Club Tigres Signs Multi-Year Deal with Tradable Bits for Fan Engagement
SAN NICOLÁS DE LOS GARZA, Mexico and VANCOUVER, British Columbia, March 12, 2024 (GLOBE NEWSWIRE) -- Club Tigres announced today it is partnering with Tradable Bits, a leading provider of fan engagement, data, and marketing solutions, to deliver the very best engagement experience to fans.
- The deal follows a highly successful pilot program between Club Tigres and Tradable Bits that saw the launch of more than a dozen fan engagement campaigns designed to harness the power of Tradable Bits’ proprietary fan CRM platform.
- Miguel Hernández is Brand Director for Club Tigres, where he oversees the Tradable Bits’ relationship and is responsible for the development of the brand strategy of Club Tigres through its different points of contact.
- This is something that can only be achieved in partnership with Tradable Bits whose innovative fan engagement platform is what’s driving our fan outreach campaigns.
- Tradable Bits ensures we understand our fans and can activate on that data quickly and meaningfully.”
“We look forward to expanding our partnership with Club Tigres, a Club that is truly at the forefront of sports marketing and a case study for best-in-class fan engagement models,” said Darshan Kaler, Chief Executive Officer, Tradable Bits.