Merkle Inc.

Merkle’s COVID-19 Customer Engagement Report Finds 52% of Marketers Increased Spend Since the Pandemic Outbreak

Retrieved on: 
Tuesday, June 30, 2020
Marketing, Communications, Marketing, Microeconomics, Market economics), Customer engagement, Customer experience, Product marketing, Engagement marketing, Customer relationship management, Marketing communications, Merkle Inc.

Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, released a special edition of its quarterly Customer Engagement Report (CER) focused on the COVID-19 crisis and its impact on marketers.

Key Points: 
  • Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, released a special edition of its quarterly Customer Engagement Report (CER) focused on the COVID-19 crisis and its impact on marketers.
  • The findings also break down spend by vertical with marketers across health, insurance, and retail consumer goods industries seeing the largest increases in spend, and nonprofit marketers overwhelmingly indicating a decrease in spend.
  • To learn more from Merkles thought leaders about the COVID-19 Customer Engagement report findings, register for our upcoming webinar and download the full report here.
  • Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

Merkle Q2 2020 Customer Engagement Report Finds 88% of Marketers Practice Some Level of Agile Marketing

Retrieved on: 
Tuesday, May 12, 2020
Data management, Technology, Other Communications, Marketing, Advertising, Communications, Security, Search engine optimization, Other Technology, Search engine marketing, Software, Microeconomics, Market economics), Services marketing, Marketing, Personalization, Customer relationship management, Product marketing, Customer engagement, Merkle Inc., Agile software development

Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, released the Q2 2020 installment of its Customer Engagement Report .

Key Points: 
  • Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, released the Q2 2020 installment of its Customer Engagement Report .
  • Acting as an extension of the previous report, which highlighted the barriers to great personalization, the Q2 report discusses how marketers are leveraging agile marketing to better align organizations and create successful, data-driven campaigns.
  • The report features original research, showcasing strong agile adoption numbers across organizations, with 89% of respondents currently implementing agile adoption in some function or team.
  • Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

Zeta Global Recognized as a Leader in Email Marketing Service Providers Report by Independent Research Firm

Retrieved on: 
Tuesday, May 12, 2020
Marketing, Online advertising, Digital marketing, Zeta Global, Customer relationship management, Email marketing, Spredfast, Merkle Inc.

NEW YORK, May 12, 2020 /PRNewswire/ -- Zeta Global , a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today announced that it has been recognized as a Leader in "The Forrester Wave: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing service providers in the market.

Key Points: 
  • NEW YORK, May 12, 2020 /PRNewswire/ -- Zeta Global , a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today announced that it has been recognized as a Leader in "The Forrester Wave: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing service providers in the market.
  • Zeta believes the report reinforces the power of the Zeta Marketing Platform's data-driven approach to helping enterprise marketers solve their most complex problems.
  • "We are delighted that Forrester named Zeta a Leader in their report about this segment of the enterprise software market.
  • Being named a Leader in this Forrester Wave report comes after a year of evolution and technology innovation at Zeta Global.

Merkle Appoints Craig Dempster as Global CEO

Retrieved on: 
Wednesday, April 22, 2020
Marketing, Data management, Advertising, Communications, Other Consumer, Consumer, Technology, Media in Japan, Companies, Dentsu Aegis Network, Dentsu, Merkle, Service companies, Merkle Inc.

Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, today announced the appointment of Craig Dempster to global CEO, effective June 1, 2020.

Key Points: 
  • Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, today announced the appointment of Craig Dempster to global CEO, effective June 1, 2020.
  • David Williams, chairman and CEO of Merkle for more than 32 years, will remain chairman of Merkle while retaining his role as CEO, Global CRM Group for Dentsu Aegis Network and chairman of Dentsu Aegis Network Americas.
  • As global CEO of Merkle, Dempster will oversee the entire organization of more than 9,600 employees in 13 countries, including its most recent acquisitions, Media Storm, Digital Pi, and 4Cite.
  • Prior to his role as president of Merkle Americas, Dempster held executive roles spanning across the business, which have prepared him for the broad responsibilities of global CEO.

Merkle Launches Promotion and Loyalty Solutions Division, Expanding Its Foothold in Loyalty Marketing

Retrieved on: 
Wednesday, February 5, 2020
Social media, Search engine optimization, Search engine marketing, Marketing, Consulting, Advertising, Communications, Professional services, Marketing, Merkle, Loyalty marketing, Digital marketing, Merkle Inc.

Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, today announced the launch of its new Promotion and Loyalty Solutions division.

Key Points: 
  • Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, today announced the launch of its new Promotion and Loyalty Solutions division.
  • Committed to global leadership in loyalty marketing, the agency has created the division through the integration of digital marketing solutions provider HelloWorld and Merkle Loyalty Solutions Group.
  • As a result of this integration, both legacy brand names will sunset, and the group will now be known collectively as Merkle Promotion and Loyalty Solutions.
  • With the launch of this new division, Merkle has expanded its engagement capabilities and can now incorporate Human Loyalty solutions to deepen consumer relationships and drive business results.

