as senior vice president of ad sales and partnerships.
  • Prior to AMC Networks, Song led East Coast national media sales for BET and steered national television buying for media agencies MediaEdge, Universal McCann and BBDO.

"Ah Nuts!" The Makers of the Planters® Brand Announce New National Advertising Campaign

Retrieved on: 
Tuesday, January 16, 2024

AUSTIN, Minn., Jan. 16, 2024 /PRNewswire/ -- The makers of Planters® nuts and snacks announced today the launch of its new national ad campaign created to change the denotation on the classic expression "Ah nuts!" from frustration into a positive – "Ahhh, nuts."

Key Points: 
  • AUSTIN, Minn., Jan. 16, 2024 /PRNewswire/ -- The makers of Planters® nuts and snacks announced today the launch of its new national ad campaign created to change the denotation on the classic expression "Ah nuts!"
  • The campaign is built on the premise that Planters® nuts are always a joyful and positive snack.
  • "These 'Ahhh, nuts' pieces of creative provide moments of levity and positivity in a way that's uniquely Planters® brand," said Patrick Horbas, director of marketing, Planters® brand.
  • For more information about the Planters® brand, visit https://www.planters.com/ or follow the brand on social media at www.Facebook.com/mrpeanut , Twitter.com/mrpeanut , Instagram.com/mrpeanutofficial and Tiktok.com/@mrpeanutoriginal .

Spikes Asia announces first speakers for its 38th edition; Diageo, Haleon, L'Oreal and McDonald's are confirmed

Retrieved on: 
Thursday, January 11, 2024

Jaime Ng, Festival Director, Spikes Asia, said: "The 38th edition of Spikes Asia will feature some of the most inspiring speakers and talent from across the region to address the most pressing issues that creatives and marketers across APAC are facing.

Key Points: 
  • Jaime Ng, Festival Director, Spikes Asia, said: "The 38th edition of Spikes Asia will feature some of the most inspiring speakers and talent from across the region to address the most pressing issues that creatives and marketers across APAC are facing.
  • The role of creativity in driving brand growth and business value will be a core theme throughout the programme.
  • Ada Lazaro, Regional Marketing Director, McDonald's Asia Business Unit, will explore how to build scalable relationships with Gen Z across diverse Asian markets.
  • Entries into Spikes Asia are being accepted until 1 February 2024.

Spikes Asia announces its 2024 Jury line-up

Retrieved on: 
Thursday, December 7, 2023

- 2024 sees the highest representation from brands, including adidas, Budweiser, Burger King, PepsiCo, Volkswagen and Unilever

Key Points: 
  • - 2024 sees the highest representation from brands, including adidas, Budweiser, Burger King, PepsiCo, Volkswagen and Unilever
    - For the first time, Central Asia will sit on the line-up, represented by FCB Artgroup, Kazakhstan and DBLA Production, Uzbekistan
    SINGAPORE, Dec 7, 2023 - (ACN Newswire) - Spikes Asia, APAC's most prestigious and sought-after Award for creativity and marketing effectiveness,has revealed its 2024 Jury line-up today.
  • 2024 sees the highest representation from brands including Budweiser, Procter & Gamble and Unilever and, for the first time, adidas, AXA Asia, Burger King, FWD Insurance, PepsiCo, Suntory and Volkswagen.
  • Jaime Ng, Festival Director, Spikes Asia, said: "Our Jurors have a huge responsibility in setting the benchmark for creative excellence across APAC.
  • Further information on Spikes Asia canbe found at www.spikes.asia.

Ammunition Expands Leadership with New Chief Creative Officer and Chief Operating Officer, Fueling the Agency's Explosive Growth

Retrieved on: 
Thursday, December 14, 2023

Building on Success, The Agency Achieves a Remarkable 70% Growth in 2023

Key Points: 
  • Alex Russell takes on the role of Chief Creative Officer, while Ankur Goel joins as Chief Operating Officer.
  • Russell joins Ammunition after serving as the former Executive Creative Director at KO:OP, Coca-Cola's in-house agency, Chief Creative Officer at Genexa, and SVP Creative Director for BBDO Worldwide.
  • Ankur Goel, with over 20 years of leadership in sales, marketing, operations, and consulting, joins as Chief Operating Officer.
  • Before joining Ammunition, Goel served as Chief Commercial Officer for Lawn and Garden LLC over the Gilmour, Nelson, and Jobes brands.

ANNOUNCING THE NEWEST INDUCTEES INTO THE AAF ADVERTISING HALL OF FAME

Retrieved on: 
Wednesday, November 29, 2023

WASHINGTON, Nov. 29, 2023 /PRNewswire/ -- The American Advertising Federation (AAF), the "Unifying Voice for Advertising," announced today the inductees into the 2024 AAF Advertising Hall of Fame (AHOF). Six industry luminaries will join this prestigious group, along with corporate icon AT&T. The announcement will be celebrated during the closing bell ceremony at the New York Stock Exchange (NYSE).

Key Points: 
  • Six Industry Icons to Receive Advertising's Most Esteemed Honor;
    WASHINGTON, Nov. 29, 2023 /PRNewswire/ -- The American Advertising Federation (AAF), the "Unifying Voice for Advertising," announced today the inductees into the 2024 AAF Advertising Hall of Fame (AHOF).
  • Their journeys, their stories are what make the AAF Hall of Fame the biggest night in advertising."
  • In its 70+ years, only 282 advertising legends and 12 global companies have been elected to the Hall of Fame .
  • "The AAF Advertising Hall of Fame brings together the nation's top leaders in American advertising, marketing, media, and tech and is another example of how AAF serves as the 'Unifying Voice for Advertising,'" commented Steve Pacheco, President and CEO, American Advertising Federation.

