Pixability Launches New Contextual Solution to Solve for Transparency and Brand Suitability on Connected TV
BOSTON, Nov. 16, 2022 /PRNewswire/ -- Pixability (www.pixability.com), the only provider of software and insights for video advertising on YouTube and other leading connected TV (CTV) platforms, today announced the launch of a new contextual data solution for CTV. The new CTV offering comes at a time of exponential growth in CTV advertising but also some persistent challenges. One of the biggest challenges for advertisers is the lack of transparency regarding where their CTV ads run. Moreover there is a sense that while CTV content is generally safe, it's difficult to gauge the suitability of content for a specific brand. This new solution from Pixability will provide more insight around the suitability and contextual relevance of CTV content so advertisers know more about where their ads run ahead of time.
- One of the biggest challenges for advertisers is the lack of transparency regarding where their CTV ads run.
- Moreover there is a sense that while CTV content is generally safe, it's difficult to gauge the suitability of content for a specific brand.
- This new solution from Pixability will provide more insight around the suitability and contextual relevance of CTV content so advertisers know more about where their ads run ahead of time.
- "This new solution is built to solve this problem, and, even more, we believe it will help our industry better define and determine what brand suitability means for CTV content."