Pragmatic Play to Enhance Personalized Experiences with Optimove’s Opti-X
LONDON, Feb. 19, 2024 (GLOBE NEWSWIRE) -- Pragmatic Play, the leading content provider to the iGaming industry, has selected Optimove, the #1 CRM marketing solution for the iGaming sector, to enhance personalized experiences across its digital assets.
- LONDON, Feb. 19, 2024 (GLOBE NEWSWIRE) -- Pragmatic Play, the leading content provider to the iGaming industry, has selected Optimove, the #1 CRM marketing solution for the iGaming sector, to enhance personalized experiences across its digital assets.
- Pragmatic Play will utilize Opti-X, Optimove’s Digital Experience Platform (DXP), in its operator portfolio to provide instant personalized player recommendations to increase player engagement, retention, and lifetime value.
- Pragmatic Play's operator portfolio will incorporate the AI-powered web search feature of Opti-X, providing personalized search results for fast and seamless discovery of games and products.
- Opti-X bridges that gap, aligning the personalized experiences customers encounter on-site with the communications they receive.