Stagwell (STGW) Expands Footprint in Brazil with Addition of Clarita to Global Affiliate Network

Retrieved on: 
Wednesday, November 1, 2023

SÃO PAULO, Nov. 1, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Clarita, an integrated communications agency, are partnering to offer new solutions and scalability to their clients. Clarita, founded in 2018 by Pedro Cavalcanti – who has worked in creative areas at agencies such as AlmapBBDO and Africa – currently has clients such as Harald and JHSF in its portfolio.Clarita will work directly with Vinicius Reis, president, Stagwell Brazil and CEO, Crispin Porter and Bogusky (CP+B) Brazil, focusing on digital marketing, media and performance, bringing to the group's regional portfolio an agency with expertise in sales conversion, lead generation, clicks, forms, landing pages and ads (Google Ads, Facebook Ads, etc.), in addition to integration with CRM and the entire digital journey."Clarita is our second Brazilian affiliate in less than three months, signaling our accelerated growth and ability to serve clients at the local level. Our partnership with Clarita will expand our collaboration as strategic partners with new brands and help drive exponential growth of their customers," says Vinicius Reis, president, Stagwell Brazil and CEO, CP+B Brazil.Clarita will benefit from Stagwell's more than 4,000 global client relationships and digital and advertising agency presence around the world, as well as the technology tools of the Stagwell Marketing Cloud, a suite of proprietary SaaS technologies for marketers. With the partnership, the companies can attract new customers, by making their processes more efficient and innovative, and by generating more opportunities to create projects that involve creativity and high-value-add solutions."Clarita's affiliation with a global group shows that we have been on the right path over these 5 years. We are eager to collaborate with the other players in the network, bringing our skills in different segments of communication, but mainly applying all our expertise in performance, and making client campaigns more assertive and connected to what their consumers expect," says Pedro Cavalcanti, partner and creative director, Clarita.The Stagwell Global Affiliate Program powers agile global solutions for customers, allowing Stagwell to partner with regional experts to scale marketing capabilities to new regions. In less than two years, Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM and North America, extending Stagwell's global operational reach to 98 countries.About ClaritaClarita is an independent communications agency focused on strategy, creativity and results. A full service agency with a consultancy profile.About StagwellStagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world's most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.Media ContactsFor U.S.Sarah [email protected] 

Key Points: 
  • "Clarita is our second Brazilian affiliate in less than three months, signaling our accelerated growth and ability to serve clients at the local level.
  • Our partnership with Clarita will expand our collaboration as strategic partners with new brands and help drive exponential growth of their customers," says Vinicius Reis, president, Stagwell Brazil and CEO, CP+B Brazil.
  • The Stagwell Global Affiliate Program powers agile global solutions for customers, allowing Stagwell to partner with regional experts to scale marketing capabilities to new regions.
  • In less than two years, Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM and North America, extending Stagwell's global operational reach to 98 countries.

JACK MORTON HIRES KELLY ROE AS EXECUTIVE CREATIVE DIRECTOR

Retrieved on: 
Thursday, October 26, 2023

BOSTON, Oct. 26, 2023 /PRNewswire/ -- Jack Morton, the global brand experience agency, announced it has appointed Kelly Roe as SVP, Executive Creative Director. Based in Chicago, Roe joins Jack Morton from The Kitchen, the in-house creative agency at Kraft Heinz focused on digital and social creative, strategy, and production for 22+ brands.  

Key Points: 
  • Former leader of The Kitchen at Kraft Heinz joins in Chicago; Agency announces promotions and new hires in creative and strategy
    BOSTON, Oct. 26, 2023 /PRNewswire/ -- Jack Morton , the global brand experience agency, announced it has appointed Kelly Roe as SVP, Executive Creative Director.
  • Based in Chicago, Roe joins Jack Morton from The Kitchen, the in-house creative agency at Kraft Heinz focused on digital and social creative, strategy, and production for 22+ brands.
  • In her new role, Roe will oversee creative for brands including Guinness, Under Armour, P&G and several healthcare clients.
  • In addition to the appointment of Roe, the agency also announces:
    Ben Russell joins Vivi, Jack Morton's culture-forward inclusive marketing practice, as Senior Strategy Director.

Calcium+Company Welcomes Industry Veteran Nicole Torrillo Smith as Managing Director, Calcium

Retrieved on: 
Thursday, October 26, 2023

PHILADELPHIA, Oct. 26, 2023 /PRNewswire/ -- Calcium+Company, a leading mid-sized diversified health communications group, today announced the appointment of Nicole Torrillo Smith as Managing Director, Calcium, the flagship advertising division of Calcium+Company.

Key Points: 
  • Torrillo Smith will lead the Calcium division, including oversight of all healthcare advertising engagements
    PHILADELPHIA, Oct. 26, 2023 /PRNewswire/ -- Calcium+Company, a leading mid-sized diversified health communications group, today announced the appointment of Nicole Torrillo Smith as Managing Director, Calcium, the flagship advertising division of Calcium+Company.
  • Torrillo Smith will report to Calcium+Company Group President Greg Lewis.
  • Most recently, Torrillo Smith played an important leadership role as EVP, Head of Health Accounts at BBDO Worldwide.
  • On her new role, Torrillo Smith added, "This is an incredible opportunity that I am thrilled to take on in partnership with the entire Calcium team.