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Bonterra for a Better Planet: Bold new line of paper products launches in Canada

Retrieved on: 
Thursday, February 24, 2022

TORONTO, Feb. 24, 2022 /CNW/ - Bonterra, an innovative and sustainably focused line of household paper products, officially launched today in Canada, giving consumers the opportunity to make a difference for a better planet.

Key Points: 
  • TORONTO, Feb. 24, 2022 /CNW/ - Bonterra, an innovative and sustainably focused line of household paper products, officially launched today in Canada, giving consumers the opportunity to make a difference for a better planet.
  • That's why we wanted to develop a unique brand that is sustainably focused and speaks to their needs," said Susan Irving, Chief Marketing Officer, Kruger Products.
  • As Canada's leading manufacturer of quality household tissue products, Kruger Products is proud to launch the Bonterra brand, paving the way for a new, more sustainable approach to the paper products category.
  • Kruger Products serves the Canadian consumer market with well-known brands such as Cashmere, Purex, SpongeTowels, Scotties and Bonterra.