SIGEP OBSERVATORY SUMMER 2024: GELATO, DATA AND TRENDS
Circana forecasts an increase in 2024 thanks to consumers who see gelato as an accessible pleasure in a still uncertain economic context."
- Circana forecasts an increase in 2024 thanks to consumers who see gelato as an accessible pleasure in a still uncertain economic context."
- For Summer 2024, Italian master gelato maker, Giancarlo Timballo, President of the Gelato World Cup, will be creating new flavours drawing on local traditions and working with local products.
- The "surprise," however, is the return of the tiramisu flavour, increasingly in demand, especially among foreign tourists.
- Forecasts for summer 2024 are optimistic with a 3-5% increase in consumption.