Dentsu Aegis Network

Pixability Launches New Contextual Solution to Solve for Transparency and Brand Suitability on Connected TV

Retrieved on: 
Wednesday, November 16, 2022

BOSTON, Nov. 16, 2022 /PRNewswire/ -- Pixability (www.pixability.com), the only provider of software and insights for video advertising on YouTube and other leading connected TV (CTV) platforms, today announced the launch of a new contextual data solution for CTV. The new CTV offering comes at a time of exponential growth in CTV advertising but also some persistent challenges. One of the biggest challenges for advertisers is the lack of transparency regarding where their CTV ads run. Moreover there is a sense that while CTV content is generally safe, it's difficult to gauge the suitability of content for a specific brand. This new solution from Pixability will provide more insight around the suitability and contextual relevance of CTV content so advertisers know more about where their ads run ahead of time.

Key Points: 
  • One of the biggest challenges for advertisers is the lack of transparency regarding where their CTV ads run.
  • Moreover there is a sense that while CTV content is generally safe, it's difficult to gauge the suitability of content for a specific brand.
  • This new solution from Pixability will provide more insight around the suitability and contextual relevance of CTV content so advertisers know more about where their ads run ahead of time.
  • "This new solution is built to solve this problem, and, even more, we believe it will help our industry better define and determine what brand suitability means for CTV content."

TAG Launches New "Certified For Transparency" Seal to Give Ad Buyers Greater Visibility Into Details of Digital Ad Campaigns

Retrieved on: 
Thursday, November 3, 2022

WASHINGTON, Nov. 3, 2022 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and promote brand safety in digital advertising, today announced the launch of the TAG "Certified for Transparency" Seal, a new global standard for responsible transparency practices that will give ad buyers and their partners increased visibility into the details of their digital advertising campaigns.

Key Points: 
  • "This program will serve as a global transparency utility that will revolutionize the way digital media is bought and sold," said Mike Zaneis, CEO of TAG.
  • The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and strengthening brand safety in the digital advertising industry.
  • The 600+ member TAG community includes the world's largest and most influential brands, agencies, publishers, and ad tech providers.
  • TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry.

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

Retrieved on: 
Tuesday, October 4, 2022

LoopMe , a leading brand-focused mobile advertising platform, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman.

Key Points: 
  • LoopMe , a leading brand-focused mobile advertising platform, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman.
  • View the full release here: https://www.businesswire.com/news/home/20221004005271/en/
    We are delighted to welcome Mainardo as LoopMes Chairman, said Stephen Upstone, CEO of LoopMe.
  • I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMes impressive global growth trajectory.
  • With an industry heavyweight like Mainardo de Nardis joining the board, LoopMe will benefit from his decades of sector experience.

Mainardo de Nardis and Laura Held Join VidMob Board of Directors

Retrieved on: 
Tuesday, September 13, 2022

NEW YORK, Sept. 13, 2022 (GLOBE NEWSWIRE) -- VidMob , the leading platform for Intelligent Creative, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, and Laura Held, Partner of Shamrock Capital, are joining the companys Board of Directors.

Key Points: 
  • NEW YORK, Sept. 13, 2022 (GLOBE NEWSWIRE) -- VidMob , the leading platform for Intelligent Creative, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, and Laura Held, Partner of Shamrock Capital, are joining the companys Board of Directors.
  • As a long-time advocate for the power of Intelligent Creative, I am thrilled to join VidMobs Board of Directors.
  • In addition to her role on the VidMob board, Held currently serves as a director of Adweek, Bayard, EDO and Wpromote.
  • In addition to de Nardis and Held, VidMob board members include former Global CMO Meta, HP, Visa and Pepsico Antonio Lucio, BuildGroup Co-Founder Klee Kleber, VidMob CEO and Co-Founder Alex Collmer, and VidMob COO and Co-Founder Jason Donnell.

Method Communications Appoints Martin Harkin SVP, Global Head of Business Development

Retrieved on: 
Thursday, September 1, 2022

NEW YORK, Sept. 1, 2022 /PRNewswire/ -- The global PR agency Method Communications has appointed Martin Harkin as Senior Vice President, Global Head of Business Development.

Key Points: 
  • NEW YORK, Sept. 1, 2022 /PRNewswire/ -- The global PR agency Method Communications has appointed Martin Harkin as Senior Vice President, Global Head of Business Development.
  • Method Communications has appointed Martin Harkin as Senior Vice President, Global Head of Business Development.
  • Before joining Method, Harkin was Practice Head for Technology and E-Commerce at communications agency Red Havas, in New York, spending eight years at the company across its New York, Sydney and London offices.
  • He will be a vital part of driving the strategic direction of Method, as well as new business development, particularly on the East Coast."