Merkle Expands Digital Intelligence Practice, Adds 2,500 Data Scientists to Become One of the World’s Largest Analytics Agencies

Retrieved on: 
Tuesday, December 3, 2019
Technology, Consulting, Marketing, Communications, Professional services, Internet, Search engine optimization, Data management, Search engine marketing, Merkle, Ugam, Merkle Inc., Merkle, Ugam, a Merkle Company

Ugam, a Merkle Company, brings new, innovative engagement models and capabilities to Merkle.

Key Points: 
  • Ugam, a Merkle Company, brings new, innovative engagement models and capabilities to Merkle.
  • With the acquisition, Merkle adds more than 2,500 data scientists focused on helping brands identify and measure the value of each customer touchpoint through proprietary data, reporting, and activation solutions.
  • Merkle delivers 60 million reports and dashboards and maintains more than 55,000 models annually.
  • Ugam has proven to be a valuable asset, with superior analytics to expand our offerings at Merkle, said Craig Dempster, president, Merkle Americas.

Merkle Launches Archie, a Scalable Marketing Analytics Solution

Retrieved on: 
Monday, October 28, 2019
Marketing, Education, Communications, Technology, Other Technology, Software, Training, Economy, Marketing, Business, Analytics, Big data, Business intelligence, Merkle, Customer relationship management, Merkle Inc.

Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, today announced the launch of Archie , a scalable solution for marketers to gain cross-channel media and marketing insights, using best-in-class platforms and tools.

Key Points: 
  • Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, today announced the launch of Archie , a scalable solution for marketers to gain cross-channel media and marketing insights, using best-in-class platforms and tools.
  • With Archie, Merkle now centralizes marketing performance measurement, applying data standards and a templatized approach with the industrys best-in-class technologies, Google Cloud Platform (GCP) and Tableau, said Alex Yoder, executive vice president, analytics at Merkle.
  • Prior to Merkle, a global luxury fashion brand was working with a fragmented media reporting solution and needed a holistic view of its media program.
  • Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

Merkle Combines Digital and Customer Analytics Under Ben Gott

Retrieved on: 
Friday, October 25, 2019
Business intelligence, Economy, Articles, Business, Merkle, Analytics, Customer analytics, Dentsu, Merkle Inc.

LONDON, Oct. 25, 2019 /PRNewswire/ -- Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, has promoted Ben Gott to lead its rapidly expanding analytics practice across EMEA.

Key Points: 
  • LONDON, Oct. 25, 2019 /PRNewswire/ -- Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, has promoted Ben Gott to lead its rapidly expanding analytics practice across EMEA.
  • Bringing together the existing analytics teams from Merkle's performance media agency and customer analytics business across EMEA, Gott's new role responds to the increasingly sophisticated and fast changing data and technology landscape.
  • Merkle is partnering with key cloud focussed businesses to provide custom toolkits and analytics at scale for the Merkle and Dentsu client base.
  • Ben Gott, analytics practice leader for Merkle EMEA explained: "We have created several exciting analytical service offerings with clear value adds for Merkle and its clients.

Merkle Releases First Customer Engagement Report as Part of New Quarterly Research Series

Retrieved on: 
Wednesday, August 21, 2019
Data management, Technology, Public relations, Investor relations, Marketing, Advertising, Communications, Search engine marketing, Internet, Microeconomics, Business economics, Services marketing, Customer experience, Customer relationship management, E-commerce, Merkle, Customer engagement, Marketing, Merkle Inc.

Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, has introduced a new quarterly report focused on the discipline of Customer Relationship Management (CRM).

Key Points: 
  • Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, has introduced a new quarterly report focused on the discipline of Customer Relationship Management (CRM).
  • The Customer Engagement Report series features original research with marketing statistics and trends.
  • The Customer Engagement Report: Q3 2019 features findings from a Merkle survey of more than 200 marketers at major North American brands in June 2019.
  • Merkle saw an opportunity to help marketers navigate the CRM landscape and evolving consumer expectations through this report series.

Merkle/HelloWorld Named a Strong Performer Among Loyalty Service Providers

Retrieved on: 
Monday, July 15, 2019
Software, Other Retail, Data management, Technology, Retail, Public relations, Investor relations, Marketing, Advertising, Communications, Loyalty marketing, Marketing strategy, Merkle Inc.

Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, announced that Forrester Research, Inc., an independent research firm, named Merkle/HelloWorld a Strong Performer in The Forrester Wave: Loyalty Service Providers, Q3 2019.

Key Points: 
  • Merkle ( www.merkleinc.com ), a leading technology-enabled, data-driven performance marketing agency, announced that Forrester Research, Inc., an independent research firm, named Merkle/HelloWorld a Strong Performer in The Forrester Wave: Loyalty Service Providers, Q3 2019.
  • The Forrester report assesses the state of the loyalty service providers landscape and compares 14 vendors across 22 criteria.
  • The report evaluates providers that offer services to support loyalty strategy development, program management, loyalty marketing, analytics, and creative.
  • To learn more about Merkle/HelloWorlds ranking as a Strong Performer in The Forrester Wave: Loyalty Technology Platforms, Q2 2019, see the press release .