Pixability Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardization Efforts

Retrieved on: 
Wednesday, June 29, 2022

BOSTON, June 29, 2022 /PRNewswire/ -- Pixability (www.pixability.com), the only provider of software and insights for video advertising on YouTube and other leading connected TV (CTV) platforms, today announced it has become an official member of the Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation of Advertisers (WFA). The company has been tapped to play a leading role in helping to establish contextual, brand safety and suitability guidelines for the advertising industry while increasing trust and transparency for advertisers. Pixability has been working closely with GARM since the initiative's inception to help move the marketplace forward with regard to standards and education, and will now become a key member of a group of select ad technology companies that have been invited to officially join the initiative. In October 2021, Pixability released a major study in collaboration with GARM titled What Every Agency Should Know About Brand Safety, Brand Suitability & Performance on YouTube. The study became a critical educational resource for agencies and brands seeking a deeper understanding of safety and suitability issues on YouTube.

Key Points: 
  • The company has been tapped to play a leading role in helping to establish contextual, brand safety and suitability guidelines for the advertising industry while increasing trust and transparency for advertisers.
  • In October 2021, Pixability released a major study in collaboration with GARM titled What Every Agency Should Know About Brand Safety, Brand Suitability & Performance on YouTube .
  • The study became a critical educational resource for agencies and brands seeking a deeper understanding of safety and suitability issues on YouTube.
  • It brings together advertisers, agencies, media companies, platforms, industry organizations and, most recently, ad tech providers.

Executive Michael Palatnek Joins Billups as Chief Revenue Officer

Retrieved on: 
Monday, June 6, 2022

New York, June 6, 2022 /PRNewswire/ -- Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., today announced the hiring of Michael Palatnek as Chief Revenue Officer.

Key Points: 
  • New York, June 6, 2022 /PRNewswire/ -- Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., today announced the hiring of Michael Palatnek as Chief Revenue Officer.
  • Based in New York, Michael is responsible for business development, new high-value customers and revenue growth across North America.
  • "Michael is known for building strong client relationships while bridging the gap between strategic goals and business outcomes to prove OOH's effectiveness," said David Krupp, CEO, Americas at Billups.
  • "I'm beyond excited to finally get the chance to partner with Billups to help continue to grow the tremendous business they have built," Michael said.

MiQ's YouTube and TV Analytics Capability Officially Lands in the UK

Retrieved on: 
Tuesday, May 17, 2022

LONDON, May 17, 2022 /PRNewswire/ -- MiQ, the leading global programmatic media partner, has launched its ground-breaking analytics and measurement capability for cross-channel YouTube and TV campaigns in the UK. The innovative solution bridges the gap between the two channels. By connecting these often-disparate datasets, brands are empowered to reach nearly 100% of their target viewers on YouTube and measure reach deterministically across these channels – all in a cost-efficient and privacy compliant way.

Key Points: 
  • As TV consumption makes its dramatic shift towards digital, traditional peak time has been redefined, and brands are struggling to both determine and reach their audience.
  • This offers vital insights, helping marketers determine what the media plan should be as well as how to reach underexposed audiences among TV viewers.
  • Already, a major UK pizza delivery chain gained a 20% incremental household reach on YouTube using MiQ's cross-channel planning capability.
  • And, of the campaigns to date, MiQ's UK clients have seen a 2-5% uplift in their campaigns with this solution.

Growth Marketing Agency 3Q Digital to Join DEPT®

Retrieved on: 
Thursday, April 21, 2022

3Q Digital, the disruptive growth marketing agency for brands like Pandora, Skechers, Titleist, and Uniqlo, has entered into a definitive agreement to combine with global digital agency DEPT.

Key Points: 
  • 3Q Digital, the disruptive growth marketing agency for brands like Pandora, Skechers, Titleist, and Uniqlo, has entered into a definitive agreement to combine with global digital agency DEPT.
  • Rob Murray, CEO at 3Q Digital, said: DEPT is building a fully-integrated delivery model with simple structures, speed, clarity, and personal contact.
  • 3Q Digital has become one of the fastest-growing agencies in the world by delivering ROI and transparency, said Dimi Albers, CEO at DEPT.
  • www.deptagency.com
    About 3Q Digital: 3Q Digital is one of the worlds largest independent digital growth marketing agencies.

NEW STUDY: ONLY ONE QUARTER OF U.S. ADULTS WILL HAVE CABLE TV IN A FEW YEARS

Retrieved on: 
Wednesday, April 20, 2022

BOSTON, April 20, 2022 /PRNewswire/ -- Pixability (www.pixability.com), the provider of software and insights for video advertising on YouTube and other leading connected TV (CTV) platforms, today announced the release of a new study — How We Watch Now: US Consumer Streaming Habits on YouTube and Other Connected TV Platforms. The study, based on a survey of more than 700 U.S. adults over 18, examined trends in traditional and connected TV viewership, along with content consumption preferences and use of major CTV streaming platforms.

Key Points: 
  • While 59% of U.S. adults subscribe to cable TV right now, the Pixability survey found that number will drop to 25% within the next few years.
  • Among the 25% of adults who say they will still have cable in a few years, the highest concentration is over the age of 65.
  • The shift away from traditional TV towards streaming CTV viewership was apparent in other key findings of the study.
  • 83% of U.S. adults who watch YouTube do so on their TV, making it the 2nd most popular device behind mobile (93%).